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← MOUNTAIN AREA PREGNANCY SERVICES

Form 990 for tax year 2024

Filed by MOUNTAIN AREA PREGNANCY SERVICES.

Totals

Total revenue
$2,242,905
Total expenses
$1,096,170
Contributions and grants received
$2,231,352
Grants paid
$0
Program service revenue
$0
Investment income
$26,240
Other revenue
-$14,687
Total assets, end of year
$3,813,373
Total liabilities, end of year
$146,712
Net assets or fund balances, end of year
$3,666,661
Program services expenses (Part IX)
$493,862
Management and general expenses
$520,434
Fundraising expenses
$81,874
Program service expenses (Part III)
$493,862

Program services were 45.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $99,612

  • 1e · Government grants (contributions)

    $327,014

  • 1f · All other contributions, gifts and grants

    $1,804,726

  • 1g · Noncash contributions included above

    $23,125

  • 3 · Investment income

    total $26,240 · excluded $26,240

  • 6a · Gross rents

    real property $12,244

  • 6b · Less rental expenses

    real property $0

  • 6c · Rental income or loss

    real property $12,244

  • 6d · Net rental income or loss

    total $12,244 · related or exempt $12,244

  • 8a · Fundraising events: gross income

    $0

  • 8a · Fundraising events: contributions included on line 1c

    $99,612

  • 8b · Fundraising events: direct expenses

    $27,173

  • 8c · Net income from fundraising events

    total -$27,173 · excluded -$27,173

  • 11a · Other revenue: Other

    total $242 · related or exempt $242

  • 11e · Other revenue, total

    $242

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $90,917 · program services $56,369 · management and general $23,638 · fundraising $10,910

  • 7 · Other salaries and wages

    total $274,460 · program services $129,681 · management and general $133,547 · fundraising $11,232

  • 9 · Other employee benefits

    total $6,510 · program services $4,484 · management and general $1,436 · fundraising $590

  • 10 · Payroll taxes

    total $25,793 · program services $16,327 · management and general $7,511 · fundraising $1,955

  • 11b · Fees: legal

    total $7,317 · program services $729 · management and general $6,431 · fundraising $157

  • 11c · Fees: accounting

    total $62,138 · program services $6,193 · management and general $54,614 · fundraising $1,331

  • 11g · Fees: other

    total $96,317 · program services $9,599 · management and general $84,656 · fundraising $2,062

  • 12 · Advertising and promotion

    total $111,155 · program services $102,886 · management and general $7,863 · fundraising $406

  • 13 · Office expenses

    total $47,502 · program services $19,613 · management and general $22,174 · fundraising $5,715

  • 16 · Occupancy

    total $47,620 · program services $27,683 · management and general $19,937

  • 17 · Travel

    total $7,537 · program services $2,470 · management and general $3,719 · fundraising $1,348

  • 20 · Interest

    total $2,839 · management and general $2,839

  • 22 · Depreciation, depletion and amortization

    total $53,419 · management and general $53,419

  • 23 · Insurance

    total $11,702 · program services $300 · management and general $11,402

  • 24a · Other expenses: Program expenses

    total $44,268 · program services $23,846 · management and general $5,567 · fundraising $14,855

  • 24b · Other expenses: Parenting expense

    total $43,330 · program services $42,473 · management and general $750 · fundraising $107

  • 24c · Other expenses: Professional developmen

    total $32,951 · program services $194 · management and general $5,577 · fundraising $27,180

  • 24d · Other expenses: Dues and subscriptions

    total $29,057 · program services $11,485 · management and general $16,546 · fundraising $1,026

  • 24e · All other expenses

    total $101,338 · program services $39,530 · management and general $58,808 · fundraising $3,000

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $2,026,896 · end of year $1,039,983

  • 2 · Savings and temporary cash investments

    beginning of year $522,066 · end of year $947,979

  • 3 · Pledges and grants receivable

    beginning of year $129,224 · end of year $113,561

  • 4 · Accounts receivable

    beginning of year $12,720 · end of year $1,579

  • 9 · Prepaid expenses and deferred charges

    beginning of year $41,251 · end of year $13,189

  • 10a · Land, buildings and equipment: cost or other basis

    $1,881,165

  • 10b · Land, buildings and equipment: accumulated depreciation

    $198,384

  • 10c · Land, buildings and equipment, net

    beginning of year $437,731 · end of year $1,682,781

  • 15 · Other assets

    beginning of year $23,601 · end of year $14,301

  • 17 · Accounts payable and accrued expenses

    beginning of year $28,091 · end of year $25,700

  • 23 · Secured mortgages and notes payable

    beginning of year $121,871 · end of year $106,711

  • 25 · Other liabilities

    beginning of year $523,601 · end of year $14,301

  • 27 · Net assets without donor restrictions

    beginning of year $1,608,699 · end of year $3,577,775

  • 28 · Net assets with donor restrictions

    beginning of year $911,227 · end of year $88,886

Mission and programs · 2024

Mission

The mission of Mountain Area Pregnancy Services is to counsel, educate and care for those at risk for, or impacted by, an unplanned pregnancy.

  • In 2024 Mountain Area Pregnancy Services served 458 distinct clients, with 359 pregnancy tests and 469 ultrasounds performed in the medical clinic. We conducted 54 grief counseling visits, 10 post abortion clients, 292 parenting sessions and 41 compassion ultrasounds. Our Medical Director and Clinic Director oversaw all pregnancy tests and ultrasounds performed at both the Asheville and Waynesville offices. In February we filed a DBA with Buncombe County, to do business under the new name Ascend Women's Center. Our "MAPS" name remains our legal name and is linked to our tax ID number. However, all client advertisements and recruitment are conducted under the new "Ascend" name. This DBA name change brought about a new marketing strategy and firm for all client recruitment, and we established two new websites (donor facing vs. client facing).Our Capital campaign that began in 2023 continued to raise and collect funds in 2024, thereby allowing us to purchase our new home located at 285 McDowell Street. The property was purchased in May 2024, and demolition began in September 2024. Hurricane Helene impacted WNC in late September 2024, causing our organization to enter a disaster relief giveaway season. We emptied out our baby shed of items and set up an online registry for additional items to be collected. From October-December we gave out thousands of new diapers, wipes, formula, baby food and other items to families in need affected by the hurricane. Our fundraising program continued to grow with the addition of 241 new donors totaling, $191,598.40 in giving. We conducted 2 special fundraising events in 2024, Ezekiel's Journey and the sporting clay shoot. MAPS was blessed with 4 state grants that allowed us to pay for extensive advertising, to purchase baby and new mom incentive items, and to support clients with personal life needs beyond parenting items. In 2024 Mountain Area Pregnancy Services, dba Ascend Women's Center, continued to make an impact serving women and men facing a crisis pregnancy throughout WNC.

    Expenses $493,862

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Terrie Hart

    Chair

    Total calculated
    $0
    Hours/week
    1

  • Cathi Doornbos

    Treasurer

    Total calculated
    $0
    Hours/week
    1

  • Dr Dale Pickens

    Board member

    Total calculated
    $0
    Hours/week
    1

  • Rick Adams

    Vice Chair

    Total calculated
    $0
    Hours/week
    1

  • Dr Angela Meyer

    Secretary

    Total calculated
    $0
    Hours/week
    1

  • Chad Moretz

    Board member

    Total calculated
    $0
    Hours/week
    1

  • Rick Huntsinger

    Board member

    Total calculated
    $0
    Hours/week
    1

  • Penny Dougherty

    Board member

    Total calculated
    $0
    Hours/week
    1

  • Debbie Hrncir

    Board member

    Total calculated
    $0
    Hours/week
    1

  • Kristi Brown

    Executive Director

    Total calculated
    $92,349
    From this org
    $90,917
    From related orgs
    $0
    Other
    $1,432
    Hours/week
    36

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • Mountain Masterpiece Properties LLC

    Property owner and property management · NC · income $12,486 · assets $1,362,863

    Directly controlled by Mountain Area Pregnancy Services Inc

Provenance

Return type
form_990
Tax year
2024
Filed
22 October 2025
IRS schema version
2024v5.2
Source object
202522979349300627

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