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Nonprofiteer
← THE BE KIND PEOPLE PROJECT FOUNDATION

Form 990 for tax year 2024

Filed by THE BE KIND PEOPLE PROJECT FOUNDATION.

Totals

Total revenue
$2,441,207
Total expenses
$2,914,516
Contributions and grants received
$2,245,399
Grants paid
$0
Program service revenue
$277,480
Investment income
$65,418
Other revenue
-$147,090
Total assets, end of year
$2,353,531
Total liabilities, end of year
$3,065,356
Net assets or fund balances, end of year
-$711,825
Program services expenses (Part IX)
$2,240,356
Management and general expenses
$231,261
Fundraising expenses
$442,899
Program service expenses (Part III)
$2,240,356

Program services were 76.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $516,296

  • 1e · Government grants (contributions)

    $320,209

  • 1f · All other contributions, gifts and grants

    $1,408,894

  • 1g · Noncash contributions included above

    $7,783

  • 2a · Program service revenue: SCHOOL ASSEMBLIES

    total $226,371 · related or exempt $226,371

  • 2b · Program service revenue: COMMUNITY EDUCATION CE

    total $51,109 · related or exempt $51,109

  • 3 · Investment income

    total $65,418 · excluded $65,418

  • 6a · Gross rents

    real property $75,900

  • 6b · Less rental expenses

    real property $21,882

  • 6c · Rental income or loss

    real property $54,018

  • 6d · Net rental income or loss

    total $54,018 · excluded $54,018

  • 8a · Fundraising events: gross income

    $27,278

  • 8a · Fundraising events: contributions included on line 1c

    $516,296

  • 8b · Fundraising events: direct expenses

    $221,434

  • 8c · Net income from fundraising events

    total -$194,156 · excluded -$194,156

  • 9a · Gaming: gross income

    $2,000

  • 9b · Gaming: direct expenses

    $2,030

  • 9c · Net income from gaming

    total -$30 · excluded -$30

  • 10a · Gross sales of inventory

    $1,522

  • 10b · Cost of goods sold

    $10,728

  • 10c · Net income from sales of inventory

    total -$9,206 · related or exempt -$9,206

  • 11a · Other revenue: INSURANCE PROCEEDS

    total $2,284 · excluded $2,284

  • 11e · Other revenue, total

    $2,284

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $318,158 · program services $318,158

  • 7 · Other salaries and wages

    total $1,127,524 · program services $827,352 · management and general $27,942 · fundraising $272,230

  • 9 · Other employee benefits

    total $37,743 · program services $37,327 · management and general $416

  • 10 · Payroll taxes

    total $201,516 · program services $114,704 · management and general $2,137 · fundraising $84,675

  • 11b · Fees: legal

    total $5,872 · program services $5,310 · management and general $562

  • 11c · Fees: accounting

    total $76,953 · management and general $76,953

  • 11g · Fees: other

    total $224,086 · program services $183,536 · management and general $1,750 · fundraising $38,800

  • 12 · Advertising and promotion

    total $27,048 · program services $20,248 · management and general $6,691 · fundraising $109

  • 13 · Office expenses

    total $7,548 · program services $6,178 · management and general $1,287 · fundraising $83

  • 14 · Information technology

    total $21,989 · program services $13,975 · management and general $6,006 · fundraising $2,008

  • 16 · Occupancy

    total $114,877 · program services $109,113 · management and general $5,764

  • 17 · Travel

    total $28,007 · program services $18,964 · management and general $3,514 · fundraising $5,529

  • 20 · Interest

    total $103,571 · program services $51,328 · management and general $52,243

  • 22 · Depreciation, depletion and amortization

    total $361,619 · program services $361,619

  • 23 · Insurance

    total $28,920 · management and general $28,920

  • 24a · Other expenses: PROGRAM SUPPLIES

    total $89,361 · program services $70,385 · management and general $5,995 · fundraising $12,981

  • 24b · Other expenses: LICENSE FEES, DUES, MEM

    total $37,197 · program services $27,066 · management and general $8,598 · fundraising $1,533

  • 24c · Other expenses: DEVELOPMENT

    total $12,901 · fundraising $12,901

  • 24d · Other expenses: MERCHANT AND BANK FEES

    total $8,943 · program services $181 · management and general $1,834 · fundraising $6,928

  • 24e · All other expenses

    total $80,683 · program services $74,912 · management and general $649 · fundraising $5,122

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $180,109 · end of year $59,431

  • 2 · Savings and temporary cash investments

    beginning of year $989,128 · end of year $448,145

  • 3 · Pledges and grants receivable

    beginning of year $55,000 · end of year $0

  • 4 · Accounts receivable

    beginning of year $214,441 · end of year $341,476

  • 8 · Inventories for sale or use

    beginning of year $23,554 · end of year $21,731

  • 9 · Prepaid expenses and deferred charges

    beginning of year $49,825 · end of year $46,013

  • 10a · Land, buildings and equipment: cost or other basis

    $595,984

  • 10b · Land, buildings and equipment: accumulated depreciation

    $226,727

  • 10c · Land, buildings and equipment, net

    beginning of year $373,847 · end of year $369,257

  • 12 · Investments: other securities

    beginning of year $25,000 · end of year $2,560

  • 14 · Intangible assets

    beginning of year $310 · end of year $0

  • 15 · Other assets

    beginning of year $25,000 · end of year $1,064,918

  • 17 · Accounts payable and accrued expenses

    beginning of year $48,771 · end of year $145,588

  • 19 · Deferred revenue

    beginning of year $130,440 · end of year $37,200

  • 24 · Unsecured notes and loans payable

    beginning of year $1,871,428 · end of year $1,826,911

  • 25 · Other liabilities

    beginning of year $12,400 · end of year $1,055,657

  • 27 · Net assets without donor restrictions

    beginning of year -$311,334 · end of year -$896,334

  • 28 · Net assets with donor restrictions

    beginning of year $184,509 · end of year $184,509

Mission and programs · 2024

Mission

THE MISSION OF THE BE KIND PEOPLE PROJECT IS TO DELIVER RELEVANT LEARNING AND YOUTH DEVELOPMENT OPPORTUNITIES THAT INSPIRE POSITIVE CHANGE, INSPIRE HUMANITY, SUPPORT ACADEMIC IMPROVEMENT, AND MOTIVATE HEALTHY LIVING FOR STUDENTS WHEREVER AND HOWEVER THEY (CON'T ON SCH O) LEARN. THE ORGANIZATION OPERATES WITH A VISION OF BUILDING A GENERATION OF RESPECTFUL, RESPONSIBLE, PHYSICALLY AND MENTALLY HEALTHY, AND CARING CITIZENS AND LEADERS.

Activities or mission (Part I)

THE MISSION OF THE BE KIND PEOPLE PROJECT IS TO IMPROVE THE EDUCATION (CONT'D ON SCH O) ENVIRONMENT IN OUR NATION'S SCHOOLS BY PURPOSEFULLY THANKING TEACHERS AND BY EQUIPPING THEIR STUDENTS WITH CHARACTER DEVELOPMENT TOOLS THAT BUILD POSITIVE AND HEALTHY RELATIONSHIP SKILLS.

  • BE KIND: AT THE CORE OF THE PROGRAM IS THE BE KIND PLEDGE TO HELP KIDS UNDERSTAND WHAT IT MEANS TO BE KIND BY PLEDGING TO BE ENCOURAGING, BE SUPPORTIVE, BE POSITIVE, BE HELPFUL, BE HONEST, BE CONSIDERATE, BE THANKFUL, BE RESPONSIBLE, BE RESPECTFUL, AND BE A FRIEND. THEY LEARN AND PRACTICE THE EMOTIONAL AND INTERPERSONAL SKILLS NEEDED TO MAKE THESE VALUES AN INTEGRAL AND ONGOING PART OF THEIR LIVES. IT IS A POSITIVE, ACTION-BASED, INNOVATIVE SOLUTION FOR AMELIORATING UNWANTED SCHOOL AND PERSONAL BEHAVIOR, OFTEN MANIFESTED AS BULLYING, AND LEARN WHAT IT MEANS FOR THEM TO "BE KIND PEOPLE." BRINGING THE PLEDGE TO LIFE IS THE BE KIND CREW, A GROUP OF GIFTED YOUNG HIP HOP PERFORMERS WHO IMAGINATIVELY CONVEY THE KINDNESS MESSAGE AND CONNECT WITH STUDENTS IN CONTEMPORARY WAYS THAT KIDS FIND ENGAGING, RELEVANT (CON'T ON SCH O) AND FUN. THEY SERVE AS POSITIVE AND AMAZINGLY "COOL" BEHAVIOR ROLE MODELS FOR STUDENTS. THE BE KIND ACADEMY ONLINE PROGRAM PROVIDES MONTHLY LANGUAGE ARTS, MATH, AND EXERCISE ACTIVITIES THAT COMBINE CHARACTER DEVELOPMENT SKILLS, HEALTHY HABITS MOTIVATION, DIGITAL RESPONSIBILITY LESSONS, AND INTERACTIVE DANCE/ MOVEMENT KINESTHETIC LEARNING VIDEOS WITH COMMON CORE STANDARDS, SEL (PER CASEL) SKILLS, AND CDC STANDARDS-AVAILABLE FOR TO ANY TEACHER IN AMERICA, FREE OF CHARGE TO USE IN THEIR LESSON PLANS. BE KIND BREAK PREMIUM IS ALSO AVAILABLE ON A SUBSCRIPTION BASIS FOR TEACHERS IN SCHOOLS WITH COMPREHENSIVE PROGRAMS. THE COMBINATION OF BE KIND BREAK (ONLINE AND PREMIUM) OFFERINGS PROVIDE 60 LESSONS, VIDEOS, WORKSHEETS, ACTIVITIES, AND CIVIC ENGAGEMENT PROJECT TIPS. THE COMBINATION OF ASSEMBLIES GIVEN BY THE BE KIND CREW, FOLLOWED UP WITH ONLINE MATERIALS AND RESOURCES PROVIDED TO EDUCATORS IN THE BE KIND ACADEMY, GIVE VALIDATION AND MONITORING OF METRICS FOR SCHOOLS (K-8) TO BE NAMED AS BE KIND SCHOOLS.

    Expenses $2,225,245 · Revenue $167,593

  • THE BE KIND OUT OF SCHOOL OFFERING ENCOMPASSES AFTER SCHOOL AND SUMMER PROGRAMMING. IN THE CLASSES OFFERED THAT ARE GENERALLY 90-120 MINUTE SESSIONS, A SMALL GROUP OF STUDENTS (15-20) WORK WITH THE BE KIND CREW ON YOUTH ENRICHMENT, HEALTH AND WELLNESS SKILLS, ACADEMIC IMPROVEMENT, AND PUTTING THE RELATIONSHIP SKILLS REPRESENTED BY THE BE KIND PLEDGE INTO ACTION. DURING THIS TIME, THERE IS ALSO THE OPPORTUNITY FOR THE BE KIND CREW TO SERVE AS MENTORS IN THE SMALLER GROUP SESSIONS AND TO GIVE INDIVIDUALIZED ATTENTION. THE OUT OF SCHOOL (OOS) CLASSES ARE USUALLY HELD IN SCHOOLS AND ARE ESPECIALLY BENEFICIAL FOR STUDENTS WHO HAVE LATE PICK-UP AND/OR WHO WOULD BE HOME ALONE AFTER SCHOOL IF NOT FOR THE PROGRAMS BEING OFFERED TO THEM. THE INSTRUCTION IS EXPERIENCE-BASED, USING NATIONAL ACADEMIC AND CDC STANDARDS, AND USING (CON'T ON SCH O) THE BE KIND PLEDGE AS THE FOUNDATION FOR THE INSTRUCTION. OF IMPORTANCE WAS THE OPENING OF A CENTRAL LOCATION IN DOWNTOWN PHOENIX - THE BE KIND COMMUNITY EDUCATION CENTER THAT OFFERED PROGRAMS AND OTHER OFFERINGS FOR YOUTH, AS WELL AS PROVIDING ANCILLARY EDUCATION AND EVENT FOR PARENTS, EDUCATORS, AND THE COMMUNITY AT LARGE. THIS HAS BEEN AN EFFORT TO SERVE YOUTH WHEREVER AND HOWEVER THEY LEARN BY EXPANDING ACCESS.

    Expenses $15,111 · Revenue $100,681

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Marcia Meyer

    CEO/ BOARD CHAIR

    Total calculated
    $0
    Hours/week
    40

  • Bo Whittenton

    SECRETARY

    Total calculated
    $0
    Hours/week
    25

  • Arthur Greenway

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Dan Voehringer

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Marilyn Pobiak

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Jeff Rich

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • James Campbell

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Kay Oliver

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Kevin Ghaswala

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Matt Gloyd

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Suzanne Walden-Wells

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Tish Stephens

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Robert Meza

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Michael Seiden

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Richard Watson

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • Lora Golke- Chief Dev

    OFFICER (AS OF MAR. '24)

    Total calculated
    $168,281
    From this org
    $166,346
    From related orgs
    $0
    Other
    $1,935
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $166,346
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $1,935
    Filer's total
    $168,281

  • Melissa Britt

    CHIEF PROGRAMS AND OPERATING OFFICER

    Total calculated
    $98,303
    From this org
    $98,303
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

None.

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
15 May 2026
IRS schema version
2024v5.5
Source object
202611359349313556

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