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← POYNTER INSTITUTE FOR MEDIA STUDIES INC

Form 990 for tax year 2022

Filed by POYNTER INSTITUTE FOR MEDIA STUDIES INC.

Totals

Total revenue
$14,970,668
Total expenses
$14,375,166
Contributions and grants received
$10,275,160
Grants paid
$1,471,079
Program service revenue
$4,232,469
Investment income
$301,275
Other revenue
$161,764
Total assets, end of year
$52,443,430
Total liabilities, end of year
$356,780
Net assets or fund balances, end of year
$52,086,650
Program services expenses (Part IX)
$12,850,933
Management and general expenses
$1,151,921
Fundraising expenses
$372,312
Program service expenses (Part III)
$12,850,933

Program services were 89.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $719,125

  • 1c · Fundraising events

    $352,945

  • 1e · Government grants (contributions)

    $40,164

  • 1f · All other contributions, gifts and grants

    $9,162,926

  • 2a · Program service revenue: TEACHING REVENUE

    total $2,332,129 · related or exempt $2,332,129

  • 2b · Program service revenue: LICENSING REVENUE

    total $1,900,340 · related or exempt $1,900,340

  • 3 · Investment income

    total $309,961 · excluded $309,961

  • 5 · Royalties

    total $6,120 · excluded $6,120

  • 6a · Gross rents

    real property $216,388

  • 6b · Less rental expenses

    real property $188,770

  • 6c · Rental income or loss

    real property $27,618

  • 6d · Net rental income or loss

    total $27,618 · excluded $27,618

  • 7a · Gross sales of assets other than inventory

    securities $3,274

  • 7b · Less cost or other basis and sales expenses

    securities $11,960

  • 7c · Gain or loss

    securities -$8,686

  • 7d · Net gain or loss

    total -$8,686 · excluded -$8,686

  • 8a · Fundraising events: gross income

    $33,320

  • 8a · Fundraising events: contributions included on line 1c

    $352,945

  • 8b · Fundraising events: direct expenses

    $187,255

  • 8c · Net income from fundraising events

    total -$153,935 · excluded -$153,935

  • 11a · Other revenue: POLITIFACT ADVERTISING

    total $150,426 · unrelated business $150,426

  • 11b · Other revenue: CAREER CENTER ADVERTISING

    total $86,468 · unrelated business $86,468

  • 11c · Other revenue: CAREER CENTER REVENUE

    total $45,067 · related or exempt $45,067

  • 11e · Other revenue, total

    $281,961

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $310,854 · program services $310,854

  • 3 · Grants to foreign organizations and individuals

    total $1,160,225 · program services $1,160,225

  • 5 · Compensation of officers, directors and key employees

    total $817,147 · program services $597,202 · management and general $138,924 · fundraising $81,021

  • 7 · Other salaries and wages

    total $4,562,708 · program services $3,791,930 · management and general $626,670 · fundraising $144,108

  • 8 · Pension plan contributions

    total $44,223 · program services $31,511 · management and general $12,712

  • 9 · Other employee benefits

    total $523,748 · program services $406,149 · management and general $117,599

  • 10 · Payroll taxes

    total $375,275 · program services $280,537 · management and general $94,738

  • 11b · Fees: legal

    total $14,584 · program services $13,917 · management and general $667

  • 11c · Fees: accounting

    total $60,252 · program services $1,889 · management and general $51,876 · fundraising $6,487

  • 11g · Fees: other

    total $2,025,224 · program services $2,002,148 · management and general $19,573 · fundraising $3,503

  • 12 · Advertising and promotion

    total $58,177 · program services $57,973 · fundraising $204

  • 13 · Office expenses

    total $231,729 · program services $222,390 · management and general $7,945 · fundraising $1,394

  • 14 · Information technology

    total $82,286 · program services $70,375 · management and general $10,095 · fundraising $1,816

  • 16 · Occupancy

    total $456,393 · program services $441,086 · management and general $14,043 · fundraising $1,264

  • 17 · Travel

    total $633,634 · program services $615,180 · management and general $17,888 · fundraising $566

  • 19 · Conferences, conventions and meetings

    total $287,665 · program services $158,320 · management and general $2,243 · fundraising $127,102

  • 22 · Depreciation, depletion and amortization

    total $635,702 · program services $614,346 · management and general $19,598 · fundraising $1,758

  • 24a · Other expenses: VISITING PROFESSORS

    total $812,095 · program services $812,095

  • 24b · Other expenses: SPONSORSHIP EXPENSE

    total $533,481 · program services $533,481

  • 24c · Other expenses: EQUIPMENT MAINTENANCE

    total $394,459 · program services $374,326 · management and general $17,064 · fundraising $3,069

  • 24d · Other expenses: PROGRAM DEVELOPMENT

    total $330,407 · program services $330,407

  • 24e · All other expenses

    total $24,898 · program services $24,592 · management and general $286 · fundraising $20

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $3,581,971 · end of year $4,361,841

  • 6 · Loans and receivables from disqualified persons

    beginning of year $4,988,582 · end of year $4,988,582

  • 8 · Inventories for sale or use

    beginning of year $58,469 · end of year $68,944

  • 9 · Prepaid expenses and deferred charges

    end of year $79,928

  • 10a · Land, buildings and equipment: cost or other basis

    $21,931,297

  • 10b · Land, buildings and equipment: accumulated depreciation

    $16,362,305

  • 10c · Land, buildings and equipment, net

    beginning of year $6,009,402 · end of year $5,568,992

  • 11 · Investments: publicly traded securities

    beginning of year $14,030,517 · end of year $14,341,854

  • 12 · Investments: other securities

    beginning of year $22,366,624 · end of year $22,366,624

  • 14 · Intangible assets

    beginning of year $733,332 · end of year $666,665

  • 17 · Accounts payable and accrued expenses

    beginning of year $15,014 · end of year $28,542

  • 21 · Escrow or custodial account liability

    beginning of year $14,214 · end of year $10,616

  • 25 · Other liabilities

    beginning of year $248,521 · end of year $317,622

  • 27 · Net assets without donor restrictions

    beginning of year $39,806,651 · end of year $39,899,813

  • 28 · Net assets with donor restrictions

    beginning of year $11,684,497 · end of year $12,186,837

Mission and programs · 2022

Mission

THE POYNTER INSTITUTE IS A SCHOOL DEDICATED TO TEACHING AND INSPIRING JOURNALISTS AND MEDIA LEADERS. IT PROMOTES EXCELLENCE AND INTEGRITY IN THE PRACTICE OF CRAFT AND IN THE PRACTICAL LEADERSHIP OF SUCCESSFUL BUSINESSES. IT STANDS FOR A JOURNALISM THAT INFORMS CITIZENS AND ENLIGHTENS PUBLIC DISCOURSE. IT CARRIES FORWARD NELSON POYNTER'S BELIEF IN THE VALUE OF INDEPENDENT JOURNALISM.

Activities or mission (Part I)

THE POYNTER INSTITUTE IS A SCHOOL DEDICATED TO TEACHING AND INSPIRING JOURNALISTS AND MEDIA LEADERS.

  • THE POYNTER INSTITUTE IN ST. PETERSBURG, FL, IS A SCHOOL DEDICATED TO THE BELIEF THAT THE PRACTICE OF EXCELLENT JOURNALISM IS ESSENTIAL TO A SUCCESSFUL DEMOCRACY.LED BY A PRESIDENT, SENIOR VICE PRESIDENT AND VICE PRESIDENT, POYNTER EMPLOYS A FULL-TIME FACULTY AND STAFF, AS WELL AS NUMEROUS ADJUNCT TEACHERS TO REACH ITS PRINCIPAL AUDIENCES OF PROFESSIONAL AND NONPROFESSIONAL JOURNALISTS, EDUCATORS AND MEDIA LEADERS. IN ADDITION, THE INSTITUTE OFFERS PROGRAMS FOR COLLEGE, HIGH SCHOOL AND MIDDLE SCHOOL STUDENTS, AS WELL AS FOR CITIZENS INTERESTED IN LEARNING MORE ABOUT JOURNALISM AND ITS IMPACT ON SOCIETY.THESE COURSES ARE OFFERED AT MANY LOCATIONS, INCLUDING POYNTER'S HEADQUARTERS, NOTABLE CONFERENCE LOCATIONS IN MAJOR CITIES, AND CLIENT LOCATIONS AS CUSTOM PROGRAMS DESIGNED FOR SPECIFIC AUDIENCES.POYNTER'S CURRICULUM, BOTH IN CONTENT AND DELIVERY, EMPHASIZES THE NEW AND THE TIMELESS. AT THE HEART OF POYNTER'S CURRENT COURSE LIST ARE PROGRAMS FOR MASTERING THE TOOLS REQUIRED IN TODAY'S FAST-CHANGING MEDIA WORLD. ITS ON-CAMPUS SEMINAR LIST INCLUDES TITLES LIKE THESE: ESSENTIAL SKILLS FOR NEW MANAGERS, LEADERSHIP ACADEMY, AND REPORTING & EDITING SUMMIT. POYNTER CONTINUES TO STRESS JOURNALISTIC ESSENTIALS BLENDED WITH EXAMPLES THAT FIT THE MODERN NEWSROOM ROLES AND STRUCTURE. THOSE PROGRAMS FOCUS ON REPORTING, WRITING, AND EDITING; ETHICAL DECISION-MAKING; DIVERSITY; MANAGEMENT AND LEADERSHIP; AND DIGITAL JOURNALISM.IN ADDITION TO ITS COURSES, POYNTER ALSO LEADS EFFORTS TO HELP GUARANTEE THAT THE PRACTICE OF JOURNALISM WILL BE SUSTAINED IN THE FUTURE. FOR EXAMPLE:- THE CREATION OF THE CRAIG NEWMARK CENTER FOR ETHICS AND LEADERSHIP TO EXPAND POYNTER'S ROLE IN ETHICS AND LEADERSHIP TRAINING, INCLUDING TO PROVIDE CUSTOM ADVICE AND TRAINING TO PROFESSIONAL NEWSROOMS ON STORIES AND POLICIES, ADVANCE THE ETHICAL STANDARDS THAT GUIDE PROFESSIONAL NEWS ORGANIZATIONS, HOST GATHERINGS WHERE JOURNALISTS AND EXPERTS CAN EXCHANGE IDEAS AND SPONSOR RESEARCH INTO BUILDING TRUST IN NEWS AND THE DEMOCRATIC PROCESS.- TOPICAL REPORTING SEMINARS, SUPPORTED BY THE MACARTHUR FOUNDATION AND OTHER FUNDERS, MEET THE GROWING NEED TO PROVIDE JOURNALISTS AND OTHERS WITH SUBJECT-SPECIFIC EXPERTISE AND PRACTICAL REPORTING TRAINING ON ISSUES OR TOPICS IN THE NEWS.- AN ENDOWMENT TRANSFERRED TO POYNTER FROM THE NEWSPAPER ASSOCIATION OF AMERICA (LATER AMERICAN PRESS INSTITUTE) RECEIVED FROM THE KNIGHT FOUNDATION TRACKS THE DIGITAL TRANSFORMATION OF NEWS MEDIA AND ENABLES POYNTER TO EXTEND THE PRACTICAL TRAINING OF DIGITAL TOOLS.IN 2022, 40,274 STUDENTS PARTICIPATED IN 243 REGULAR OR CUSTOM COURSES AND PUBLIC PROGRAMS. MANY OF THEM RECEIVED SCHOLARSHIPS OR OTHER ASSISTANCE WITH TUITION AND/OR TRAVEL EXPENSES. POYNTER UNDERWRITES A PORTION OF PROGRAM COSTS FOR ALL STUDENTS. THOUSANDS OF STUDENTS, PROFESSORS, AND OTHER PROFESSIONALS RECEIVED ASSISTANCE WITH TUITION OR ATTENDED VARIOUS POYNTER PROGRAMS FREE OF CHARGE. IN ADDITION TO THEIR WORK AT THE INSTITUTE, POYNTER FACULTY MEMBERS PROVIDE PRO BONO INSTRUCTIONAL SERVICE TO JOURNALISM ORGANIZATIONS, PARTICULARLY THOSE INTENDED TO SERVE MEMBERS OF MINORITY GROUPS. IN 2022, IN PARTNERSHIP WITH THE TAMPA BAY RAYS, THE CITY OF ST. PETERSBURG, AND THE WELLS FARGO FOUNDATION, POYNTER CONTINUED ITS COMMITMENT TO THE "WRITE FIELD" PROGRAM TO TEACH AT-RISK MIDDLE SCHOOL BOYS IN ITS HOME COMMUNITY THE VALUE OF WRITING AND JOURNALISM THROUGH THE CONTEXT OF A ONE-YEAR WRITING AND LIFE SKILLS PROGRAM.POYNTER ENJOYS A GLOBAL REPUTATION. IN 2022, POYNTER TRAINED INDIVIDUALS FROM ALL 50 STATES AND OVER 160 COUNTRIES. THE MOST RECENT COURSE OFFERINGS CAN BE LOCATED ON THE WEB AT WWW.POYNTER.ORG.

    Expenses $6,109,320 · Revenue $2,357,196

  • POYNTER ALSO PROVIDES IN-DEPTH, NON-PARTISAN FACT-CHECKING BOTH WITH GUIDELINES AND GOVERNANCE FOR FACT-CHECKERS WORLDWIDE AS WELL AS THROUGH DOMESTIC PRACTICES. THE INTERNATIONAL FACT-CHECKING NETWORK (IFCN) IS A UNIT OF THE POYNTER INSTITUTE DEDICATED TO BRINGING TOGETHER FACT-CHECKERS WORLDWIDE. THE IFCN WAS LAUNCHED IN SEPTEMBER 2015 TO SUPPORT A BOOMING CROP OF FACT-CHECKING INITIATIVES BY PROMOTING BEST PRACTICES AND EXCHANGES IN THIS FIELD. IN ADDITION TO SUPPORTING A CODE OF PRINCIPLES WITH 133 ORGANIZATIONS PARTICIPATING IN THE 2021 VERIFICATION PROCESS FOR FACT-CHECKERS WORLDWIDE, THE IFCN ALSO PROVIDES GLOBAL TRAINING AND SUMMITS TO IMPROVE THE CRAFT. FOR ITS COLLABORATION EFFORTS, THE IFCN WAS NOMINATED IN 2021 FOR THE NOBEL PEACE PRIZE. POYNTER ALSO MANAGES ONE OF THE FOREMOST NATIONAL FACT-CHECKING BRANDS, POLITIFACT. POLITIFACT PROVIDES DAILY FACT-CHECKING AND RESOURCES TO BOTH JOURNALISTS AND THE PUBLIC. IN ADDITION, POLITIFACT TRAINS AND EDUCATES OTHER FACT-CHECKERS AS WELL AS HOLDS CITIZEN TRAINING EVENTS.

    Expenses $5,775,098 · Grants $1,424,354 · Revenue $1,879,340

  • IN ADDITION, THE POYNTER INSTITUTE EXPANDED ITS MEDIAWISE PROJECT. THE MEDIAWISE PROJECT EMPOWERS PEOPLE OF ALL AGES TO BECOME MORE CRITICAL CONSUMERS OF CONTENT ONLINE, TEACHING PEOPLE DIGITAL MEDIA LITERACY AND FACT-CHECKING SKILLS TO SPOT MISINFORMATION AND DISINFORMATION, WITH INITIATIVES SPECIFICALLY DESIGNED TO ENGAGE GEN Z, COLLEGE STUDENTS AND OLDER AMERICANS. IN 2022, THE MEDIAWISE CONTENT WAS VIEWED OVER 15 MILLION TIMES. IN TOTAL, MEDIAWISE HAS REACHED OVER 90 MILLION PEOPLE SINCE ITS INCEPTION IN 2018.

    Expenses $966,515 · Grants $46,725 · Revenue $41,000

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • LORI BERGEN

    TRUSTEE

    Total calculated
    $6,000
    From this org
    $6,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • STEPHEN BUCKLEY

    TRUSTEE

    Total calculated
    $5,000
    From this org
    $5,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • MONICA DAVEY

    TRUSTEE

    Total calculated
    $6,000
    From this org
    $6,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • PAULA ELLIS

    TRUSTEE

    Total calculated
    $6,000
    From this org
    $6,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • ROBERT KING

    TRUSTEE

    Total calculated
    $6,000
    From this org
    $6,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • ANN MARIE LIPINSKI

    TRUSTEE

    Total calculated
    $6,000
    From this org
    $6,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • JENNIFER ORSI

    TRUSTEE

    Total calculated
    $2,000
    From this org
    $2,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • NEIL BROWN

    PRESIDENT

    Total calculated
    $335,897
    From this org
    $305,143
    From related orgs
    $0
    Other
    $30,754
    Hours/week
    37.5 + 5 related

    Schedule J breakdown matched by us

    Base
    $303,559
    Bonus
    $0
    Other
    $1,584
    Deferred
    $3,140
    Nontaxable benefits
    $30,240
    Filer's total
    $338,523

  • JESSICA M NAVARRO

    COO & CFO

    Total calculated
    $217,680
    From this org
    $183,754
    From related orgs
    $0
    Other
    $33,926
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $183,538
    Bonus
    $0
    Other
    $216
    Deferred
    $1,981
    Nontaxable benefits
    $34,571
    Filer's total
    $220,306

  • KELLY B MCBRIDE

    SENIOR VP

    Total calculated
    $218,692
    From this org
    $197,420
    From related orgs
    $0
    Other
    $21,272
    Hours/week
    37.5 + 1 related

    Schedule J breakdown matched by us

    Base
    $196,388
    Bonus
    $0
    Other
    $1,032
    Deferred
    $2,043
    Nontaxable benefits
    $21,855
    Filer's total
    $221,318

  • PAUL C TASH

    CHAIRMAN

    Total calculated
    $250,197
    From this org
    $0
    From related orgs
    $246,016
    Other
    $4,181
    Hours/week
    5 + 37.5 related

    Schedule J breakdown matched by us

    Base
    $0 + $246,016 related
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $0 + $4,897 related
    Filer's total
    $0 + $250,913 related

  • CONAN GALLATY

    TRUSTEE

    Total calculated
    $374,296
    From this org
    $0
    From related orgs
    $358,527
    Other
    $15,769
    Hours/week
    1 + 37.5 related

    Schedule J breakdown matched by us

    Base
    $0 + $358,527 related
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $0 + $17,202 related
    Filer's total
    $0 + $375,729 related

  • ALAN D TOMPKINS

    SR FACULTY, BROADCAST (THRU 3/23)

    Total calculated
    $171,872
    From this org
    $157,518
    From related orgs
    $0
    Other
    $14,354
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $157,518
    Bonus
    $0
    Other
    $0
    Deferred
    $1,575
    Nontaxable benefits
    $14,662
    Filer's total
    $173,755

  • AARON M SHAROCKMAN

    VP SALES & STRATEGIC PARTNERSHIPS

    Total calculated
    $133,568
    From this org
    $132,246
    From related orgs
    $0
    Other
    $1,322
    Hours/week
    37.5

  • DEBORAH W READ

    CHIEF DEVELOPMENT OFFICER

    Total calculated
    $142,714
    From this org
    $141,539
    From related orgs
    $0
    Other
    $1,175
    Hours/week
    37.5

  • DORIS N TRONG

    DIR. OF TEACHING & DIVERSITY STRATEGIES

    Total calculated
    $143,384
    From this org
    $133,168
    From related orgs
    $0
    Other
    $10,216
    Hours/week
    37.5

  • SITARA NIEVES

    FACULTY

    Total calculated
    $161,600
    From this org
    $160,000
    From related orgs
    $0
    Other
    $1,600
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $160,000
    Bonus
    $0
    Other
    $0
    Deferred
    $1,600
    Nontaxable benefits
    $1,306
    Filer's total
    $162,906

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • TIMES HOLDING COMPANY

    C · HOLDING CO · FL · 100% owned · share of income $68,022,488 · share of assets $19,412,646 · controlled entity

    Directly controlled by THE POYNTER INSTITUTE FOR MEDIA STUDIES INC

  • TIMES PUBLISHING COMPANY

    C · MEDIA CO · FL · 100% owned · controlled entity

    Directly controlled by TIMES HOLDING COMPANY

  • TREND MAGAZINES INC

    C · PERIODICAL · FL · 100% owned · controlled entity

    Directly controlled by TIMES PUBLISHING COMPANY

  • TAMPA BAY NEWSPAPERS INC

    C · NEWSPAPERS · FL · 100% owned · controlled entity

    Directly controlled by TIMES HOLDING COMPANY

  • TIMES MEDIA SERVICES INC

    C · PERIODICAL · FL · 100% owned · controlled entity

    Directly controlled by TIMES HOLDING COMPANY

  • TAMPA MEDIA GROUP LLC

    C · MEDIA CO · FL · 100% owned · controlled entity

    Directly controlled by TIMES PUBLISHING COMPANY

Provenance

Return type
form_990
Tax year
2022
Filed
10 November 2023
IRS schema version
2022v5.0
Source object
202323189349303962

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