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Nonprofiteer
← HAWAII VISITORS AND CONVENTION BUREAU

Form 990 for tax year 2023

Filed by HAWAII VISITORS AND CONVENTION BUREAU.

Totals

Total revenue
$39,327,702
Total expenses
$39,411,733
Contributions and grants received
$35,957,899
Grants paid
$3,905,194
Program service revenue
$2,902,782
Investment income
$462,298
Other revenue
$4,723
Total assets, end of year
$17,524,510
Total liabilities, end of year
$11,571,070
Net assets or fund balances, end of year
$5,953,440
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $35,957,899

  • 2a · Program service revenue: SUBSCRIPTIONS

    total $2,634,234 · related or exempt $1,851,743 · unrelated business $782,491

  • 2b · Program service revenue: ADMINISTRATIVE FEE - SALES AND MA

    total $268,548 · related or exempt $268,548

  • 3 · Investment income

    total $462,298 · excluded $462,298

  • 11a · Other revenue: OTHER REVENUE

    total $4,723 · related or exempt $4,723

  • 11e · Other revenue, total

    $4,723

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $3,905,194

  • 5 · Compensation of officers, directors and key employees

    total $2,573,201

  • 7 · Other salaries and wages

    total $5,606,360

  • 8 · Pension plan contributions

    total $267,570

  • 9 · Other employee benefits

    total $638,818

  • 10 · Payroll taxes

    total $463,449

  • 11b · Fees: legal

    total $36,663

  • 11c · Fees: accounting

    total $195,222

  • 11g · Fees: other

    total $313,440

  • 12 · Advertising and promotion

    total $20,292,587

  • 13 · Office expenses

    total $379,133

  • 14 · Information technology

    total $1,094,540

  • 16 · Occupancy

    total $869,942

  • 17 · Travel

    total $859,848

  • 19 · Conferences, conventions and meetings

    total $12,566

  • 22 · Depreciation, depletion and amortization

    total $95,037

  • 23 · Insurance

    total $11,495

  • 24a · Other expenses: FUNCTIONS

    total $1,014,077

  • 24b · Other expenses: STAFFING AND OFFICE

    total $609,014

  • 24c · Other expenses: RESEARCH

    total $173,577

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $551,323 · end of year $338,092

  • 2 · Savings and temporary cash investments

    beginning of year $7,912,850 · end of year $13,573,496

  • 4 · Accounts receivable

    beginning of year $2,328,191 · end of year $2,355,813

  • 9 · Prepaid expenses and deferred charges

    beginning of year $302,088 · end of year $686,901

  • 10a · Land, buildings and equipment: cost or other basis

    $2,747,202

  • 10b · Land, buildings and equipment: accumulated depreciation

    $2,631,837

  • 10c · Land, buildings and equipment, net

    beginning of year $170,690 · end of year $115,365

  • 15 · Other assets

    beginning of year $571,311 · end of year $454,843

  • 17 · Accounts payable and accrued expenses

    beginning of year $3,316,781 · end of year $6,091,226

  • 19 · Deferred revenue

    beginning of year $1,511,651 · end of year $4,912,303

  • 25 · Other liabilities

    beginning of year $674,524 · end of year $567,541

  • 27 · Net assets without donor restrictions

    beginning of year $6,333,497 · end of year $5,953,440

Mission and programs · 2023

Mission

AS THE TOURISM MARKETING ORGANIZATION FOR THE STATE OF HAWAII, THE MISSION OF THE HAWAII VISITORS AND CONVENTION BUREAU IS TO CREATE SUSTAINABLE, DIVERSIFIED, LEISURE AND BUSINESS TRAVEL DEMAND FOR THE HAWAIIAN ISLANDS.

Activities or mission (Part I)

TO CREATE SUSTAINABLE, DIVERSIFIED, LEISURE AND BUSINESS TRAVEL DEMAND FOR THE HAWAIIAN ISLANDS.

  • THE HAWAII VISITORS AND CONVENTION BUREAU (HVCB) REPRESENTS THE ISLANDS OF HAWAII IN A HIGHLY COMPETITIVE ARENA OF DESTINATION MARKETING. HVCB PROMOTES LEISURE AND BUSINESS TRAVEL, INCLUDING MEETINGS AND CONVENTIONS, AND ACTS AS A CATALYST FOR IMPROVING AND EXPANDING HAWAII'S WIDE-RANGING PRODUCT OFFERINGS AND EXPERIENCES, WHILE CREATING ECONOMIC OPPORTUNITIES THROUGH TOURISM. HVCB IS ALSO CONTRACTED TO MARKET THE ISLANDS UNDER THE AUSPICES OF THE HAWAII TOURISM AUTHORITY, WHICH HAS GLOBAL OVERSIGHT MATTERS CONCERNING THE VISITOR INDUSTRY.

As filed on the 2023 return.

Listed in Part VII

  • John Monahan

    PRESIDENT, CEO

    Total calculated
    $562,036
    From this org
    $533,248
    From related orgs
    $0
    Other
    $28,788
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $342,248
    Bonus
    $158,384
    Other
    $32,616
    Deferred
    $13,900
    Nontaxable benefits
    $14,888
    Filer's total
    $562,036

  • Sean Dee

    CHAIR

    Total calculated
    $0
    Hours/week
    0.5

  • Arthur Aiu

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Duke Ah Moo

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Jim Braman

    KAUAI CHAPTER CHAIR

    Total calculated
    $0
    Hours/week
    0.5

  • Tom Calame

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Catherine Cambra

    HAWAII CHAPTER CHAIR

    Total calculated
    $0
    Hours/week
    0.5

  • Celeste Connors

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Greg Dickhens

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Bradley Doell

    HAWAII CHAPTER DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • John Fink

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Jerry Gibson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Joe Ibarra

    OAHU CHAPTER DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Stephen Kaaa

    FINANCE CHAIR

    Total calculated
    $0
    Hours/week
    0.5

  • Jill Lowry

    KAUAI CHAPTER DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Jonathan McManus

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Avi Mannis

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Johan Marzuki

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Gregg Nelson

    MAUI CHAPTER CHAIR

    Total calculated
    $0
    Hours/week
    0.5

  • Sweetie Nelson

    OAHU CHAPTER CHAIR

    Total calculated
    $0
    Hours/week
    0.5

  • Chris Rabang

    MAUI CHAPTER DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Aaron Sala

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Susie Saxten

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Donald Takaki

    COMPENSATION CHAIR

    Total calculated
    $0
    Hours/week
    0.5

  • Elliot Mills

    PAST CHAIR/MARKETING CHAIR

    Total calculated
    $0
    Hours/week
    0.5

  • Tom Mullen

    SR VP, COO

    Total calculated
    $375,461
    From this org
    $347,322
    From related orgs
    $0
    Other
    $28,139
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $229,549
    Bonus
    $110,585
    Other
    $7,188
    Deferred
    $13,900
    Nontaxable benefits
    $14,239
    Filer's total
    $375,461

  • Jay Talwar

    SR VP, CMO

    Total calculated
    $346,414
    From this org
    $322,571
    From related orgs
    $0
    Other
    $23,843
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $231,600
    Bonus
    $84,983
    Other
    $5,988
    Deferred
    $13,696
    Nontaxable benefits
    $10,147
    Filer's total
    $346,414

  • John Reyes

    SR VP, MCI SALES

    Total calculated
    $445,985
    From this org
    $422,238
    From related orgs
    $0
    Other
    $23,747
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $328,692
    Bonus
    $91,260
    Other
    $2,286
    Deferred
    $13,900
    Nontaxable benefits
    $9,847
    Filer's total
    $445,985

  • Barbara Okamoto

    VP, CRM

    Total calculated
    $269,696
    From this org
    $250,503
    From related orgs
    $0
    Other
    $19,193
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $175,379
    Bonus
    $71,663
    Other
    $3,461
    Deferred
    $11,542
    Nontaxable benefits
    $7,651
    Filer's total
    $269,696

  • Sa Taala

    CORPORATE SECRETARY

    Total calculated
    $110,570
    From this org
    $94,154
    From related orgs
    $0
    Other
    $16,416
    Hours/week
    37.5

  • Susan Kanoho

    EXECUTIVE DIRECTOR, KAUAI

    Total calculated
    $224,649
    From this org
    $212,931
    From related orgs
    $0
    Other
    $11,718
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $171,243
    Bonus
    $39,402
    Other
    $2,286
    Deferred
    $10,377
    Nontaxable benefits
    $1,341
    Filer's total
    $224,649

  • Kara Imai

    SR DIRECTOR DIGITAL MARKETING

    Total calculated
    $238,390
    From this org
    $208,340
    From related orgs
    $0
    Other
    $30,050
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $159,245
    Bonus
    $48,681
    Other
    $414
    Deferred
    $10,769
    Nontaxable benefits
    $19,281
    Filer's total
    $238,390

  • Lynn Whitehead

    SR DIRECTOR, CITYWIDE SALES

    Total calculated
    $207,812
    From this org
    $197,120
    From related orgs
    $0
    Other
    $10,692
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $165,346
    Bonus
    $31,000
    Other
    $774
    Deferred
    $9,982
    Nontaxable benefits
    $710
    Filer's total
    $207,812

  • Adrienne Nudo

    SR DIRECTOR, CITYWIDE SALES

    Total calculated
    $218,494
    From this org
    $189,447
    From related orgs
    $0
    Other
    $29,047
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $158,267
    Bonus
    $31,000
    Other
    $180
    Deferred
    $9,982
    Nontaxable benefits
    $19,065
    Filer's total
    $218,494

  • Robyn Basso

    SR DIRECTOR, TRAVEL TRADE

    Total calculated
    $188,761
    From this org
    $174,018
    From related orgs
    $0
    Other
    $14,743
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $135,552
    Bonus
    $38,052
    Other
    $414
    Deferred
    $5,271
    Nontaxable benefits
    $9,472
    Filer's total
    $188,761

  • Gina Chun

    SR DIRECTOR CONSUMER MARKETING

    Total calculated
    $184,454
    From this org
    $165,839
    From related orgs
    $0
    Other
    $18,615
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $128,976
    Bonus
    $36,089
    Other
    $774
    Deferred
    $8,980
    Nontaxable benefits
    $9,635
    Filer's total
    $184,454

  • Jerry Eslinger

    SR DIRECTOR, MARKET INSIGHTS & CRM

    Total calculated
    $182,704
    From this org
    $164,189
    From related orgs
    $0
    Other
    $18,515
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $127,944
    Bonus
    $35,471
    Other
    $774
    Deferred
    $9,059
    Nontaxable benefits
    $9,456
    Filer's total
    $182,704

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Discretionary spending account
  • 1a · Health or social club dues or initiation fees
  • 1b · Written policy on the line-1a expenses
  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Approval by the board or compensation committee

Answered no

  • 2 · Substantiation required before reimbursing expenses
  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

PART I, LINE 1A:
SOCIAL CLUB DUES ARE APPROVED TO THE CEO. THE MEMBERSHIP IS TREATED AS TAXABLE COMPENSATION TO THE CEO. DISCRETIONARY SPENDING ACCOUNTS ARE PROVIDED TO OFFICERS. THESE AMOUNTS ARE TREATED AS TAXABLE COMPENSATION TO THE LISTED PERSONS WHO RECEIVE THEM.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type
form_990
Tax year
2023
Filed
14 November 2024
IRS schema version
2023v5.1
Source object
202413209349316661

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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