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Nonprofiteer
← HAWAII VISITORS AND CONVENTION BUREAU

Form 990 for tax year 2024

Filed by HAWAII VISITORS AND CONVENTION BUREAU.

Totals

Total revenue
$37,307,705
Total expenses
$35,843,967
Contributions and grants received
$33,643,692
Grants paid
$0
Program service revenue
$3,219,382
Investment income
$442,122
Other revenue
$2,509
Total assets, end of year
$17,755,287
Total liabilities, end of year
$10,338,109
Net assets or fund balances, end of year
$7,417,178
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $33,643,692

  • 2a · Program service revenue: SUBSCRIPTIONS

    total $2,852,884 · related or exempt $1,913,801 · unrelated business $939,083

  • 2b · Program service revenue: ADMINISTRATIVE FEE - SALES AND MA

    total $366,498 · related or exempt $366,498

  • 3 · Investment income

    total $442,122 · excluded $442,122

  • 11a · Other revenue: OTHER REVENUE

    total $2,509 · related or exempt $2,509

  • 11e · Other revenue, total

    $2,509

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $2,356,156

  • 7 · Other salaries and wages

    total $5,261,794

  • 8 · Pension plan contributions

    total $306,459

  • 9 · Other employee benefits

    total $723,393

  • 10 · Payroll taxes

    total $526,236

  • 11b · Fees: legal

    total $26,270

  • 11c · Fees: accounting

    total $237,207

  • 11g · Fees: other

    total $381,139

  • 12 · Advertising and promotion

    total $20,319,238

  • 13 · Office expenses

    total $419,432

  • 14 · Information technology

    total $1,453,531

  • 16 · Occupancy

    total $897,383

  • 17 · Travel

    total $1,118,431

  • 19 · Conferences, conventions and meetings

    total $12,431

  • 22 · Depreciation, depletion and amortization

    total $70,530

  • 23 · Insurance

    total $13,984

  • 24a · Other expenses: FUNCTIONS

    total $748,788

  • 24b · Other expenses: STAFFING AND OFFICE

    total $684,266

  • 24c · Other expenses: RESEARCH

    total $287,299

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $338,092 · end of year $106,524

  • 2 · Savings and temporary cash investments

    beginning of year $13,573,496 · end of year $8,133,627

  • 4 · Accounts receivable

    beginning of year $2,355,813 · end of year $7,807,418

  • 9 · Prepaid expenses and deferred charges

    beginning of year $686,901 · end of year $799,422

  • 10a · Land, buildings and equipment: cost or other basis

    $2,887,485

  • 10b · Land, buildings and equipment: accumulated depreciation

    $2,702,367

  • 10c · Land, buildings and equipment, net

    beginning of year $115,365 · end of year $185,118

  • 15 · Other assets

    beginning of year $454,843 · end of year $723,178

  • 17 · Accounts payable and accrued expenses

    beginning of year $6,091,226 · end of year $5,160,758

  • 19 · Deferred revenue

    beginning of year $4,912,303 · end of year $1,441,027

  • 24 · Unsecured notes and loans payable

    end of year $3,000,000

  • 25 · Other liabilities

    beginning of year $567,541 · end of year $736,324

  • 27 · Net assets without donor restrictions

    beginning of year $5,953,440 · end of year $7,417,178

Mission and programs · 2024

Mission

AS THE TOURISM MARKETING ORGANIZATION FOR THE STATE OF HAWAII, THE MISSION OF THE HAWAII VISITORS AND CONVENTION BUREAU IS TO CREATE SUSTAINABLE, DIVERSIFIED, LEISURE AND BUSINESS TRAVEL DEMAND FOR THE HAWAIIAN ISLANDS.

Activities or mission (Part I)

TO CREATE SUSTAINABLE, DIVERSIFIED, LEISURE AND BUSINESS TRAVEL DEMAND FOR THE HAWAIIAN ISLANDS.

  • THE HAWAII VISITORS AND CONVENTION BUREAU (HVCB) REPRESENTS THE ISLANDS OF HAWAII IN A HIGHLY COMPETITIVE ARENA OF DESTINATION MARKETING. HVCB PROMOTES LEISURE AND BUSINESS TRAVEL, INCLUDING MEETINGS AND CONVENTIONS, AND ACTS AS A CATALYST FOR IMPROVING AND EXPANDING HAWAII'S WIDE-RANGING PRODUCT OFFERINGS AND EXPERIENCES, WHILE CREATING ECONOMIC OPPORTUNITIES THROUGH TOURISM. HVCB IS ALSO CONTRACTED TO MARKET THE ISLANDS UNDER THE AUSPICES OF THE HAWAII TOURISM AUTHORITY, WHICH HAS GLOBAL OVERSIGHT MATTERS CONCERNING THE VISITOR INDUSTRY.

As filed on the 2024 return.

Listed in Part VII

  • Sean Dee

    CHAIR

    Total calculated
    $0
    Hours/week
    0.5
  • Arthur Aiu

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Duke Ah Moo

    APPOINTEE

    Total calculated
    $0
    Hours/week
    0.5
  • Jim Braman

    KAUAI CHAPTER CHAIR

    Total calculated
    $0
    Hours/week
    0.5
  • Tom Calame

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Celeste Connors

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Greg Dickhens

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Bradley Doell

    HAWAII CHAPTER CHAIR

    Total calculated
    $0
    Hours/week
    0.5
  • John Fink

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Jerry Gibson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Joe Ibarra

    OAHU CHAPTER CHAIR

    Total calculated
    $0
    Hours/week
    0.5
  • Stephen Kaaa

    FINANCE CHAIR

    Total calculated
    $0
    Hours/week
    0.5
  • Jill Lowry

    KAUAI CHAPTER DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Jonathan McManus

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Avi Mannis

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Johan Marzuki

    APPOINTEE

    Total calculated
    $0
    Hours/week
    0.5
  • Simeon Miranda

    OAHU CHAPTER DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Gregg Nelson

    MAUI CHAPTER CHAIR

    Total calculated
    $0
    Hours/week
    0.5
  • Matthew Pickett

    HAWAII CHAPTER DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Chris Rabang

    MAUI CHAPTER DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Aaron Sala

    MARKETING CHAIR, TILL 9/2024

    Total calculated
    $0
    Hours/week
    0.5
  • Susie Saxten

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Donald Takaki

    APPOINTEE/COMPENSATION CHAIR

    Total calculated
    $0
    Hours/week
    0.5
  • Aileen Utterdyke

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5
  • Denise Yamaguchi

    APPOINTEE

    Total calculated
    $0
    Hours/week
    0.5
  • Elliot Mills

    PAST CHAIR

    Total calculated
    $0
    Hours/week
    0.5
  • Tom Mullen

    SR VP, COO

    Total calculated
    $506,469
    From this org
    $476,683
    From related orgs
    $0
    Other
    $29,786
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $373,995
    Bonus
    $101,500
    Other
    $1,188
    Deferred
    $14,350
    Nontaxable benefits
    $15,436
    Filer's total
    $506,469
  • Aaron Sala

    PRESIDENT & CEO, FROM 9/2024

    Total calculated
    $93,926
    From this org
    $88,976
    From related orgs
    $0
    Other
    $4,950
    Hours/week
    37.5
  • Jay Talwar

    SR VP, CMO

    Total calculated
    $347,788
    From this org
    $323,126
    From related orgs
    $0
    Other
    $24,662
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $248,071
    Bonus
    $72,769
    Other
    $2,286
    Deferred
    $13,680
    Nontaxable benefits
    $10,982
    Filer's total
    $347,788
  • John Reyes

    SR VP, MCI SALES

    Total calculated
    $91,072
    From this org
    $88,419
    From related orgs
    $0
    Other
    $2,653
    Hours/week
    37.5
  • Barbara Okamoto

    VP, CRM

    Total calculated
    $75,672
    From this org
    $69,399
    From related orgs
    $0
    Other
    $6,273
    Hours/week
    37.5
  • Sa Taala

    CORPORATE SECRETARY

    Total calculated
    $107,463
    From this org
    $90,373
    From related orgs
    $0
    Other
    $17,090
    Hours/week
    37.5
  • Lynn Whitehead

    VP, MCI GLOBAL SALES

    Total calculated
    $241,628
    From this org
    $229,753
    From related orgs
    $0
    Other
    $11,875
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $196,950
    Bonus
    $32,029
    Other
    $774
    Deferred
    $10,961
    Nontaxable benefits
    $914
    Filer's total
    $241,628
  • Kara Imai

    SR DIRECTOR DIGITAL MARKETING

    Total calculated
    $227,820
    From this org
    $196,520
    From related orgs
    $0
    Other
    $31,300
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $168,164
    Bonus
    $27,582
    Other
    $774
    Deferred
    $10,437
    Nontaxable benefits
    $20,863
    Filer's total
    $227,820
  • Susan Kanoho

    EXECUTIVE DIRECTOR, KAUAI

    Total calculated
    $237,720
    From this org
    $225,467
    From related orgs
    $0
    Other
    $12,253
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $188,085
    Bonus
    $35,096
    Other
    $2,286
    Deferred
    $10,753
    Nontaxable benefits
    $1,500
    Filer's total
    $237,720
  • Robyn Basso

    SR DIRECTOR, TRAVEL TRADE

    Total calculated
    $182,388
    From this org
    $163,136
    From related orgs
    $0
    Other
    $19,252
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $141,266
    Bonus
    $21,456
    Other
    $414
    Deferred
    $8,949
    Nontaxable benefits
    $10,303
    Filer's total
    $182,388
  • Sherry Duong

    EXECUTIVE DIRECTOR, MAUI

    Total calculated
    $185,668
    From this org
    $161,254
    From related orgs
    $0
    Other
    $24,414
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $134,304
    Bonus
    $26,176
    Other
    $774
    Deferred
    $9,119
    Nontaxable benefits
    $15,295
    Filer's total
    $185,668
  • Jeffrey Eslinger

    SR DIRECTOR, MARKET INSIGHTS & CRM

    Total calculated
    $183,376
    From this org
    $164,010
    From related orgs
    $0
    Other
    $19,366
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $139,660
    Bonus
    $23,576
    Other
    $774
    Deferred
    $9,057
    Nontaxable benefits
    $10,309
    Filer's total
    $183,376
  • Adrienne Nudo

    SR DIRECTOR, CITYWIDE SALES

    Total calculated
    $223,813
    From this org
    $193,070
    From related orgs
    $0
    Other
    $30,743
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $163,949
    Bonus
    $28,941
    Other
    $180
    Deferred
    $10,112
    Nontaxable benefits
    $20,631
    Filer's total
    $223,813
  • John Monahan

    FORMER PRESIDENT, CEO

    Total calculated
    $664,317
    From this org
    $656,027
    From related orgs
    $0
    Other
    $8,290
    Hours/week
    0

    Schedule J breakdown matched by us

    Base
    $513,027
    Bonus
    $143,000
    Other
    $0
    Deferred
    $8,290
    Nontaxable benefits
    $0
    Filer's total
    $664,317

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

PART I, LINE 1A:
SOCIAL CLUB DUES ARE APPROVED TO THE CEO. THE MEMBERSHIP IS TREATED AS TAXABLE COMPENSATION TO THE CEO. DISCRETIONARY SPENDING ACCOUNTS ARE PROVIDED TO OFFICERS. THESE AMOUNTS ARE TREATED AS TAXABLE COMPENSATION TO THE LISTED PERSONS WHO RECEIVE THEM.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
12 November 2025
IRS schema version
2024v5.2
Source object
202543179349312364

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