Form 990 for tax year 2024
Filed by HAWAII VISITORS AND CONVENTION BUREAU.
Totals
- Total revenue
- $37,307,705
- Total expenses
- $35,843,967
- Contributions and grants received
- $33,643,692
- Grants paid
- $0
- Program service revenue
- $3,219,382
- Investment income
- $442,122
- Other revenue
- $2,509
- Total assets, end of year
- $17,755,287
- Total liabilities, end of year
- $10,338,109
- Net assets or fund balances, end of year
- $7,417,178
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$33,643,692
-
2a · Program service revenue: SUBSCRIPTIONS
total $2,852,884 · related or exempt $1,913,801 · unrelated business $939,083
-
2b · Program service revenue: ADMINISTRATIVE FEE - SALES AND MA
total $366,498 · related or exempt $366,498
-
3 · Investment income
total $442,122 · excluded $442,122
-
11a · Other revenue: OTHER REVENUE
total $2,509 · related or exempt $2,509
-
11e · Other revenue, total
$2,509
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $2,356,156
-
7 · Other salaries and wages
total $5,261,794
-
8 · Pension plan contributions
total $306,459
-
9 · Other employee benefits
total $723,393
-
10 · Payroll taxes
total $526,236
-
11b · Fees: legal
total $26,270
-
11c · Fees: accounting
total $237,207
-
11g · Fees: other
total $381,139
-
12 · Advertising and promotion
total $20,319,238
-
13 · Office expenses
total $419,432
-
14 · Information technology
total $1,453,531
-
16 · Occupancy
total $897,383
-
17 · Travel
total $1,118,431
-
19 · Conferences, conventions and meetings
total $12,431
-
22 · Depreciation, depletion and amortization
total $70,530
-
23 · Insurance
total $13,984
-
24a · Other expenses: FUNCTIONS
total $748,788
-
24b · Other expenses: STAFFING AND OFFICE
total $684,266
-
24c · Other expenses: RESEARCH
total $287,299
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $338,092 · end of year $106,524
-
2 · Savings and temporary cash investments
beginning of year $13,573,496 · end of year $8,133,627
-
4 · Accounts receivable
beginning of year $2,355,813 · end of year $7,807,418
-
9 · Prepaid expenses and deferred charges
beginning of year $686,901 · end of year $799,422
-
10a · Land, buildings and equipment: cost or other basis
$2,887,485
-
10b · Land, buildings and equipment: accumulated depreciation
$2,702,367
-
10c · Land, buildings and equipment, net
beginning of year $115,365 · end of year $185,118
-
15 · Other assets
beginning of year $454,843 · end of year $723,178
-
17 · Accounts payable and accrued expenses
beginning of year $6,091,226 · end of year $5,160,758
-
19 · Deferred revenue
beginning of year $4,912,303 · end of year $1,441,027
-
24 · Unsecured notes and loans payable
end of year $3,000,000
-
25 · Other liabilities
beginning of year $567,541 · end of year $736,324
-
27 · Net assets without donor restrictions
beginning of year $5,953,440 · end of year $7,417,178
Mission and programs · 2024
Mission
AS THE TOURISM MARKETING ORGANIZATION FOR THE STATE OF HAWAII, THE MISSION OF THE HAWAII VISITORS AND CONVENTION BUREAU IS TO CREATE SUSTAINABLE, DIVERSIFIED, LEISURE AND BUSINESS TRAVEL DEMAND FOR THE HAWAIIAN ISLANDS.
Activities or mission (Part I)
TO CREATE SUSTAINABLE, DIVERSIFIED, LEISURE AND BUSINESS TRAVEL DEMAND FOR THE HAWAIIAN ISLANDS.
-
THE HAWAII VISITORS AND CONVENTION BUREAU (HVCB) REPRESENTS THE ISLANDS OF HAWAII IN A HIGHLY COMPETITIVE ARENA OF DESTINATION MARKETING. HVCB PROMOTES LEISURE AND BUSINESS TRAVEL, INCLUDING MEETINGS AND CONVENTIONS, AND ACTS AS A CATALYST FOR IMPROVING AND EXPANDING HAWAII'S WIDE-RANGING PRODUCT OFFERINGS AND EXPERIENCES, WHILE CREATING ECONOMIC OPPORTUNITIES THROUGH TOURISM. HVCB IS ALSO CONTRACTED TO MARKET THE ISLANDS UNDER THE AUSPICES OF THE HAWAII TOURISM AUTHORITY, WHICH HAS GLOBAL OVERSIGHT MATTERS CONCERNING THE VISITOR INDUSTRY.
As filed on the 2024 return.
Listed in Part VII
-
Sean DeeSEAN DEE
CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Arthur AiuARTHUR AIU
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Duke Ah MooDUKE AH MOO
APPOINTEE
- Total calculated
- $0
- Hours/week
- 0.5
-
Jim BramanJIM BRAMAN
KAUAI CHAPTER CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Tom CalameTOM CALAME
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Celeste ConnorsCELESTE CONNORS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Greg DickhensGREG DICKHENS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Bradley DoellBRADLEY DOELL
HAWAII CHAPTER CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
John FinkJOHN FINK
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jerry GibsonJERRY GIBSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Joe IbarraJOE IBARRA
OAHU CHAPTER CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Stephen KaaaSTEPHEN KAAA
FINANCE CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jill LowryJILL LOWRY
KAUAI CHAPTER DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jonathan McManusJONATHAN MCMANUS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Avi MannisAVI MANNIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Johan MarzukiJOHAN MARZUKI
APPOINTEE
- Total calculated
- $0
- Hours/week
- 0.5
-
Simeon MirandaSIMEON MIRANDA
OAHU CHAPTER DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Gregg NelsonGREGG NELSON
MAUI CHAPTER CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Matthew PickettMATTHEW PICKETT
HAWAII CHAPTER DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Chris RabangCHRIS RABANG
MAUI CHAPTER DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Aaron SalaAARON SALA
MARKETING CHAIR, TILL 9/2024
- Total calculated
- $0
- Hours/week
- 0.5
-
Susie SaxtenSUSIE SAXTEN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Donald TakakiDONALD TAKAKI
APPOINTEE/COMPENSATION CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Aileen UtterdykeAILEEN UTTERDYKE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Denise YamaguchiDENISE YAMAGUCHI
APPOINTEE
- Total calculated
- $0
- Hours/week
- 0.5
-
Elliot MillsELLIOT MILLS
PAST CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Tom MullenTOM MULLEN
SR VP, COO
- Total calculated
- $506,469
- From this org
- $476,683
- From related orgs
- $0
- Other
- $29,786
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $373,995
- Bonus
- $101,500
- Other
- $1,188
- Deferred
- $14,350
- Nontaxable benefits
- $15,436
- Filer's total
- $506,469
-
Aaron SalaAARON SALA
PRESIDENT & CEO, FROM 9/2024
- Total calculated
- $93,926
- From this org
- $88,976
- From related orgs
- $0
- Other
- $4,950
- Hours/week
- 37.5
-
Jay TalwarJAY TALWAR
SR VP, CMO
- Total calculated
- $347,788
- From this org
- $323,126
- From related orgs
- $0
- Other
- $24,662
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $248,071
- Bonus
- $72,769
- Other
- $2,286
- Deferred
- $13,680
- Nontaxable benefits
- $10,982
- Filer's total
- $347,788
-
John ReyesJOHN REYES
SR VP, MCI SALES
- Total calculated
- $91,072
- From this org
- $88,419
- From related orgs
- $0
- Other
- $2,653
- Hours/week
- 37.5
-
Barbara OkamotoBARBARA OKAMOTO
VP, CRM
- Total calculated
- $75,672
- From this org
- $69,399
- From related orgs
- $0
- Other
- $6,273
- Hours/week
- 37.5
-
Sa TaalaSA TAALA
CORPORATE SECRETARY
- Total calculated
- $107,463
- From this org
- $90,373
- From related orgs
- $0
- Other
- $17,090
- Hours/week
- 37.5
-
Lynn WhiteheadLYNN WHITEHEAD
VP, MCI GLOBAL SALES
- Total calculated
- $241,628
- From this org
- $229,753
- From related orgs
- $0
- Other
- $11,875
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $196,950
- Bonus
- $32,029
- Other
- $774
- Deferred
- $10,961
- Nontaxable benefits
- $914
- Filer's total
- $241,628
-
Kara ImaiKARA IMAI
SR DIRECTOR DIGITAL MARKETING
- Total calculated
- $227,820
- From this org
- $196,520
- From related orgs
- $0
- Other
- $31,300
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $168,164
- Bonus
- $27,582
- Other
- $774
- Deferred
- $10,437
- Nontaxable benefits
- $20,863
- Filer's total
- $227,820
-
Susan KanohoSUSAN KANOHO
EXECUTIVE DIRECTOR, KAUAI
- Total calculated
- $237,720
- From this org
- $225,467
- From related orgs
- $0
- Other
- $12,253
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $188,085
- Bonus
- $35,096
- Other
- $2,286
- Deferred
- $10,753
- Nontaxable benefits
- $1,500
- Filer's total
- $237,720
-
Robyn BassoROBYN BASSO
SR DIRECTOR, TRAVEL TRADE
- Total calculated
- $182,388
- From this org
- $163,136
- From related orgs
- $0
- Other
- $19,252
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $141,266
- Bonus
- $21,456
- Other
- $414
- Deferred
- $8,949
- Nontaxable benefits
- $10,303
- Filer's total
- $182,388
-
Sherry DuongSHERRY DUONG
EXECUTIVE DIRECTOR, MAUI
- Total calculated
- $185,668
- From this org
- $161,254
- From related orgs
- $0
- Other
- $24,414
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $134,304
- Bonus
- $26,176
- Other
- $774
- Deferred
- $9,119
- Nontaxable benefits
- $15,295
- Filer's total
- $185,668
-
Jeffrey EslingerJEFFREY ESLINGER
SR DIRECTOR, MARKET INSIGHTS & CRM
- Total calculated
- $183,376
- From this org
- $164,010
- From related orgs
- $0
- Other
- $19,366
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $139,660
- Bonus
- $23,576
- Other
- $774
- Deferred
- $9,057
- Nontaxable benefits
- $10,309
- Filer's total
- $183,376
-
Adrienne NudoADRIENNE NUDO
SR DIRECTOR, CITYWIDE SALES
- Total calculated
- $223,813
- From this org
- $193,070
- From related orgs
- $0
- Other
- $30,743
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $163,949
- Bonus
- $28,941
- Other
- $180
- Deferred
- $10,112
- Nontaxable benefits
- $20,631
- Filer's total
- $223,813
-
John MonahanJOHN MONAHAN
FORMER PRESIDENT, CEO
- Total calculated
- $664,317
- From this org
- $656,027
- From related orgs
- $0
- Other
- $8,290
- Hours/week
- 0
Schedule J breakdown matched by us
- Base
- $513,027
- Bonus
- $143,000
- Other
- $0
- Deferred
- $8,290
- Nontaxable benefits
- $0
- Filer's total
- $664,317
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation committee
- 3 · Independent compensation consultant
- 3 · Written employment contract
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
The filer's explanations (Part III)
- PART I, LINE 1A:
- SOCIAL CLUB DUES ARE APPROVED TO THE CEO. THE MEMBERSHIP IS TREATED AS TAXABLE COMPENSATION TO THE CEO. DISCRETIONARY SPENDING ACCOUNTS ARE PROVIDED TO OFFICERS. THESE AMOUNTS ARE TREATED AS TAXABLE COMPENSATION TO THE LISTED PERSONS WHO RECEIVE THEM.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 12 November 2025
- IRS schema version
- 2024v5.2
- Source object
- 202543179349312364
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