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Nonprofiteer
← GSMA SERVICES LLC

Form 990 for tax year 2025

Filed by GSMA SERVICES LLC.

Totals

Total revenue
$38,546,532
Total expenses
$33,836,312
Contributions and grants received
$0
Grants paid
$0
Program service revenue
$38,546,532
Investment income
$0
Other revenue
$0
Total assets, end of year
$27,818,689
Total liabilities, end of year
$11,949,515
Net assets or fund balances, end of year
$15,869,174
Program services expenses (Part IX)
$0
Management and general expenses
$0
Fundraising expenses
$0
Program service expenses (Part III)
not reported

Program services were 0.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: SERVICE REVENUE

    total $38,546,532 · related or exempt $38,546,532

  • 3 · Investment income

    total $0

  • 4 · Income from investment of tax-exempt bond proceeds

    total $0

  • 5 · Royalties

    total $0

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 6d · Net rental income or loss

    total $0

  • 7d · Net gain or loss

    total $0

  • 8a · Fundraising events: gross income

    $0

  • 8b · Fundraising events: direct expenses

    $0

  • 8c · Net income from fundraising events

    total $0

  • 9a · Gaming: gross income

    $0

  • 9b · Gaming: direct expenses

    $0

  • 9c · Net income from gaming

    total $0

  • 10a · Gross sales of inventory

    $0

  • 10b · Cost of goods sold

    $0

  • 10c · Net income from sales of inventory

    total $0

  • 11e · Other revenue, total

    $0

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $0

  • 2 · Grants to domestic individuals

    total $0

  • 3 · Grants to foreign organizations and individuals

    total $0

  • 4 · Benefits paid to or for members

    total $0

  • 5 · Compensation of officers, directors and key employees

    total $831,784

  • 6 · Compensation of disqualified persons

    total $0

  • 7 · Other salaries and wages

    total $7,264,912

  • 8 · Pension plan contributions

    total $407,085

  • 9 · Other employee benefits

    total $680,324

  • 10 · Payroll taxes

    total $1,020,656

  • 11a · Fees: management

    total $92,121

  • 11b · Fees: legal

    total $4,396,519

  • 11c · Fees: accounting

    total $0

  • 11d · Fees: lobbying

    total $0

  • 11e · Fees: professional fundraising services

    total $0

  • 11f · Fees: investment management

    total $0

  • 11g · Fees: other

    total $896,278

  • 12 · Advertising and promotion

    total $1,590,811

  • 13 · Office expenses

    total $20,937

  • 14 · Information technology

    total $1,153,161

  • 15 · Royalties

    total $4,830,735

  • 16 · Occupancy

    total $0

  • 17 · Travel

    total $580,874

  • 18 · Travel or entertainment for public officials

    total $0

  • 19 · Conferences, conventions and meetings

    total $3,102,479

  • 20 · Interest

    total $0

  • 21 · Payments to affiliates

    total $0

  • 22 · Depreciation, depletion and amortization

    total $30,770

  • 23 · Insurance

    total $0

  • 24a · Other expenses: INTERCOMPANY EXPENSE

    total $6,210,839 · program services $0 · management and general $0 · fundraising $0

  • 24b · Other expenses: FOREIGN EXCHANGE EXPENSE

    total $515,481

  • 24c · Other expenses: UK CORPORATE TAXES

    total $180,955

  • 24d · Other expenses: FINANCIAL EXPENSES

    total $29,591

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $0 · end of year $0

  • 2 · Savings and temporary cash investments

    beginning of year $17,015,289 · end of year $17,314,703

  • 3 · Pledges and grants receivable

    beginning of year $0 · end of year $0

  • 4 · Accounts receivable

    beginning of year $5,010,176 · end of year $5,558,917

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 7 · Other notes and loans receivable

    beginning of year $0 · end of year $0

  • 8 · Inventories for sale or use

    beginning of year $0 · end of year $0

  • 9 · Prepaid expenses and deferred charges

    beginning of year $568,857 · end of year $793,699

  • 10a · Land, buildings and equipment: cost or other basis

    $72,388

  • 10b · Land, buildings and equipment: accumulated depreciation

    $57,958

  • 10c · Land, buildings and equipment, net

    beginning of year $37,925 · end of year $14,430

  • 11 · Investments: publicly traded securities

    beginning of year $0 · end of year $0

  • 12 · Investments: other securities

    beginning of year $0 · end of year $0

  • 13 · Investments: program-related

    beginning of year $0 · end of year $0

  • 14 · Intangible assets

    beginning of year $0 · end of year $0

  • 15 · Other assets

    beginning of year $102,669 · end of year $4,136,940

  • 17 · Accounts payable and accrued expenses

    beginning of year $2,468,103 · end of year $3,065,070

  • 18 · Grants payable

    beginning of year $0 · end of year $0

  • 19 · Deferred revenue

    beginning of year $8,077,617 · end of year $8,884,445

  • 20 · Tax-exempt bond liabilities

    beginning of year $0 · end of year $0

  • 21 · Escrow or custodial account liability

    beginning of year $0 · end of year $0

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 23 · Secured mortgages and notes payable

    beginning of year $0 · end of year $0

  • 24 · Unsecured notes and loans payable

    beginning of year $0 · end of year $0

  • 25 · Other liabilities

    beginning of year $1,652,811 · end of year $0

  • 29 · Capital stock, trust principal or current funds

    beginning of year $0 · end of year $0

  • 30 · Paid-in or capital surplus, or land, building or equipment fund

    beginning of year $0 · end of year $0

  • 31 · Retained earnings, endowment or other funds

    beginning of year $10,536,385 · end of year $15,869,174

Mission and programs · 2025

Mission

GSMA SERVICES PROMOTES THE COMMON BUSINESS INTERESTS OF THE MEMBERS OF THE ASSOCIATION, I.E., COMPANIES IN THE TELECOMMUNICATIONS INDUSTRY, INCLUDING MOBILE NETWORK OPERATORS AND COMPANIES IN THE BROADER MOBILE ECOSYSTEM SUCH AS HANDSET AND DEVICE MANUFACTURERS, MOBILE VIRTUAL NETWORK OPERATORS, SOFTWARE COMPANIES, EQUIPMENT PROVIDERS, AND INTERNET COMPANIES.

Activities or mission (Part I)

To promote the common business interests of the members of the GSM Association, i.e. companies in the telecommunication industries.

  • Provision of a range of Managed Services designed to improve and support the global mobile ecosystem. These services provide tools, data and resources to support more robust networks and better mobile experiences for users. These services further the common business interests that unite the Association's members and provide benefits to the entire mobile industry.

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • MATS GRANRYD

    DIRECTOR GENERAL(THRU 3/2025)

    Total calculated
    $3,067,068
    From this org
    $0
    From related orgs
    $3,026,701
    Other
    $40,367
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $158,235 related
    Bonus
    not reported + $2,779,513 related
    Other
    not reported + $88,953 related
    Deferred
    not reported + $40,367 related
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $3,067,068 related

  • JOHN HOFFMAN

    Manager and CEO

    Total calculated
    $1,717,252
    From this org
    $0
    From related orgs
    $1,704,052
    Other
    $13,200
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $532,052 related
    Bonus
    not reported + $1,141,109 related
    Other
    not reported + $30,891 related
    Deferred
    not reported + $13,200 related
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $1,717,252 related

  • LOUISE EASTERBROOK

    Manager and CFO

    Total calculated
    $1,214,801
    From this org
    $0
    From related orgs
    $1,165,909
    Other
    $48,892
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $407,431 related
    Bonus
    not reported + $758,478 related
    Other
    not reported
    Deferred
    not reported + $48,892 related
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $1,214,801 related

  • VIVEK BARDINATH

    Director General(AS OF 4/2025)

    Total calculated
    $833,368
    From this org
    $0
    From related orgs
    $786,198
    Other
    $47,170
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $649,393 related
    Bonus
    not reported
    Other
    not reported + $136,805 related
    Deferred
    not reported + $47,170 related
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $833,368 related

  • LARA DEWAR

    CHIEF MARKETING OFFICER

    Total calculated
    $820,179
    From this org
    $0
    From related orgs
    $778,141
    Other
    $42,038
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $310,671 related
    Bonus
    not reported + $467,470 related
    Other
    not reported
    Deferred
    not reported + $42,038 related
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $820,179 related

  • SARAH WIGGIN

    Vice President of Sales

    Total calculated
    $527,772
    From this org
    $0
    From related orgs
    $491,990
    Other
    $35,782
    Hours/week
    1 + 40 related

    Schedule J breakdown matched by us

    Base
    not reported + $333,130 related
    Bonus
    not reported + $158,860 related
    Other
    not reported
    Deferred
    not reported + $35,782 related
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $527,772 related

  • OONAGH STEIN

    FINANCE DIRECTOR

    Total calculated
    $493,905
    From this org
    $0
    From related orgs
    $451,244
    Other
    $42,661
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $315,275 related
    Bonus
    not reported + $135,969 related
    Other
    not reported
    Deferred
    not reported + $42,661 related
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $493,905 related

  • SIANNE RYDER

    General Manager - Services

    Total calculated
    $473,274
    From this org
    $0
    From related orgs
    $473,274
    Other
    $0
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $347,060 related
    Bonus
    not reported + $112,332 related
    Other
    not reported + $13,882 related
    Deferred
    not reported
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $473,274 related

  • Monique Cormier

    General Counsel

    Total calculated
    $407,649
    From this org
    $0
    From related orgs
    $399,854
    Other
    $7,795
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $307,477 related
    Bonus
    not reported + $92,377 related
    Other
    not reported
    Deferred
    not reported + $7,795 related
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $407,649 related

  • Peter Jarich

    Head of GSMA Intelligence

    Total calculated
    $311,396
    From this org
    $280,803
    From related orgs
    $0
    Other
    $30,593
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    $206,814
    Bonus
    $73,989
    Other
    not reported
    Deferred
    $30,593
    Nontaxable benefits
    not reported
    Filer's total
    $311,396

  • RICK COSTELLO

    GNERAL MANAGER - MEDIA

    Total calculated
    $275,458
    From this org
    $246,898
    From related orgs
    $0
    Other
    $28,560
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    $173,418
    Bonus
    $73,480
    Other
    not reported
    Deferred
    $28,560
    Nontaxable benefits
    not reported
    Filer's total
    $275,458

  • TYLER SMITH

    HEAD OF MANAGED SERVICES

    Total calculated
    $244,929
    From this org
    $235,509
    From related orgs
    $0
    Other
    $9,420
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    $204,012
    Bonus
    $31,497
    Other
    not reported
    Deferred
    $9,420
    Nontaxable benefits
    not reported
    Filer's total
    $244,929

  • JASON SMITH

    Manager

    Total calculated
    $228,740
    From this org
    $0
    From related orgs
    $220,508
    Other
    $8,232
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    not reported + $189,012 related
    Bonus
    not reported + $31,496 related
    Other
    not reported
    Deferred
    not reported + $8,232 related
    Nontaxable benefits
    not reported
    Filer's total
    not reported + $228,740 related

  • JUSTIN SPRINGHAM

    PUBLISHER

    Total calculated
    $203,554
    From this org
    $186,625
    From related orgs
    $0
    Other
    $16,929
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    $143,558
    Bonus
    $43,067
    Other
    not reported
    Deferred
    $16,929
    Nontaxable benefits
    not reported
    Filer's total
    $203,554

  • ANDREW MAC FARLANE

    Head of GSMA Advance

    Total calculated
    $192,832
    From this org
    $163,836
    From related orgs
    $0
    Other
    $28,996
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    $139,051
    Bonus
    $24,785
    Other
    not reported
    Deferred
    $28,996
    Nontaxable benefits
    not reported
    Filer's total
    $192,832

  • TIM HATT

    HEAD OF RESEARCH & CONSULTING

    Total calculated
    $166,876
    From this org
    $155,626
    From related orgs
    $0
    Other
    $11,250
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    $127,948
    Bonus
    $27,678
    Other
    not reported
    Deferred
    $11,250
    Nontaxable benefits
    not reported
    Filer's total
    $166,876

  • PABLO LACOPINO

    HEAD OF RESEARCH & COMMERCIAL

    Total calculated
    $166,641
    From this org
    $154,751
    From related orgs
    $0
    Other
    $11,890
    Hours/week
    1 + 42 related

    Schedule J breakdown matched by us

    Base
    $127,948
    Bonus
    $26,803
    Other
    not reported
    Deferred
    $11,890
    Nontaxable benefits
    not reported
    Filer's total
    $166,641

  • Vinny Robertson

    Business Development Director

    Total calculated
    $163,934
    From this org
    $150,385
    From related orgs
    $0
    Other
    $13,549
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $114,896
    Bonus
    $35,489
    Other
    not reported
    Deferred
    $13,549
    Nontaxable benefits
    not reported
    Filer's total
    $163,934

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • GSMA ADVISORY SERVICES LTD

    Services · income $20,071,929 · assets $12,161,507

    Directly controlled by GSMA SERVICE

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • GSMA SERVICES INDIA PRIVATE Limited

    C CORP · DIGITAL ADVOC · IN · 100% owned · share of income $2,432,001 · share of assets $682,930

    Directly controlled by GSM ASSOCIATION

  • GSMA SRL

    C Corp · Digital Advoc · AR · 100% owned · share of income $3,750,863 · share of assets $559,641

    Directly controlled by GSM Association

Provenance

Return type
form_990
Tax year
2025
Filed
15 May 2026
IRS schema version
2025v4.1
Source object
202601349349310775

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