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Nonprofiteer
← PRIORITIES USA

Form 990 for tax year 2022

Filed by PRIORITIES USA.

Totals

Total revenue
$27,376,634
Total expenses
$31,474,884
Contributions and grants received
$27,386,152
Grants paid
$210,100
Program service revenue
$0
Investment income
-$12,853
Other revenue
$3,335
Total assets, end of year
$1,961,552
Total liabilities, end of year
$475,594
Net assets or fund balances, end of year
$1,485,958
Program services expenses (Part IX)
$29,887,599
Management and general expenses
$945,404
Fundraising expenses
$641,881
Program service expenses (Part III)
$29,887,599

Program services were 95.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $27,386,152

  • 1g · Noncash contributions included above

    $84,051

  • 3 · Investment income

    total $30 · excluded $30

  • 7a · Gross sales of assets other than inventory

    securities $67,851

  • 7b · Less cost or other basis and sales expenses

    securities $80,734

  • 7c · Gain or loss

    securities -$12,883

  • 7d · Net gain or loss

    total -$12,883 · excluded -$12,883

  • 11a · Other revenue: REBATES

    total $3,335 · excluded $3,335

  • 11e · Other revenue, total

    $3,335

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $210,100 · program services $210,100

  • 5 · Compensation of officers, directors and key employees

    total $708,478 · program services $590,269 · management and general $87,505 · fundraising $30,704

  • 7 · Other salaries and wages

    total $3,157,488 · program services $2,630,671 · management and general $390,012 · fundraising $136,805

  • 8 · Pension plan contributions

    total $74,685 · program services $62,221 · management and general $9,216 · fundraising $3,248

  • 9 · Other employee benefits

    total $220,554 · program services $183,748 · management and general $27,219 · fundraising $9,587

  • 10 · Payroll taxes

    total $294,963 · program services $245,748 · management and general $36,431 · fundraising $12,784

  • 11b · Fees: legal

    total $139,674 · program services $860 · management and general $116,350 · fundraising $22,464

  • 11c · Fees: accounting

    total $110,763 · management and general $110,763

  • 11e · Fees: professional fundraising services

    total $342,000 · fundraising $342,000

  • 11g · Fees: other

    total $76,780 · program services $62,817 · management and general $9,842 · fundraising $4,121

  • 12 · Advertising and promotion

    total $19,840,922 · program services $19,756,730 · management and general $67,700 · fundraising $16,492

  • 13 · Office expenses

    total $238,561 · program services $223,568 · management and general $2,493 · fundraising $12,500

  • 14 · Information technology

    total $270,256 · program services $250,383 · management and general $14,390 · fundraising $5,483

  • 16 · Occupancy

    total $121,520 · program services $102,643 · management and general $13,709 · fundraising $5,168

  • 17 · Travel

    total $167,396 · program services $82,170 · management and general $51,598 · fundraising $33,628

  • 19 · Conferences, conventions and meetings

    total $2,204 · program services $186 · management and general $37 · fundraising $1,981

  • 23 · Insurance

    total $57,471 · program services $54,024 · fundraising $3,447

  • 24a · Other expenses: VOTER ACCESS LITIGATION

    total $4,157,399 · program services $4,157,399

  • 24b · Other expenses: MODELLING AND ANALYTICS

    total $1,282,325 · program services $1,273,152 · management and general $7,751 · fundraising $1,422

  • 24c · Other expenses: PENSION FEES

    total $1,092 · program services $910 · management and general $135 · fundraising $47

  • 24d · Other expenses: OTHER EXPENSES

    total $253 · management and general $253

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $5,884,430 · end of year $1,113,942

  • 15 · Other assets

    beginning of year $63,328 · end of year $847,610

  • 17 · Accounts payable and accrued expenses

    beginning of year $363,550 · end of year $475,594

  • 27 · Net assets without donor restrictions

    beginning of year $5,584,208 · end of year $1,309,590

  • 28 · Net assets with donor restrictions

    end of year $176,368

Mission and programs · 2022

Mission

PRIORITIES USA EXISTS TO ACTIVATE AND EMPOWER AMERICANS. THROUGH DIGITAL ADVERTISING AND STATE-OF-THE-ART RESEARCH, WE FIGHT TO MOBILIZE EVERY AMERICAN POSSIBLE ON THE ISSUES THAT MATTER TO THEM WHILE ENSURING THE DEMOCRATIC PROCESS IS ACCESSIBLE TO EVERY CITIZEN.

Activities or mission (Part I)

SEE PART III, LINE 1.

  • DIGITAL: PRIORITIES USA MOBILIZED AMERICANS ON THE ISSUES THAT IMPACT THEIR LIVES THROUGH OUR LONG-TERM RESEARCH, DIGITAL, AND COMMUNICATIONS PROGRAMS. WE CONDUCTED RESEARCH ON HOW BEST TO REACH PEOPLE MOST IMPACTED BY POLICY DECISIONS, AND RAN INNOVATIVE DIGITAL ADS PROGRAMS.

    Expenses $25,836,469 · Grants $210,100

  • VOTING RIGHTS: DURING THE 2022 CALENDAR YEAR, PRIORITIES USA PURSUED AMISSION OF ENSURING THAT THE DEMOCRATIC PROCESS IS ACCESSIBLE TO EVERY CITIZEN. WE PURSUED THIS EFFORT BY FOCUSING ON TWO MAIN AREAS WE FELT WERE MOST VITAL TO THIS MISSION. THESE AREAS WERE 1) LITIGATING THROUGH OUR JUDICIAL SYSTEM TO OVERTURN LAWS THAT RESTRICT ACCESS TO THE BALLOT ONCE THEY PASSED THEIR LEGISLATURES AND 2) SUPPORTING PROGRAMS THAT WORKED TO SUPPORT THESE GOALS.

    Expenses $4,051,130

As filed on the 2022 return.

Listed in Part VII

  • GUY CECIL

    PRESIDENT (SEE SCHED O)

    Total calculated
    $311,402
    From this org
    $294,386
    From related orgs
    $0
    Other
    $17,016
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $294,386
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $17,016
    Filer's total
    $311,402

  • HAROLD ICKES

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.1

  • LEE SAUNDERS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.1

  • RANDI WEINGARTEN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.1

  • STEPHANIE SCHRICOK

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.1

  • VIRGIL MILLER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.1

  • KIM KAUFFMAN-THRU 31722

    DIRECTOR (SEE SCHED. L)

    Total calculated
    $0
    Hours/week
    1

  • DANIELLE BUTTERFIELD

    EXECUTIVE DIRECTOR (SEE SCHED O)

    Total calculated
    $290,713
    From this org
    $276,020
    From related orgs
    $0
    Other
    $14,693
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $276,020
    Bonus
    $0
    Other
    $0
    Deferred
    $7,531
    Nontaxable benefits
    $7,162
    Filer's total
    $290,713

  • JACQUELINE GRIMSLEY

    COO & NON-VOTING TREAS (SEE SCHED O)

    Total calculated
    $188,513
    From this org
    $177,020
    From related orgs
    $0
    Other
    $11,493
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $177,020
    Bonus
    $0
    Other
    $0
    Deferred
    $4,831
    Nontaxable benefits
    $6,662
    Filer's total
    $188,513

  • ANEESA MCMILLAN

    DEP. EXEC. DIR. COMM. & VOTING

    Total calculated
    $209,607
    From this org
    $199,020
    From related orgs
    $0
    Other
    $10,587
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $199,020
    Bonus
    $0
    Other
    $0
    Deferred
    $3,600
    Nontaxable benefits
    $6,987
    Filer's total
    $209,607

  • NICHOLAS AHAMED

    DEP. EXEC. DIR. ANALYTICS & POLLING

    Total calculated
    $194,023
    From this org
    $182,520
    From related orgs
    $0
    Other
    $11,503
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $182,520
    Bonus
    $0
    Other
    $0
    Deferred
    $4,981
    Nontaxable benefits
    $6,522
    Filer's total
    $194,023

  • RYANNE BROWN

    DIGITAL PAID MEDIA DIRECTOR

    Total calculated
    $189,530
    From this org
    $177,020
    From related orgs
    $0
    Other
    $12,510
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $177,020
    Bonus
    $0
    Other
    $0
    Deferred
    $4,831
    Nontaxable benefits
    $7,679
    Filer's total
    $189,530

  • CHELSEA HARRIS

    DIRECTOR OF ANALYTICS

    Total calculated
    $159,255
    From this org
    $147,687
    From related orgs
    $0
    Other
    $11,568
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $147,687
    Bonus
    $0
    Other
    $0
    Deferred
    $4,406
    Nontaxable benefits
    $7,162
    Filer's total
    $159,255

  • CHRISTOPHER CARLON

    CREATIVE DIRECTOR

    Total calculated
    $157,692
    From this org
    $146,520
    From related orgs
    $0
    Other
    $11,172
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $146,520
    Bonus
    $0
    Other
    $0
    Deferred
    $4,381
    Nontaxable benefits
    $6,791
    Filer's total
    $157,692

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

None.

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Provenance

Return type
form_990
Tax year
2022
Filed
15 November 2023
IRS schema version
2022v5.0
Source object
202333199349305158

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