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Nonprofiteer
← COTTON BOWL ATHLETIC ASSOCIATION

Form 990 for tax year 2022

Filed by COTTON BOWL ATHLETIC ASSOCIATION.

Totals

Total revenue
$16,767,428
Total expenses
$14,387,106
Contributions and grants received
$2,675,000
Grants paid
$3,861,400
Program service revenue
$11,406,135
Investment income
$2,657,481
Other revenue
$28,812
Total assets, end of year
$32,802,756
Total liabilities, end of year
$1,606,177
Net assets or fund balances, end of year
$31,196,579
Program services expenses (Part IX)
$13,403,901
Management and general expenses
$983,205
Fundraising expenses
$0
Program service expenses (Part III)
$13,403,901

Program services were 93.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $2,675,000

  • 1g · Noncash contributions included above

    $10,000

  • 2a · Program service revenue: GAME RELATED INCOME

    total $11,406,135 · related or exempt $11,406,135

  • 3 · Investment income

    total $104,943 · excluded $104,943

  • 4 · Income from investment of tax-exempt bond proceeds

    total $0

  • 5 · Royalties

    total $0

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 6d · Net rental income or loss

    total $0

  • 7a · Gross sales of assets other than inventory

    securities $2,870,493

  • 7b · Less cost or other basis and sales expenses

    securities $317,955

  • 7c · Gain or loss

    securities $2,552,538

  • 7d · Net gain or loss

    total $2,552,538 · excluded $2,552,538

  • 8a · Fundraising events: gross income

    $0

  • 8b · Fundraising events: direct expenses

    $0

  • 8c · Net income from fundraising events

    total $0

  • 9a · Gaming: gross income

    $0

  • 9b · Gaming: direct expenses

    $0

  • 9c · Net income from gaming

    total $0

  • 10a · Gross sales of inventory

    $0

  • 10b · Cost of goods sold

    $0

  • 10c · Net income from sales of inventory

    total $0

  • 11a · Other revenue: MISC OTHER

    total $28,812 · related or exempt $28,812

  • 11e · Other revenue, total

    $28,812

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $3,861,400 · program services $3,861,400

  • 2 · Grants to domestic individuals

    total $0

  • 3 · Grants to foreign organizations and individuals

    total $0

  • 4 · Benefits paid to or for members

    total $0

  • 5 · Compensation of officers, directors and key employees

    total $1,720,652 · program services $1,164,619 · management and general $556,033

  • 6 · Compensation of disqualified persons

    total $0

  • 7 · Other salaries and wages

    total $960,962 · program services $807,914 · management and general $153,048

  • 8 · Pension plan contributions

    total $301,489 · program services $286,415 · management and general $15,074

  • 9 · Other employee benefits

    total $500,347 · program services $333,731 · management and general $166,616

  • 10 · Payroll taxes

    total $161,194 · program services $155,610 · management and general $5,584

  • 11a · Fees: management

    total $0

  • 11b · Fees: legal

    total $0

  • 11c · Fees: accounting

    total $40,625 · program services $2,031 · management and general $38,594

  • 11d · Fees: lobbying

    total $0

  • 11e · Fees: professional fundraising services

    total $0

  • 11f · Fees: investment management

    total $0

  • 11g · Fees: other

    total $0

  • 12 · Advertising and promotion

    total $300,278 · program services $294,833 · management and general $5,445

  • 13 · Office expenses

    total $74,002 · program services $70,302 · management and general $3,700

  • 14 · Information technology

    total $102,059 · program services $99,547 · management and general $2,512

  • 15 · Royalties

    total $0

  • 16 · Occupancy

    total $0

  • 17 · Travel

    total $55,708 · program services $52,923 · management and general $2,785

  • 18 · Travel or entertainment for public officials

    total $0

  • 19 · Conferences, conventions and meetings

    total $22,784 · program services $22,784

  • 20 · Interest

    total $0

  • 21 · Payments to affiliates

    total $0

  • 22 · Depreciation, depletion and amortization

    total $92,014 · program services $87,413 · management and general $4,601

  • 23 · Insurance

    total $221,491 · program services $210,416 · management and general $11,075

  • 24a · Other expenses: GAME RELATED OPERATIONS

    total $3,911,338 · program services $3,911,338

  • 24b · Other expenses: GAME RELATED ENTERTAINMENT

    total $1,697,989 · program services $1,697,989

  • 24c · Other expenses: OTHER EXPENSES

    total $203,532 · program services $193,356 · management and general $10,176

  • 24d · Other expenses: PRINTING & PUBLICATIONS

    total $92,787 · program services $88,148 · management and general $4,639

  • 24e · All other expenses

    total $66,455 · program services $63,132 · management and general $3,323

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $11,363,999 · end of year $11,670,992

  • 2 · Savings and temporary cash investments

    beginning of year $13,457,976 · end of year $14,035,575

  • 3 · Pledges and grants receivable

    beginning of year $0 · end of year $0

  • 4 · Accounts receivable

    beginning of year $62,850 · end of year $157,238

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 7 · Other notes and loans receivable

    beginning of year $0 · end of year $0

  • 8 · Inventories for sale or use

    beginning of year $0 · end of year $0

  • 9 · Prepaid expenses and deferred charges

    beginning of year $124,581 · end of year $124,581

  • 10a · Land, buildings and equipment: cost or other basis

    $296,850

  • 10b · Land, buildings and equipment: accumulated depreciation

    $169,777

  • 10c · Land, buildings and equipment, net

    beginning of year $195,946 · end of year $127,073

  • 11 · Investments: publicly traded securities

    beginning of year $0 · end of year $0

  • 12 · Investments: other securities

    beginning of year $0 · end of year $0

  • 13 · Investments: program-related

    beginning of year $0 · end of year $0

  • 14 · Intangible assets

    beginning of year $370,263 · end of year $347,122

  • 15 · Other assets

    beginning of year $6,895,831 · end of year $6,340,175

  • 17 · Accounts payable and accrued expenses

    beginning of year $183,408 · end of year $319,538

  • 18 · Grants payable

    beginning of year $0 · end of year $0

  • 19 · Deferred revenue

    beginning of year $1,040,009 · end of year $1,286,639

  • 20 · Tax-exempt bond liabilities

    beginning of year $0 · end of year $0

  • 21 · Escrow or custodial account liability

    beginning of year $0 · end of year $0

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 23 · Secured mortgages and notes payable

    beginning of year $0 · end of year $0

  • 24 · Unsecured notes and loans payable

    beginning of year $0 · end of year $0

  • 25 · Other liabilities

    beginning of year $0 · end of year $0

  • 27 · Net assets without donor restrictions

    beginning of year $31,248,029 · end of year $31,196,579

  • 28 · Net assets with donor restrictions

    beginning of year $0 · end of year $0

Mission and programs · 2022

Mission

THE MISSION IS TO PRESENT THE MOST INNOVATIVE OF ALL COLLEGE FOOTBALL BOWL GAMES AND TO BE THE LEADER IN CREATING PREMIER COLLEGE SPORTS EXPERIENCES FOR UNIVERSITIES, STUDENT ATHLETES, SPONSORS AND THE COMMUNITY.

Activities or mission (Part I)

TO PRESENT THE MOST INNOVATIVE OF ALL COLLEGE FOOTBALL BOWL GAMES AND TO BE THE LEADER IN CREATING PREMIER COLLEGE SPORTS EXPERIENCES FOR Univ, STUDENT ATHLETES,sponsors & comm.

  • From Slingin' Sammy Baugh to Troy Aikman and Johnny Manziel, the annual Cotton Bowl Classic continues to rank among America's great sports endeavors. For nearly eight (8) decades, the Cotton Bowl has been the shining star of postseason collegiate sports in Texas. The January 2, 2023 game marked the 87th anniversary of this historic event featuring college football at its finest. Two of the nation's top teams - Tulane University and University of Southern California - traveled to North Texas to do battle. Over 55,329 people witnessed an exciting game which Tulane won 46-45. The Cotton Bowl Classic is more than a game, however. For almost nine decades, the Classic has given more than $205 million to higher education. The Cotton Bowl also produces many events surrounding the game, including providing free access to a Dallas Cowboys youth football clinic at AT&T Stadium, children's' hospital visits, band concerts and Hall of Fame ceremonies. When the game week gets here, huge crowds of college football fans converge on North Texas to participate in the festive pre-game activities, and the generous Texas-style hospitality. These enthusiastic visitors generated over $54 million in direct economic impact for the region. Special civic and volunteer committees work year-round to provide the best in hospitality and entertainment for the players, media and the institution's official party. Nearly 16 million more fans watched game activities on ESPN that included a pre-game spectacular, a half-time extravaganza and some of college football's finest hours. And no matter the outcome of the game, no matter the year, it is a special and unique event that garners the attention of the nation and keeps the rich tradition of post-season college football in North Texas alive for past, present and future generations. Founded in 1936, the first Cotton Bowl Classic was played January 1, 1937, between Texas Christian University and Marquette University. The Frogs, behind legendary quarterback Sammy Baugh, defeated the Golden Avalanche that day 16-6 before 17,000 spectators at Fair Park Stadium. It was the beginning of a great tradition. The idea for a post-season football classic belonged to the late J. Curtis Sanford, a Dallas oil man, who promoted that first game as a private enterprise and covered expenses with $6,000 out of his own pocket. With an economic depression still gripping the country, and tremors of global unrest becoming more apparent, Sanford's dream of a Texas sports spectacle was deemed unrealistic by many observers. Time has vindicated Sanford's vision. The honor role of gridiron greats who have appeared in the Cotton Bowl through the years include such standouts as: Bo Jackson, Russell Maryland, Troy Aikman, Tim Brown, Chris Spielman, Doug Flutie, Earl Campbell, Bart Starr, Joe Theismann, Joe Montana, Eric Dickerson, Roger Staubach, Doak Walker, Jim Brown, Kenny Stabler, John Cappelletti, Dan Marino, Dicky Maegle, Sammy Baugh, Bryon "Whizzer" White, James Street, Jim Swink, Lance Alworth, Davey O'Brien, Bob Lilly, Norm Van Brocklin, Bobby Layne, John Kimbrough, Tommy Nobis, Duke Carlisle, Ernie David, Eli Manning and Johnny Manziel. The list of coaches is equally impressive: legends such as Paul "Bear" Bryant, Darrell Royal, General Bob Neyland, Bobby Dodd, Frank Leahy, Jess Neely, Frank Broyles, Bob Devaney, Ara Parseghian, Vince Dooley, Joe Paterno, Gene Stallings, Ben Schwartzwalder, John Robinson, Johnny Vaught, Lou Holtz, Johnny Majors, Lavell Edwards, Mack Brown, Nick Saban, Bob Stoops, and Bill Snyder. The Cotton Bowl Classic is a member of the New Year's Six Bowls, along with the Rose, Sugar, Orange, Peach and Fiesta Bowls. These six (6) games are part of the College Football Playoff (CFP), the most prestigious bowls in the post-season. As part of this partnership, five (5) of the six New Year's Six Bowls, including the Cotton Bowl, assigns their respective television and major sponsorship rights to the CFP (the Rose has a separate contract). These rights were bundled and along with a National Championship Game, sold to ESPN for an average of $470 million a year. The portion of the $470 million that is generated by the Cotton Bowl TV and sponsor rights, and in past years would have been given by the Cotton Bowl to the two (2) participating teams as grants, are now distributed to all 128 football Bowl Subdivision schools through the CFP. Either governmental or other 501(c)3 institutions are the ultimate recipients.

    Expenses $13,403,901 · Grants $3,861,400 · Revenue $11,434,947

As filed on the 2022 return.

Listed in Part VII

  • Rick Baker

    President / CEO

    Total calculated
    $1,056,440
    From this org
    $900,688
    From related orgs
    $0
    Other
    $155,752
    Hours/week
    32 + 8 related

    Schedule J breakdown matched by us

    Base
    $823,568
    Bonus
    $77,120
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $155,752
    Filer's total
    $1,056,440

  • Marty MacInnis

    COO / CFO

    Total calculated
    $618,275
    From this org
    $515,973
    From related orgs
    $0
    Other
    $102,302
    Hours/week
    36 + 4 related

    Schedule J breakdown matched by us

    Base
    $472,623
    Bonus
    $43,350
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $102,302
    Filer's total
    $618,275

  • Michael Konradi

    Senior VP External Affairs

    Total calculated
    $372,977
    From this org
    $303,989
    From related orgs
    $0
    Other
    $68,988
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $278,183
    Bonus
    $25,806
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $68,988
    Filer's total
    $372,977

  • Kelly H Newell

    VP of Creative & Guest Service

    Total calculated
    $304,675
    From this org
    $245,800
    From related orgs
    $0
    Other
    $58,875
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $133,600
    Bonus
    $112,200
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $58,875
    Filer's total
    $304,675

  • Amy Scott

    VP of Ticket Sales & Services

    Total calculated
    $213,865
    From this org
    $162,400
    From related orgs
    $0
    Other
    $51,465
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $148,400
    Bonus
    $14,000
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $51,465
    Filer's total
    $213,865

  • Nancy Mills

    VP of Executive Services

    Total calculated
    $193,273
    From this org
    $145,549
    From related orgs
    $0
    Other
    $47,724
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $133,129
    Bonus
    $12,420
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $47,724
    Filer's total
    $193,273

  • Scottie Rodgers

    Director of Communications

    Total calculated
    $149,513
    From this org
    $122,902
    From related orgs
    $0
    Other
    $26,611
    Hours/week
    40

  • Tiffany Rauschkolb

    Director of Ticket Operations

    Total calculated
    $130,445
    From this org
    $105,506
    From related orgs
    $0
    Other
    $24,939
    Hours/week
    40

  • W Mike Baggett

    Director

    Total calculated
    $0
    Hours/week
    1

  • Thomas C Bain Jr

    Director

    Total calculated
    $0
    Hours/week
    1

  • Elizabeth Bentrup

    Director

    Total calculated
    $0
    Hours/week
    1

  • Craig Baker

    Director

    Total calculated
    $0
    Hours/week
    1

  • Robbie Baty

    Director

    Total calculated
    $0
    Hours/week
    1

  • Brian Barnard

    Director

    Total calculated
    $0
    Hours/week
    1

  • Roland Burns

    Director

    Total calculated
    $0
    Hours/week
    1

  • Heath Cheek

    Director

    Total calculated
    $0
    Hours/week
    1

  • John Crawford

    Director

    Total calculated
    $0
    Hours/week
    1

  • Barry Davis

    Director

    Total calculated
    $0
    Hours/week
    1

  • Bill Davis

    Director

    Total calculated
    $0
    Hours/week
    1

  • Buddy Dike

    Director

    Total calculated
    $0
    Hours/week
    1

  • Cole Dulaney

    Director

    Total calculated
    $0
    Hours/week
    1

  • Jeff Fehlis

    Director

    Total calculated
    $0
    Hours/week
    1

  • Michael Dwyer

    Director

    Total calculated
    $0
    Hours/week
    1

  • Chad Estis

    Director

    Total calculated
    $0
    Hours/week
    1

  • Richard Frank

    Director

    Total calculated
    $0
    Hours/week
    1

  • Bruce Gadd

    Director

    Total calculated
    $0
    Hours/week
    1

  • JJ Gomez

    Director

    Total calculated
    $0
    Hours/week
    1

  • Mike Henderson

    Director

    Total calculated
    $0
    Hours/week
    1

  • Darrell Hernandez

    Director

    Total calculated
    $0
    Hours/week
    1

  • Adam Herrin

    Director

    Total calculated
    $0
    Hours/week
    1

  • Elly Sachs Holder

    Director

    Total calculated
    $0
    Hours/week
    1

  • Cindy Hourigan

    Director

    Total calculated
    $0
    Hours/week
    1

  • Isabell Novakov Higginbotham

    Director

    Total calculated
    $0
    Hours/week
    1

  • Stephen Jones

    Director

    Total calculated
    $0
    Hours/week
    1

  • Rod Jones

    Director

    Total calculated
    $0
    Hours/week
    1

  • Derek Kerr

    Director

    Total calculated
    $0
    Hours/week
    1

  • William D Jackman

    Director

    Total calculated
    $0
    Hours/week
    1

  • Chris Kleinert

    Director

    Total calculated
    $0
    Hours/week
    1

  • Marcus E Knight

    Director

    Total calculated
    $0
    Hours/week
    1

  • Matthew A Kairis

    Director

    Total calculated
    $0
    Hours/week
    1

  • Stephen Luskey

    Director

    Total calculated
    $0
    Hours/week
    1

  • Todd Macsuga

    Director

    Total calculated
    $0
    Hours/week
    1

  • Andrew Lauck

    Director

    Total calculated
    $0
    Hours/week
    1

  • Meg Lee

    Director

    Total calculated
    $0
    Hours/week
    1

  • Jeff Matthews

    Director

    Total calculated
    $0
    Hours/week
    1

  • Brad Mayne

    Director

    Total calculated
    $0
    Hours/week
    1

  • Fred McClure

    Director

    Total calculated
    $0
    Hours/week
    1

  • Mike Miles

    Director

    Total calculated
    $0
    Hours/week
    1

  • Kyle Mabry

    Director

    Total calculated
    $0
    Hours/week
    1

  • Jeff Montgomery

    Director

    Total calculated
    $0
    Hours/week
    1

  • Porter Montgomery

    Director

    Total calculated
    $0
    Hours/week
    1

  • Thomas Morgan Jr

    Director

    Total calculated
    $0
    Hours/week
    1

  • Dat Nguyen

    Director

    Total calculated
    $0
    Hours/week
    1

  • Greg Oliver

    Director

    Total calculated
    $0
    Hours/week
    1

  • Jay McAuley

    Director

    Total calculated
    $0
    Hours/week
    1

  • Griffin Perry

    Director

    Total calculated
    $0
    Hours/week
    1

  • Monica Paul

    Director

    Total calculated
    $0
    Hours/week
    1

  • Brad Ramsey

    Director

    Total calculated
    $0
    Hours/week
    1

  • Kasey Pipes

    Director

    Total calculated
    $0
    Hours/week
    1

  • Daniel Routman

    Director

    Total calculated
    $0
    Hours/week
    1

  • Christopher Roy

    Director

    Total calculated
    $0
    Hours/week
    1

  • Tod A Ruble

    Director

    Total calculated
    $0
    Hours/week
    1

  • Ketric Sanford

    Director

    Total calculated
    $0
    Hours/week
    1

  • Kathy Saunders

    Director

    Total calculated
    $0
    Hours/week
    1

  • John Scovell

    Director

    Total calculated
    $0
    Hours/week
    1

  • Brad Sham

    Director

    Total calculated
    $0
    Hours/week
    1

  • Mandy Price

    Director

    Total calculated
    $0
    Hours/week
    1

  • Jim Ray Smith

    Director

    Total calculated
    $0
    Hours/week
    1

  • Robert Smith

    Director

    Total calculated
    $0
    Hours/week
    1

  • John Stuart III

    Director

    Total calculated
    $0
    Hours/week
    1

  • Mike Sweet

    Director

    Total calculated
    $0
    Hours/week
    1

  • William Toles

    Director

    Total calculated
    $0
    Hours/week
    1

  • Bruce Roy

    Director

    Total calculated
    $0
    Hours/week
    1

  • Jake Wagner

    Director

    Total calculated
    $0
    Hours/week
    1

  • Denton Walker III

    Director

    Total calculated
    $0
    Hours/week
    1

  • Dr John Field Scovell III

    Director

    Total calculated
    $0
    Hours/week
    1

  • Blake Wiley

    Director

    Total calculated
    $0
    Hours/week
    1

  • Andrew Springate

    Director

    Total calculated
    $0
    Hours/week
    1

  • Jim Williams Jr

    Director

    Total calculated
    $0
    Hours/week
    1

  • Ramsay Woodall

    Director

    Total calculated
    $0
    Hours/week
    1

  • Kevin Watler

    Director

    Total calculated
    $0
    Hours/week
    1

  • Bry Patton

    IMMEDIATE PAST CHAIR

    Total calculated
    $0
    Hours/week
    5 + 2 related

  • Carl Ice

    Past Chairman

    Total calculated
    $0
    Hours/week
    2 + 2 related

  • Dee Kelly

    Vice Chairman

    Total calculated
    $0
    Hours/week
    2 + 1 related

  • Baker Montgomery

    Vice Chairman

    Total calculated
    $0
    Hours/week
    2 + 1 related

  • Jay McAuley

    Vice Chairman

    Total calculated
    $0
    Hours/week
    2 + 1 related

  • Monica Christopher

    Vice Chairman

    Total calculated
    $0
    Hours/week
    2 + 2 related

  • Kelvin Walker

    CHAIR-ELECT

    Total calculated
    $0
    Hours/week
    2 + 2 related

  • Dan Novakov

    Past Chairman/Legal Council

    Total calculated
    $0
    Hours/week
    2 + 1 related

  • Finley Ewing III

    Playoff Comm. Chair

    Total calculated
    $0
    Hours/week
    2 + 1 related

  • Terrance Henderson

    Vice Chairman

    Total calculated
    $0
    Hours/week
    2 + 2 related

  • Christian Rodriguez

    The Board of Directors has del

    Total calculated
    $0
    Hours/week
    2 + 1 related

  • Karen Wilson-Torres

    Director

    Total calculated
    $0
    Hours/week
    1

  • Eric Winton

    Director

    Total calculated
    $0
    Hours/week
    1

  • Vickie Yakunin

    Director

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

  • COLLEGE FOOTBALL PLAYOFF ADMINISTRATION LLC

    $2,750,000

    COLLEGE FOOTBALL

  • Cotton Bowl Foundation

    $1,111,400

    advance CB FNDT's mission

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2022
Filed
10 January 2024
IRS schema version
2022v5.0
Source object
202400229349301475

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