Totals
- Total revenue
- $505,071
- Total expenses
- $510,569
- Contributions and grants received
- $505,071
- Grants paid
- $0
- Program service revenue
- $0
- Investment income
- $0
- Other revenue
- $0
- Total assets, end of year
- $111,012
- Total liabilities, end of year
- $22,038
- Net assets or fund balances, end of year
- $88,974
- Program services expenses (Part IX)
- $459,126
- Management and general expenses
- $48,740
- Fundraising expenses
- $2,703
- Program service expenses (Part III)
- $459,126
Program services were 89.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$505,071
Functional expenses
Part IX, the statement of functional expenses.
-
7 · Other salaries and wages
total $185,336 · program services $177,915 · management and general $7,421
-
10 · Payroll taxes
total $9,552 · program services $8,905 · management and general $647
-
11b · Fees: legal
total $15,760 · management and general $15,760
-
11c · Fees: accounting
total $11,957 · management and general $11,957
-
11g · Fees: other
total $50,734 · program services $45,162 · management and general $5,572
-
12 · Advertising and promotion
total $64,540 · program services $64,540
-
13 · Office expenses
total $1,037 · program services $677 · management and general $360
-
14 · Information technology
total $109,593 · program services $107,658 · management and general $1,935
-
16 · Occupancy
total $2,561 · program services $2,561
-
17 · Travel
total $28,549 · program services $27,831 · management and general $718
-
19 · Conferences, conventions and meetings
total $1,759 · program services $1,759
-
23 · Insurance
total $6,763 · program services $6,500 · management and general $263
-
24a · Other expenses: SUPPLIES
total $14,014 · program services $13,663 · management and general $351
-
24b · Other expenses: FOOD AND BEVERAGE
total $4,375 · program services $1,518 · management and general $154 · fundraising $2,703
-
24c · Other expenses: BANK AND MERCHANT FEES
total $1,780 · program services $256 · management and general $1,524
-
24d · Other expenses: MISCELLANEOUS
total $1,224 · program services $181 · management and general $1,043
-
24e · All other expenses
total $1,035 · management and general $1,035
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $93,317 · end of year $106,192
-
3 · Pledges and grants receivable
beginning of year $180
-
4 · Accounts receivable
end of year $4,820
-
9 · Prepaid expenses and deferred charges
beginning of year $975
-
17 · Accounts payable and accrued expenses
end of year $22,038
-
27 · Net assets without donor restrictions
beginning of year $94,472 · end of year $88,974
Mission and programs · 2024
Mission
VEGAN FRIENDLY INC.'S MISSION IS TO EDUCATE THE PUBLIC ABOUT THE BENEFITS OF VEGANISM AND MAKE IT MORE ACCESSIBLE TO THE PUBLIC.
-
AWARENESS IN 2024, VEGAN FRIENDLY ADVANCED ITS MISSION THROUGH A RANGE OF IMPACTFUL AWARENESS-RAISING EFFORTS. THROUGHOUT THE YEAR, WE PARTICIPATED IN FESTIVALS, CONFERENCES, AND BUSINESS EXPOS TO PROMOTE VEGANISM AND RAISE AWARENESS TO OUR CERTIFICATION PROGRAM. OUR SOCIAL MEDIA PRESENCE CONTINUED TO GROW, HELPING RAISE AWARENESS AROUND VEGANISM AND ANIMAL CRUELTY. WE ALSO CONDUCTED A LARGE-SCALE SURVEY TO BETTER UNDERSTAND THE VEGAN AND VEGAN-CURIOUS COMMUNITY AND EXPLORE WAYS TO MAKE VEGANISM EVEN MORE ACCESSIBLE.
Expenses $280,144
-
CERTIFICATION WE EXPANDED OUR CERTIFICATION PROGRAM FOR VEGAN-FRIENDLY RESTAURANTS, PRODUCTS, AND BUSINESSES, MAKING IT EASIER FOR PEOPLE TO IDENTIFY AND SUPPORT CRUELTY-FREE OPTIONS. WE LAUNCHED OUR FREE MOBILE APP FEATURING A SEARCHABLE INDEX OF TENS OF THOUSANDS OF VEGAN-FRIENDLY RESTAURANTS, ALONG WITH INFORMATION ABOUT OUR CERTIFIED PARTNERS. NO FEES WERE CHARGED FOR CERTIFICATIONS DURING 2024.
Expenses $178,982
As filed on the 2024 return.
Listed in Part VII
-
Omri PazOMRI PAZ
PRES & TREAS
- Total calculated
- $0
- Hours/week
- 10
-
Tomer ShacharTOMER SHACHAR
VP & SECRETA
- Total calculated
- $0
- Hours/week
- 0.5
-
Nadav ZifroniNADAV ZIFRONI
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 0.1
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 26 June 2025
- IRS schema version
- 2024v5.0
- Source object
- 202531799349300603
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