Form 990 for tax year 2024
Filed by VALLEY OF THE SUN BOWL FOUNDATION.
Totals
- Total revenue
- $4,934,124
- Total expenses
- $4,502,557
- Contributions and grants received
- $0
- Grants paid
- $0
- Program service revenue
- $4,884,125
- Investment income
- $0
- Other revenue
- $49,999
- Total assets, end of year
- $925,902
- Total liabilities, end of year
- $15,316,672
- Net assets or fund balances, end of year
- -$14,390,770
- Program services expenses (Part IX)
- $4,039,236
- Management and general expenses
- $463,321
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $4,039,236
Program services were 89.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
2a · Program service revenue: GAME REVENUE
total $3,591,385 · related or exempt $3,591,385
-
2b · Program service revenue: EVENT REVENUE
total $1,222,700 · related or exempt $1,222,700
-
2c · Program service revenue: ADVERTISING
total $66,540 · unrelated business $66,540
-
2d · Program service revenue: ACKNOWLEDGEMENTS
total $3,500 · related or exempt $3,500
-
11a · Other revenue: MISCELLANEOUS
total $49,999 · related or exempt $49,999
-
11e · Other revenue, total
$49,999
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $210,701 · program services $131,878 · management and general $78,823
-
7 · Other salaries and wages
total $442,052 · program services $276,680 · management and general $165,372
-
8 · Pension plan contributions
total $27,098 · program services $16,961 · management and general $10,137
-
9 · Other employee benefits
total $37,188 · program services $23,276 · management and general $13,912
-
10 · Payroll taxes
total $38,041 · program services $23,810 · management and general $14,231
-
11c · Fees: accounting
total $3,840 · management and general $3,840
-
12 · Advertising and promotion
total $195,325 · program services $195,325
-
13 · Office expenses
total $30,767 · program services $30,767
-
14 · Information technology
total $25,800 · program services $25,800
-
16 · Occupancy
total $772 · program services $772
-
17 · Travel
total $6,617 · program services $6,617
-
19 · Conferences, conventions and meetings
total $31,504 · program services $31,504
-
20 · Interest
total $1,798 · management and general $1,798
-
22 · Depreciation, depletion and amortization
total $53,869 · program services $33,931 · management and general $19,938
-
24a · Other expenses: UBIT
total $16,463 · program services $16,212 · management and general $251
-
24b · Other expenses: GAME EXPENSES
total $2,751,131 · program services $2,747,571 · management and general $3,560
-
24c · Other expenses: ASF OVERHEAD ALLOCATION
total $404,863 · program services $253,404 · management and general $151,459
-
24d · Other expenses: GAME PROMOTIONS/HOSPITA
total $213,215 · program services $213,215
-
24e · All other expenses
total $11,513 · program services $11,513
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $17,973 · end of year $633,592
-
4 · Accounts receivable
beginning of year $728,118 · end of year $281,313
-
9 · Prepaid expenses and deferred charges
beginning of year $1,688 · end of year $4,699
-
10a · Land, buildings and equipment: cost or other basis
$42,905
-
10b · Land, buildings and equipment: accumulated depreciation
$36,607
-
10c · Land, buildings and equipment, net
beginning of year $0 · end of year $6,298
-
17 · Accounts payable and accrued expenses
beginning of year $1,578,764 · end of year $94,841
-
19 · Deferred revenue
beginning of year $50 · end of year $8,700
-
25 · Other liabilities
beginning of year $13,991,302 · end of year $15,213,131
-
27 · Net assets without donor restrictions
beginning of year -$14,822,337 · end of year -$14,390,770
Mission and programs · 2024
Mission
VALLEY OF THE SUN BOWL FOUNDATION IS COMMITTED TO FOSTERING A CULTURE OF COMMUNITY INVOLVEMENT AND GIVING THROUGH THE ANNUAL RATE BOWL AND RELATED EVENTS. WE SERVE AS WELCOMING HOSTS, CREATE LIFELONG MEMORIES, PROMOTE ARIZONA, AND ENABLE MEANINGFUL CONTRIBUTIONS TO SOCIETY.
Activities or mission (Part I)
FOSTERING A CULTURE OF COMMUNITY THROUGH THE ANNUAL RATE BOWL AND RELATED EVENTS.
-
THE VALLEY OF THE SUN BOWL FOUNDATION'S MISSION IS TO BE A WORLD-CLASS COMMUNITY ORGANIZATION DEDICATED TO PROVIDING A PREMIER COLLEGE FOOTBALL BOWL EXPERIENCE AND RELATED GAME DAY EVENTS THAT SERVE AS ECONOMIC DRIVERS FOR ARIZONA AND PROVIDE CHARITABLE RESOURCES FOR OUR COMMUNITY. OUR VISION IS TO BE ARIZONA'S LEADING ORGANIZATION IN CREATING UNFORGETTABLE EXPERIENCES THROUGH WORLD-CLASS SPORTING EVENTS, UNPARALLELED HOSPITALITY AND LIFE-CHANGING COMMUNITY IMPACT, FOCUSED ON PILLARS OF YOUTH, SPORTS AND EDUCATION. THE VALLEY OF THE SUN BOWL FOUNDATION ANNUALLY STAGES THE RATE BOWL, WHICH MATCHES TEAMS FROM THE BIG TEN AND THE BIG 12 CONFERENCES (OR MOUNTAIN WEST IF EITHER CONFERENCE CANNOT PROVIDE A TEAM). THE GAME IS PLAYED AT CHASE FIELD IN PHOENIX, ARIZONA. THE 35TH ANNUAL GAME WAS PLAYED ON DECEMBER 26, 2024. RUTGERS DEFEATED KANSAS STATE 44-41 IN FRONT OF ALMOST 22,000 ATTENDEES. AN ESTIMATED 500 VOLUNTEERS CONTRIBUTE APPROXIMATELY 2,500 HOURS OF THEIR TIME AS COMMUNITY SERVICE TO HELP PUT ON THE BOWL AND RELATED GAME DAY EVENTS.AS A NONPROFIT ORGANIZATION, WE BELIEVE IN THE IMPORTANCE OF FOSTERING A CULTURE OF COMMUNITY OUTREACH AND SERVICE. OVER THE PAST 15 YEARS, IT IS ESTIMATED THAT THE VALLEY OF THE SUN BOWL AND ITS SURROUNDING EVENTS HAVE CONTRIBUTED TO GENERATING OVER $3 BILLION IN ECONOMIC IMPACT FOR ARIZONA AND NEARLY $35 MILLION IN CHARITABLE GIVING THROUGH ITS CORPORATE AFFILIATE FIESTA EVENTS, INC. TO LOCAL ORGANIZATIONS AND EDUCATORS, THROUGH PROGRAMS LIKE WISHES FOR TEACHERS.
Expenses $4,039,236 · Revenue $4,867,584
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Bryce HancockBRYCE HANCOCK
TREASURER (THROUGH 3/25)
- Total calculated
- $163,748
- From this org
- $0
- From related orgs
- $163,748
- Other
- $0
- Hours/week
- 1 + 6 related
Schedule J breakdown matched by us
- Base
- $0 + $163,748 related
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $0
- Filer's total
- $0 + $163,748 related
-
Judy BernasJUDY BERNAS
CHAIR-ELECT
- Total calculated
- $0
- Hours/week
- 2 + 6 related
-
Randy NortonRANDY NORTON
CHAIR
- Total calculated
- $0
- Hours/week
- 2 + 6 related
-
Brian BednarBRIAN BEDNAR
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Jeff BeyersdorferJEFF BEYERSDORFER
DIRECTOR (AS OF 4/24)
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Tim BrownTIM BROWN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2 + 6 related
-
Grag ByrneGRAG BYRNE
DIRECTOR (AS OF 4/24)
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Dave DorwardDAVE DORWARD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Ed ErhardtED ERHARDT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Mark FastMARK FAST
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Judy FerreiraJUDY FERREIRA
DIRECTOR (AS OF 4/24)
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Dan FilbyDAN FILBY
DIRECTOR (AS OF 4/24)
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Marchelle FranklinMARCHELLE FRANKLIN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Harry GarewalHARRY GAREWAL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Gary HansonGARY HANSON
DIRECTOR (AS OF 4/24)
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
James HatfieldJAMES HATFIELD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Tom O'MalleyTOM O'MALLEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Ramey PeruRAMEY PERU
DIRECTOR (AS OF 4/24)
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
John RawiczJOHN RAWICZ
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Don ReeseDON REESE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Dawn RogersDAWN ROGERS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Rachel SaccoRACHEL SACCO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Denise SeominDENISE SEOMIN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Jeff SmithJEFF SMITH
DIRECTOR (THROUGH 3/25)
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Gene SmithGENE SMITH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2 + 6 related
-
Nick SmithNICK SMITH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2 + 6 related
-
Brent StoddardBRENT STODDARD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Mike WilcoxMIKE WILCOX
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Glenn WongGLENN WONG
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 4 related
-
Erik MosesERIK MOSES
EXECUTIVE DIRECTOR/CEO
- Total calculated
- $761,430
- From this org
- $0
- From related orgs
- $722,093
- Other
- $39,337
- Hours/week
- 7 + 53 related
Schedule J breakdown matched by us
- Base
- $0 + $562,093 related
- Bonus
- $0 + $160,000 related
- Other
- $0
- Deferred
- $0 + $39,337 related
- Nontaxable benefits
- $0
- Filer's total
- $0 + $761,430 related
-
Hope M SharettHOPE M SHARETT
CHIEF LEGAL & STRATEGY OFFICER
- Total calculated
- $281,479
- From this org
- $0
- From related orgs
- $281,479
- Other
- $0
- Hours/week
- 5 + 50 related
Schedule J breakdown matched by us
- Base
- $0 + $263,979 related
- Bonus
- $0 + $17,500 related
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $0
- Filer's total
- $0 + $281,479 related
-
Pete VazquezPETE VAZQUEZ
VP OF FINANCE
- Total calculated
- $178,402
- From this org
- $0
- From related orgs
- $178,402
- Other
- $0
- Hours/week
- 10 + 40 related
Schedule J breakdown matched by us
- Base
- $0 + $168,402 related
- Bonus
- $0 + $10,000 related
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $0
- Filer's total
- $0 + $178,402 related
-
Kristina ChumpolKRISTINA CHUMPOL
CHIEF OF STAFF/VP OF COMM. INV
- Total calculated
- $218,887
- From this org
- $0
- From related orgs
- $206,450
- Other
- $12,437
- Hours/week
- 5 + 50 related
Schedule J breakdown matched by us
- Base
- $0 + $141,450 related
- Bonus
- $0 + $65,000 related
- Other
- $0
- Deferred
- $0 + $10,500 related
- Nontaxable benefits
- $0 + $1,937 related
- Filer's total
- $0 + $218,887 related
-
Scott LeightmanSCOTT LEIGHTMAN
VP OF COMMUNICATIONS
- Total calculated
- $217,981
- From this org
- $0
- From related orgs
- $185,697
- Other
- $32,284
- Hours/week
- 5 + 45 related
Schedule J breakdown matched by us
- Base
- $0 + $167,722 related
- Bonus
- $0 + $17,975 related
- Other
- $0
- Deferred
- $0 + $12,583 related
- Nontaxable benefits
- $0 + $19,701 related
- Filer's total
- $0 + $217,981 related
-
Daniel Thomas NewhartDANIEL THOMAS NEWHART
VP OF TICKETING
- Total calculated
- $158,469
- From this org
- $0
- From related orgs
- $146,767
- Other
- $11,702
- Hours/week
- 5 + 45 related
Schedule J breakdown matched by us
- Base
- $0 + $123,767 related
- Bonus
- $0 + $23,000 related
- Other
- $0
- Deferred
- $0 + $6,058 related
- Nontaxable benefits
- $0 + $5,644 related
- Filer's total
- $0 + $158,469 related
-
Michael I Iaquinta SeniorMICHAEL I IAQUINTA SENIOR
VP OF CORP. PARTN. (THROUGH 3/25)
- Total calculated
- $152,755
- From this org
- $0
- From related orgs
- $149,932
- Other
- $2,823
- Hours/week
- 5 + 45 related
Schedule J breakdown matched by us
- Base
- $0 + $149,932 related
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $0 + $2,823 related
- Filer's total
- $0 + $152,755 related
-
Chris MontgomeryCHRIS MONTGOMERY
SR. DIR OF VOLUNTEER ENGAGEMENT
- Total calculated
- $135,727
- From this org
- $0
- From related orgs
- $129,334
- Other
- $6,393
- Hours/week
- 5 + 35 related
-
Curtis KrizanCURTIS KRIZAN
FORMER CFO (THROUGH 11/23)
- Total calculated
- $113,117
- From this org
- $0
- From related orgs
- $113,117
- Other
- $0
- Hours/week
- 5 + 35 related
Schedule J breakdown matched by us
- Base
- $0
- Bonus
- $0
- Other
- $0 + $113,117 related
- Deferred
- $0
- Nontaxable benefits
- $0
- Filer's total
- $0 + $113,117 related
-
Jose Luis MorenoJOSE LUIS MORENO
FORMER CMO (THROUGH 5/23)
- Total calculated
- $103,014
- From this org
- $0
- From related orgs
- $103,014
- Other
- $0
- Hours/week
- 5 + 35 related
Schedule J breakdown matched by us
- Base
- $0
- Bonus
- $0
- Other
- $0 + $103,014 related
- Deferred
- $0
- Nontaxable benefits
- $0
- Filer's total
- $0 + $103,014 related
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 4a · Severance or change-of-control payment
- 5b · Pay contingent on a related organization's revenues
- 6b · Pay contingent on a related organization's net earnings
Answered no
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- PART I, LINE 4A
- FIESTA SPORTS FOUNDATION (FSF) PAID A SEVERANCE TO JOSE MORENO IN THE AMOUNT OF $103,014 AND TO CURTIS KRIZAN IN THE AMOUNT OF $113,117, INCLUDED IN COLUMN B(III) IN PART II, DURING THE TAX YEAR. ALL AMOUNTS WERE INCLUDED IN TAXABLE WAGES FOR THE APPROPRIATE CALENDAR YEAR.
- PART I, LINE 5
- THE FIESTA SPORTS FOUNDATION, RELATED ORGANIZATION, HAS A FORMAL BONUS PLAN BASED UPON ORGANIZATIONAL AND INDIVIDUAL GOALS. THESE GOALS MAY INCLUDE RESULTS CONTINGENT ON REVENUE OR NET INCOME OF THE FIESTA SPORTS FOUNDATION AND RELATED ORGANIZATIONS. BONUSES ARE APPROVED BY THE BOARD OF DIRECTORS PRIOR TO PAYMENT.
- PART I, LINE 6
- THE FIESTA SPORTS FOUNDATION, RELATED ORGANIZATION, HAS A FORMAL BONUS PLAN BASED UPON ORGANIZATIONAL AND INDIVIDUAL GOALS. THESE GOALS MAY INCLUDE RESULTS CONTINGENT ON REVENUE OR NET INCOME OF THE FIESTA SPORTS FOUNDATION AND RELATED ORGANIZATIONS. BONUSES ARE APPROVED BY THE BOARD OF DIRECTORS PRIOR TO PAYMENT.
- SCHEDULE J, PART II
- FOR PAYROLL TAX PURPOSES, THE FIESTA SPORTS FOUNDATION (FSF) PAYS ALL EMPLOYEES OF FSF AND ITS RELATED ORGANIZATIONS: VALLEY OF THE SUN BOWL FOUNDATION, FIESTA EVENTS, INC. AND THE ARIZONA COLLEGE FOOTBALL CHAMPIONSHIP FOUNDATION. ALLOCATIONS OF OFFICER, KEY EMPLOYEE AND STAFF COMPENSATION ARE MADE IN ACCORDANCE WITH THE EMPLOYEES' AVERAGE TIME DEVOTED TO EACH OF THE ORGANIZATIONS.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
ARIZONA COLLEGE FOOTBALL CHAMPIONSHIP FOUNDATION
501(C)(3) · COLLEGE BOWL · AZ
-
501(C)(3) · SPORTS EVENT · AZ
-
501(C)(3) · COLLEGE BOWL · AZ
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 21 November 2025
- IRS schema version
- 2024v5.2
- Source object
- 202503429349300025
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