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Nonprofiteer
← NATIONAL FOOTBALL MUSEUM INC

Form 990 for tax year 2022

Filed by NATIONAL FOOTBALL MUSEUM INC.

Totals

Total revenue
$28,343,366
Total expenses
$26,800,488
Contributions and grants received
$3,284,753
Grants paid
$80,093
Program service revenue
$21,850,701
Investment income
$247
Other revenue
$3,207,665
Total assets, end of year
$43,228,059
Total liabilities, end of year
$8,698,178
Net assets or fund balances, end of year
$34,529,881
Program services expenses (Part IX)
$18,343,616
Management and general expenses
$8,456,872
Fundraising expenses
$0
Program service expenses (Part III)
$18,343,616

Program services were 68.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $3,284,753

  • 1g · Noncash contributions included above

    $591,650

  • 2a · Program service revenue: SPONSORSHIPS

    total $6,762,769 · related or exempt $6,762,769

  • 2b · Program service revenue: HALL OF FAME WEEK

    total $5,015,118 · related or exempt $5,015,118

  • 2c · Program service revenue: ADMISSIONS

    total $4,854,995 · related or exempt $4,854,995

  • 2d · Program service revenue: BLACK COLLEGE HOF CLASSIC

    total $1,269,994 · related or exempt $1,269,994

  • 2e · Program service revenue: PRODUCTION INCOME

    total $971,677 · related or exempt $971,677

  • 2f · All other program service revenue

    total $2,976,148 · related or exempt $2,976,148

  • 3 · Investment income

    total $247 · excluded $247

  • 10a · Gross sales of inventory

    $6,240,976

  • 10b · Cost of goods sold

    $3,036,411

  • 10c · Net income from sales of inventory

    total $3,204,565 · related or exempt $3,204,565

  • 11a · Other revenue: ADVERTISING

    total $3,100 · unrelated business $3,100

  • 11e · Other revenue, total

    $3,100

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $80,093 · program services $80,093

  • 5 · Compensation of officers, directors and key employees

    total $1,917,061 · program services $760,550 · management and general $1,156,511

  • 7 · Other salaries and wages

    total $4,834,521 · program services $2,132,809 · management and general $2,701,712

  • 8 · Pension plan contributions

    total $179,438 · program services $37,464 · management and general $141,974

  • 9 · Other employee benefits

    total $813,783 · program services $233,908 · management and general $579,875

  • 10 · Payroll taxes

    total $497,803 · program services $105,336 · management and general $392,467

  • 11b · Fees: legal

    total $255,971 · program services $173,469 · management and general $82,502

  • 11c · Fees: accounting

    total $128,259 · program services $86,920 · management and general $41,339

  • 11g · Fees: other

    total $2,555,847 · program services $2,089,825 · management and general $466,022

  • 12 · Advertising and promotion

    total $436,743 · program services $378,141 · management and general $58,602

  • 13 · Office expenses

    total $660,481 · program services $432,927 · management and general $227,554

  • 16 · Occupancy

    total $829,080 · program services $829,080

  • 17 · Travel

    total $525,869 · program services $480,078 · management and general $45,791

  • 20 · Interest

    total $31,305 · management and general $31,305

  • 22 · Depreciation, depletion and amortization

    total $2,256,371 · program services $1,607,205 · management and general $649,166

  • 23 · Insurance

    total $150,705 · management and general $150,705

  • 24a · Other expenses: MISCELLANEOUS

    total $6,354,486 · program services $5,381,620 · management and general $972,866

  • 24b · Other expenses: PLAYER APPEARANCE FEES

    total $1,472,583 · program services $1,432,553 · management and general $40,030

  • 24c · Other expenses: ADMISSIONS/ENTERTAINMEN

    total $1,281,336 · program services $1,057,009 · management and general $224,327

  • 24d · Other expenses: FOOD AND BEVERAGE

    total $1,214,951 · program services $1,008,374 · management and general $206,577

  • 24e · All other expenses

    total $323,802 · program services $36,255 · management and general $287,547

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $12,010,381 · end of year $6,823,255

  • 2 · Savings and temporary cash investments

    beginning of year $586,675 · end of year $499,817

  • 3 · Pledges and grants receivable

    beginning of year $1,085,000 · end of year $220,000

  • 4 · Accounts receivable

    beginning of year $5,705,988 · end of year $2,632,518

  • 8 · Inventories for sale or use

    beginning of year $668,621 · end of year $1,150,616

  • 9 · Prepaid expenses and deferred charges

    beginning of year $541,505 · end of year $416,693

  • 10a · Land, buildings and equipment: cost or other basis

    $65,156,532

  • 10b · Land, buildings and equipment: accumulated depreciation

    $37,201,373

  • 10c · Land, buildings and equipment, net

    beginning of year $29,561,325 · end of year $27,955,159

  • 11 · Investments: publicly traded securities

    beginning of year $5,593,372 · end of year $1,348,156

  • 12 · Investments: other securities

    beginning of year $1,259,933 · end of year $1,093,168

  • 15 · Other assets

    beginning of year $583,792 · end of year $1,088,677

  • 17 · Accounts payable and accrued expenses

    beginning of year $10,497,433 · end of year $6,566,370

  • 19 · Deferred revenue

    beginning of year $2,411,238 · end of year $1,895,096

  • 20 · Tax-exempt bond liabilities

    beginning of year $6,586,407 · end of year $0

  • 23 · Secured mortgages and notes payable

    beginning of year $358,613 · end of year $236,712

  • 27 · Net assets without donor restrictions

    beginning of year $35,500,232 · end of year $32,074,195

  • 28 · Net assets with donor restrictions

    beginning of year $2,242,669 · end of year $2,455,686

Mission and programs · 2022

Mission

TO ESTABLISH, EQUIP, MAINTAIN AND OPERATE A MUSEUM AND DEPOSITORY FOR THE COLLECTION, CLASSIFICATION, PRESERVATION, STUDY, AND INTERPRETATION OF RECORDS, RELICS, ARTIFACTS, AND OTHER THINGS OF HISTORIC AND EDUCATIONAL INTEREST CONNECTED WITH OR PERTAINING TO THE ORIGIN, DEVELOPMENT AND GROWTH OF PROFESSIONAL FOOTBALL IN THE UNITED STATES, AND THROUGH SUCH ACTIVITIES, TO DISSEMINATE INFORMATION AND ENHANCE THE UNDERSTANDING AND APPRECIATION OF THE GENERAL PUBLIC WITH RESPECT TO THE HISTORIC AND CONTEMPORARY EFFECT OF THE POSITIVE VALUES AND TRADITION OF THIS SPORT UPON AMERICAN LIFE AND CULTURE.

Activities or mission (Part I)

HONOR THE HEROES OF THE GAME, PRESERVE ITS HISTORY, PROMOTE ITS VALUES & CELEBRATE EXCELLENCE TOGETHER.

  • MUSEUM & ARCHIVES - THE HALL OF FAME PAYS TRIBUTE TO THE TALENTS AND TRIUMPHS OF PRO FOOTBALL'S GREATEST START. CHRONICLED WITHIN THE WALLS OF THE HALL OF FAME ARE THE STORIES AND CIRCUMSTANCES OF PLAY THAT BRING TO LIFE THE COURAGE, DEDICATION, VISION, FAIR PLAY, AND SKILL OF PROFESSIONAL FOOTBALL. THESE HISTORIC DOCUMENTS AND ARTIFACTS ARE PRESERVED AND DISPLAYED FOR OTHERS TO LEARN AND RELIVE THE EXPERIENCES OF SOME OF FOOTBALL'S GREATEST MOMENTS.

    Expenses $11,613,777 · Grants $80,093 · Revenue $19,687,681

  • HALL OF FAME WEEKEND - THE WEEKEND HELPS TO HONOR THE CURRENT YEAR'S INDUCTEES, AS WELL AS, PRIOR YEAR'S ENSHRINEES THOURGH A WEEKEND CELEBRATION THAT INCLUDES THE FIRST GAME OF THE NFL'S PRE-SEASON. THE EVENTS HELP TO PROMOTE SOME OF THE GREATEST PLAYERS TO EVER PLAY THE GAME OF FOOTBALL AND HONOR THEIR OUTSTANDING CONTRIBUTIONS.

    Expenses $6,347,121 · Revenue $5,015,118

  • EDUCATION PROGRAM - THE THRUST OF THE PROGRAM, WHICH IS AVAILABLE TO ANY SCHOOL, IS AN ATTEMPT TO INTEGRATE THE PRO FOOTBALL AND MUSEUM EXPERIENCE WITH CLASSROOM STUDIES WHILE ENCOURAGING THE USE OF CRITICAL THINKING SKILLS. THE PROGRAMS HAVE GROWN OVER THE PAST TWO DECADES TO INCORPORATE MANY EDUCATION INITIATIVES SUCH AS EDUCATIONAL FIELD TRIPS, DISTANCE LEARNING, BLACK HISTORY PROGRAMS, ART CONTESTS, AND TEACHER ENRICHMENT DAYS.

    Expenses $382,718 · Revenue $352,220

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Dennis Nash

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    8
  • Edward J Roth III

    VICE CHAIRMAN

    Total calculated
    $0
    Hours/week
    5
  • Joseph Halter

    SECRETARY

    Total calculated
    $0
    Hours/week
    3
  • Roger A Bettis

    TREASURER

    Total calculated
    $0
    Hours/week
    5 + 1 related
  • James Allen

    TRUSTEE

    Total calculated
    $0
    Hours/week
    2
  • Brian J Barker

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Brian S Belden

    TRUSTEE

    Total calculated
    $0
    Hours/week
    2
  • Barbara Bennett

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Gayle Benson

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Mark Davis

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Roger Goodell

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Stephen Gregory

    TRUSTEE

    Total calculated
    $0
    Hours/week
    2
  • Jimmy Haslam

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Randall C Hunt

    TRUSTEE

    Total calculated
    $0
    Hours/week
    5
  • Jerry Jones

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Bernard McRae Jr

    TRUSTEE

    Total calculated
    $0
    Hours/week
    2
  • Frank J Monaco

    TRUSTEE

    Total calculated
    $0
    Hours/week
    5
  • Warren Moon

    TRUSTEE

    Total calculated
    $3,000
    From this org
    $3,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    2
  • Anthony Munoz

    TRUSTEE & CHIEF FOOTBALL RELATIONSHIP OFFICER

    Total calculated
    $282,302
    From this org
    $282,302
    From related orgs
    $0
    Other
    $0
    Hours/week
    2

    Schedule J breakdown matched by us

    Base
    $282,302
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $282,302
  • Dennis Saunier

    TRUSTEE

    Total calculated
    $0
    Hours/week
    2
  • Stephen Harold Schott

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • John A Sirpilla

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Amy Adams Strunk

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Wr Timken Jr

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Denise Debartolo York

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Robert A Zmudka

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Eric Kempthorn

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Larry Paul

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • Jerry Schroer

    TRUSTEE

    Total calculated
    $0
    Hours/week
    1
  • James Porter

    PRESIDENT

    Total calculated
    $467,179
    From this org
    $430,916
    From related orgs
    $0
    Other
    $36,263
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $305,916
    Bonus
    $125,000
    Other
    $0
    Deferred
    $16,110
    Nontaxable benefits
    $20,153
    Filer's total
    $467,179
  • Leslie Graff

    CFO (THROUGH MAY 2022)

    Total calculated
    $157,008
    From this org
    $148,076
    From related orgs
    $0
    Other
    $8,932
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $126,804
    Bonus
    $21,272
    Other
    $0
    Deferred
    $2,657
    Nontaxable benefits
    $6,275
    Filer's total
    $157,008
  • Matt Clapper

    VP OF FINANCE

    Total calculated
    $86,182
    From this org
    $65,019
    From related orgs
    $0
    Other
    $21,163
    Hours/week
    40
  • Patricia Lindesmith

    CHIEF PARTNERSHIP OFFICER

    Total calculated
    $252,294
    From this org
    $231,366
    From related orgs
    $0
    Other
    $20,928
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $192,884
    Bonus
    $20,563
    Other
    $17,919
    Deferred
    $9,289
    Nontaxable benefits
    $11,639
    Filer's total
    $252,294
  • Steven Strawbridge Jr

    CHIEF ADMINISTRATIVE OFFIC

    Total calculated
    $252,546
    From this org
    $223,642
    From related orgs
    $0
    Other
    $28,904
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $203,079
    Bonus
    $20,563
    Other
    $0
    Deferred
    $8,751
    Nontaxable benefits
    $20,153
    Filer's total
    $252,546
  • George Veras

    EXECUTIVE VP OF PRODUCTION

    Total calculated
    $261,062
    From this org
    $250,164
    From related orgs
    $0
    Other
    $10,898
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $231,728
    Bonus
    $18,436
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $10,898
    Filer's total
    $261,062
  • Adrian Allison

    CHIEF RELATIONSHIP OFFICER

    Total calculated
    $232,606
    From this org
    $213,189
    From related orgs
    $0
    Other
    $19,417
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $192,626
    Bonus
    $20,563
    Other
    $0
    Deferred
    $7,778
    Nontaxable benefits
    $11,639
    Filer's total
    $232,606
  • Saleem Choudhry

    VP OF MUSEUM/EXHIBIT SERVICES

    Total calculated
    $205,382
    From this org
    $181,421
    From related orgs
    $0
    Other
    $23,961
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $160,858
    Bonus
    $20,563
    Other
    $0
    Deferred
    $3,808
    Nontaxable benefits
    $20,153
    Filer's total
    $205,382
  • Carl David Baker

    FORMER - PRESIDENT

    Total calculated
    $985,889
    From this org
    $972,812
    From related orgs
    $0
    Other
    $13,077
    Hours/week
    0

    Schedule J breakdown matched by us

    Base
    $547,810
    Bonus
    $425,002
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $13,077
    Filer's total
    $985,889

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · First-class or charter travel
  • 1a · Travel for companions
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Form 990 of other organizations
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 4a · Severance or change-of-control payment
  • 6a · Pay contingent on this organization's net earnings
  • 7 · Other non-fixed payments

Answered no

  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 1A
FIRST CLASS TRAVEL IS LIMITED TO THE ORGANIZATION'S CEO. THE EXPENSES IS CONSIDERED BUSINESS USE AND IS A NON-TAXABLE BENEFIT. COMPANION TRAVEL IS REIMBURSED AND NON-TAXABLE TO INDIVIDUALS WHERE THERE IS A BUSINESS PURPOSE FOR THE COMPANION TO ATTEND SUCH EVENT OR FUNCTION. THE NON-TAXABILITY IS OFTEN ASSOCIATED WITH FUNCTIONS ATTENDED FOR THE PURPOSE OF INTERACTING AND ENHANCING THE RELATIONSHIPS WITH PARTNERS AND OTHER SUPPORTERS OF THE ORGANIZATION.
PART I, LINE 4A
CARL DAVID BAKER - SALARY CONTINUATION FROM DATE OF SEVERANCE 10/10/21 IS REPORTED ON THE FORM 990 PART VII
PART I, LINE 6
THE CEO IS ELIGIBLE FOR A BONUS AT VARIOUS EARNINGS THRESHOLDS. ALL OTHER EXECUTIVES ARE ELIGIBLE FOR A BONUS AT VARIOUS EARNINGS THRESHOLDS, DISTRIBUTED AT THE DISCRETION OF THE CEO.
PART I, LINE 7
THE GOVERNING BODY DETERMINES THE PERCENTAGE OF SALARY THAT IS ELIGIBLE FOR A BONUS.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

  • TO SUPPORT THE MISSION OF THE PFHOF ENSHRINEES ASSISTANCE FOUNDATION, THE PFHOF ENSHRINEES ASSISTANCE FOUNDATION IS AN ORGANIZATION DEDICATED TO PROVIDING FINANCIAL ASSISTANCE TO, OR FOR THE BENEFIT OF, POOR, NEEDY OR DISTRESSED INDIVIDUALS WHO ARE ENSHRINED IN THE PRO FOOTBALL HALL OF FAME; AND/OR THEIR POOR, NEEDY OR DISTRESSED FAMILY MEMBERS.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • PROJECT ISAIAH LLC

    FOOD DISTRIBUTION · DE · income $0 · assets $192,483

    Directly controlled by NATIONAL FOOTBALL MUSEUM INC

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • HALL OF FAME VILLAGE INC

    C · REAL ESTATE · OH · 100% owned · share of income -$15,691 · share of assets $82,517 · controlled entity

    Directly controlled by NATIONAL FOOTBALL MUSEUM INC

Provenance

Return type
form_990
Tax year
2022
Filed
14 November 2023
IRS schema version
2022v5.0
Source object
202303199349316275

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