Form 990 for tax year 2024
Filed by CONVENTION & VISITORS BUREAU OF GREATER KANSAS CITY.
Totals
- Total revenue
- $17,908,232
- Total expenses
- $15,824,198
- Contributions and grants received
- $1,142,582
- Grants paid
- $0
- Program service revenue
- $16,151,642
- Investment income
- $473,088
- Other revenue
- $140,920
- Total assets, end of year
- $21,386,778
- Total liabilities, end of year
- $7,143,042
- Net assets or fund balances, end of year
- $14,243,736
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1b · Membership dues
$585,502
-
1e · Government grants (contributions)
$552,958
-
1f · All other contributions, gifts and grants
$4,122
-
2a · Program service revenue: GOVERNMENT CONTRACTS
total $14,203,528 · related or exempt $14,203,528
-
2b · Program service revenue: HOTEL PROGRAM SERVICE REVENUE
total $708,136 · related or exempt $708,136
-
2c · Program service revenue: SPONSORSHIPS
total $591,351 · related or exempt $591,351
-
2d · Program service revenue: OTHER
total $299,343 · related or exempt $188,123 · unrelated business $111,220
-
2e · Program service revenue: CONVENTION SERVICES HOUSING
total $246,738 · related or exempt $246,738
-
2f · All other program service revenue
total $102,546 · related or exempt $102,546
-
3 · Investment income
total $473,088 · excluded $473,088
-
6a · Gross rents
real property $140,920
-
6b · Less rental expenses
real property $0
-
6c · Rental income or loss
real property $140,920
-
6d · Net rental income or loss
total $140,920 · excluded $140,920
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $1,091,955
-
7 · Other salaries and wages
total $3,382,783
-
9 · Other employee benefits
total $396,247
-
10 · Payroll taxes
total $285,743
-
11b · Fees: legal
total $9,619
-
11c · Fees: accounting
total $319,417
-
11g · Fees: other
total $106,487
-
12 · Advertising and promotion
total $3,756,647
-
13 · Office expenses
total $102,818
-
14 · Information technology
total $201,144
-
16 · Occupancy
total $1,333,998
-
17 · Travel
total $1,120,268
-
19 · Conferences, conventions and meetings
total $2,178,239
-
20 · Interest
total $145,815
-
22 · Depreciation, depletion and amortization
total $121,183
-
23 · Insurance
total $54,412
-
24a · Other expenses: TIF COMMISSION OBLIGATI
total $722,507
-
24b · Other expenses: MISCELLANEOUS
total $231,956
-
24c · Other expenses: DUES AND SUBSCRIPTIONS
total $152,479
-
24d · Other expenses: BAD DEBT
total $90,962
-
24e · All other expenses
total $19,519
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $3,995,688 · end of year $5,353,254
-
2 · Savings and temporary cash investments
beginning of year $3,364,591 · end of year $8,365,915
-
3 · Pledges and grants receivable
beginning of year $9,265
-
4 · Accounts receivable
beginning of year $2,164,621 · end of year $1,889,463
-
9 · Prepaid expenses and deferred charges
beginning of year $396,481 · end of year $627,384
-
10a · Land, buildings and equipment: cost or other basis
$1,325,177
-
10b · Land, buildings and equipment: accumulated depreciation
$241,755
-
10c · Land, buildings and equipment, net
beginning of year $398,153 · end of year $1,083,422
-
12 · Investments: other securities
beginning of year $6,557,169 · end of year $687,386
-
15 · Other assets
beginning of year $1,665,027 · end of year $3,379,954
-
17 · Accounts payable and accrued expenses
beginning of year $1,063,328 · end of year $1,859,311
-
19 · Deferred revenue
beginning of year $910,854 · end of year $1,505,033
-
23 · Secured mortgages and notes payable
beginning of year $2,120,986
-
25 · Other liabilities
beginning of year $2,296,125 · end of year $3,778,698
-
27 · Net assets without donor restrictions
beginning of year $12,159,702 · end of year $14,243,736
Mission and programs · 2024
Mission
TO CREATE GLOBAL PASSION FOR KANSAS CITY. WE DO THIS THROUGH SALES AND MARKETING EFFORTS TO ATTRACT VISITORS AND CONVENTIONS TO KANSAS CITY.
Activities or mission (Part I)
TO CREATE GLOBAL PASSION FOR KANSAS CITY. WE DO THIS THROUGH SALES AND MARKETING EFFORTS.
-
PROMOTE TOURISM IN THE GREATER KANSAS CITY AREA: IN 2024, VISIT KC GENERATED MORE THAN 1.8 BILLION CUSTOMER IMPRESSIONS THROUGH MARKETING TACTICS REACHING EIGHTEEN MEDIA MARKETS IN TEN STATES. VISIT KC'S LEISURE MARKETING CAMPAIGN GENERATED 758,000 INCREMENTAL ROOM NIGHTS, 326,000 INCREMENTAL TRIPS, AND $283 MILLION IN INCREMENTAL REVENUE. THE WEBSITE, VISITKC.COM, WITNESSED 4.5 MILLION SITE VISITS. IN 2024, SOCIAL MEDIA TACTICS GENERATED AN ADDITIONAL 885,000 IMPRESSIONS.
-
PROMOTE CONVENTION BUSINESS IN THE GREATER KANSAS CITY AREA: IN 2024, VISIT KC GENERATED ROOM NIGHTS TOTALED 454,543 THROUGH 476 CONVENTIONS AND EVENTS HELD IN KANSAS CITY. THIS EQUATED TO AN ESTIMATED LOCAL ECONOMIC IMPACT OF $351 MILLION. ADDITIONALLY, VISIT KC CONFIRMED 523 NEW EVENT BOOKINGS AND 527,917 DEFINITE ROOM NIGHTS FOR FUTURE CONVENTIONS AND EVENTS, A PROSPECT OF $370 MILLION IN FUTURE ECONOMIC IMPACT.
As filed on the 2024 return.
Listed in Part VII
-
Stacey PaineSTACEY PAINE
CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Brian JohnsonBRIAN JOHNSON
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
George GuastelloGEORGE GUASTELLO
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
Mike CappoMIKE CAPPO
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Tyler EndersTYLER ENDERS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
David LopezDAVID LOPEZ
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Quinton LucasQUINTON LUCAS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Adam MillerADAM MILLER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Brian PlattBRIAN PLATT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Anne ScharfANNE SCHARF
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Deangela Burns-WallaceDEANGELA BURNS-WALLACE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kathy NelsonKATHY NELSON
PRESIDENT AND CEO
- Total calculated
- $282,086
- From this org
- $277,000
- From related orgs
- $0
- Other
- $5,086
- Hours/week
- 30 + 2 related
Schedule J breakdown matched by us
- Base
- $277,000
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $5,086
- Filer's total
- $282,086
-
Randall LandesRANDALL LANDES
SR VP AND CHIEF ADMINISTRATIVE OFFICER(CAO)
- Total calculated
- $215,156
- From this org
- $203,099
- From related orgs
- $0
- Other
- $12,057
- Hours/week
- 35 + 5 related
Schedule J breakdown matched by us
- Base
- $187,170
- Bonus
- $15,929
- Other
- $0
- Deferred
- $7,461
- Nontaxable benefits
- $4,596
- Filer's total
- $215,156
-
Nathan HermistonNATHAN HERMISTON
SR VP CONVENTION SALES AND SERVICES
- Total calculated
- $226,350
- From this org
- $208,670
- From related orgs
- $0
- Other
- $17,680
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $192,147
- Bonus
- $16,523
- Other
- $0
- Deferred
- $6,251
- Nontaxable benefits
- $11,429
- Filer's total
- $226,350
-
Traci MoonTRACI MOON
SR VP MARKETING AND COMMUNICATIONS
- Total calculated
- $205,277
- From this org
- $202,321
- From related orgs
- $0
- Other
- $2,956
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $186,214
- Bonus
- $16,107
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $2,956
- Filer's total
- $205,277
-
Jenny WilsonJENNY WILSON
VP TOURISM DEVELOPMENT
- Total calculated
- $163,087
- From this org
- $155,309
- From related orgs
- $0
- Other
- $7,778
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $143,106
- Bonus
- $12,203
- Other
- $0
- Deferred
- $5,688
- Nontaxable benefits
- $2,090
- Filer's total
- $163,087
-
Denise De JulioDENISE DE JULIO
NATIONAL ACCOUNT MANAGER
- Total calculated
- $171,633
- From this org
- $164,346
- From related orgs
- $0
- Other
- $7,287
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $125,773
- Bonus
- $38,573
- Other
- $0
- Deferred
- $4,995
- Nontaxable benefits
- $2,292
- Filer's total
- $171,633
-
Gary O'BannonGARY O'BANNON
DIRECTOR OF HUMAN RESOURCES
- Total calculated
- $147,574
- From this org
- $140,836
- From related orgs
- $0
- Other
- $6,738
- Hours/week
- 40
-
Kim DooleyKIM DOOLEY
NATIONAL ACCOUNT MANAGER
- Total calculated
- $134,401
- From this org
- $125,500
- From related orgs
- $0
- Other
- $8,901
- Hours/week
- 40
-
Kathyrn TaylorKATHYRN TAYLOR
NATIONAL ACCOUNT MANAGER
- Total calculated
- $152,641
- From this org
- $141,219
- From related orgs
- $0
- Other
- $11,422
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $111,839
- Bonus
- $29,380
- Other
- $0
- Deferred
- $4,437
- Nontaxable benefits
- $6,985
- Filer's total
- $152,641
-
Becky HarschBECKY HARSCH
NATIONAL ACCOUNT MANAGER
- Total calculated
- $143,165
- From this org
- $131,263
- From related orgs
- $0
- Other
- $11,902
- Hours/week
- 40
-
Cindy DowersCINDY DOWERS
DIRECTOR OF MARKETING
- Total calculated
- $129,675
- From this org
- $119,336
- From related orgs
- $0
- Other
- $10,339
- Hours/week
- 40
-
Ashley RossbachASHLEY ROSSBACH
SR DIRECTOR OF CONVENTION SALES & SERVICES OPERATI
- Total calculated
- $117,487
- From this org
- $109,222
- From related orgs
- $0
- Other
- $8,265
- Hours/week
- 40
-
Dan Van DykeDAN VAN DYKE
VP / CONTROLLER
- Total calculated
- $106,633
- From this org
- $101,670
- From related orgs
- $0
- Other
- $4,963
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 1a · Travel for companions
- 1a · Discretionary spending account
- 1b · Written policy on the line-1a expenses
- 2 · Substantiation required before reimbursing expenses
- 3 · Compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
KANSAS CITY REGIONAL DESTINATION DEVELOPMENT FOUNDATION
501(C)(3) · HOSPITALITY AND TOURISM · MO · controlled entity
Directly controlled by VISIT KC
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 6 November 2025
- IRS schema version
- 2024v5.2
- Source object
- 202533109349303508
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