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← REAL OPTIONS FOR WOMEN

Form 990 for tax year 2024

Filed by REAL OPTIONS FOR WOMEN.

Totals

Total revenue
$2,043,333
Total expenses
$1,819,833
Contributions and grants received
$2,100,874
Grants paid
$0
Program service revenue
$2,695
Investment income
$12,554
Other revenue
-$72,790
Total assets, end of year
$2,782,946
Total liabilities, end of year
$1,046,147
Net assets or fund balances, end of year
$1,736,799
Program services expenses (Part IX)
$1,365,734
Management and general expenses
$148,254
Fundraising expenses
$305,845
Program service expenses (Part III)
$1,365,734

Program services were 75.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $612,309

  • 1f · All other contributions, gifts and grants

    $1,488,565

  • 1g · Noncash contributions included above

    $38,973

  • 2a · Program service revenue: RENTAL INCOME

    total $2,695 · related or exempt $2,695

  • 3 · Investment income

    total $11,536 · related or exempt $11,536

  • 7a · Gross sales of assets other than inventory

    securities $37,092

  • 7b · Less cost or other basis and sales expenses

    securities $36,074

  • 7c · Gain or loss

    securities $1,018

  • 7d · Net gain or loss

    total $1,018 · related or exempt $1,018

  • 8a · Fundraising events: contributions included on line 1c

    $612,309

  • 8b · Fundraising events: direct expenses

    $72,790

  • 8c · Net income from fundraising events

    total -$72,790 · excluded -$72,790

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $110,505 · program services $22,101 · management and general $44,202 · fundraising $44,202

  • 7 · Other salaries and wages

    total $882,072 · program services $683,934 · management and general $42,432 · fundraising $155,706

  • 8 · Pension plan contributions

    total $49,076 · program services $47,654 · management and general $1,422

  • 9 · Other employee benefits

    total $57,941 · program services $44,966 · management and general $2,652 · fundraising $10,323

  • 10 · Payroll taxes

    total $73,730 · program services $53,277 · management and general $5,914 · fundraising $14,539

  • 11c · Fees: accounting

    total $28,990 · program services $9,664 · management and general $9,663 · fundraising $9,663

  • 11g · Fees: other

    total $5,527 · program services $1,525 · fundraising $4,002

  • 12 · Advertising and promotion

    total $183,685 · program services $169,329 · fundraising $14,356

  • 13 · Office expenses

    total $105,391 · program services $74,821 · management and general $11,559 · fundraising $19,011

  • 14 · Information technology

    total $32,398 · program services $7,679 · management and general $1,266 · fundraising $23,453

  • 16 · Occupancy

    total $123,688 · program services $116,397 · management and general $5,144 · fundraising $2,147

  • 17 · Travel

    total $25,964 · program services $17,566 · management and general $5,448 · fundraising $2,950

  • 19 · Conferences, conventions and meetings

    total $26,891 · program services $8,104 · management and general $15,869 · fundraising $2,918

  • 22 · Depreciation, depletion and amortization

    total $72,089 · program services $72,089

  • 23 · Insurance

    total $30,334 · program services $26,711 · management and general $2,683 · fundraising $940

  • 24a · Other expenses: FUNDRAISING

    total $1,635 · fundraising $1,635

  • 24b · Other expenses: EVENTS

    total $9,917 · program services $9,917

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $300 · end of year $153

  • 2 · Savings and temporary cash investments

    beginning of year $1,007,515 · end of year $1,215,831

  • 3 · Pledges and grants receivable

    beginning of year $75,000 · end of year $75,000

  • 4 · Accounts receivable

    beginning of year $12,014 · end of year $690

  • 9 · Prepaid expenses and deferred charges

    beginning of year $9,488 · end of year $22,578

  • 10a · Land, buildings and equipment: cost or other basis

    $1,840,480

  • 10b · Land, buildings and equipment: accumulated depreciation

    $390,189

  • 10c · Land, buildings and equipment, net

    beginning of year $1,487,657 · end of year $1,450,291

  • 15 · Other assets

    beginning of year $24,939 · end of year $18,403

  • 17 · Accounts payable and accrued expenses

    beginning of year $26,464 · end of year $15,068

  • 23 · Secured mortgages and notes payable

    beginning of year $1,052,335 · end of year $1,012,676

  • 25 · Other liabilities

    beginning of year $24,939 · end of year $18,403

  • 31 · Retained earnings, endowment or other funds

    beginning of year $1,513,175 · end of year $1,736,799

Mission and programs · 2024

Mission

OUR OBJECTIVE IS TO ASSIST WOMEN TO MAKE LIFE AND HEALTH AFFIRMING DECISIONS FOR THEMSELVES AND THEIR UNBORN BABIES, PROVIDING COUNSEL AND MEDICAL SERVICES. WE ALSO PROVIDE ABSTINENCE EDUCATION AND POST-ABORTION SUPPORT GROUPS.

  • WE REACHED 1,022 CLIENTS WITH CRISIS COUNSEL AND PREGNANCY TESTING, INCLUDING ULTRASOUNDS, MEDICAID VERIFICATION, AND STD SCREENING AND TREATMENT.

    Expenses $1,133,560

  • WE REACHED 15,605 STUDENTS WITH 665 EDUCATION PRESENTATIONS ABOUT SEXUAL PURITY.

    Expenses $191,203

  • WE COUNSELED 250 CLIENTS WITH POST-ABORTION COUNSEL.

    Expenses $40,971

As filed on the 2024 return.

Listed in Part VII

  • Jennifer Shelton

    CEO

    Total calculated
    $110,505
    From this org
    $89,303
    From related orgs
    $0
    Other
    $21,202
    Hours/week
    40
  • Rob Hofmann

    BOARD PRESIDENT

    Total calculated
    $0
    Hours/week
    2
  • Don Riley

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Steve Collins

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Nancy Crane

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Bob Dockery

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Rodney Haggard

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Renatha Lollis

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • John Rogers

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1
  • Steven Abbott

    BOARD TREASURER

    Total calculated
    $0
    Hours/week
    5
  • Brenna Ravenhill

    BOARD SECRETARY

    Total calculated
    $0
    Hours/week
    2

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
11 November 2025
IRS schema version
2024v5.2
Source object
202533209349302198

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