Totals
- Total revenue
- $10,591,645
- Total expenses
- $7,631,484
- Contributions and grants received
- $10,300,661
- Grants paid
- $0
- Program service revenue
- $25,165
- Investment income
- $33,893
- Other revenue
- $231,926
- Total assets, end of year
- $6,837,722
- Total liabilities, end of year
- $911,602
- Net assets or fund balances, end of year
- $5,926,120
- Program services expenses (Part IX)
- $6,979,589
- Management and general expenses
- $173,857
- Fundraising expenses
- $478,038
- Program service expenses (Part III)
- $6,979,589
Program services were 91.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1c · Fundraising events
$96,182
-
1e · Government grants (contributions)
$3,758,627
-
1f · All other contributions, gifts and grants
$6,445,852
-
1g · Noncash contributions included above
$12,560
-
2a · Program service revenue: REGISTRATION FEES
total $25,165 · related or exempt $25,165
-
3 · Investment income
total $33,893 · excluded $33,893
-
5 · Royalties
total $206,694 · excluded $206,694
-
8a · Fundraising events: gross income
$22,793
-
8a · Fundraising events: contributions included on line 1c
$96,182
-
8b · Fundraising events: direct expenses
$22,793
-
8c · Net income from fundraising events
total $0
-
10a · Gross sales of inventory
$43,608
-
10b · Cost of goods sold
$23,761
-
10c · Net income from sales of inventory
total $19,847 · excluded $19,847
-
11a · Other revenue: OTHER REVENUE
total $5,385 · excluded $5,385
-
11e · Other revenue, total
$5,385
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $718,658 · program services $627,891 · management and general $28,171 · fundraising $62,596
-
7 · Other salaries and wages
total $2,638,505 · program services $2,305,155 · management and general $103,294 · fundraising $230,056
-
8 · Pension plan contributions
total $24,179 · program services $21,125 · management and general $948 · fundraising $2,106
-
9 · Other employee benefits
total $195,528 · program services $170,833 · management and general $7,665 · fundraising $17,030
-
10 · Payroll taxes
total $213,088 · program services $186,175 · management and general $8,353 · fundraising $18,560
-
11b · Fees: legal
total $10,998 · program services $8,827 · management and general $1,679 · fundraising $492
-
11c · Fees: accounting
total $13,950 · program services $11,196 · management and general $1,876 · fundraising $878
-
11d · Fees: lobbying
total $81,311 · program services $78,800 · management and general $337 · fundraising $2,174
-
11g · Fees: other
total $1,299,786 · program services $1,254,078 · management and general $7,535 · fundraising $38,173
-
12 · Advertising and promotion
total $1,625,071 · program services $1,614,209 · fundraising $10,862
-
13 · Office expenses
total $115,801 · program services $85,284 · management and general $2,391 · fundraising $28,126
-
14 · Information technology
total $150,521 · program services $138,660 · management and general $3,095 · fundraising $8,766
-
16 · Occupancy
total $106,709 · program services $97,322 · management and general $3,755 · fundraising $5,632
-
17 · Travel
total $122,522 · program services $82,792 · management and general $616 · fundraising $39,114
-
19 · Conferences, conventions and meetings
total $37,401 · program services $30,670 · management and general $433 · fundraising $6,298
-
22 · Depreciation, depletion and amortization
total $29,811 · program services $25,340 · management and general $1,789 · fundraising $2,682
-
23 · Insurance
total $23,193 · program services $20,011 · management and general $1,063 · fundraising $2,119
-
24a · Other expenses: RESOURCE MATERIALS
total $132,792 · program services $132,617 · fundraising $175
-
24b · Other expenses: OTHER EXPENSES
total $37,345 · program services $37,345
-
24c · Other expenses: EVENT FACILITIES
total $35,825 · program services $35,825
-
24d · Other expenses: EQUIPMENT LEASE
total $7,019 · program services $6,399 · management and general $455 · fundraising $165
-
24e · All other expenses
total $11,471 · program services $9,035 · management and general $402 · fundraising $2,034
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $2,523,294 · end of year $5,508,856
-
2 · Savings and temporary cash investments
beginning of year $346 · end of year $12,927
-
4 · Accounts receivable
beginning of year $351,575 · end of year $767,908
-
8 · Inventories for sale or use
beginning of year $16,671 · end of year $26,625
-
9 · Prepaid expenses and deferred charges
beginning of year $37,000 · end of year $26,000
-
10a · Land, buildings and equipment: cost or other basis
$276,547
-
10b · Land, buildings and equipment: accumulated depreciation
$242,329
-
10c · Land, buildings and equipment, net
beginning of year $43,579 · end of year $34,218
-
15 · Other assets
beginning of year $0 · end of year $461,188
-
17 · Accounts payable and accrued expenses
beginning of year $6,506 · end of year $450,414
-
25 · Other liabilities
beginning of year $0 · end of year $461,188
-
27 · Net assets without donor restrictions
beginning of year $2,965,959 · end of year $5,926,120
Mission and programs · 2022
Mission
THE MISSION OF FAMILY FIRST IS TO PROVIDE PARENTING, MARRIAGE AND RELATIONAL TRUTH THAT HELPS PEOPLE LOVE THEIR FAMILY WELL AND GIVES THEM GREATER HOPE FOR THE FUTURE.
Activities or mission (Part I)
TO PROVIDE PARENTING, MARRIAGE AND RELATIONAL TRUTH THAT HELPS PEOPLE LOVE THEIR FAMILY WELL.
-
FATHERHOOD PROGRAM:ALL PRO DAD IS OUR INNOVATIVE FATHERHOOD PROGRAM HELPING MEN TO BE BETTER DADS. OUR SPOKESMEN, EVENTS, ALL PRO DAD CHAPTERS BASED PROGRAM, DAILY EMAILS AND ALLPRODAD.COM WEBSITE INSPIRE AND EQUIP FATHERS TO BE ACTIVELY INVOLVED IN THEIR CHILDREN'S LIVES. ALLPRODAD.COM HAS 1,143,279 UNIQUE PAGEVIEWS AND 648,863 UNIQUE USERS EACH MONTH. IN-KIND SERVICES VALUED AT $278,881 WAS RECEIVED BUT NOT REFLECTED IN CONTRIBUTION INCOME ON PART VIII, LINE 1H.
Expenses $5,535,510 · Revenue $25,165
-
MOTHERHOOD PROGRAM PURPOSE:IMOM IS OUR MOTHERHOOD PROGRAM DESIGNED TO HELP MOTHERS GROW WISE, HEALTHY, PURPOSE-MINDED, AND RELATIONALLY-FOCUSED CHILDREN. OUR IMOM RESOURCES, DAILY EMAILS AND IMOM.COM WEBSITE GIVES MOTHERS THE TOOLS THEY NEED TO CONNECT WITH THEIR CHILDREN. IMOM.COM HAS 971,807 UNIQUE PAGEVIEWS AND 552,128 UNIQUE USERS EACH MONTH. IN-KIND SERVICES VALUED AT $21,927 WAS RECEIVED BUT NOT REFLECTED IN CONTRIBUTION INCOME ON PART VIII, LINE 1H.
Expenses $962,301
-
FAMILY MINUTE PURPOSE:THE FAMILY MINUTE WITH MARK MERRILL IS OUR POPULAR DAILY RADIO FEATURE AIRING ON 332 RADIO STATIONS AND REACHING ABOUT 6,739,858 PEOPLE EACH WEEK WITH PRACTICAL EVERYDAY ADVICE ON MARRIAGE, PARENTING AND FAMILY RELATIONSHIPS. FAMILY MINUTE ALSO BROADCASTS ON AMERICAN FORCES NETWORK. EVERYDAY, THE FAMILY MINUTE IS SENT FREE TO E-MAIL RECIPIENTS IN A QUICK-TO-READ FORMAT. FAMILYMINUTE.COM HAS 181,490 UNIQUE PAGEVIEWS AND 39,136 UNIQUE USERS EACH MONTH. IN-KIND USE OF TV AND RADIO AIRTIME VALUED AT $2,104,222 WAS RECEIVED BUT NOT REFLECTED IN CONTRIBUTION INCOME ON PART VIII, LINE 1H.
Expenses $407,923
-
PUBLIC EDUCATION PURPOSE:FAMILY FIRST PROMOTES FAMILY-STRENGTHENING PRINCIPLES THROUGH MEDIA, EVENTS, WEBSITES AND FAMILY RESOURCES. THE FAMILY FIRST LICENSE PLATE PROGRAM AND THE VOLUNTARY CHECK OFF PROGRAM ENCOURAGE PEOPLE TO MAKE FAMILY A TOP PRIORITY.ESTORE:FAMILY FIRST SELLS PRODUCTS THROUGH AN ONLINE STORE THAT PROMOTE THE ORGANIZATION'S MISSION. THIS IS OUTSOURCED TO AN OUTSIDE VENDOR AND FAMILY FIRST DOES NOT ACTUALLY MANAGE THE ONLINE STORE OR FULFILLMENT.
Expenses $73,855
As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
S Cary GaylordS CARY GAYLORD
CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1
-
Chad CahillCHAD CAHILL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Bridgette CahillBRIDGETTE CAHILL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Porter SmithPORTER SMITH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Susan SmithSUSAN SMITH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Michael CarmichaelMICHAEL CARMICHAEL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Becki CarmichaelBECKI CARMICHAEL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Ann GaylordANN GAYLORD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Christina JohnsonCHRISTINA JOHNSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Mark JohnsonMARK JOHNSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Bryant Skinner JrBRYANT SKINNER JR
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Joan SkinnerJOAN SKINNER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kendall SpencerKENDALL SPENCER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Sylvia SpencerSYLVIA SPENCER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Mark MerrillMARK MERRILL
PRESIDENT
- Total calculated
- $519,961
- From this org
- $478,232
- From related orgs
- $0
- Other
- $41,729
- Hours/week
- 55
Schedule J breakdown matched by us
- Base
- $182,202
- Bonus
- $295,000
- Other
- $1,030
- Deferred
- $26,600
- Nontaxable benefits
- $15,129
- Filer's total
- $519,961
-
Susan MerrillSUSAN MERRILL
CHIEF MARKETING & PROGRAM
- Total calculated
- $157,699
- From this org
- $134,626
- From related orgs
- $0
- Other
- $23,073
- Hours/week
- 55
Schedule J breakdown matched by us
- Base
- $129,000
- Bonus
- $5,000
- Other
- $626
- Deferred
- $23,073
- Nontaxable benefits
- $0
- Filer's total
- $157,699
-
Drew WeatherfordDREW WEATHERFORD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Morgan WeatherfordMORGAN WEATHERFORD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Lesley BatemanLESLEY BATEMAN
DIRECTOR OF PARTNER SERVICES
- Total calculated
- $135,138
- From this org
- $132,422
- From related orgs
- $0
- Other
- $2,716
- Hours/week
- 40
-
Angela BishopANGELA BISHOP
DIRECTOR OF OPERATIONS
- Total calculated
- $124,074
- From this org
- $121,644
- From related orgs
- $0
- Other
- $2,430
- Hours/week
- 40
-
Brian BurridgeBRIAN BURRIDGE
SENIOR WEB DEVELOPER
- Total calculated
- $118,148
- From this org
- $112,089
- From related orgs
- $0
- Other
- $6,059
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Independent compensation consultant
- 3 · Form 990 of other organizations
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
- 7 · Other non-fixed payments
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- PART I, LINE 7
- THE PRESIDENT RECEIVES A BONUS WHICH IS SUBJECTIVELY BASED ON ACHIEVING CERTAIN DEPARTMENTAL GOALS.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2022
- Filed
- 15 May 2023
- IRS schema version
- 2022v5.0
- Source object
- 202331359349307393
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
The source document this was parsed from is served over the API, which is where bulk and document access live.