Totals
- Total revenue
- $695,526
- Total expenses
- $550,879
- Contributions and grants received
- $0
- Grants paid
- $0
- Program service revenue
- $695,516
- Investment income
- $10
- Other revenue
- $0
- Total assets, end of year
- $205,383
- Total liabilities, end of year
- -$271
- Net assets or fund balances, end of year
- $205,654
- Program services expenses (Part IX)
- $540,559
- Management and general expenses
- $10,320
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $540,559
Program services were 98.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
2a · Program service revenue: ATTENDEE REVENUE
total $435,085 · related or exempt $435,085
-
2b · Program service revenue: SPONSORSHIPS
total $107,671 · related or exempt $107,671
-
2c · Program service revenue: BOOTH RENTAL FEES
total $84,740 · related or exempt $84,740
-
2d · Program service revenue: SHOWCASING
total $52,195 · related or exempt $52,195
-
2e · Program service revenue: ADDITIONAL SUPPORT
total $15,825 · related or exempt $15,825
-
3 · Investment income
total $10 · related or exempt $10
Functional expenses
Part IX, the statement of functional expenses.
-
11b · Fees: legal
total $25 · program services $12 · management and general $13
-
11c · Fees: accounting
total $3,143 · program services $1,571 · management and general $1,572
-
11g · Fees: other
total $283,892 · program services $283,892
-
13 · Office expenses
total $15,227 · program services $14,616 · management and general $611
-
14 · Information technology
total $91,913 · program services $91,913
-
16 · Occupancy
total $98,206 · program services $98,206
-
17 · Travel
total $7,382 · program services $7,382
-
23 · Insurance
total $3,759 · management and general $3,759
-
24a · Other expenses: SIGNAGE
total $21,979 · program services $21,979
-
24b · Other expenses: CREDIT CARD & BANK FEES
total $17,065 · program services $15,358 · management and general $1,707
-
24c · Other expenses: BOARD/COMMITTEE EXPENSES
total $5,315 · program services $2,657 · management and general $2,658
-
24d · Other expenses: INTERACTIVES
total $2,973 · program services $2,973
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $70,628 · end of year $184,975
-
9 · Prepaid expenses and deferred charges
end of year $20,408
-
25 · Other liabilities
beginning of year $9,621 · end of year -$271
-
27 · Net assets without donor restrictions
beginning of year $61,007 · end of year $205,654
Mission and programs · 2025
Mission
HEARTLAND PERFORMING ARTS IS A NONPROFIT ORGANIZATION WHICH BRINGS TOGETHER ARTS PROFESSIONALS TO ENCOURAGE INNOVATION, CREATE EDUCATIONAL OPPORTUNITIES, STRENGTHEN ARTIST TOURING RELATIONSHIPS, AND SUPPORT ARTS ADVOCACY THROUGHOUT THE CENTRAL UNITED STATES. THE ORGANIZATION WAS FOUNDED BY AGENTS, ARTISTS, AND STATE CONSORTIA LEADERS FROM ILLINOIS, INDIANA, IOWA, MICHIGAN, MINNESOTA, OHIO, PLAINS PRESENTERS, SOUTHWEST PRESENTERS, AND WISCONSIN. THE ORGANIZATION'S PRIMARY PURPOSE IS TO PRODUCE THE ANNUAL MIDWEST ARTS XPO (MAX) BOOKING CONFERENCE.
-
THE MIDWEST ARTS XPO 2025 WAS HELD IN MILWAUKEE, WI. THE 2026 MIDWEST ARTS XPO WILL BE IN MILWAUKEE, WI AGAIN ON SEPTEMBER 22-25, 2026. THE XPO PROVIDES PROFESSIONAL DEVELOPMENT, INTERGENERATIONAL MENTORSHIP FOR NEW COLLEAGUES, OPPORTUNITIES TO SEE WORKS OF ALL GENRES AND PROVIDES NETWORKING OPPORTUNITIES TO CONNECT ARTISTS, AGENTS, AND ARTS ORGANIZATIONS IN BOTH FORMAL AND INFORMAL SETTINGS. MAX SERVES A CRITICAL ROLE IN THE PERFORMING ARTS TOURING ECOSYSTEM. WHILE FOCUSED ON THE MIDWEST REGION, THE CONFERENCE HAS GROWN INTO THE SECOND LARGEST BOOKING CONFERENCE IN THE TOURING PERFORMING ARTS INDUSTRY. MAX 2025 BY THE NUMBERS: 756 TOTAL REGISTERED ATTENDEES (742 ATTENDED) REPRESENTING 34 STATES, CANADA, FRANCE, AND POLAND 23 PROFESSIONAL DEVELOPMENT SESSIONS 216 EXHIBITOR BOOTHS IN THE EXHIBIT HALL MARKETPLACE 254 PRESENTING ORGANIZATIONS REPRESENTED 236 SHOWCASE PERFORMANCES PRESENTED OVER THREE NIGHTS
Expenses $540,559 · Revenue $695,516
As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Sara BaraschSARA BARASCH
SECRETARY
- Total calculated
- $0
- Hours/week
- 5
-
William BlaggWILLIAM BLAGG
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Gail BoydGAIL BOYD
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Laurel CananLAUREL CANAN
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 10
-
Tianna ConwayTIANNA CONWAY
VICE PRESIDE
- Total calculated
- $0
- Hours/week
- 10
-
Shantel DowSHANTEL DOW
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Jared DuymovicJARED DUYMOVIC
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 5
-
Thomas HenselTHOMAS HENSEL
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 10
-
Kevin HortonKEVIN HORTON
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Kerith IversonKERITH IVERSON
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Derrick McBrideDERRICK MCBRIDE
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Sarah McCarthySARAH MCCARTHY
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Gary MinyardGARY MINYARD
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Eric OlmscheidERIC OLMSCHEID
PRESIDENT
- Total calculated
- $0
- Hours/week
- 10
-
Lisa RockLISA ROCK
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 5
-
Jennifer RossJENNIFER ROSS
TREASURER
- Total calculated
- $0
- Hours/week
- 10
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2025
- Filed
- 10 August 2026
- IRS schema version
- 2025v4.0
- Source object
- 202632399349301203
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
The source document this was parsed from is served over the API, which is where bulk and document access live.