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Nonprofiteer
← WISCONSIN MARITIME MUSEUM INC

Form 990 for tax year 2024

Filed by WISCONSIN MARITIME MUSEUM INC.

Totals

Total revenue
$1,482,867
Total expenses
$1,417,481
Contributions and grants received
$617,327
Grants paid
$0
Program service revenue
$610,857
Investment income
$95,447
Other revenue
$159,236
Total assets, end of year
$5,265,641
Total liabilities, end of year
$413,280
Net assets or fund balances, end of year
$4,852,361
Program services expenses (Part IX)
$727,227
Management and general expenses
$571,329
Fundraising expenses
$118,925
Program service expenses (Part III)
$727,227

Program services were 51.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $55,987

  • 1c · Fundraising events

    $23,680

  • 1e · Government grants (contributions)

    $78,085

  • 1f · All other contributions, gifts and grants

    $459,575

  • 1g · Noncash contributions included above

    $18,890

  • 2a · Program service revenue: ADMISSIONS

    total $402,636 · related or exempt $402,636

  • 2b · Program service revenue: SUBMARINE OVERNIGHT

    total $155,256 · related or exempt $155,256

  • 2c · Program service revenue: SUB BNB

    total $22,696 · related or exempt $22,696

  • 2d · Program service revenue: EDUCATIONAL PROGRAMS

    total $20,233 · related or exempt $20,233

  • 2e · Program service revenue: PROGRAM SERVICE FEES

    total $5,820 · related or exempt $5,820

  • 2f · All other program service revenue

    total $4,216 · related or exempt $4,216

  • 3 · Investment income

    total $43,679 · excluded $43,679

  • 6a · Gross rents

    real property $37,864

  • 6b · Less rental expenses

    real property $4,417

  • 6c · Rental income or loss

    real property $33,447

  • 6d · Net rental income or loss

    total $33,447 · excluded $33,447

  • 7a · Gross sales of assets other than inventory

    securities $51,768

  • 7b · Less cost or other basis and sales expenses

    securities $0

  • 7c · Gain or loss

    securities $51,768

  • 7d · Net gain or loss

    total $51,768 · excluded $51,768

  • 8a · Fundraising events: gross income

    $22,729

  • 8a · Fundraising events: contributions included on line 1c

    $23,680

  • 8b · Fundraising events: direct expenses

    $22,112

  • 8c · Net income from fundraising events

    total $617 · excluded $617

  • 9a · Gaming: gross income

    $1,292

  • 9b · Gaming: direct expenses

    $0

  • 9c · Net income from gaming

    total $1,292 · excluded $1,292

  • 10a · Gross sales of inventory

    $207,913

  • 10b · Cost of goods sold

    $85,782

  • 10c · Net income from sales of inventory

    total $122,131 · related or exempt $94,015 · unrelated business $28,116

  • 11a · Other revenue: MISCELLANEOUS INCOME

    total $1,749 · excluded $1,749

  • 11e · Other revenue, total

    $1,749

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $124,233 · management and general $93,175 · fundraising $31,058

  • 7 · Other salaries and wages

    total $522,067 · program services $387,645 · management and general $117,903 · fundraising $16,519

  • 8 · Pension plan contributions

    total $24,966 · program services $18,968 · management and general $5,771 · fundraising $227

  • 9 · Other employee benefits

    total $54,080 · program services $39,126 · management and general $13,840 · fundraising $1,114

  • 10 · Payroll taxes

    total $51,159 · program services $34,788 · management and general $13,813 · fundraising $2,558

  • 11c · Fees: accounting

    total $35,815 · management and general $35,815

  • 11f · Fees: investment management

    total $8,235 · management and general $8,235

  • 11g · Fees: other

    total $40,450 · program services $28,433 · management and general $12,017

  • 12 · Advertising and promotion

    total $50,848 · management and general $36,058 · fundraising $14,790

  • 13 · Office expenses

    total $75,576 · program services $34,320 · management and general $31,734 · fundraising $9,522

  • 14 · Information technology

    total $26,177 · program services $12,742 · management and general $6,120 · fundraising $7,315

  • 16 · Occupancy

    total $78,484 · program services $28,328 · management and general $45,044 · fundraising $5,112

  • 17 · Travel

    total $2,864 · program services $297 · management and general $2,307 · fundraising $260

  • 20 · Interest

    total $16,536 · management and general $16,536

  • 22 · Depreciation, depletion and amortization

    total $192,028 · program services $124,818 · management and general $48,007 · fundraising $19,203

  • 23 · Insurance

    total $47,329 · program services $2,555 · management and general $44,774

  • 24a · Other expenses: BANK CARD FEES

    total $24,204 · program services $10,720 · management and general $2,879 · fundraising $10,605

  • 24b · Other expenses: PAYROLL SERVICE CHARGES

    total $10,687 · management and general $10,687

  • 24c · Other expenses: DUES AND SUBSCRIPTIONS

    total $9,965 · management and general $9,965

  • 24d · Other expenses: GROUNDS CARE

    total $2,800 · program services $2,800

  • 24e · All other expenses

    total $18,978 · program services $1,687 · management and general $16,649 · fundraising $642

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $43,014 · end of year $45,200

  • 2 · Savings and temporary cash investments

    beginning of year $244,732 · end of year $174,031

  • 3 · Pledges and grants receivable

    beginning of year $130,367 · end of year $182,567

  • 4 · Accounts receivable

    beginning of year $49,991 · end of year $17,684

  • 8 · Inventories for sale or use

    beginning of year $46,359 · end of year $48,696

  • 10a · Land, buildings and equipment: cost or other basis

    $9,386,573

  • 10b · Land, buildings and equipment: accumulated depreciation

    $6,345,963

  • 10c · Land, buildings and equipment, net

    beginning of year $3,164,434 · end of year $3,040,610

  • 15 · Other assets

    beginning of year $1,531,542 · end of year $1,756,853

  • 17 · Accounts payable and accrued expenses

    beginning of year $61,755 · end of year $41,924

  • 19 · Deferred revenue

    beginning of year $37,770 · end of year $4,528

  • 23 · Secured mortgages and notes payable

    beginning of year $360,102 · end of year $340,137

  • 25 · Other liabilities

    beginning of year $26,309 · end of year $26,691

  • 27 · Net assets without donor restrictions

    beginning of year $2,884,117 · end of year $2,701,398

  • 28 · Net assets with donor restrictions

    beginning of year $1,840,386 · end of year $2,150,963

Mission and programs · 2024

Mission

THE WISCONSIN MARITIME MUSEUM CONNECTS ALL PEOPLE WITH WISCONSIN'S WATERWAYS, BY ENGAGING AND EDUCATING THE PUBLIC ABOUT WISCONSIN'S MARITIME HISTORY, WISCONSIN'S WORLD WAR II SUBMARINES, USS COBIA, AND THE GREAT LAKES. THE WISCONSIN MARITIME MUSEUM SHARES THIS RICH HERITAGE BY COLLECTING AND PRESERVING ARTIFACTS AND ARCHIVAL MATERIALS, CREATING INTERACTIVE EXHIBITS, PROMOTING RESEARCH, AND PRESENTING EDUCATIONAL PROGRAMS. A FORUM FOR INFORMATION ABOUT THE GREAT LAKES, THIS PRIVATELY FUNDED MUSEUM IS ONE OF THE LEADING MARITIME MUSEUMS ON THE GREAT LAKES.

Activities or mission (Part I)

ENGAGES AND EDUCATES THE PUBLIC ABOUT THE MARITIME HISTORY OF WISCONSIN AND THE GREAT LAKES.

  • THE WMM COLLECTIONS DEPARTMENT WAS BUSY IN 2024. STANDING BI-MONTHLY COLLECTIONS COMMITTEE MEETINGS TOOK PLACE AND NUMEROUS ARTIFACTS WERE ACCEPTED INTO THE PERMANENT COLLECTION. EXTERIOR AND INTERIOR BUILDING RENOVATIONS AT THE MUSEUM'S MARITIME HERITAGE CENTER CONTINUE, WITH OVER $500,000 INVESTED THUS FAR. IN THE YEARS TO COME, THIS CENTER WILL HOUSE A MUSEUM-QUALITY STORAGE FACILITY, CONSERVATION LAB, TEACHING SPACE, AND BOAT RESTORATION LAB, AND ENHANCED MUSEUM BEHIND THE SCENES RESPONSIBILITIES. PARTNERSHIPS WITH EDUCATIONAL INSTITUTIONS ARE INCREASING ALONG WITH FUNDRAISING EFFORTS TO COMPLETE THE RENOVATION PHASES OF THE 25,000 SQUARE FOOT FACILITY. SEVERAL NEW AND UPDATED EXHIBITS WERE DESIGNED AND INSTALLED IN 2024 USING ARTIFACTS FROM THE MUSEUM'S COLLECTION, ALONG WITH LOANED OBJECTS. THESE TEMPORARY AND PERMANENT EXHIBITS INCLUDED: WISCONSIN'S SHIPWRECK COASTS, TURNING THE TIDE OF WWII, WATER DANCE: PLEIN AIR ART, ICEBOATING: A WISCONSIN TRADITION, TINY ART SHOW.

    Expenses $522,756 · Revenue $506,687

  • IN-PERSON MUSEUM EDUCATION PROGRAMS SAW STRONG DEMAND IN 2024, SERVING 3,137 YOUTH AND ADULTS FROM ACROSS WISCONSIN AND THE MIDWEST. INFORMAL EDUCATION PROGRAMS WERE ALSO IN HIGH DEMAND WITH OUR GROUP OVERNIGHT PROGRAMS, THURSDAY "THINK N' DRINK" SERIES, DIVE INTO THE ARCHIVES, AND ADULT GROUP TOURS REACHED 6,097 PEOPLE. OUTREACH EVENTS INCREASED OVER 2023 AND REACHED 6,543 PEOPLE WITH DIRECT INTERACTIONS. IN TOTAL, OUR EDUCATIONAL PROGRAMS AND OUTREACH EFFORTS REACHED A TOTAL OF 16,587 YOUTH AND ADULTS, NEARLY 2,000 MORE PEOPLE THAN 2023.

    Expenses $20,875 · Revenue $20,233

  • 2024 WAS A BIG YEAR FOR USS COBIA TO BEGIN THE PREPARATION OF THE SUBMARINE FOR DRY DOCKING IN STURGEON BAY. THE MUSEUM STAFF, COBIA COMMITTEE, AND VOLUNTEERS MET REGULARLY TO PLAN THE RESTORATION OF THE SUBMARINE IN DRY DOCK AT FINCANTIERI BAY SHIPBUILDING IN STURGEON BAY IN SEPTEMBER-OCTOBER 2025. THE OVERNIGHT PROGRAM ABOARD COBIA CONTINUES TO GROW, PARTICULAR WITH THE SUBBNB PROGRAM. IN TOTAL, 3,035 YOUTH AND ADULTS EXPERIENCED FIRST HAND WHAT IT IS LIKE TO SLEEP ON A WWII SUBMARINE. APPROXIMATELY 30,000 PEOPLE ACCESSED OUR DAILY TOURS THROUGH THE SUBMARINE IN 2024.

    Expenses $183,596 · Revenue $177,952

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Rich Larsen

    TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Logan Rooney

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Thomas Griesbach

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Howard Zimmerman

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Jeff Sabel

    PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Mary Ellen Giffels

    SECRETARY

    Total calculated
    $0
    Hours/week
    1
  • Scott Ferguson

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Sam Grage

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Daniel Hassemer

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Andrew Dunbar

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Dan Schneider

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Tom Wright

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Jamie Zastrow

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Catherine Green

    PAST EXECUTIVE DIRECTOR

    Total calculated
    $42,782
    From this org
    $40,218
    From related orgs
    $0
    Other
    $2,564
    Hours/week
    40
  • Kevin Cullen

    EXECUTIVE DIRECTOR

    Total calculated
    $81,451
    From this org
    $72,059
    From related orgs
    $0
    Other
    $9,392
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
13 November 2025
IRS schema version
2024v5.2
Source object
202503189349313580

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