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Nonprofiteer
← READING IS FUNDAMENTAL INC

Form 990 for tax year 2024

Filed by READING IS FUNDAMENTAL INC.

Totals

Total revenue
$18,697,726
Total expenses
$15,678,781
Contributions and grants received
$14,236,395
Grants paid
$4,254,588
Program service revenue
$3,226,140
Investment income
$1,187,965
Other revenue
$47,226
Total assets, end of year
$28,242,855
Total liabilities, end of year
$3,126,780
Net assets or fund balances, end of year
$25,116,075
Program services expenses (Part IX)
$10,859,515
Management and general expenses
$2,136,925
Fundraising expenses
$2,682,341
Program service expenses (Part III)
$10,859,515

Program services were 69.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1a · Federated campaigns

    $24,659

  • 1e · Government grants (contributions)

    $2,500,000

  • 1f · All other contributions, gifts and grants

    $11,711,736

  • 1g · Noncash contributions included above

    $758,382

  • 2a · Program service revenue: PROGRAM SERVICE REVENU

    total $3,226,140 · related or exempt $3,226,140

  • 3 · Investment income

    total $599,659 · excluded $599,659

  • 5 · Royalties

    total $1,502 · excluded $1,502

  • 7a · Gross sales of assets other than inventory

    securities $5,362,670

  • 7b · Less cost or other basis and sales expenses

    securities $4,774,364

  • 7c · Gain or loss

    securities $588,306

  • 7d · Net gain or loss

    total $588,306 · excluded $588,306

  • 11a · Other revenue: OTHER REVENUE

    total $45,724 · excluded $45,724

  • 11e · Other revenue, total

    $45,724

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $4,254,588 · program services $4,254,588

  • 5 · Compensation of officers, directors and key employees

    total $712,037 · program services $174,104 · management and general $368,949 · fundraising $168,984

  • 7 · Other salaries and wages

    total $3,304,129 · program services $2,225,856 · management and general $419,515 · fundraising $658,758

  • 8 · Pension plan contributions

    total $152,524 · program services $101,562 · management and general $20,119 · fundraising $30,843

  • 9 · Other employee benefits

    total $247,800 · program services $166,869 · management and general $29,399 · fundraising $51,532

  • 10 · Payroll taxes

    total $279,125 · program services $168,644 · management and general $52,961 · fundraising $57,520

  • 11b · Fees: legal

    total $264,152 · management and general $264,152

  • 11c · Fees: accounting

    total $57,894 · management and general $57,894

  • 11e · Fees: professional fundraising services

    total $911,328 · fundraising $911,328

  • 11f · Fees: investment management

    total $58,187 · management and general $58,187

  • 11g · Fees: other

    total $2,381,309 · program services $2,106,998 · management and general $218,086 · fundraising $56,225

  • 12 · Advertising and promotion

    total $231,454 · program services $117,945 · management and general $21,296 · fundraising $92,213

  • 13 · Office expenses

    total $694,783 · program services $222,420 · management and general $421,564 · fundraising $50,799

  • 14 · Information technology

    total $386,273 · program services $295,954 · management and general $48,293 · fundraising $42,026

  • 15 · Royalties

    total $50,311 · program services $50,311

  • 16 · Occupancy

    total $457,492 · program services $275,650 · management and general $88,956 · fundraising $92,886

  • 17 · Travel

    total $213,758 · program services $158,545 · management and general $36,835 · fundraising $18,378

  • 19 · Conferences, conventions and meetings

    total $96,337 · program services $54,957 · management and general $22,436 · fundraising $18,944

  • 22 · Depreciation, depletion and amortization

    total $110,270 · program services $98,396 · management and general $5,692 · fundraising $6,182

  • 24a · Other expenses: PRINTING AND PRODUCTION

    total $815,030 · program services $386,716 · management and general $2,591 · fundraising $425,723

  • 26 · Joint costs (an allocation of the lines above)

    total $1,059,192 · program services $656,319 · management and general $0 · fundraising $402,873

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $8,448,213 · end of year $6,851,189

  • 2 · Savings and temporary cash investments

    beginning of year $230,642 · end of year $240,044

  • 3 · Pledges and grants receivable

    beginning of year $1,476,871 · end of year $3,093,984

  • 4 · Accounts receivable

    beginning of year $561,703 · end of year $24,387

  • 8 · Inventories for sale or use

    beginning of year $817,888 · end of year $779,523

  • 9 · Prepaid expenses and deferred charges

    beginning of year $491,569 · end of year $689,792

  • 10a · Land, buildings and equipment: cost or other basis

    $1,422,898

  • 10b · Land, buildings and equipment: accumulated depreciation

    $1,091,180

  • 10c · Land, buildings and equipment, net

    beginning of year $370,773 · end of year $331,718

  • 11 · Investments: publicly traded securities

    beginning of year $10,748,308 · end of year $15,260,505

  • 15 · Other assets

    beginning of year $1,254,350 · end of year $971,713

  • 17 · Accounts payable and accrued expenses

    beginning of year $923,438 · end of year $777,002

  • 18 · Grants payable

    beginning of year $535,576 · end of year $562,003

  • 19 · Deferred revenue

    beginning of year $44,045 · end of year $647,378

  • 25 · Other liabilities

    beginning of year $1,472,585 · end of year $1,140,397

  • 27 · Net assets without donor restrictions

    beginning of year $14,859,563 · end of year $17,405,749

  • 28 · Net assets with donor restrictions

    beginning of year $6,565,110 · end of year $7,710,326

Mission and programs · 2024

Mission

READING IS FUNDAMENTAL WORKS TO DISRUPT THE ALARMING U.S. LITERACY CRISIS BY INSPIRING THE JOY OF READING IN CHILDREN, A CRITICAL ELEMENT TO DRIVING THE FREQUENCY, MOTIVATION, AND ENGAGEMENT NEEDED TO CREATE SKILLED READERS. WE KNOW THAT IF WE BUILD A FOUNDATION OF JOY FOR CHILDREN, THEN DEVELOPMENT, DISCOVERY, AND OPPORTUNITY FOLLOW.

Activities or mission (Part I)

MOTIVATING CHILDREN TO READ BY MAKING READING A FUN AND BENEFICIAL PART OF EVERYDAY LIFE.

  • PRINT PROGRAMS:BOOKS FOR OWNERSHIP IS RIF'S FLAGSHIP READING PROGRAM WHERE CHILDREN CHOOSE NEW BOOKS AND PARTICIPATE IN READING ACTIVITIES WITH TEACHERS, PARENTS, VOLUNTEERS, AND COMMUNITY MEMBERS. THIS PROGRAM EDUCATES, BUILDS COMMUNITY, AND INSPIRES CHILDREN TO MAKE GREATER CHOICES FOR THEMSELVES TO CHOOSE LEARNING, AND TO CHOOSE SUCCESS IN SCHOOL AND IN LIFE. FUNDED BY A VARIETY OF INDIVIDUAL DONORS, CORPORATIONS, AND FOUNDATION PARTNERS, AND WORKING THROUGH LOCAL COMMUNITY PROGRAMS, RIF DISTRIBUTES BOOKS TO CHILDREN THAT ARE FREE TO THE CHILDREN AND THEIR FAMILIES. THIS PROGRAM GIVES CHILDREN AGENCY, ALLOWING THEM TO CHOOSE THEIR OWN BOOKS FROM A WIDE RANGE OF TITLES APPROPRIATE TO THEIR READING LEVEL. THE DISTRIBUTIONS, WHICH OCCUR THROUGHOUT THE YEAR, ALSO INCLUDE PARENT AND COMMUNITY ENGAGEMENT AND PROVIDE AN OPPORTUNITY FOR THE EMPLOYEES OF FUNDERS TO ACTIVELY PARTICIPATE IN THE PROGRAM. FOCUSING ON ACCESS AND CHOICE, STUDENTS IN COMMUNITIES THROUGHOUT THE COUNTRY PARTICIPATE IN A BOOKS FOR OWNERSHIP PROGRAM SELECTING NEW, AGE-APPROPRIATE BOOKS TO TAKE HOME AND OWN. THE PROGRAM'S INTEGRATED APPROACH TO LITERACY PROVIDES SUPPORTING RESOURCES TO TEACHERS AND FAMILIES. BY MOTIVATING CHILDREN TO READ THROUGHBOOK CHOICE, ENGAGING THEM IN TOPICS THAT APPEAL TO THEM, AND PROVIDING THEM WITH MORE OPPORTUNITIES TO READ, THIS PROGRAM WILL ENABLE CHILDREN TO BECOME MORE PROFICIENT READERS AND, THROUGH READING, LEARN. THESE BOOKS ARE FURTHER SUPPORTED THROUGH DIGITAL RESOURCES ON RIF'S LITERACY CENTRAL TO ENSURE ONGOING READING ENGAGEMENT.LITERACY KITS ARE AN INNOVATIVE MODEL FOR BOOK DISTRIBUTION TO SUPPORT THE BOOKS FOR OWNERSHIP PROGRAM AND ENGAGE VOLUNTEERS AT A BROADER SCALE. LITERACY KITS PROVIDE STUDENTS WITH CRITICAL ACCESS TO BOOKS AND READING RESOURCES AND THE OPPORTUNITY TO BUILD THEIR AT-HOME LIBRARIES. THE PROGRAM EMPOWERS VOLUNTEERS IN LOCAL COMMUNITIES TO ASSEMBLE KITS FOR EACH PARTICIPATING STUDENT THAT CONTAIN UP TO 3 BOOKS, LITERACY ENGAGEMENT ACTIVITIES, AND OTHER RESOURCES TO CREATE A JOY OF READING. THE VOLUNTEERS DISTRIBUTE THE KITS TO STUDENTS IN UNDER RESOURCED COMMUNITIES THROUGH SCHOOLS OR SCHOOL-ADJACENT ORGANIZATIONS. THE RECIPIENT ORGANIZATIONS ARE ENCOURAGED TO HOST BOOK CELEBRATION EVENTS THAT INCORPORATE FAMILY AND COMMUNITY ENGAGEMENT, CULTIVATING A CULTURE OF LITERACY. FUNDED BY A VARIETY OF CORPORATE AND FOUNDATION PARTNERS, OFTEN AS AN EMPLOYEE ENGAGEMENT ACTIVITY, AND WORKING WITH LOCAL COMMUNITY PROGRAMS, RIF COORDINATES THE DISTRIBUTION OF THESE PRE-MADE KITS TO STUDENTS THAT ARE FREE TO THEM AND THEIR FAMILIES. THE BOOKS INCLUDED IN THE KITS ARE FURTHER SUPPORTED THROUGH DIGITAL RESOURCES ON RIF'S LITERACY CENTRAL.RIF CONTINUES TO OFFER ITS READ FOR SUCCESS PROGRAM, AN INNOVATIVE READING INTERVENTION ADDRESSING THE LITERACY BACKSLIDE THAT TRADITIONALLY HAPPENS DURING THE SUMMER MONTHS. READ FOR SUCCESS IS CENTERED AROUND MOTIVATING CHILDREN TO READ BY PROVIDING ACCESS TO HIGH-QUALITY CLASSROOM BOOK COLLECTIONS, BOOKS FOR STUDENTS TO CHOOSE AND OWN, ENRICHING STEAM-THEMED CLASSROOM ACTIVITIES, PROFESSIONAL DEVELOPMENT FOR TEACHERS, AND PARENT ENGAGEMENT RESOURCES. TESTED OVER TWO YEARS AMONG 33,000 STUDENTS FROM 16 STATES, RIF'S READ FOR SUCCESS PROGRAM HELPED REVERSE THE TREND OF SUMMER LEARNING LOSS FOR MORE THAN HALF THE PARTICIPATING STUDENTS. IN ADDITION, 57% OF THE STUDENTS SAW GAINS IN READING PROFICIENCY WHEN TESTED FROM SPRING TO FALL.

    Expenses $5,871,309 · Grants $4,254,588 · Revenue $3,057,823

  • DIGITAL PROGRAMS:RIF'S DIGITAL PORTFOLIO OF PRODUCTS INCLUDES LITERACY CENTRAL, LITERACY NETWORK, THE LITERACY APP, AND SKYBRARY.LITERACY CENTRAL IS AN ONLINE DESTINATION FOR TEACHERS, PARENTS, AND LITERACY VOLUNTEERS TO GET THOUSANDS OF FREE DIGITAL RESOURCES TIED DIRECTLY TO THE BOOKS CHILDREN LOVE AND TEACHERS TURN TO EVERY DAY. THE PORTAL PROVIDES TOOLS TO EASILY ORGANIZE AND KEEP READING RESOURCES IN ONE PLACE WITH CUSTOMIZABLE BOOK LISTS, PRINTABLE LESSON PLANS, ACTIVITIES, GAMES, READING PASSAGES, CALENDARS, AND VIDEOS.LITERACY NETWORK IS RIF'S COMMUNITY PORTAL DESIGNED TO SUPPORT RIF PROGRAMS AND VOLUNTEERS ACROSS THE COUNTRY AND, MOST IMPORTANTLY, REACH MORE CHILDREN WITH LIFE-CHANGING LITERACY SUPPORT. THIS IS THE DESTINATION FOR ALL OF THE RESOURCES AND SUPPORT NEEDED TO BE AN EFFECTIVE LOCAL LITERACY CHAMPION WHETHER AN INDIVIDUAL WHO WANTS TO VOLUNTEER, ONE OF RIF'S COMMUNITY PARTNERS, A SCHOOL THAT WANTS TO IMPLEMENT A RIF PROGRAM, OR ONE OF OUR LOCAL RIF PROGRAMS.SKYBRARY IS A SUBSCRIPTION-BASED INTERACTIVE, DIGITAL LIBRARY OF MORE THAN 900 HIGH-QUALITY EBOOKS AND VIDEO EXPLORATION FIELD TRIPS THAT ENGAGE READERS AND HELP FOSTER A LIFELONG LOVE OF LEARNING. THIS ONLINE RESOURCE ALLOWS CHILDREN TO EXPLORE OTHER THEMATIC ACTIVITIES THAT SUPPORT THE BOOK. SKYBRARY SCHOOL FEATURES THE SAME CAREFULLY CURATED LIBRARY OF DIGITAL BOOKS ALONG WITH ADDED FEATURES JUST FOR EDUCATORS. TEACHERS CAN ACCESS LESSON PLANS AND TEACHING GUIDES INSPIRED BY THE BOOKS AND VIDEOS IN THE LIBRARY FOR EXTENDED LEARNING AS WELL AS TRACK AND MANAGE STUDENTS' USAGE OF THE BOOKS AND VIDEOS.

    Expenses $2,553,882 · Revenue $168,317

  • COMMUNITY LITERACY AWARENESS AND OTHER PROGRAMS: RIF PROMOTES AWARENESS OF THE CRITICAL IMPACT OF EARLY LITERACY THROUGH A BROAD RANGE OF ACTIVITIES, SHARING RESOURCES THROUGH ITS WEBSITE AND SOCIAL MEDIA PLATFORMS, DISTRIBUTION OF ITS THEMATIC BOOK COLLECTIONS, AND LEVERAGING MEDIA THROUGH PUBLIC SERVICE ANNOUNCEMENTS. RIF'S LITERACY SERVICES INCLUDE FAMILY AND COMMUNITY ENGAGEMENT AND LITERACY TRAINING FOR EDUCATORS AND COMMUNITY ORGANIZATIONS. FAMILY AND COMMUNITY ENGAGEMENT ACTIVITIES ARE DESIGNED TO HELP PARENTS TAKE A LEADING ROLE IN ENCOURAGING THEIR CHILDREN'S LITERACY DEVELOPMENT. WITH THE GUIDANCE OF RIF'S VOLUNTEERS, PARENTS PARTICIPATE IN WORKSHOPS, BOOK DISTRIBUTIONS, AND READING CELEBRATIONS.RIF CONDUCTS LITERACY TRAINING FOR EARLY CHILDHOOD EDUCATORS. THIS TRAINING IS DESIGNED TO SUPPORT CHILDREN'S EMERGING LANGUAGE AND LITERACY SKILLS WHILE INCLUDING PARENTS AS THEIR CHILDREN'S FIRST TEACHERS. THE TRAINING IS DONE THROUGH A "TRAIN THE TRAINER" MODEL THAT PREPARES PARTICIPANTS TO RETURN TO THEIR COMMUNITIES AND DELIVER THE TRAINING TO THEIR COLLEAGUES AND COMMUNITIES.RIF HOSTS OTHER LITERACY EVENTS WHICH PROMOTE LITERACY AND INFORM OTHERS ABOUT ITS MISSION.RIF ENGAGES WITH INDEPENDENT OUTSIDE EXPERTS TO EVALUATE RIF'S PROGRAM ACTIVITIES TO IDENTIFY AREAS OF NEED AND ESTABLISH PROCEDURES FOR CONTINUOUS QUALITY IMPROVEMENT.

    Expenses $2,434,324

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Alicia Levi

    PRESIDENT AND CEO

    Total calculated
    $457,080
    From this org
    $430,208
    From related orgs
    $0
    Other
    $26,872
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $382,058
    Bonus
    $48,150
    Other
    $0
    Deferred
    $17,250
    Nontaxable benefits
    $9,622
    Filer's total
    $457,080
  • John Remondi

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    4.5
  • Thomas Plath

    VICE CHAIRMAN

    Total calculated
    $0
    Hours/week
    1.5
  • Jj Johnson

    SECRETARY

    Total calculated
    $0
    Hours/week
    1.5
  • Marc Walby

    TREASURER

    Total calculated
    $0
    Hours/week
    1.5
  • Angela Y Jones

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Michelle Mesack

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Michelle Murphy

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Kevin Smithson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Joe Thornton

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Simone Wu

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1.5
  • Molly Vanderloo

    CFO UNTIL 06/25

    Total calculated
    $258,513
    From this org
    $235,268
    From related orgs
    $0
    Other
    $23,245
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $235,268
    Bonus
    $0
    Other
    $0
    Deferred
    $1,846
    Nontaxable benefits
    $21,399
    Filer's total
    $258,513
  • Jodi Rubin

    SVP, MARKETING & PARTNERSHIP

    Total calculated
    $264,551
    From this org
    $214,528
    From related orgs
    $0
    Other
    $50,023
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $214,528
    Bonus
    $0
    Other
    $0
    Deferred
    $11,511
    Nontaxable benefits
    $38,512
    Filer's total
    $264,551
  • Rachel Madewell

    SVP, DEVELOPMENT

    Total calculated
    $173,226
    From this org
    $169,380
    From related orgs
    $0
    Other
    $3,846
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $169,380
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $3,846
    Filer's total
    $173,226
  • Laura Rahman

    VP, ANNUAL GIVING

    Total calculated
    $179,069
    From this org
    $147,950
    From related orgs
    $0
    Other
    $31,119
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $147,950
    Bonus
    $0
    Other
    $0
    Deferred
    $7,833
    Nontaxable benefits
    $23,286
    Filer's total
    $179,069
  • William Gausman

    SR. MANAGER, ENGINEERING

    Total calculated
    $149,926
    From this org
    $137,712
    From related orgs
    $0
    Other
    $12,214
    Hours/week
    40
  • Christopher Boykin

    SR. ASSOCIATE, ENGINEERING

    Total calculated
    $159,801
    From this org
    $148,655
    From related orgs
    $0
    Other
    $11,146
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $148,655
    Bonus
    $0
    Other
    $0
    Deferred
    $7,398
    Nontaxable benefits
    $3,748
    Filer's total
    $159,801

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 3
DATE OF LAST STUDY: 01/15/2025
PART I, LINE 7
DURING THE YEAR ENDED DECEMBER 31, 2024, ALICIA LEVI RECEIVED NON-FIXED DISCRETIONARY BONUS PAYMENTS THAT WAS BASED ON APPRAISAL OF HER PERFORMANCE. FOR ALICIA LEVI, A BONUS OF $48K FOR PERFORMANCE IN FY24 WAS APPROVED BY THE EXECUTIVE COMMITTEE OF THE BOARD AND ACCRUED AND PAID IN MARCH 2024.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

  • SENATOBIA ELEMENTARY SCHOOL

    $0

    TO FOSTER LITERACY

  • TO FOSTER LITERACY

  • TO FOSTER LITERACY

  • TOLLGATE ELEMENTARY SCHOOL

    $0

    TO FOSTER LITERACY

  • WILDWOOD SCHOOL 88

    $0

    TO FOSTER LITERACY

  • BETHLEHEM AREA SCHOOL DISTRICT

    $0

    TO FOSTER LITERACY

  • T W BROWNE MIDDLE SCHOOL

    $0

    TO FOSTER LITERACY

  • CLINTON JUNIOR HIGH SCHOOL

    $0

    TO FOSTER LITERACY

  • WILLOWICK MIDDLE SCHOOL

    $0

    TO FOSTER LITERACY

  • MADISON CREEK ELEMENTARY SCHOOL

    $0

    TO FOSTER LITERACY

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type
form_990
Tax year
2024
Filed
4 February 2026
IRS schema version
2024v5.5
Source object
202640369349300044

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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