Totals
- Total revenue
- $2,477,805
- Total expenses
- $2,886,372
- Contributions and grants received
- $227,382
- Grants paid
- $0
- Program service revenue
- $2,250,419
- Investment income
- $4
- Other revenue
- $0
- Total assets, end of year
- $829,677
- Total liabilities, end of year
- $423,113
- Net assets or fund balances, end of year
- $406,564
- Program services expenses (Part IX)
- $2,088,600
- Management and general expenses
- $729,482
- Fundraising expenses
- $68,290
- Program service expenses (Part III)
- $2,088,600
Program services were 72.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$227,382
-
1g · Noncash contributions included above
$5,148
-
2a · Program service revenue: EDUCATIONAL SUPPORT
total $2,017,776 · related or exempt $2,017,776
-
2b · Program service revenue: SPONSORSHIPS
total $232,643 · related or exempt $232,643
-
3 · Investment income
total $4 · excluded $4
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $0
-
2 · Grants to domestic individuals
total $0
-
3 · Grants to foreign organizations and individuals
total $0
-
4 · Benefits paid to or for members
total $0
-
5 · Compensation of officers, directors and key employees
total $502,237 · program services $431,768 · management and general $45,527 · fundraising $24,942
-
6 · Compensation of disqualified persons
total $0
-
7 · Other salaries and wages
total $703,696 · program services $679,250 · management and general $20,270 · fundraising $4,176
-
8 · Pension plan contributions
total $12,002 · program services $11,057 · management and general $655 · fundraising $290
-
9 · Other employee benefits
total $37,376 · program services $34,389 · management and general $2,070 · fundraising $917
-
10 · Payroll taxes
total $86,044 · program services $79,193 · management and general $4,749 · fundraising $2,102
-
11a · Fees: management
total $0
-
11b · Fees: legal
total $4,720 · management and general $4,720
-
11c · Fees: accounting
total $60,931 · management and general $60,931
-
11d · Fees: lobbying
total $0
-
11f · Fees: investment management
total $0
-
11g · Fees: other
total $32,573 · fundraising $32,573
-
12 · Advertising and promotion
total $181,998 · program services $164,213 · management and general $17,785
-
13 · Office expenses
total $23,307 · program services $21,451 · management and general $1,286 · fundraising $570
-
14 · Information technology
total $80,013 · program services $64,848 · management and general $15,165
-
15 · Royalties
total $0
-
16 · Occupancy
total $76,442 · program services $70,425 · management and general $4,170 · fundraising $1,847
-
17 · Travel
total $87,802 · program services $83,237 · management and general $4,365 · fundraising $200
-
18 · Travel or entertainment for public officials
total $0
-
19 · Conferences, conventions and meetings
total $26,635 · program services $21,425 · management and general $5,210
-
20 · Interest
total $12,014 · program services $1,142 · management and general $10,872
-
21 · Payments to affiliates
total $0
-
22 · Depreciation, depletion and amortization
total $2,600 · management and general $2,600
-
23 · Insurance
total $9,722 · program services $291 · management and general $9,410 · fundraising $21
-
24a · Other expenses: COURSE DEVELOPMENT SOFTWARE
total $167,067 · program services $167,067
-
24b · Other expenses: DUES AND SUBSCRIPTIONS
total $34,351 · program services $15,377 · management and general $18,322 · fundraising $652
-
24c · Other expenses: BAD DEBTS
total $501,725 · program services $750 · management and general $500,975
-
24d · Other expenses: TRAINING
total $240,719 · program services $240,719
-
24e · All other expenses
total $2,398 · program services $1,998 · management and general $400
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $334,557 · end of year $302,135
-
2 · Savings and temporary cash investments
beginning of year $18,091 · end of year $24,031
-
3 · Pledges and grants receivable
beginning of year $500,000
-
4 · Accounts receivable
beginning of year $582,437 · end of year $403,475
-
9 · Prepaid expenses and deferred charges
beginning of year $18,905 · end of year $18,022
-
10a · Land, buildings and equipment: cost or other basis
$68,175
-
10b · Land, buildings and equipment: accumulated depreciation
$61,640
-
10c · Land, buildings and equipment, net
beginning of year $9,135 · end of year $6,535
-
15 · Other assets
beginning of year $139,194 · end of year $75,479
-
17 · Accounts payable and accrued expenses
beginning of year $211,555 · end of year $170,918
-
19 · Deferred revenue
beginning of year $439,334 · end of year $191,670
-
25 · Other liabilities
beginning of year $136,299 · end of year $60,525
-
27 · Net assets without donor restrictions
beginning of year $560,131 · end of year $406,564
-
28 · Net assets with donor restrictions
beginning of year $255,000
Mission and programs · 2024
Mission
Provide online training videos delivered to national subject matter experts who are fiercely comitted to educating the civilian community about military culture - at no cost to the learner. Additionally, our suppor center provides follow-up coaching to reinforce the knowledge conveyed in our courses.
Activities or mission (Part I)
Transform individuals, organizations communities to improve lives of miliary affiliated people through education that empowers learners with new knowledge, skills and confidence in military culture best practices.
-
Offer easliy accessible educational courses, live coaching, on-demand 24/7 guidance, classroom instructions and seminars to all service members in need of psychological resources and to civilians to effectively engage wiht and support military service members, veterans, and their families. Because not a lot of Americans serve or have served in uniform, most civilians are unfamiliar with military culturs, lifestyle, and their unique attributes. As a result members of the military and veteran connected community oftern feel misunderstoodand reluctant to seek support. Our mission is to bridge that civilian-military gap by educating the nation. We utilize a public health model by implementing education at a national and community level to mobilize strategic initiatives on topics such as suicide prevention and wellness in the workplace. The four core programs are comprehensive and focus on online training course development, learning enagement, educational consultancy, and a support center, all of which are supported by the technology platform.
Expenses $2,088,600 · Revenue $2,250,419
As filed on the 2024 return.
Listed in Part VII
-
Tina AtherallTINA ATHERALL
CEO
- Total calculated
- $262,918
- From this org
- $245,086
- From related orgs
- $0
- Other
- $17,832
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $245,086
- Bonus
- not reported
- Other
- $17,832
- Deferred
- not reported
- Nontaxable benefits
- $17,832
- Filer's total
- $280,750
-
Yamillet RivasYAMILLET RIVAS
CPIO
- Total calculated
- $156,357
- From this org
- $137,362
- From related orgs
- $0
- Other
- $18,995
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $137,362
- Bonus
- not reported
- Other
- $18,995
- Deferred
- not reported
- Nontaxable benefits
- $18,995
- Filer's total
- $175,352
-
Jenna PryorJENNA PRYOR
VP PARTNERSHIPS
- Total calculated
- $132,017
- From this org
- $119,789
- From related orgs
- $0
- Other
- $12,228
- Hours/week
- 40
-
Steve SchwabSTEVE SCHWAB
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Lissa ThomsonLISSA THOMSON
CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Danielle ApplegateDANIELLE APPLEGATE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Adrienne BullADRIENNE BULL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Umar LatiffUMAR LATIFF
VICE BOARD CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Bill BirnieBILL BIRNIE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Melissa DetambleMELISSA DETAMBLE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Terry KraftTERRY KRAFT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Alison WagnerALISON WAGNER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
None.
Answered no
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 14 November 2025
- IRS schema version
- 2024v5.2
- Source object
- 202503189349314940
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