Form 990 for tax year 2022

Totals

Total revenue

$226,795

Total expenses

$273,892

Contributions and grants received

$0

Grants paid

$0

Program service revenue

$213,017

Investment income

$505

Other revenue

$13,273

Total assets, end of year

$34,378

Total liabilities, end of year

$194,264

Net assets or fund balances, end of year

-$159,886

Program services expenses (Part IX)

$0

Management and general expenses

$0

Fundraising expenses

$0

Program service expenses (Part III)

— not reported

Program services were 0.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2022

• COOPERATIVE MARKETING INITIATIVE - THE CMI (COOPERTIVE MARKETING INITIATIVE) WAS STARTED IN 2003 BY 10 HOTELS AND 5 ALLIED MEMBERS. TODAY PARTICIPANTS INCLUDE 20 SMALL HOTELS, ACTIVITIES AND ATTRACTIONS, RETAIL SHOPS AND DESTINATION MANAGEMENT COMPANIES. OUR VISION: TO SECURE A GLOGAL MARKETING PRESENCE AND AWARENESS THAT WILL GENERATE, GROW AND SUSTAIN DEMAND FOR OUR DESTINATION. OUR MISSION: TO MAINTAIN THE EQUITABLE SELF GENERATED FUND THAT ENABLES THE HTA TO TAKE THE LEADERSHIP ROLE IN PLANNING UNIFIED AND CONSISTENT MARKETING EFFORTS.

• TOMMY STARFISH - TOMMY STARFISH IS THE MASCOT OF THE USVI HTA. TOMMY ARRIVED "ON ISLAND" ON THE SEAPLANE IN NOVEMBER OF 2002 AND AS THE PUBLIC FACE OF THE HTA FILLS MANY DIFFERENT DUTIES FOR THE HTA. THE ANNUAL TOMMY STAR AWARDS RECOGNIZE HOSPITALITY EMPLOYEES FOR EXCELLENCE AND DEDICATION. THIS IS A MAJOR BLACK TIE EVENT AND THAT GIVES THE HTA AND IT'S MEMBERS A CHANCE TO HIGHLIGHT AND SHOWCASE THE WORK OF THEIR STAFFS THROUGHOUT THE TOURISM INDUSTRY. THERE IS ALSO THE TOMMY GOES TO SCHOOL NEWSLETTER WHICH IS DISTRIBUTED IN SCHOOLS THROUGHOUT THE TERRITORY WITH THE GOAL OF DISSEMINATING RELEVANT INFORMATION ABOUT THE TOURISM INDUSTRY TO THE CHILDREN OF THE US VIRGIN ISLANDS AND INTEREST THEM IN TOURISM CAREERS. TOMMY STARFISH ALSO APPEARS ON COLOR-CODED ROAD SIGNS THAT HELP TOURISTS FIND THEIR WAY FROM THE AIRPORT TO MAJOR POINTS OF INTEREST AROUND THE ISLAND AND BACK.

• DESTINATION SYMPOSIUM - DESTINATION SYMPOSIUM IS THE PREMIER MARKETING EVENT OF THE US VIRGIN ISLANDS AND FOR OVER 20 YEARS IT HAS BEEN TOUTED THE BEST IN THE CARIBBEAN - ONE DAY OF BUSINESS APPOINTMENTS, WHERE BUYERS AND SUPPLIERS ARE MATCHED FOR ONE ON ONE APPOINTMENTS. THE BUSINESS APPOINTMENTS SET THE TONE OF VACATION PACKAGING OVER THE NEXT YEAR. IT OFFERS ONE DAY INDUSTRY PRESENTATIONS BY THE DOT, ACTIVITIES AND ATTRACTIONS AND CMI. THE BUYERS ALSO HAVE TIME FOR SITE INSPECTIONS SO WE ARE SURE THEY EXPERIENCE EVERYTHING OUR MEMBERS HAVE TO OFFER.

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type

form_990

Tax year

2022

Filed

26 July 2023

IRS schema version

2022v5.0

Source object

202332219349300638

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