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Nonprofiteer
← VALLEY OF THE SUN BOWL FOUNDATION

Form 990 for tax year 2024

Filed by VALLEY OF THE SUN BOWL FOUNDATION.

Totals

Total revenue
$4,934,124
Total expenses
$4,502,557
Contributions and grants received
$0
Grants paid
$0
Program service revenue
$4,884,125
Investment income
$0
Other revenue
$49,999
Total assets, end of year
$925,902
Total liabilities, end of year
$15,316,672
Net assets or fund balances, end of year
-$14,390,770
Program services expenses (Part IX)
$4,039,236
Management and general expenses
$463,321
Fundraising expenses
$0
Program service expenses (Part III)
$4,039,236

Program services were 89.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: GAME REVENUE

    total $3,591,385 · related or exempt $3,591,385

  • 2b · Program service revenue: EVENT REVENUE

    total $1,222,700 · related or exempt $1,222,700

  • 2c · Program service revenue: ADVERTISING

    total $66,540 · unrelated business $66,540

  • 2d · Program service revenue: ACKNOWLEDGEMENTS

    total $3,500 · related or exempt $3,500

  • 11a · Other revenue: MISCELLANEOUS

    total $49,999 · related or exempt $49,999

  • 11e · Other revenue, total

    $49,999

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $210,701 · program services $131,878 · management and general $78,823

  • 7 · Other salaries and wages

    total $442,052 · program services $276,680 · management and general $165,372

  • 8 · Pension plan contributions

    total $27,098 · program services $16,961 · management and general $10,137

  • 9 · Other employee benefits

    total $37,188 · program services $23,276 · management and general $13,912

  • 10 · Payroll taxes

    total $38,041 · program services $23,810 · management and general $14,231

  • 11c · Fees: accounting

    total $3,840 · management and general $3,840

  • 12 · Advertising and promotion

    total $195,325 · program services $195,325

  • 13 · Office expenses

    total $30,767 · program services $30,767

  • 14 · Information technology

    total $25,800 · program services $25,800

  • 16 · Occupancy

    total $772 · program services $772

  • 17 · Travel

    total $6,617 · program services $6,617

  • 19 · Conferences, conventions and meetings

    total $31,504 · program services $31,504

  • 20 · Interest

    total $1,798 · management and general $1,798

  • 22 · Depreciation, depletion and amortization

    total $53,869 · program services $33,931 · management and general $19,938

  • 24a · Other expenses: UBIT

    total $16,463 · program services $16,212 · management and general $251

  • 24b · Other expenses: GAME EXPENSES

    total $2,751,131 · program services $2,747,571 · management and general $3,560

  • 24c · Other expenses: ASF OVERHEAD ALLOCATION

    total $404,863 · program services $253,404 · management and general $151,459

  • 24d · Other expenses: GAME PROMOTIONS/HOSPITA

    total $213,215 · program services $213,215

  • 24e · All other expenses

    total $11,513 · program services $11,513

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $17,973 · end of year $633,592

  • 4 · Accounts receivable

    beginning of year $728,118 · end of year $281,313

  • 9 · Prepaid expenses and deferred charges

    beginning of year $1,688 · end of year $4,699

  • 10a · Land, buildings and equipment: cost or other basis

    $42,905

  • 10b · Land, buildings and equipment: accumulated depreciation

    $36,607

  • 10c · Land, buildings and equipment, net

    beginning of year $0 · end of year $6,298

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,578,764 · end of year $94,841

  • 19 · Deferred revenue

    beginning of year $50 · end of year $8,700

  • 25 · Other liabilities

    beginning of year $13,991,302 · end of year $15,213,131

  • 27 · Net assets without donor restrictions

    beginning of year -$14,822,337 · end of year -$14,390,770

Mission and programs · 2024

Mission

VALLEY OF THE SUN BOWL FOUNDATION IS COMMITTED TO FOSTERING A CULTURE OF COMMUNITY INVOLVEMENT AND GIVING THROUGH THE ANNUAL RATE BOWL AND RELATED EVENTS. WE SERVE AS WELCOMING HOSTS, CREATE LIFELONG MEMORIES, PROMOTE ARIZONA, AND ENABLE MEANINGFUL CONTRIBUTIONS TO SOCIETY.

Activities or mission (Part I)

FOSTERING A CULTURE OF COMMUNITY THROUGH THE ANNUAL RATE BOWL AND RELATED EVENTS.

  • THE VALLEY OF THE SUN BOWL FOUNDATION'S MISSION IS TO BE A WORLD-CLASS COMMUNITY ORGANIZATION DEDICATED TO PROVIDING A PREMIER COLLEGE FOOTBALL BOWL EXPERIENCE AND RELATED GAME DAY EVENTS THAT SERVE AS ECONOMIC DRIVERS FOR ARIZONA AND PROVIDE CHARITABLE RESOURCES FOR OUR COMMUNITY. OUR VISION IS TO BE ARIZONA'S LEADING ORGANIZATION IN CREATING UNFORGETTABLE EXPERIENCES THROUGH WORLD-CLASS SPORTING EVENTS, UNPARALLELED HOSPITALITY AND LIFE-CHANGING COMMUNITY IMPACT, FOCUSED ON PILLARS OF YOUTH, SPORTS AND EDUCATION. THE VALLEY OF THE SUN BOWL FOUNDATION ANNUALLY STAGES THE RATE BOWL, WHICH MATCHES TEAMS FROM THE BIG TEN AND THE BIG 12 CONFERENCES (OR MOUNTAIN WEST IF EITHER CONFERENCE CANNOT PROVIDE A TEAM). THE GAME IS PLAYED AT CHASE FIELD IN PHOENIX, ARIZONA. THE 35TH ANNUAL GAME WAS PLAYED ON DECEMBER 26, 2024. RUTGERS DEFEATED KANSAS STATE 44-41 IN FRONT OF ALMOST 22,000 ATTENDEES. AN ESTIMATED 500 VOLUNTEERS CONTRIBUTE APPROXIMATELY 2,500 HOURS OF THEIR TIME AS COMMUNITY SERVICE TO HELP PUT ON THE BOWL AND RELATED GAME DAY EVENTS.AS A NONPROFIT ORGANIZATION, WE BELIEVE IN THE IMPORTANCE OF FOSTERING A CULTURE OF COMMUNITY OUTREACH AND SERVICE. OVER THE PAST 15 YEARS, IT IS ESTIMATED THAT THE VALLEY OF THE SUN BOWL AND ITS SURROUNDING EVENTS HAVE CONTRIBUTED TO GENERATING OVER $3 BILLION IN ECONOMIC IMPACT FOR ARIZONA AND NEARLY $35 MILLION IN CHARITABLE GIVING THROUGH ITS CORPORATE AFFILIATE FIESTA EVENTS, INC. TO LOCAL ORGANIZATIONS AND EDUCATORS, THROUGH PROGRAMS LIKE WISHES FOR TEACHERS.

    Expenses $4,039,236 · Revenue $4,867,584

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Bryce Hancock

    TREASURER (THROUGH 3/25)

    Total calculated
    $163,748
    From this org
    $0
    From related orgs
    $163,748
    Other
    $0
    Hours/week
    1 + 6 related

    Schedule J breakdown matched by us

    Base
    $0 + $163,748 related
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $0 + $163,748 related
  • Judy Bernas

    CHAIR-ELECT

    Total calculated
    $0
    Hours/week
    2 + 6 related
  • Randy Norton

    CHAIR

    Total calculated
    $0
    Hours/week
    2 + 6 related
  • Brian Bednar

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Jeff Beyersdorfer

    DIRECTOR (AS OF 4/24)

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Tim Brown

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2 + 6 related
  • Grag Byrne

    DIRECTOR (AS OF 4/24)

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Dave Dorward

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Ed Erhardt

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Mark Fast

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Judy Ferreira

    DIRECTOR (AS OF 4/24)

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Dan Filby

    DIRECTOR (AS OF 4/24)

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Marchelle Franklin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Harry Garewal

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Gary Hanson

    DIRECTOR (AS OF 4/24)

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • James Hatfield

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Tom O'Malley

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Ramey Peru

    DIRECTOR (AS OF 4/24)

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • John Rawicz

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Don Reese

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Dawn Rogers

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Rachel Sacco

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Denise Seomin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Jeff Smith

    DIRECTOR (THROUGH 3/25)

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Gene Smith

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2 + 6 related
  • Nick Smith

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2 + 6 related
  • Brent Stoddard

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Mike Wilcox

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Glenn Wong

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 4 related
  • Erik Moses

    EXECUTIVE DIRECTOR/CEO

    Total calculated
    $761,430
    From this org
    $0
    From related orgs
    $722,093
    Other
    $39,337
    Hours/week
    7 + 53 related

    Schedule J breakdown matched by us

    Base
    $0 + $562,093 related
    Bonus
    $0 + $160,000 related
    Other
    $0
    Deferred
    $0 + $39,337 related
    Nontaxable benefits
    $0
    Filer's total
    $0 + $761,430 related
  • Hope M Sharett

    CHIEF LEGAL & STRATEGY OFFICER

    Total calculated
    $281,479
    From this org
    $0
    From related orgs
    $281,479
    Other
    $0
    Hours/week
    5 + 50 related

    Schedule J breakdown matched by us

    Base
    $0 + $263,979 related
    Bonus
    $0 + $17,500 related
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $0 + $281,479 related
  • Pete Vazquez

    VP OF FINANCE

    Total calculated
    $178,402
    From this org
    $0
    From related orgs
    $178,402
    Other
    $0
    Hours/week
    10 + 40 related

    Schedule J breakdown matched by us

    Base
    $0 + $168,402 related
    Bonus
    $0 + $10,000 related
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $0 + $178,402 related
  • Kristina Chumpol

    CHIEF OF STAFF/VP OF COMM. INV

    Total calculated
    $218,887
    From this org
    $0
    From related orgs
    $206,450
    Other
    $12,437
    Hours/week
    5 + 50 related

    Schedule J breakdown matched by us

    Base
    $0 + $141,450 related
    Bonus
    $0 + $65,000 related
    Other
    $0
    Deferred
    $0 + $10,500 related
    Nontaxable benefits
    $0 + $1,937 related
    Filer's total
    $0 + $218,887 related
  • Scott Leightman

    VP OF COMMUNICATIONS

    Total calculated
    $217,981
    From this org
    $0
    From related orgs
    $185,697
    Other
    $32,284
    Hours/week
    5 + 45 related

    Schedule J breakdown matched by us

    Base
    $0 + $167,722 related
    Bonus
    $0 + $17,975 related
    Other
    $0
    Deferred
    $0 + $12,583 related
    Nontaxable benefits
    $0 + $19,701 related
    Filer's total
    $0 + $217,981 related
  • Daniel Thomas Newhart

    VP OF TICKETING

    Total calculated
    $158,469
    From this org
    $0
    From related orgs
    $146,767
    Other
    $11,702
    Hours/week
    5 + 45 related

    Schedule J breakdown matched by us

    Base
    $0 + $123,767 related
    Bonus
    $0 + $23,000 related
    Other
    $0
    Deferred
    $0 + $6,058 related
    Nontaxable benefits
    $0 + $5,644 related
    Filer's total
    $0 + $158,469 related
  • Michael I Iaquinta Senior

    VP OF CORP. PARTN. (THROUGH 3/25)

    Total calculated
    $152,755
    From this org
    $0
    From related orgs
    $149,932
    Other
    $2,823
    Hours/week
    5 + 45 related

    Schedule J breakdown matched by us

    Base
    $0 + $149,932 related
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $0 + $2,823 related
    Filer's total
    $0 + $152,755 related
  • Chris Montgomery

    SR. DIR OF VOLUNTEER ENGAGEMENT

    Total calculated
    $135,727
    From this org
    $0
    From related orgs
    $129,334
    Other
    $6,393
    Hours/week
    5 + 35 related
  • Curtis Krizan

    FORMER CFO (THROUGH 11/23)

    Total calculated
    $113,117
    From this org
    $0
    From related orgs
    $113,117
    Other
    $0
    Hours/week
    5 + 35 related

    Schedule J breakdown matched by us

    Base
    $0
    Bonus
    $0
    Other
    $0 + $113,117 related
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $0 + $113,117 related
  • Jose Luis Moreno

    FORMER CMO (THROUGH 5/23)

    Total calculated
    $103,014
    From this org
    $0
    From related orgs
    $103,014
    Other
    $0
    Hours/week
    5 + 35 related

    Schedule J breakdown matched by us

    Base
    $0
    Bonus
    $0
    Other
    $0 + $103,014 related
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $0 + $103,014 related

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 4a · Severance or change-of-control payment
  • 5b · Pay contingent on a related organization's revenues
  • 6b · Pay contingent on a related organization's net earnings

Answered no

  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 4A
FIESTA SPORTS FOUNDATION (FSF) PAID A SEVERANCE TO JOSE MORENO IN THE AMOUNT OF $103,014 AND TO CURTIS KRIZAN IN THE AMOUNT OF $113,117, INCLUDED IN COLUMN B(III) IN PART II, DURING THE TAX YEAR. ALL AMOUNTS WERE INCLUDED IN TAXABLE WAGES FOR THE APPROPRIATE CALENDAR YEAR.
PART I, LINE 5
THE FIESTA SPORTS FOUNDATION, RELATED ORGANIZATION, HAS A FORMAL BONUS PLAN BASED UPON ORGANIZATIONAL AND INDIVIDUAL GOALS. THESE GOALS MAY INCLUDE RESULTS CONTINGENT ON REVENUE OR NET INCOME OF THE FIESTA SPORTS FOUNDATION AND RELATED ORGANIZATIONS. BONUSES ARE APPROVED BY THE BOARD OF DIRECTORS PRIOR TO PAYMENT.
PART I, LINE 6
THE FIESTA SPORTS FOUNDATION, RELATED ORGANIZATION, HAS A FORMAL BONUS PLAN BASED UPON ORGANIZATIONAL AND INDIVIDUAL GOALS. THESE GOALS MAY INCLUDE RESULTS CONTINGENT ON REVENUE OR NET INCOME OF THE FIESTA SPORTS FOUNDATION AND RELATED ORGANIZATIONS. BONUSES ARE APPROVED BY THE BOARD OF DIRECTORS PRIOR TO PAYMENT.
SCHEDULE J, PART II
FOR PAYROLL TAX PURPOSES, THE FIESTA SPORTS FOUNDATION (FSF) PAYS ALL EMPLOYEES OF FSF AND ITS RELATED ORGANIZATIONS: VALLEY OF THE SUN BOWL FOUNDATION, FIESTA EVENTS, INC. AND THE ARIZONA COLLEGE FOOTBALL CHAMPIONSHIP FOUNDATION. ALLOCATIONS OF OFFICER, KEY EMPLOYEE AND STAFF COMPENSATION ARE MADE IN ACCORDANCE WITH THE EMPLOYEES' AVERAGE TIME DEVOTED TO EACH OF THE ORGANIZATIONS.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
21 November 2025
IRS schema version
2024v5.2
Source object
202503429349300025

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