Skip to content
Nonprofiteer
← POP-UP PROJECT

Form 990 for tax year 2024

Filed by POP-UP PROJECT.

Totals

Total revenue
$321,591
Total expenses
$316,771
Contributions and grants received
$196,712
Grants paid
$0
Program service revenue
$121,108
Investment income
$0
Other revenue
$3,771
Total assets, end of year
$161,613
Total liabilities, end of year
$0
Net assets or fund balances, end of year
$161,613
Program services expenses (Part IX)
$226,304
Management and general expenses
$58,314
Fundraising expenses
$32,153
Program service expenses (Part III)
$226,304

Program services were 71.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $24,500

  • 1f · All other contributions, gifts and grants

    $172,212

  • 2a · Program service revenue: IMMERSIVE EVENTS

    total $3,993 · unrelated business $0 · excluded $0

  • 2b · Program service revenue: COMMISSIONS

    total $86,612 · unrelated business $0 · excluded $0

  • 2c · Program service revenue: YOUTH PROGRAM

    total $30,503 · unrelated business $0 · excluded $0

  • 6a · Gross rents

    real property $3,678

  • 6b · Less rental expenses

    real property $0

  • 6c · Rental income or loss

    real property $3,678

  • 6d · Net rental income or loss

    total $3,678 · related or exempt $3,678

  • 10a · Gross sales of inventory

    $230

  • 10b · Cost of goods sold

    $137

  • 10c · Net income from sales of inventory

    total $93 · related or exempt $93

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $51,923 · program services $18,173 · management and general $18,173 · fundraising $15,577

  • 7 · Other salaries and wages

    total $87,133 · program services $79,291 · management and general $7,842 · fundraising $0

  • 10 · Payroll taxes

    total $10,638 · program services $7,021 · management and general $2,340 · fundraising $1,277

  • 11a · Fees: management

    total $2,310 · program services $0 · management and general $2,310 · fundraising $0

  • 11c · Fees: accounting

    total $12,616 · program services $0 · management and general $12,616 · fundraising $0

  • 11g · Fees: other

    total $88,980 · program services $88,980 · management and general $0 · fundraising $0

  • 12 · Advertising and promotion

    total $7,037 · program services $0 · management and general $0 · fundraising $7,037

  • 13 · Office expenses

    total $9,660 · program services $3,864 · management and general $3,864 · fundraising $1,932

  • 16 · Occupancy

    total $31,649 · program services $18,989 · management and general $6,330 · fundraising $6,330

  • 22 · Depreciation, depletion and amortization

    total $1,492 · program services $1,492 · management and general $0 · fundraising $0

  • 23 · Insurance

    total $3,317 · program services $0 · management and general $3,317 · fundraising $0

  • 24a · Other expenses: LICENSES

    total $1,522 · program services $0 · management and general $1,522 · fundraising $0

  • 24b · Other expenses: EVENT COSTS

    total $8,494 · program services $8,494 · management and general $0 · fundraising $0

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $89,697 · end of year $92,419

  • 4 · Accounts receivable

    beginning of year $59,309 · end of year $62,899

  • 15 · Other assets

    beginning of year $7,787 · end of year $6,295

  • 31 · Retained earnings, endowment or other funds

    beginning of year $156,793 · end of year $161,613

Mission and programs · 2024

Mission

TO BUILD A VIBRANT, DIVERSE AND SUSTAINABLE PERFORMING ARTS ECONOMY THAT IS AUTHENTIC TO OUR AREA AND ENGAGED WITH OUR COMMUNITY, WHILE PROVIDING FAIR WAGE OPPORTUNITIES TO LOCAL ARTISTS.

  • IMMERSIVE EVENTS WE WERE ABLE TO PRODUCE THREE LARGE EVENTS IN 2024. THE FIRST WAS PRIMAVERA, WHICH GAVE OPPORTUNITIES TO 70 ARTISTS AND HAD 300 IN ATTENDANCE. FROM WITHIN WAS OUR NEXT EVENT, WHICH PROVIDED OPPORTUNITIES FOR 8 ARTISTS WITH 140 IN ATTENDANCE. FINALLY, RAZZLE DAZZLE PROVIDED OPPORTUNITIES FOR 145 LOCAL ARTISTS WITH AN ATTENDANCE OF MORE THAN 500.

    Expenses $82,411 · Revenue $3,993

  • THE POP-UP PROJECT STREET TEAM - COMMISSIONS THIS PROGRAM IS WELL-ESTABLISHED. IT ALLOWS US TO PUT DANCE INTO THE SERVICE OF EVENT PRODUCERS, PARTY PLANNERS, COMMUNITY ORGANIZERS, ETC. IT TAKES DANCE TO THE PEOPLE, LIMITING GEOGRAPHIC BARRIERS TO ACCESS, WHILE KEEPING POP-UP VISIBLE IN THE COMMUNITY AND PROVIDING REGULAR, PAID OPPORTUNITIES TO ARTISTS. IN 2024, WE WERE ABLE TO PROVIDE PERFORMING OPPORTUNITIES TO AS MANY AS 50 ARTISTS, INCLUDING TEACHING ARTISTS, STUDIO ARTISTS AND OTHER MISCELLANEOUS GUEST ARTISTS.

    Expenses $73,827 · Revenue $86,612

  • YOUTH PROGRAM OUR COMPREHENSIVE YOUTH PROGRAM SERVED APPROXIMATELY 2000 CHILDREN IN 2024, PROVIDING THEM THE OPPORTUNITY TO TAKE CLASSES IN A VARIETY OF STYLES, INCLUDING MODERN, BALLET, JAZZ AND HIP-HOP. IT INCLUDES FIELD TRIPS TO MILESTONE CULTURAL ACTIVITIES AND A TWO-WEEK SUMMER INTENSIVE. OUR CURRICULUM MEETS STATE EDUCATIONAL STANDARDS IN TENNESSEE, AS WELL AS THOSE USED IN PROFESSIONAL STUDIOS. OUR PROGRAM IS ONE OF THE FEW IN THE AREA THAT PROVIDES A DANCE EDUCTION TO LOW INCOME CHILDREN, AND IS, THEREFORE, CRUCIAL TO CREATING MORE EQUITY IN ARTS ACCESS AND EDUCATION IN OUR AREA.

    Expenses $70,066 · Revenue $30,503

As filed on the 2024 return.

Listed in Part VII

  • Louis Marin

    EXECUTIVE DIRECTOR

    Total calculated
    $51,923
    From this org
    $51,923
    From related orgs
    $0
    Other
    $0
    Hours/week
    40
  • Harolda Bryson

    BOARD CHAIR

    Total calculated
    $0
    Hours/week
    2
  • Chloe Morrison

    SECRETARY

    Total calculated
    $0
    Hours/week
    1
  • Betsy Caldwell Cake

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Woodson Carpenter

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Lya Kimbrough

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Maria E Vives-Rodriguez

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Jules Downum

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Ismael Sandoval

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
11 November 2025
IRS schema version
2024v5.2
Source object
202523219349315282

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.