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Nonprofiteer
← HEARTLAND PERFORMING ARTS

Form 990 for tax year 2024

Filed by HEARTLAND PERFORMING ARTS.

Totals

Total revenue
$629,337
Total expenses
$645,543
Contributions and grants received
$6,860
Grants paid
$0
Program service revenue
$622,469
Investment income
$8
Other revenue
$0
Total assets, end of year
$70,628
Total liabilities, end of year
$9,621
Net assets or fund balances, end of year
$61,007
Program services expenses (Part IX)
$637,153
Management and general expenses
$8,390
Fundraising expenses
$0
Program service expenses (Part III)
$637,153

Program services were 98.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $6,860

  • 2a · Program service revenue: ATTENDEE REVENUE

    total $396,540 · related or exempt $396,540

  • 2b · Program service revenue: SPONSORSHIPS

    total $89,500 · related or exempt $89,500

  • 2c · Program service revenue: BOOTH RENTAL FEES

    total $69,940 · related or exempt $69,940

  • 2d · Program service revenue: SHOWCASING

    total $51,595 · related or exempt $51,595

  • 2e · Program service revenue: ADDITIONAL SUPPORT

    total $14,894 · related or exempt $14,894

  • 3 · Investment income

    total $8 · related or exempt $8

Functional expenses

Part IX, the statement of functional expenses.

  • 11b · Fees: legal

    total $141 · program services $70 · management and general $71

  • 11c · Fees: accounting

    total $2,033 · program services $1,016 · management and general $1,017

  • 11g · Fees: other

    total $315,067 · program services $315,067

  • 13 · Office expenses

    total $31,646 · program services $30,260 · management and general $1,386

  • 14 · Information technology

    total $103,701 · program services $103,701

  • 16 · Occupancy

    total $153,168 · program services $153,168

  • 17 · Travel

    total $12,551 · program services $12,551

  • 20 · Interest

    total $152 · program services $152

  • 23 · Insurance

    total $3,935 · management and general $3,935

  • 24a · Other expenses: CREDIT CARD & BANK FEES

    total $17,384 · program services $15,646 · management and general $1,738

  • 24b · Other expenses: SIGNAGE

    total $2,700 · program services $2,700

  • 24c · Other expenses: MISC EXPENSE

    total $2,580 · program services $2,580

  • 24d · Other expenses: BOARD/COMMITTEE EXPENSES

    total $485 · program services $242 · management and general $243

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $77,213 · end of year $70,628

  • 25 · Other liabilities

    end of year $9,621

  • 27 · Net assets without donor restrictions

    beginning of year $77,213 · end of year $61,007

Mission and programs · 2024

Mission

HEARTLAND PERFORMING ARTS IS A NONPROFIT ORGANIZATION WHICH BRINGS TOGETHER ARTS PROFESSIONALS TO ENCOURAGE INNOVATION, CREATE EDUCATIONAL OPPORTUNITIES, STRENGTHEN ARTIST TOURING RELATIONSHIPS, AND SUPPORT ARTS ADVOCACY THROUGHOUT THE CENTRAL UNITED STATES. THE ORGANIZATION WAS FOUNDED BY AGENTS, ARTISTS, AND STATE CONSORTIA LEADERS FROM ILLINOIS, INDIANA, IOWA, MICHIGAN, MINNESOTA, OHIO, PLAINS PRESENTERS, SOUTHWEST PRESENTERS, AND WISCONSIN.

  • THE MIDWEST ARTS XPO 2024 WAS HELD IN INDIANAPOLIS, IN AND WILL TAKE PLACE IN MILWAUKEE, WISCONSIN IN SEPTEMBER, 2025. THE XPO PROVIDES PROFESSIONAL DEVELOPMENT, INTERGENERATIONAL MENTORSHIP FOR NEW COLLEAGUES, OPPORTUNITIES TO SEE WORKS OF ALL GENRES AND PROVIDES NETWORKING OPPORTUNITIES TO CONNECT ARTISTS, AGENTS, AND ARTS ORGANIZATIONS IN BOTH FORMAL AND INFORMAL SETTINGS. BUILDING ON THE SUCCESS OF MAX 2023 AND 2024, THE 2025 XPO PROMISES TO CONTINUE THE MOMENTUM, CREATING AN OPTIMUM ENVIRONMENT TO CONNECT AND EXPLORE. PROFESSIONAL DEVELOPMENT OFFERINGS WILL BE EXPANDED IN 2025. MAX 2024 BY THE NUMBERS: O 753 TOTAL ATTENDEES FROM 34 STATES, CANADA, AND FRANCE. O 29 PROFESSIONAL DEVELOPMENT SESSIONS O 222 EXHIBITOR BOOTHS IN THE EXHIBIT HALL MARKETPLACE O 202 PRESENTING ORGANIZATIONS REPRESENTED AT MAX O 250+ SHOWCASES TOOK PLACE OVER THREE NIGHTS

    Expenses $637,153 · Revenue $622,469

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Sara Barasch

    SECRETARY

    Total calculated
    $0
    Hours/week
    5
  • William Blagg

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    5
  • Gail Boyd

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Laurel Canan

    TREASURER

    Total calculated
    $0
    Hours/week
    10
  • Tianna Conway

    VICE PRESIDE

    Total calculated
    $0
    Hours/week
    10
  • Shantel Dow

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Jared Duymovic

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    5
  • Thomas Hensel

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    10
  • Kevin Horton

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Kerith Iverson

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Derrick McBride

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    5
  • Sarah McCarthy

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Gary Minyard

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2
  • Eric Olmscheid

    PRESIDENT

    Total calculated
    $0
    Hours/week
    5
  • Lisa Rock

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    5
  • Jennifer Ross

    TREASURER

    Total calculated
    $0
    Hours/week
    2

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
5 May 2025
IRS schema version
2024v5.0
Source object
202541609349300349

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