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Nonprofiteer
← NATIONAL CORVETTE MUSEUM FOUNDATION INC

Form 990 for tax year 2024

Filed by NATIONAL CORVETTE MUSEUM FOUNDATION INC.

Totals

Total revenue
$19,478,552
Total expenses
$16,992,405
Contributions and grants received
$1,776,340
Grants paid
$0
Program service revenue
$7,073,824
Investment income
$2,582,907
Other revenue
$8,045,481
Total assets, end of year
$83,414,796
Total liabilities, end of year
$4,252,488
Net assets or fund balances, end of year
$79,162,308
Program services expenses (Part IX)
$10,402,851
Management and general expenses
$6,391,273
Fundraising expenses
$198,281
Program service expenses (Part III)
$10,402,851

Program services were 61.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $960,606

  • 1f · All other contributions, gifts and grants

    $815,734

  • 1g · Noncash contributions included above

    $5,964

  • 2a · Program service revenue: TOURS & ADMISSIONS

    total $4,732,926 · related or exempt $4,732,926

  • 2b · Program service revenue: DELIVERY PROGRAM

    total $1,686,529 · related or exempt $1,686,529

  • 2c · Program service revenue: SPECIAL EVENTS PROGRAMS

    total $579,159 · related or exempt $579,159

  • 2d · Program service revenue: AMERICA'S SPORTS CAR PUBLICATION

    total $70,500 · related or exempt $48,300 · unrelated business $22,200

  • 2e · Program service revenue: LIBRARY & ARCHIVES RESOURCE CENTE

    total $4,710 · related or exempt $4,710

  • 3 · Investment income

    total $2,708,484 · excluded $2,708,484

  • 6a · Gross rents

    real property $1,689,223

  • 6b · Less rental expenses

    real property $56,629

  • 6c · Rental income or loss

    real property $1,632,594

  • 6d · Net rental income or loss

    total $1,632,594 · unrelated business $705,696 · excluded $926,898

  • 7b · Less cost or other basis and sales expenses

    other assets $125,577

  • 7c · Gain or loss

    other assets -$125,577

  • 7d · Net gain or loss

    total -$125,577 · excluded -$125,577

  • 9a · Gaming: gross income

    $3,773,190

  • 9b · Gaming: direct expenses

    $2,059,964

  • 9c · Net income from gaming

    total $1,713,226 · excluded $1,713,226

  • 10a · Gross sales of inventory

    $7,375,796

  • 10b · Cost of goods sold

    $3,156,237

  • 10c · Net income from sales of inventory

    total $4,219,559 · related or exempt $4,219,559

  • 11a · Other revenue: MGMT SERVICES - MOTORSPORTS PARK

    total $377,447 · unrelated business $377,447

  • 11b · Other revenue: OTHER REVENUE

    total $102,655 · related or exempt $102,655

  • 11e · Other revenue, total

    $480,102

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $818,589 · program services $513,169 · management and general $297,939 · fundraising $7,481

  • 7 · Other salaries and wages

    total $5,362,832 · program services $3,269,816 · management and general $2,043,837 · fundraising $49,179

  • 8 · Pension plan contributions

    total $169,056 · program services $133,639 · management and general $35,417

  • 9 · Other employee benefits

    total $605,377 · program services $418,716 · management and general $183,592 · fundraising $3,069

  • 10 · Payroll taxes

    total $495,057 · program services $402,464 · management and general $88,239 · fundraising $4,354

  • 11b · Fees: legal

    total $46,425 · management and general $46,425

  • 11c · Fees: accounting

    total $60,084 · management and general $60,084

  • 11g · Fees: other

    total $650,999 · program services $97,389 · management and general $553,610

  • 12 · Advertising and promotion

    total $963,051 · program services $914,710 · management and general $48,341

  • 13 · Office expenses

    total $625,767 · program services $508,460 · management and general $60,202 · fundraising $57,105

  • 16 · Occupancy

    total $595,400 · program services $493,862 · management and general $101,538

  • 20 · Interest

    total $231,266 · management and general $231,266

  • 22 · Depreciation, depletion and amortization

    total $2,637,942 · program services $1,215,566 · management and general $1,422,376

  • 24a · Other expenses: INCOME TAX EXPENSE

    total $14,323 · management and general $14,323

  • 24b · Other expenses: MISCELLANOUS

    total $1,049,211 · program services $311,095 · management and general $686,375 · fundraising $51,741

  • 24c · Other expenses: FEES AND LICENSES

    total $877,520 · program services $533,361 · management and general $344,159

  • 24d · Other expenses: CAR TRANSPORTATION

    total $575,732 · program services $458,245 · management and general $114,242 · fundraising $3,245

  • 24e · All other expenses

    total $1,213,774 · program services $1,132,359 · management and general $59,308 · fundraising $22,107

Balance sheet

Part X, book values.

  • 2 · Savings and temporary cash investments

    beginning of year $2,581,446 · end of year $2,443,749

  • 4 · Accounts receivable

    beginning of year $229,199 · end of year $1,064,794

  • 8 · Inventories for sale or use

    beginning of year $509,875 · end of year $689,776

  • 9 · Prepaid expenses and deferred charges

    beginning of year $417,654 · end of year $306,442

  • 10a · Land, buildings and equipment: cost or other basis

    $71,028,843

  • 10b · Land, buildings and equipment: accumulated depreciation

    $23,875,590

  • 10c · Land, buildings and equipment, net

    beginning of year $47,799,695 · end of year $47,153,253

  • 11 · Investments: publicly traded securities

    beginning of year $26,055,100 · end of year $22,464,932

  • 15 · Other assets

    beginning of year $9,298,571 · end of year $9,291,850

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,637,708 · end of year $991,294

  • 19 · Deferred revenue

    beginning of year $639,530 · end of year $447,694

  • 23 · Secured mortgages and notes payable

    beginning of year $6,751,780 · end of year $383,627

  • 25 · Other liabilities

    beginning of year $2,237,621 · end of year $2,429,873

  • 27 · Net assets without donor restrictions

    beginning of year $74,427,635 · end of year $77,699,630

  • 28 · Net assets with donor restrictions

    beginning of year $1,197,266 · end of year $1,462,678

Mission and programs · 2024

Mission

THE MISSION OF THE NATIONAL CORVETTE MUSEUM FOUNDATION IS TO EDUCATE WORLDWIDE AUDIENCES ON THE EVOLUTION OF THE CORVETTE AMERICA'S SPORTS CAR THROUGH COLLECTION, PRESERVATION, AND CELEBRATION OF ITS LEGACY.

  • TOURS AND EXHIBITS: THE NATIONAL CORVETTE MUSEUM FOUNDATION PROVIDED EDUCATIONAL TOURS TO 217,000 GUESTS IN 2024, INCLUDING MORE THAN 5,200 STUDENTS WHO PARTICIPATED IN A SCHOOL OR EDUCATIONAL VISIT. TOUR HIGHLIGHTS INCLUDE THE MCMICHAEL FAMILY EDUCATION GALLERY, WHICH PROVIDES HANDS-ON INSPIRATION FOR FUTURE DESIGNERS AND ENGINEERS. THE DRIVEN BY DESIGN EXHIBITION INCLUDES ORAL HISTORIES ON THE DESIGN AND DEVELOPMENT OF CORVETTE ALONGSIDE DESIGN PROTOTYPES THAT EDUCATE AND EXPLAIN THE DESIGN PROCESS, FROM SKETCH TO PRODUCTION CORVETTE.

    Expenses $9,076,986 · Revenue $9,108,150

  • SPECIAL EVENTS PROGRAMS: 6,437 PEOPLE PARTICIPATED IN THE SPECIAL EVENTS PROGRAMS IN 2024. THIS INCLUDED EDUCATIONAL SEMINARS, PANEL DISCUSSIONS AND PRESENTATIONS FROM ENGINEERS, DESIGNERS AND OTHER EXPERTS IN THEIR FIELDS. THIS PROGRAM USES A SIGNIFICANT NUMBER OF VOLUNTEERS ALSO TO ASSIST IN RUNNING THE ACTIVITIES AND SEMINARS.

    Expenses $371,006 · Revenue $579,159

  • DELIVERY: THE DELIVERY PROGRAM BRINGS NEW CORVETTE OWNERS TO THE MUSEUM SO THAT THEY CAN LEARN ABOUT THE HISTORY OF THE CORVETTE, AND LEARN ABOUT THE PROPER OPERATION OF THEIR VEHICLE. THEY ARE GIVEN A TOUR OF THE CORVETTE ASSEMBLY PLANT (WHEN AVAILABLE) TO EDUCATE THEM ON THE MANUFACTURING PROCESS AND ALSO GIVEN A HANDS-ON DEMONSTRATION OF THE FEATURES OF THE CORVETTE. THOSE INVOLVED IN THE DELIVERY PROGRAM INCLUDE THE STAFF WHO PREPARE THE CAR (PDI) AND THE STAFF WHO PROVIDE THE TOURS AND DEMONSTRATIONS.

    Expenses $954,859 · Revenue $1,686,529

  • PLANT TOURS: HELPS FURTHER THE MISSION OF THE MUSEUM TO EDUCATE WORLD-WIDE AUDIENCES ABOUT THE CORVETTE AND HOW IT IS PRODUCED.DRIVEN BY DESIGN, THE MUSEUM'S DESIGN AND ENGINEERING EXHIBITION ILLUSTRATES HOW AUTOMOBILE DESIGN PROGRESSES FROM SKETCHES TO CLAY MODELS, WITH A SCALE CLAY MODEL CORVETTE ON DISPLAY AS AN EXAMPLE OF THE EARLY DESIGN PROCESS. ONE EXHIBIT HIGHLIGHTS THE FEMALE INTERIOR DESIGN TEAM OF THE LATE 1950S, NICKNAMED THE "DAMSELS OF DESIGN." SINCE OPENING IN 2016, THE SINKHOLE EXPERIENCE EXHIBITION HAS DOCUMENTED THE 2014 SINKHOLE COLLAPSE INSIDE THE MUSEUMWHY IT HAPPENED, HOW THE BURIED CARS WERE RECOVERED, HOW THE BUILDING WAS REPAIRED, AND WHAT KARST AND CAVE LANDFORMS ARE.STINGRAY GRILL/CORVETTE STORE: THE STINGRAY GRILL OFFERS LUNCH OPTIONS FOR THE CONVENIENCE OF MUSEUM GUESTS, AND CATERING OPTIONS FOR EVENTS AT THE MUSEUM, SCHOOL GROUP VISITS AND COMMUNITY EVENTS. THE CORVETTE STORE OFFERS A WIDE SELECTION OF UNIQUE GIFTS AND APPAREL THAT TELL THE CORVETTE STORY, WHILE CORVETTE ACCESSORIES ALLOW VISITORS TO CUSTOMIZE THEIR CORVETTE. MUSEUM MARKETING AND COMMUNICATION EFFORTS INCLUDE AMERICA'S SPORTS CAR MAGAZINE, A QUARTERLY PUBLICATION MAILED TO 25,000 HOUSEHOLDS, CLUBS AND BUSINESSES THAT EDUCATES READERS ON EVENTS AT THE NATIONAL CORVETTE MUSEUM AND CORVETTE HISTORY, INCLUDING ARTICLES ON SPECIFIC EXHIBITS TO INFORM THOSE THAT CANNOT PHYSICALLY COME TO THE MUSEUM. MUSEUM CHANNELS ON FACEBOOK, X, LINKEDIN, TIKTOK, INSTAGRAM, AND YOUTUBE HIGHLIGHT THE HISTORY OF THE CORVETTE WHILE ALSO BRINGING ATTENTION TO OUR MISSION AND EDUCATIONAL PROGRAMS, ALONG WITH DIGITAL ADVERTISING AIMED AT REACHING THE NEXT GENERATION OF GUESTS. EMAIL MARKETING INCLUDES CORVETTE CAMPUS CONNECTION, A MONTHLY EMAIL DISTRIBUTED TO MORE THAN 120,000 SUBSCRIBERS, WHICH HIGHLIGHTS PROGRAMS AT THE MUSEUM FOR THOSE UNABLE TO VISIT IN PERSON. THE MUSEUM WEBSITE PROVIDES HISTORICAL INFORMATION AND DETAILED STORIES ABOUT THE CORVETTE AND THE PERSONALITIES WHO HAVE SHAPED ITS 72-YEAR HISTORY. LIBRARY & ARCHIVES RESOURCE CENTER: THE RESOURCE CENTER IS THE REPOSITORY FOR ALL MATERIALS DOCUMENTING THE PAST, PRESENT AND FUTURE OF CORVETTE, CORVETTE ENTHUSIASTS AND THE CORVETTE MUSEUM. THE MATERIAL MANAGED AND PRESERVED INCLUDES AUDIO AND VISUAL MEDIA - BOTH DIGITAL (DVDS) AND MAGNETIC (VHS AND BETA TAPES), PERIODICALS, BOOKS, DRAWINGS, PAINTINGS, POSTERS, MEMORABILIA AND DOCUMENTS INCLUDING SOME IMPORTANT HISTORICAL MEMORABILIA PLUS BUILD SHEETS. MOST MATERIALS HAVE BEEN DONATED TO THE NATIONAL CORVETTE MUSEUM FROM INDIVIDUAL ENTHUSIASTS, PUBLISHING COMPANIES, PRINT MEDIA, AFTERMARKET SUPPLIERS, CLUBS AND ORGANIZATIONS SUCH AS NCRS, AND FROM GM/CHEVROLET.OTHER NATIONAL CORVETTE MUSEUM PROGRAM SERVICES INCLUDE EDUCATIONAL INSTRUCTION, SUCH AS MULTIPLE STEAM WORKSHOPS FOR STUDENTS, FIELD TRIPS, COMMUNITY SCHOOL OUTREACH AND RELATIONSHIP BUILDING. EDUCATIONAL PROGRAMMING ALSO EXTENDS VIRTUALLY THROUGH CORVETTEMUSEUM.ORG, FEATURING HIGH-PROFILE STORYTELLING WITH NATIONAL CORVETTE MUSEUM MEMBERS, INCLUSION IN THE MUSEUM'S QUARTERLY MAGAZINE, AMERICA'S SPORTS CAR, AND PARTICIPATION IN CAR SHOWS ACROSS THE COUNTRY.THE GATEWAY GALLERY TELLS THE STORY OF THE CORVETTE'S CREATION, EXPLORING THE INFLUENCE OF EUROPEAN SPORTS CARS IMPORTED BY WWII VETERANS, SMALL AMERICAN MANUFACTURERS BUILDING LOW-PRODUCTION SPORTS CARS, AND THE DEVELOPMENT OF THE CORVETTE NAME. THE EXHIBITION HIGHLIGHTS HARLEY EARL'S ROLE AT GENERAL MOTORS IN BRINGING THESE ELEMENTS TOGETHER TO CREATE THE CORVETTE, AMERICA'S SPORTS CAR.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Kai Spande

    IMMEDIATE PAST CHAIR

    Total calculated
    $0
    Hours/week
    2

  • Kaye Wagner

    CHAIR

    Total calculated
    $0
    Hours/week
    2

  • Michael Larocca

    CHAIR-ELECT

    Total calculated
    $0
    Hours/week
    2

  • Neil Watanabe

    TREASURER

    Total calculated
    $0
    Hours/week
    2

  • Dale Ledbetter

    SECRETARY

    Total calculated
    $0
    Hours/week
    2

  • Glenn Johnson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Harlan Charles

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Chuck Fast

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Vito Cimilluca

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Shannon Lamarche

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Deb Murphy

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Norm Rose

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Shannon Skokos

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Mike Buchanon

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Dan Costellow

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Tim McMichael

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Mark Stielow

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Sharon Brawner

    CEO/PRESIDENT (PARTIAL YEAR)

    Total calculated
    $329,856
    From this org
    $326,640
    From related orgs
    $0
    Other
    $3,216
    Hours/week
    40 + 10 related

    Schedule J breakdown matched by us

    Base
    $26,257
    Bonus
    $0
    Other
    $300,383
    Deferred
    $1,385
    Nontaxable benefits
    $1,831
    Filer's total
    $329,856

  • Brian Hunley

    DIRECTOR OF FINANCE (PARTIAL YEAR)

    Total calculated
    $105,387
    From this org
    $97,026
    From related orgs
    $0
    Other
    $8,361
    Hours/week
    40 + 10 related

  • Amanda Thomas

    DIRECTOR OF HR & BUSINESS

    Total calculated
    $187,171
    From this org
    $172,472
    From related orgs
    $0
    Other
    $14,699
    Hours/week
    40 + 10 related

    Schedule J breakdown matched by us

    Base
    $145,019
    Bonus
    $27,453
    Other
    $0
    Deferred
    $8,708
    Nontaxable benefits
    $5,991
    Filer's total
    $187,171

  • Bryce Burklow

    INTERIM COO

    Total calculated
    $183,068
    From this org
    $168,637
    From related orgs
    $0
    Other
    $14,431
    Hours/week
    40 + 10 related

    Schedule J breakdown matched by us

    Base
    $150,905
    Bonus
    $17,732
    Other
    $0
    Deferred
    $8,450
    Nontaxable benefits
    $5,981
    Filer's total
    $183,068

  • William Marcum

    DIRECTOR OF FINANCE (PARTIAL YEAR)

    Total calculated
    $13,106
    From this org
    $13,106
    From related orgs
    $0
    Other
    $0
    Hours/week
    40 + 10 related

  • Robert Maxhimer

    DIRECTOR OF CURATORIAL AFFAIRS AND EDUCATION

    Total calculated
    $119,227
    From this org
    $111,130
    From related orgs
    $0
    Other
    $8,097
    Hours/week
    40 + 10 related

  • Chris Huffman

    IT OPERATIONS MANAGER

    Total calculated
    $143,093
    From this org
    $130,559
    From related orgs
    $0
    Other
    $12,534
    Hours/week
    40 + 10 related

  • Stephen Lope

    ACCOUNTING MANAGER

    Total calculated
    $112,852
    From this org
    $103,144
    From related orgs
    $0
    Other
    $9,708
    Hours/week
    40 + 10 related

  • Chastity Willis-Dauley

    FINANCIAL PLANNING & ANALYSIS MANAGER

    Total calculated
    $128,916
    From this org
    $117,058
    From related orgs
    $0
    Other
    $11,858
    Hours/week
    40 + 10 related

  • Ryan Eichler

    DIRECTOR OF MARKETING & COMMUNICATIONS

    Total calculated
    $150,206
    From this org
    $137,349
    From related orgs
    $0
    Other
    $12,857
    Hours/week
    40 + 10 related

    Schedule J breakdown matched by us

    Base
    $123,637
    Bonus
    $13,712
    Other
    $0
    Deferred
    $6,868
    Nontaxable benefits
    $5,989
    Filer's total
    $150,206

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Travel for companions
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 4a · Severance or change-of-control payment
  • 6a · Pay contingent on this organization's net earnings

Answered no

  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 1A
THE CEO'S SPOUSE OCCASIONALLY TRAVELS ON BUSINESS TRIPS TO ASSIST BY PROVIDING VOLUNTEER SERVICES AT EVENTS.
PART I, LINE 3
A THREE-PERSON COMMITTEE WITHIN THE NCM FOUNDATION BOARD OF DIRECTORS OPERATES AS THE COMPENSATION COMMITTEE FOR THE CEO. THE CEO AND NCM HUMAN RESOURCES DEPARTMENT EVALUATE COMPENSATION FOR MUSEUM STAFF. A THIRD-PARTY CONSULTING HR FIRM IS USED TO CONDUCT A COMPENSATION STUDY EVERY THREE YEARS AND PAY GRADES ARE ASSIGNED TO EACH POSITION AT THE MUSEUM. THE THIRD-PARTY HR CONSULTING FIRM BENCHMARKS COMPENSATION TO OTHER ORGANIZATIONS OF SIMILAR INDUSTRY, SIZE, REVENUE, AND LOCATION. THE CEO AND NCM HUMAN RESOURCES DEPARTMENT DETERMINE INDIVIDUAL STAFF COMPENSATION BASED ON PAY GRADES, DUTIES, PERFORMANCE, AND EXPERIENCE.
PART I, LINE 4A
SHARON BRAWNER RECEIVED $300,383 AS SEVERANCE AND ACCRUED VACATION PAY.
PART I, LINE 6
THE CEO RECEIVES AN ANNUAL BONUS BASED ON ACHIEVEMENT OF KEY PERFORMANCE INDICATORS DETERMINED BY THE NCM FOUNDATION BOARD OF DIRECTORS AS WELL AS BY ADJUSTED EBITDA FOR THE APPROVED BUDGET. OFFICERS AND EMPLOYEES ALSO RECEIVE AN ANNUAL BONUS BASED ON ADJUSTED EBITDA FOR THE APPROVED BUDGET. THE BONUS CALCULATION FOR THE CEO IS VERIFIED AND APPROVED BY THE COMPENSATION COMMITTEE, AN INDEPENDENT BODY.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • NCM MOTORSPORTS PARK LLC

    MOTORSPORTS · KY · income $6,323,396 · assets $4,096,289

    Directly controlled by NCM HOLDINGS LLC

  • NCM INSURANCE AGENCY LLC

    INSURANCE · NV · income $3,676,158 · assets $3,483,064

    Directly controlled by NCM HOLDINGS LLC

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • NCM HOLDINGS LLC

    C · MOTORSPORTS · KY · 100% owned · share of income $9,999,554 · share of assets $7,579,353 · controlled entity

    Directly controlled by NCM

Provenance

Return type
form_990
Tax year
2024
Filed
27 October 2025
IRS schema version
2024v5.2
Source object
202513039349302646

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