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Nonprofiteer
← POP CULTURE HERO COALITION INC

Form 990 for tax year 2024

Filed by POP CULTURE HERO COALITION INC.

Totals

Total revenue
$413,137
Total expenses
$463,863
Contributions and grants received
$394,337
Grants paid
$0
Program service revenue
$12,508
Investment income
$6,292
Other revenue
$0
Total assets, end of year
$161,073
Total liabilities, end of year
$206,126
Net assets or fund balances, end of year
-$45,053
Program services expenses (Part IX)
$455,058
Management and general expenses
$3,606
Fundraising expenses
$5,199
Program service expenses (Part III)
$455,058

Program services were 98.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $394,337

  • 2f · All other program service revenue

    total $12,508 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $6,292 · unrelated business $0 · excluded $0

Functional expenses

Part IX, the statement of functional expenses.

  • 11c · Fees: accounting

    total $1,703 · program services $0 · management and general $1,703 · fundraising $0

  • 12 · Advertising and promotion

    total $963 · program services $963 · management and general $0 · fundraising $0

  • 13 · Office expenses

    total $11,566 · program services $6,210 · management and general $157 · fundraising $5,199

  • 16 · Occupancy

    total $30,069 · program services $30,069 · management and general $0 · fundraising $0

  • 17 · Travel

    total $29,085 · program services $29,085 · management and general $0 · fundraising $0

  • 19 · Conferences, conventions and meetings

    total $17,312 · program services $17,312 · management and general $0 · fundraising $0

  • 22 · Depreciation, depletion and amortization

    total $60 · program services $60 · management and general $0 · fundraising $0

  • 23 · Insurance

    total $1,692 · program services $0 · management and general $1,692 · fundraising $0

  • 24a · Other expenses: BANK CHARGES

    total $54 · program services $0 · management and general $54 · fundraising $0

  • 24e · All other expenses

    total $371,359 · program services $371,359 · management and general $0 · fundraising $0

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $27,604 · end of year $51,413

  • 2 · Savings and temporary cash investments

    beginning of year $156,413 · end of year $109,600

  • 15 · Other assets

    beginning of year $120 · end of year $60

  • 17 · Accounts payable and accrued expenses

    beginning of year $166 · end of year $200

  • 22 · Loans and payables to officers and key people

    end of year $34,500

  • 24 · Unsecured notes and loans payable

    beginning of year $178,298 · end of year $171,426

  • 27 · Net assets without donor restrictions

    beginning of year $5,673 · end of year -$45,053

  • 28 · Net assets with donor restrictions

    beginning of year $0

Mission and programs · 2024

Mission

The Coalitions evidence-based flagship program, The Heroic Journey created in Partnership with YMCA if the USA and nationally endorsed by them, is now expanding into public housing communities-equipping children and teens in proverty with the skills to break cycles of hopelessness and build safe, hopeful futures.

Activities or mission (Part I)

The Coalitions evidence-based flagship program, The Heroic Journey Character Development and Behavorial Health, was produced in Partnership with YMCA and the USA and is their nationally endorsed program. We are expanding into public housing communities to provide this work to children and teen in proverty.

  • We turn struggles into strengths. Delivered free nationwide, The Heroic Journey has reached over 500,000 young people, parents and educators at 1,800+ sites. Its 21 research-based lessons pair evidence-driven tools with beloved narratives to teach resilience, emotional regulation, kindness, conflict resolution, resisting peer pressure, bullying prevention, and lifelong decision-making skills. With a companion component for parents/guardians, each lesson strengthens support at home. Independent evaluation by Hello Insight shows the Heroic Journey more than doubles youth proficiency on national skill benchmarkls-from 41% to 83%.

    Expenses $308,358 · Revenue $250,000

  • El Viaje Heroico is funded by the Florida Blue Foundation and delivered in partnership with the Florida State Alliance of YMCAs. The program is now piloting in Florida and San Juan and Ponce, Puerto Rico, with strong early results.

    Expenses $119,500 · Revenue $84,500

  • The Coalition Nutrition and Wellness Expansion teaches healthy screen use, physical activity, tools to curb emotional eating and other essential self-care practices as core elements of mental and behavioral health. Initial funding is provided by the Kemper Foundation.

    Expenses $27,200

  • Interest from investment: Upon unexpectedly receiving the donation of unrestricted funds, the Board of directors decided to invest in Certificates of Deposit

    Revenue $6,292

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Chase

    MASTERSON

    Total calculated
    $0
    Hours/week
    70

  • Carrie

    GOLDMAN

    Total calculated
    $0
    Hours/week
    1

  • Angelo

    ALCID

    Total calculated
    $0
    Hours/week
    1

  • Chris

    COKER

    Total calculated
    $0
    Hours/week
    1

  • Bettina

    HAUSMANN

    Total calculated
    $0
    Hours/week
    1

  • Jeanie

    BURDI

    Total calculated
    $0
    Hours/week
    1

  • Lorran

    GARRISON

    Total calculated
    $0
    Hours/week
    1

  • Dr Sara

    Roldan

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
13 November 2025
IRS schema version
2024v5.2
Source object
202523229349300537

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