Totals
- Total revenue
- $269,750
- Total expenses
- $336,047
- Contributions and grants received
- $265,768
- Grants paid
- $0
- Program service revenue
- $0
- Investment income
- $0
- Other revenue
- $3,982
- Total assets, end of year
- $40,129
- Total liabilities, end of year
- $3,500
- Net assets or fund balances, end of year
- $36,629
- Program services expenses (Part IX)
- $317,331
- Management and general expenses
- $16,716
- Fundraising expenses
- $2,000
- Program service expenses (Part III)
- $317,331
Program services were 94.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$265,768
-
8c · Net income from fundraising events
total $0
-
10a · Gross sales of inventory
$5,643
-
10b · Cost of goods sold
$1,661
-
10c · Net income from sales of inventory
total $3,982 · related or exempt $3,982
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $93,600 · program services $84,240 · management and general $9,360
-
10 · Payroll taxes
total $7,474 · program services $6,727 · management and general $747
-
11a · Fees: management
total $13,101 · program services $11,791 · management and general $1,310
-
11b · Fees: legal
total $800 · management and general $800
-
11c · Fees: accounting
total $2,532 · management and general $2,532
-
12 · Advertising and promotion
total $45,454 · program services $45,454
-
13 · Office expenses
total $8,794 · program services $6,794 · fundraising $2,000
-
14 · Information technology
total $46,268 · program services $44,901 · management and general $1,367
-
16 · Occupancy
total $8,214 · program services $7,614 · management and general $600
-
17 · Travel
total $40,883 · program services $40,883
-
19 · Conferences, conventions and meetings
total $110 · program services $110
-
24a · Other expenses: Testing fees
total $47,317 · program services $47,317
-
24b · Other expenses: Content production
total $21,500 · program services $21,500
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $100,925 · end of year $38,543
-
2 · Savings and temporary cash investments
beginning of year $2,001 · end of year $1,586
-
10a · Land, buildings and equipment: cost or other basis
$1,482
-
10b · Land, buildings and equipment: accumulated depreciation
$1,482
-
17 · Accounts payable and accrued expenses
end of year $3,500
-
27 · Net assets without donor restrictions
beginning of year $102,926 · end of year $36,629
Mission and programs · 2024
Mission
The mission is to educate and empower mothers and others with actions and solutions to create healthy communities.
-
Education: The organization continued to build a food movement by informing and further educating millions via social media, live online events and campaigns.
Expenses $270,014
-
Health and testing: Seen as a trustworthy source of information, the organization offers carefully selected and vetted solution products.
Expenses $47,317
As filed on the 2024 return.
Listed in Part VII
-
Zen HoneycuttZEN HONEYCUTT
EXECUTIVE DIRECTOR
- Total calculated
- $95,600
- From this org
- $95,600
- From related orgs
- $0
- Other
- $0
- Hours/week
- 40
-
Kelly RyersonKELLY RYERSON
SECRETARY
- Total calculated
- $0
- Hours/week
- 2
-
Carol GrieveCAROL GRIEVE
PRESIDENT
- Total calculated
- $0
- Hours/week
- 2
-
Natalie PaffrathNATALIE PAFFRATH
TREASURER
- Total calculated
- $0
- Hours/week
- 2
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 9 November 2025
- IRS schema version
- 2024v5.2
- Source object
- 202533199349300603
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
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