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Nonprofiteer
← CHEYENNE FRONTIER DAYS INC

Form 990 for tax year 2024

Filed by CHEYENNE FRONTIER DAYS INC.

Totals

Total revenue
$26,836,258
Total expenses
$23,328,652
Contributions and grants received
$2,468,049
Grants paid
$2,217,592
Program service revenue
$20,323,883
Investment income
$2,563,294
Other revenue
$1,481,032
Total assets, end of year
$46,795,384
Total liabilities, end of year
$4,896,485
Net assets or fund balances, end of year
$41,898,899
Program services expenses (Part IX)
$20,939,632
Management and general expenses
$2,353,470
Fundraising expenses
$35,550
Program service expenses (Part III)
$20,939,632

Program services were 89.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1d · Related organizations

    $384,240

  • 1f · All other contributions, gifts and grants

    $2,083,809

  • 2a · Program service revenue: ADMISSIONS

    total $13,653,070 · related or exempt $13,653,070

  • 2b · Program service revenue: MALT BEVERAGE SALES

    total $2,191,722 · related or exempt $2,191,722

  • 2c · Program service revenue: SPONSORSHIPS

    total $1,778,775 · related or exempt $0 · unrelated business $1,778,775

  • 2d · Program service revenue: CARNIVAL AND CONCESSIONS

    total $1,640,789 · related or exempt $1,640,789

  • 2e · Program service revenue: PARKING

    total $612,437 · related or exempt $612,437

  • 2f · All other program service revenue

    total $447,090 · related or exempt $447,090

  • 3 · Investment income

    total $629,042 · excluded $629,042

  • 6a · Gross rents

    real property $316,977

  • 6b · Less rental expenses

    real property $28,311

  • 6c · Rental income or loss

    real property $288,666

  • 6d · Net rental income or loss

    total $288,666 · unrelated business $149,411 · excluded $139,255

  • 7a · Gross sales of assets other than inventory

    securities $168,287 · other assets $1,902,234

  • 7b · Less cost or other basis and sales expenses

    securities $136,269 · other assets $0

  • 7c · Gain or loss

    securities $32,018 · other assets $1,902,234

  • 7d · Net gain or loss

    total $1,934,252 · related or exempt $1,902,234 · excluded $32,018

  • 10a · Gross sales of inventory

    $1,994,898

  • 10b · Cost of goods sold

    $1,079,162

  • 10c · Net income from sales of inventory

    total $915,736 · unrelated business $915,736

  • 11a · Other revenue: MISCELLANEOUS REVENUE

    total $276,630 · related or exempt $251,884 · unrelated business $24,746

  • 11e · Other revenue, total

    $276,630

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $2,217,592 · program services $2,217,592

  • 5 · Compensation of officers, directors and key employees

    total $554,006 · program services $417,504 · management and general $136,502

  • 7 · Other salaries and wages

    total $2,569,691 · program services $2,110,200 · management and general $423,941 · fundraising $35,550

  • 11f · Fees: investment management

    total $138,287 · management and general $138,287

  • 11g · Fees: other

    total $9,685,232 · program services $9,525,273 · management and general $159,959

  • 12 · Advertising and promotion

    total $1,093,642 · program services $110,816 · management and general $982,826

  • 16 · Occupancy

    total $1,177,032 · program services $995,694 · management and general $181,338

  • 19 · Conferences, conventions and meetings

    total $143,694 · program services $116,367 · management and general $27,327

  • 20 · Interest

    total $98,145 · program services $52,689 · management and general $45,456

  • 22 · Depreciation, depletion and amortization

    total $1,158,936 · program services $998,790 · management and general $160,146

  • 24a · Other expenses: UNRELATED BUSINESS INCO

    total $9,660 · program services $9,660

  • 24b · Other expenses: RODEO

    total $1,334,703 · program services $1,334,703

  • 24c · Other expenses: EQUIPMENT RENT

    total $950,555 · program services $950,555

  • 24d · Other expenses: SUPPLIES & EQUIPMENT

    total $489,126 · program services $409,417 · management and general $79,709

  • 24e · All other expenses

    total $1,708,351 · program services $1,690,372 · management and general $17,979

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $4,327,108 · end of year $6,021,224

  • 4 · Accounts receivable

    beginning of year $55,440 · end of year $94,897

  • 8 · Inventories for sale or use

    beginning of year $749,249 · end of year $760,595

  • 9 · Prepaid expenses and deferred charges

    beginning of year $456,800 · end of year $588,428

  • 10a · Land, buildings and equipment: cost or other basis

    $28,198,880

  • 10b · Land, buildings and equipment: accumulated depreciation

    $14,185,526

  • 10c · Land, buildings and equipment, net

    beginning of year $13,397,592 · end of year $14,013,354

  • 11 · Investments: publicly traded securities

    beginning of year $20,456,894 · end of year $24,473,452

  • 14 · Intangible assets

    beginning of year $266,549 · end of year $266,549

  • 15 · Other assets

    beginning of year $192,823 · end of year $576,885

  • 17 · Accounts payable and accrued expenses

    beginning of year $422,002 · end of year $614,344

  • 19 · Deferred revenue

    beginning of year $2,045,963 · end of year $1,652,287

  • 23 · Secured mortgages and notes payable

    beginning of year $2,549,978 · end of year $2,623,960

  • 25 · Other liabilities

    beginning of year $2,004 · end of year $5,894

  • 27 · Net assets without donor restrictions

    beginning of year $34,882,508 · end of year $41,898,899

Mission and programs · 2024

Mission

WHILE PRESERVING MORE THAN A CENTURY OF WESTERN HERITAGE, CHEYENNE FRONTIER DAYS WILL STRIVE TO CONTINUALLY EXPLORE AND IMPLEMENT NEW ENDEAVORS THAT PROVIDE AN UNFORGETTABLE AND UNIQUE EXPERIENCE TO ITS GUESTS. CHEYENNE FRONTIER DAYS, "THE DADDY OF 'EM ALL", IS THE PREMIER WESTERN CELEBRATION IN THE WORLD.

  • THE PURPOSE OF THIS CORPORATION IS TO PLAN, PRODUCE, PROMOTE AND MANAGE A WESTERN CELEBRATION KNOWN AS "CHEYENNE FRONTIER DAYS." ITS OBJECTIVES ARE TO ENHANCE THE ECONOMY AND BUSINESS CLIMATE OF THE CHEYENNE AREA, TO PROMOTE AND ENCOURAGE PRIDE IN THE CHEYENNE AREA AND ITS PEOPLE, TO PRESERVE AND ENHANCE THE CULTURE, HERITAGE AND TRADITIONS OF THE CHEYENNE AREA AND ITS PEOPLE. THIS INCLUDES ACTIVITIES SUCH AS RODEOS, NIGHT ARENA SHOWS, PARADES, A FREE PANCAKE BREAKFAST, A CARNIVAL, MIDWAY ENTERTAINMENT AND EXHIBIT AREA.

    Expenses $20,939,632 · Grants $2,217,592 · Revenue $20,699,226

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Hans Ritschard

    PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    2

  • Andrea Allen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Jerry Ciz

    CHAIRMAN, PAST VICE CHAIRMAN

    Total calculated
    $0
    Hours/week
    2

  • Tad Herz

    SECRETARY/TREASURER, DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Mary Kay Hill

    VICE CHAIRMAN, PAST SECRETARY/TREASURER

    Total calculated
    $0
    Hours/week
    2

  • Mike Martin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Ed Vossler

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Tom Kelly

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Chad Mathews

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Tara Nethercott

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Dave Berry

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Keith Zabka

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Tom Hirsig

    CHIEF EXECUTIVE OFFICER

    Total calculated
    $428,586
    From this org
    $414,225
    From related orgs
    $0
    Other
    $14,361
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $250,000
    Bonus
    $150,000
    Other
    $14,225
    Deferred
    $13,800
    Nontaxable benefits
    $561
    Filer's total
    $428,586

  • Jeannie Gebhart

    CHIEF FINANCIAL OFFICER

    Total calculated
    $153,791
    From this org
    $147,800
    From related orgs
    $0
    Other
    $5,991
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $125,000
    Bonus
    $15,000
    Other
    $7,800
    Deferred
    $5,912
    Nontaxable benefits
    $79
    Filer's total
    $153,791

  • Nicole Gamst

    EMPLOYEE

    Total calculated
    $125,153
    From this org
    $119,800
    From related orgs
    $0
    Other
    $5,353
    Hours/week
    40

  • Tim Allen

    EMPLOYEE

    Total calculated
    $120,131
    From this org
    $115,410
    From related orgs
    $0
    Other
    $4,721
    Hours/week
    40

  • Barb Robertson

    EMPLOYEE

    Total calculated
    $107,681
    From this org
    $103,000
    From related orgs
    $0
    Other
    $4,681
    Hours/week
    40

  • Randy Rhodes

    EMPLOYEE

    Total calculated
    $107,681
    From this org
    $103,000
    From related orgs
    $0
    Other
    $4,681
    Hours/week
    40

  • Jim Wilkinson

    EMPLOYEE

    Total calculated
    $156,439
    From this org
    $150,197
    From related orgs
    $0
    Other
    $6,242
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $68,000
    Bonus
    $74,397
    Other
    $7,800
    Deferred
    $5,681
    Nontaxable benefits
    $561
    Filer's total
    $156,439

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • FRONTIER MARKETING LLC

    MERCHANDISE SALES · WY · income $2,034,779 · assets $2,567,255

    Directly controlled by CHEYENNE FRONTIER DAYS INC

Provenance

Return type
form_990
Tax year
2024
Filed
17 November 2025
IRS schema version
2024v5.2
Source object
202513219349313101

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