Form 990 for tax year 2024
Filed by FLORIDA STRAWBERRY FESTIVAL INC.
Totals
- Total revenue
- $17,909,716
- Total expenses
- $16,173,975
- Contributions and grants received
- $0
- Grants paid
- $0
- Program services expenses (Part IX)
- $15,106,726
- Management and general expenses
- $1,067,249
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $15,106,726
Program services were 93.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Listed in Part VII
-
PAMELA C WARNOCK
BOARD CHAIR
- Total calculated
- $2,460
- From this org
- $2,460
- From related orgs
- $0
- Other
- $0
- Hours/week
- 2
-
JON POPPELL
BOARD VICE CHAIR
- Total calculated
- $0
- Hours/week
- 2
-
MICHAEL SALVATO
BOARD SECRETARY
- Total calculated
- $0
- Hours/week
- 2
-
WILLIAM KEEL
BOARD TREASURER
- Total calculated
- $0
- Hours/week
- 2
-
KYLE ROBINSON
PRESIDENT
- Total calculated
- $216,577
- From this org
- $209,857
- From related orgs
- $0
- Other
- $6,720
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $175,857
- Bonus
- $34,000
- Other
- $0
- Deferred
- $6,720
- Nontaxable benefits
- $0
- Filer's total
- $216,577
-
LISA PACHECK
FINANCE COMPTROLLER
- Total calculated
- $90,440
- From this org
- $86,912
- From related orgs
- $0
- Other
- $3,528
- Hours/week
- 40
-
RHETT ROLLYSON
DIRECTOR
- Total calculated
- $1,180
- From this org
- $1,180
- From related orgs
- $0
- Other
- $0
- Hours/week
- 2
-
ANDREW KNOTTS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
CHRIS SPARKMAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
DANIEL COTON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
DAN WALDEN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
KATIE VARNUM
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
KENNETH PARKER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
ROBERT WETHERINGTON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
JIM SCOTT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
RICK LOTT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
RENITA BOLES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
DAVID SULLIVAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
LEE BAKST
VICE PRESIDENT
- Total calculated
- $146,437
- From this org
- $141,413
- From related orgs
- $0
- Other
- $5,024
- Hours/week
- 40
-
TIMOTHY LOVETT
VICE PRESIDENT OF OPERATIONS
- Total calculated
- $116,736
- From this org
- $112,798
- From related orgs
- $0
- Other
- $3,938
- Hours/week
- 40
-
DALE GOODALL
MAINTENANCE SUPERVISOR
- Total calculated
- $115,757
- From this org
- $111,503
- From related orgs
- $0
- Other
- $4,254
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 29 September 2025
- IRS schema version
- 2024v5.2
- Source object
- 202542939349301144
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