Totals
- Total revenue
- $30,158,178
- Total expenses
- $30,504,847
- Contributions and grants received
- $9,954
- Grants paid
- $25,000
- Program service revenue
- $30,142,096
- Investment income
- $0
- Other revenue
- $6,128
- Total assets, end of year
- $14,756,994
- Total liabilities, end of year
- $3,860,575
- Net assets or fund balances, end of year
- $10,896,419
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$9,954
-
1g · Noncash contributions included above
$9,954
-
2a · Program service revenue: CITY OF SAN ANTONIO CONTRACT REVE
total $27,552,041 · related or exempt $27,552,041
-
2b · Program service revenue: RIVERWALK REVENUE
total $1,374,540 · related or exempt $1,303,562 · unrelated business $70,978
-
2c · Program service revenue: MEMBERSHIP DUES
total $734,292 · related or exempt $734,292
-
2d · Program service revenue: PROMOTIONAL PARTICIPATION
total $237,700 · related or exempt $237,700
-
2e · Program service revenue: MEMBERSHIP/CO-OP INCOME
total $203,667 · related or exempt $10,000 · unrelated business $193,667
-
2f · All other program service revenue
total $39,856 · related or exempt $39,856
-
10a · Gross sales of inventory
$1,053
-
10b · Cost of goods sold
$5,311
-
10c · Net income from sales of inventory
total -$4,258 · related or exempt -$4,258
-
11a · Other revenue: AFFILIATE COMMISSIONS
total $9,386 · related or exempt $9,386
-
11b · Other revenue: VEHICLE PURCHASE REBATE
total $1,000 · excluded $1,000
-
11e · Other revenue, total
$10,386
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $25,000
-
5 · Compensation of officers, directors and key employees
total $2,786,738
-
7 · Other salaries and wages
total $6,754,300
-
8 · Pension plan contributions
total $405,164
-
9 · Other employee benefits
total $1,234,672
-
10 · Payroll taxes
total $697,369
-
11b · Fees: legal
total $42,858
-
11c · Fees: accounting
total $43,848
-
11g · Fees: other
total $4,148,402
-
12 · Advertising and promotion
total $9,776,809
-
13 · Office expenses
total $396,251
-
14 · Information technology
total $518,221
-
16 · Occupancy
total $574,279
-
17 · Travel
total $1,100,890
-
19 · Conferences, conventions and meetings
total $308,529
-
22 · Depreciation, depletion and amortization
total $162,278
-
23 · Insurance
total $167,801
-
24a · Other expenses: RESEARCH
total $545,729
-
24b · Other expenses: DUES & SUBSCRIPTIONS
total $376,964
-
24c · Other expenses: TRAINING
total $175,739
-
24d · Other expenses: FACILITY SERVICES
total $161,984
-
24e · All other expenses
total $101,022
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $10,143,020 · end of year $10,980,867
-
4 · Accounts receivable
beginning of year $2,508,553 · end of year $820,740
-
8 · Inventories for sale or use
end of year $2,566
-
9 · Prepaid expenses and deferred charges
beginning of year $708,466 · end of year $667,935
-
10a · Land, buildings and equipment: cost or other basis
$1,594,104
-
10b · Land, buildings and equipment: accumulated depreciation
$651,039
-
10c · Land, buildings and equipment, net
beginning of year $930,211 · end of year $943,065
-
15 · Other assets
beginning of year $1,545,754 · end of year $1,341,821
-
17 · Accounts payable and accrued expenses
beginning of year $2,572,197 · end of year $2,261,002
-
19 · Deferred revenue
beginning of year $474,965 · end of year $267,029
-
25 · Other liabilities
beginning of year $1,545,754 · end of year $1,332,544
-
27 · Net assets without donor restrictions
beginning of year $11,243,088 · end of year $10,896,419
Mission and programs · 2023
Mission
BRINGING THE WORLD TO SAN ANTONIO BY EMPLOYING SALES, MARKETING AND SERVICE STRATEGIES THAT INFLUENCE VISITATION TO SAN ANTONIO FOR THE BENEFIT OF THE COMMUNITY.
Activities or mission (Part I)
SHORT TERM: LEAD SAN ANTONIO THROUGH RECOVERY; LONG TERM: BRING THE WORLD TO SAN ANTONIO
-
MARKETING & COMMUNICATIONS - POSITIONS SAN ANTONIO AS THE PREFERRED LEISURE AND MEETINGS DESTINATION IN TEXAS, AS WELL AS POSITIONS SAN ANTONIO AS THE PREMIER DESTINATION FOR THE REGIONAL, DOMESTIC AND INTERNATIONAL LEISURE TRAVEL MARKET. OUR MISSION IS TO INCREASE VISITATION AND MAINTAIN AWARENESS OF SAN ANTONIO THROUGH STRATEGICALLY TIMED AND PLACED PROMOTIONS AND/OR PROGRAMS. MARKETING & COMMUNICATIONS ALSO BRING THE REGION'S MEDIA ATTENTION TO SAN ANTONIO TO INSPIRE PEOPLE TO VISIT. THEY ALSO MAXIMIZE AND ENHANCE THE SAN ANTONIO VISITOR EXPERIENCE BY PROVIDING ACCURATE AND HELPFUL INFORMATION ON SAN ANTONIO, AS WELL AS TEXAS HILL COUNTRY ATTRACTIONS, TOURISM AMENITIES, CULTURAL SITES, AND EVENTS. CUSTOMER SERVICE AT THE HIGHEST LEVEL IS A MAJOR FOCUS AT THE VISITOR INFORMATION CENTER (VIC), FOR THE PURPOSE OF INFLUENCING EXTENDED STAYS, INCREASED VISITOR SPENDING, AND PROMOTING RETURN VISITATION.
-
SALES & EXPERIENCE - DRIVES GROUPS TO HOLD MEETINGS, CONVENTIONS, AND TRADE SHOWS IN SAN ANTONIO WHILE STRATEGICALLY MANAGING, AND SIMPLIFYING THE SALES PROCESS FOR OUR MEETING PLANNERS, AND PARTNERS WHILE CURATING AN AUTHENTIC SAN ANTONIO EXPERIENCE. ALSO, TO ENHANCE AND STREAMLINE THE PLANNING PROCESS FOR OUR MEETING PLANNERS AND SUPPORTS OPERATIONS AND CREATES EVENTS THAT HELP THE RIVERWALK AREA PARTNERS WHO ARE CURATING AN AUTHENTIC SAN ANTONIO EXPERIENCE.
-
RIVERWALK EVENT OPERATIONS - SUPPORTS OPERATIONS AND CREATES EVENTS THAT HELP THE RIVERWALK AREA THRIVE AND MAINTAIN ITS STATUS AS THE MOST VISITED SITE IN THE STATE OF TEXAS.
-
PARTNER & COMMUNITY RELATIONS - TO IDENTIFY AND DEVELOP COMMUNICATION, GOVERNMENT RELATIONS, MEMBERSHIP AND MEMBER-VALUE STRATEGIES TO SUPPORT THE TOURISM AND HOSPITALITY INDUSTRY IN SAN ANTONIO.ADMINISTRATION - PROVIDES CONSULATION, SUPPORT AND SERVICES FOR VISIT SAN ANTONIO, AND IS RESPONSIBLE FOR PRESERVING, ENHANCING AND SUPPORTING THE ORGANIZATION'S FINANCIAL, PHYSICAL AND HUMAN RESOURCES.
As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Anderson MarcANDERSON MARC
PRESIDENT AND CEO
- Total calculated
- $684,405
- From this org
- $613,347
- From related orgs
- $0
- Other
- $71,058
- Hours/week
- 40 + 1 related
Schedule J breakdown matched by us
- Base
- $403,147
- Bonus
- $200,000
- Other
- $10,200
- Deferred
- $48,114
- Nontaxable benefits
- $22,944
- Filer's total
- $684,405
-
Martinez MariaMARTINEZ MARIA
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Saucedo-Herrera JennaSAUCEDO-HERRERA JENNA
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Baskerville MarcusBASKERVILLE MARCUS
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Blaque Massey NicolaBLAQUE MASSEY NICOLA
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Rocha Garcia Dr AdrianaROCHA GARCIA DR ADRIANA
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Brown TremellBROWN TREMELL
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Omowale Jarmon DeborahOMOWALE JARMON DEBORAH
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Morrow TimMORROW TIM
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Viagran PhyllisVIAGRAN PHYLLIS
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Churchill CarolineCHURCHILL CAROLINE
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Fuhrmann TerrinFUHRMANN TERRIN
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Joergenson MikeJOERGENSON MIKE
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Walsh ErikWALSH ERIK
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Muzquiz-Cantor PatriciaMUZQUIZ-CANTOR PATRICIA
BOARD MEMBER-EX-OFFICIO-NON VOTING
- Total calculated
- $0
- Hours/week
- 1
-
Andrade HopeANDRADE HOPE
BOARD MEMBER -CHAIR
- Total calculated
- $0
- Hours/week
- 3 + 1 related
-
Menfi LorisMENFI LORIS
BOARD MEMBER VICE CHAIR /TREASURER
- Total calculated
- $0
- Hours/week
- 2 + 1 related
-
Carbajal JohnCARBAJAL JOHN
BOARD MEMBER-SECRETARY
- Total calculated
- $0
- Hours/week
- 2 + 1 related
-
Stamm PhilSTAMM PHIL
BOARD MEMBER-PAST CHAIR, EX-OFFICIO
- Total calculated
- $0
- Hours/week
- 2 + 1 related
-
Bench SandraBENCH SANDRA
BOARD MEMBER-AT LARGE
- Total calculated
- $0
- Hours/week
- 1
-
Limbaugh James PLIMBAUGH JAMES P
BOARD MEMBER-AT LARGE
- Total calculated
- $0
- Hours/week
- 1 + 1 related
-
Krupinski DavidKRUPINSKI DAVID
CHIEF OPERATING OFFICER
- Total calculated
- $337,514
- From this org
- $295,042
- From related orgs
- $0
- Other
- $42,472
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $221,188
- Bonus
- $67,014
- Other
- $6,840
- Deferred
- $25,452
- Nontaxable benefits
- $17,020
- Filer's total
- $337,514
-
Balderrama NatalieBALDERRAMA NATALIE
CHIEF FINANCIAL OFFICER
- Total calculated
- $295,029
- From this org
- $254,856
- From related orgs
- $0
- Other
- $40,173
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $207,066
- Bonus
- $40,950
- Other
- $6,840
- Deferred
- $25,153
- Nontaxable benefits
- $15,020
- Filer's total
- $295,029
-
Munoz AndresMUNOZ ANDRES
CHIEF MARKETING OFFICER
- Total calculated
- $292,429
- From this org
- $246,133
- From related orgs
- $0
- Other
- $46,296
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $198,343
- Bonus
- $40,950
- Other
- $6,840
- Deferred
- $23,352
- Nontaxable benefits
- $22,944
- Filer's total
- $292,429
-
Wheeler LanceWHEELER LANCE
VICE PRESIDENT OF SALES
- Total calculated
- $347,791
- From this org
- $310,641
- From related orgs
- $0
- Other
- $37,150
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $211,821
- Bonus
- $93,600
- Other
- $5,220
- Deferred
- $25,036
- Nontaxable benefits
- $12,114
- Filer's total
- $347,791
-
Orwig Tyler ScottORWIG TYLER SCOTT
SENIOR VICE PRESIDENT OF SALES
- Total calculated
- $335,765
- From this org
- $289,271
- From related orgs
- $0
- Other
- $46,494
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $189,359
- Bonus
- $94,692
- Other
- $5,220
- Deferred
- $23,550
- Nontaxable benefits
- $22,944
- Filer's total
- $335,765
-
Olmetti MargaretOLMETTI MARGARET
DIRECTOR OF MARKET STRATEGY
- Total calculated
- $290,527
- From this org
- $243,209
- From related orgs
- $0
- Other
- $47,318
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $160,709
- Bonus
- $81,900
- Other
- $600
- Deferred
- $16,753
- Nontaxable benefits
- $30,565
- Filer's total
- $290,527
-
Moon MichelleMOON MICHELLE
VICE PRESIDENT OF PARTNERS, EXPERIENCE AND EVENTS
- Total calculated
- $212,725
- From this org
- $175,520
- From related orgs
- $0
- Other
- $37,205
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $154,600
- Bonus
- $15,700
- Other
- $5,220
- Deferred
- $14,261
- Nontaxable benefits
- $22,944
- Filer's total
- $212,725
-
Gonzalez DavidGONZALEZ DAVID
VICE PRESIDENT OF MEDIA RELATIONS & COMMUNICATIONS
- Total calculated
- $185,691
- From this org
- $148,884
- From related orgs
- $0
- Other
- $36,807
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $129,594
- Bonus
- $13,650
- Other
- $5,640
- Deferred
- $13,863
- Nontaxable benefits
- $22,944
- Filer's total
- $185,691
-
Massay SeanMASSAY SEAN
DIRECTOR OF SPORTS AND TRADESHOW SALES
- Total calculated
- $181,679
- From this org
- $143,187
- From related orgs
- $0
- Other
- $38,492
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $89,854
- Bonus
- $52,733
- Other
- $600
- Deferred
- $7,927
- Nontaxable benefits
- $30,565
- Filer's total
- $181,679
-
Schuster CynthiaSCHUSTER CYNTHIA
SENIOR SALES MANAGER
- Total calculated
- $206,542
- From this org
- $191,983
- From related orgs
- $0
- Other
- $14,559
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $124,433
- Bonus
- $66,950
- Other
- $600
- Deferred
- $14,559
- Nontaxable benefits
- $0
- Filer's total
- $206,542
-
Benavidez Dora LindaBENAVIDEZ DORA LINDA
DIRECTOR OF GLOBAL DEVELOPMENT
- Total calculated
- $179,795
- From this org
- $150,451
- From related orgs
- $0
- Other
- $29,344
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $135,948
- Bonus
- $13,903
- Other
- $600
- Deferred
- $12,324
- Nontaxable benefits
- $17,020
- Filer's total
- $179,795
-
Pritchard Terry JonPRITCHARD TERRY JON
DIRECTOR OF TEXAS SALES
- Total calculated
- $249,386
- From this org
- $216,614
- From related orgs
- $0
- Other
- $32,772
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $145,389
- Bonus
- $70,625
- Other
- $600
- Deferred
- $17,752
- Nontaxable benefits
- $15,020
- Filer's total
- $249,386
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation committee
- 3 · Written employment contract
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
The filer's explanations (Part III)
- PART I, LINE 3
- ANNUAL REVIEW BY THE BOARD OF DIRECTORS AND EXECUTIVE COMMITTEE.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
$25,000
ASSISTANCE IN FUNDING CHARITABLE GRANT
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
501(C)(3) · URBAN COMMUNITY DEVELOPMENT · TX
Directly controlled by VISIT SAN ANTONIO INC
Provenance
- Return type
- form_990
- Tax year
- 2023
- Filed
- 15 August 2025
- IRS schema version
- 2023v6.0
- Source object
- 202502279349302945
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
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