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Nonprofiteer
← VISIT SAN ANTONIO

Form 990 for tax year 2023

Filed by VISIT SAN ANTONIO.

Totals

Total revenue
$30,158,178
Total expenses
$30,504,847
Contributions and grants received
$9,954
Grants paid
$25,000
Program service revenue
$30,142,096
Investment income
$0
Other revenue
$6,128
Total assets, end of year
$14,756,994
Total liabilities, end of year
$3,860,575
Net assets or fund balances, end of year
$10,896,419
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $9,954

  • 1g · Noncash contributions included above

    $9,954

  • 2a · Program service revenue: CITY OF SAN ANTONIO CONTRACT REVE

    total $27,552,041 · related or exempt $27,552,041

  • 2b · Program service revenue: RIVERWALK REVENUE

    total $1,374,540 · related or exempt $1,303,562 · unrelated business $70,978

  • 2c · Program service revenue: MEMBERSHIP DUES

    total $734,292 · related or exempt $734,292

  • 2d · Program service revenue: PROMOTIONAL PARTICIPATION

    total $237,700 · related or exempt $237,700

  • 2e · Program service revenue: MEMBERSHIP/CO-OP INCOME

    total $203,667 · related or exempt $10,000 · unrelated business $193,667

  • 2f · All other program service revenue

    total $39,856 · related or exempt $39,856

  • 10a · Gross sales of inventory

    $1,053

  • 10b · Cost of goods sold

    $5,311

  • 10c · Net income from sales of inventory

    total -$4,258 · related or exempt -$4,258

  • 11a · Other revenue: AFFILIATE COMMISSIONS

    total $9,386 · related or exempt $9,386

  • 11b · Other revenue: VEHICLE PURCHASE REBATE

    total $1,000 · excluded $1,000

  • 11e · Other revenue, total

    $10,386

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $25,000

  • 5 · Compensation of officers, directors and key employees

    total $2,786,738

  • 7 · Other salaries and wages

    total $6,754,300

  • 8 · Pension plan contributions

    total $405,164

  • 9 · Other employee benefits

    total $1,234,672

  • 10 · Payroll taxes

    total $697,369

  • 11b · Fees: legal

    total $42,858

  • 11c · Fees: accounting

    total $43,848

  • 11g · Fees: other

    total $4,148,402

  • 12 · Advertising and promotion

    total $9,776,809

  • 13 · Office expenses

    total $396,251

  • 14 · Information technology

    total $518,221

  • 16 · Occupancy

    total $574,279

  • 17 · Travel

    total $1,100,890

  • 19 · Conferences, conventions and meetings

    total $308,529

  • 22 · Depreciation, depletion and amortization

    total $162,278

  • 23 · Insurance

    total $167,801

  • 24a · Other expenses: RESEARCH

    total $545,729

  • 24b · Other expenses: DUES & SUBSCRIPTIONS

    total $376,964

  • 24c · Other expenses: TRAINING

    total $175,739

  • 24d · Other expenses: FACILITY SERVICES

    total $161,984

  • 24e · All other expenses

    total $101,022

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $10,143,020 · end of year $10,980,867

  • 4 · Accounts receivable

    beginning of year $2,508,553 · end of year $820,740

  • 8 · Inventories for sale or use

    end of year $2,566

  • 9 · Prepaid expenses and deferred charges

    beginning of year $708,466 · end of year $667,935

  • 10a · Land, buildings and equipment: cost or other basis

    $1,594,104

  • 10b · Land, buildings and equipment: accumulated depreciation

    $651,039

  • 10c · Land, buildings and equipment, net

    beginning of year $930,211 · end of year $943,065

  • 15 · Other assets

    beginning of year $1,545,754 · end of year $1,341,821

  • 17 · Accounts payable and accrued expenses

    beginning of year $2,572,197 · end of year $2,261,002

  • 19 · Deferred revenue

    beginning of year $474,965 · end of year $267,029

  • 25 · Other liabilities

    beginning of year $1,545,754 · end of year $1,332,544

  • 27 · Net assets without donor restrictions

    beginning of year $11,243,088 · end of year $10,896,419

Mission and programs · 2023

Mission

BRINGING THE WORLD TO SAN ANTONIO BY EMPLOYING SALES, MARKETING AND SERVICE STRATEGIES THAT INFLUENCE VISITATION TO SAN ANTONIO FOR THE BENEFIT OF THE COMMUNITY.

Activities or mission (Part I)

SHORT TERM: LEAD SAN ANTONIO THROUGH RECOVERY; LONG TERM: BRING THE WORLD TO SAN ANTONIO

  • MARKETING & COMMUNICATIONS - POSITIONS SAN ANTONIO AS THE PREFERRED LEISURE AND MEETINGS DESTINATION IN TEXAS, AS WELL AS POSITIONS SAN ANTONIO AS THE PREMIER DESTINATION FOR THE REGIONAL, DOMESTIC AND INTERNATIONAL LEISURE TRAVEL MARKET. OUR MISSION IS TO INCREASE VISITATION AND MAINTAIN AWARENESS OF SAN ANTONIO THROUGH STRATEGICALLY TIMED AND PLACED PROMOTIONS AND/OR PROGRAMS. MARKETING & COMMUNICATIONS ALSO BRING THE REGION'S MEDIA ATTENTION TO SAN ANTONIO TO INSPIRE PEOPLE TO VISIT. THEY ALSO MAXIMIZE AND ENHANCE THE SAN ANTONIO VISITOR EXPERIENCE BY PROVIDING ACCURATE AND HELPFUL INFORMATION ON SAN ANTONIO, AS WELL AS TEXAS HILL COUNTRY ATTRACTIONS, TOURISM AMENITIES, CULTURAL SITES, AND EVENTS. CUSTOMER SERVICE AT THE HIGHEST LEVEL IS A MAJOR FOCUS AT THE VISITOR INFORMATION CENTER (VIC), FOR THE PURPOSE OF INFLUENCING EXTENDED STAYS, INCREASED VISITOR SPENDING, AND PROMOTING RETURN VISITATION.

  • SALES & EXPERIENCE - DRIVES GROUPS TO HOLD MEETINGS, CONVENTIONS, AND TRADE SHOWS IN SAN ANTONIO WHILE STRATEGICALLY MANAGING, AND SIMPLIFYING THE SALES PROCESS FOR OUR MEETING PLANNERS, AND PARTNERS WHILE CURATING AN AUTHENTIC SAN ANTONIO EXPERIENCE. ALSO, TO ENHANCE AND STREAMLINE THE PLANNING PROCESS FOR OUR MEETING PLANNERS AND SUPPORTS OPERATIONS AND CREATES EVENTS THAT HELP THE RIVERWALK AREA PARTNERS WHO ARE CURATING AN AUTHENTIC SAN ANTONIO EXPERIENCE.

  • RIVERWALK EVENT OPERATIONS - SUPPORTS OPERATIONS AND CREATES EVENTS THAT HELP THE RIVERWALK AREA THRIVE AND MAINTAIN ITS STATUS AS THE MOST VISITED SITE IN THE STATE OF TEXAS.

  • PARTNER & COMMUNITY RELATIONS - TO IDENTIFY AND DEVELOP COMMUNICATION, GOVERNMENT RELATIONS, MEMBERSHIP AND MEMBER-VALUE STRATEGIES TO SUPPORT THE TOURISM AND HOSPITALITY INDUSTRY IN SAN ANTONIO.ADMINISTRATION - PROVIDES CONSULATION, SUPPORT AND SERVICES FOR VISIT SAN ANTONIO, AND IS RESPONSIBLE FOR PRESERVING, ENHANCING AND SUPPORTING THE ORGANIZATION'S FINANCIAL, PHYSICAL AND HUMAN RESOURCES.

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Anderson Marc

    PRESIDENT AND CEO

    Total calculated
    $684,405
    From this org
    $613,347
    From related orgs
    $0
    Other
    $71,058
    Hours/week
    40 + 1 related

    Schedule J breakdown matched by us

    Base
    $403,147
    Bonus
    $200,000
    Other
    $10,200
    Deferred
    $48,114
    Nontaxable benefits
    $22,944
    Filer's total
    $684,405
  • Martinez Maria

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Saucedo-Herrera Jenna

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Baskerville Marcus

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Blaque Massey Nicola

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Rocha Garcia Dr Adriana

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Brown Tremell

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Omowale Jarmon Deborah

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Morrow Tim

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Viagran Phyllis

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Churchill Caroline

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Fuhrmann Terrin

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Joergenson Mike

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Walsh Erik

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Muzquiz-Cantor Patricia

    BOARD MEMBER-EX-OFFICIO-NON VOTING

    Total calculated
    $0
    Hours/week
    1
  • Andrade Hope

    BOARD MEMBER -CHAIR

    Total calculated
    $0
    Hours/week
    3 + 1 related
  • Menfi Loris

    BOARD MEMBER VICE CHAIR /TREASURER

    Total calculated
    $0
    Hours/week
    2 + 1 related
  • Carbajal John

    BOARD MEMBER-SECRETARY

    Total calculated
    $0
    Hours/week
    2 + 1 related
  • Stamm Phil

    BOARD MEMBER-PAST CHAIR, EX-OFFICIO

    Total calculated
    $0
    Hours/week
    2 + 1 related
  • Bench Sandra

    BOARD MEMBER-AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Limbaugh James P

    BOARD MEMBER-AT LARGE

    Total calculated
    $0
    Hours/week
    1 + 1 related
  • Krupinski David

    CHIEF OPERATING OFFICER

    Total calculated
    $337,514
    From this org
    $295,042
    From related orgs
    $0
    Other
    $42,472
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $221,188
    Bonus
    $67,014
    Other
    $6,840
    Deferred
    $25,452
    Nontaxable benefits
    $17,020
    Filer's total
    $337,514
  • Balderrama Natalie

    CHIEF FINANCIAL OFFICER

    Total calculated
    $295,029
    From this org
    $254,856
    From related orgs
    $0
    Other
    $40,173
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $207,066
    Bonus
    $40,950
    Other
    $6,840
    Deferred
    $25,153
    Nontaxable benefits
    $15,020
    Filer's total
    $295,029
  • Munoz Andres

    CHIEF MARKETING OFFICER

    Total calculated
    $292,429
    From this org
    $246,133
    From related orgs
    $0
    Other
    $46,296
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $198,343
    Bonus
    $40,950
    Other
    $6,840
    Deferred
    $23,352
    Nontaxable benefits
    $22,944
    Filer's total
    $292,429
  • Wheeler Lance

    VICE PRESIDENT OF SALES

    Total calculated
    $347,791
    From this org
    $310,641
    From related orgs
    $0
    Other
    $37,150
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $211,821
    Bonus
    $93,600
    Other
    $5,220
    Deferred
    $25,036
    Nontaxable benefits
    $12,114
    Filer's total
    $347,791
  • Orwig Tyler Scott

    SENIOR VICE PRESIDENT OF SALES

    Total calculated
    $335,765
    From this org
    $289,271
    From related orgs
    $0
    Other
    $46,494
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $189,359
    Bonus
    $94,692
    Other
    $5,220
    Deferred
    $23,550
    Nontaxable benefits
    $22,944
    Filer's total
    $335,765
  • Olmetti Margaret

    DIRECTOR OF MARKET STRATEGY

    Total calculated
    $290,527
    From this org
    $243,209
    From related orgs
    $0
    Other
    $47,318
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $160,709
    Bonus
    $81,900
    Other
    $600
    Deferred
    $16,753
    Nontaxable benefits
    $30,565
    Filer's total
    $290,527
  • Moon Michelle

    VICE PRESIDENT OF PARTNERS, EXPERIENCE AND EVENTS

    Total calculated
    $212,725
    From this org
    $175,520
    From related orgs
    $0
    Other
    $37,205
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $154,600
    Bonus
    $15,700
    Other
    $5,220
    Deferred
    $14,261
    Nontaxable benefits
    $22,944
    Filer's total
    $212,725
  • Gonzalez David

    VICE PRESIDENT OF MEDIA RELATIONS & COMMUNICATIONS

    Total calculated
    $185,691
    From this org
    $148,884
    From related orgs
    $0
    Other
    $36,807
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $129,594
    Bonus
    $13,650
    Other
    $5,640
    Deferred
    $13,863
    Nontaxable benefits
    $22,944
    Filer's total
    $185,691
  • Massay Sean

    DIRECTOR OF SPORTS AND TRADESHOW SALES

    Total calculated
    $181,679
    From this org
    $143,187
    From related orgs
    $0
    Other
    $38,492
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $89,854
    Bonus
    $52,733
    Other
    $600
    Deferred
    $7,927
    Nontaxable benefits
    $30,565
    Filer's total
    $181,679
  • Schuster Cynthia

    SENIOR SALES MANAGER

    Total calculated
    $206,542
    From this org
    $191,983
    From related orgs
    $0
    Other
    $14,559
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $124,433
    Bonus
    $66,950
    Other
    $600
    Deferred
    $14,559
    Nontaxable benefits
    $0
    Filer's total
    $206,542
  • Benavidez Dora Linda

    DIRECTOR OF GLOBAL DEVELOPMENT

    Total calculated
    $179,795
    From this org
    $150,451
    From related orgs
    $0
    Other
    $29,344
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $135,948
    Bonus
    $13,903
    Other
    $600
    Deferred
    $12,324
    Nontaxable benefits
    $17,020
    Filer's total
    $179,795
  • Pritchard Terry Jon

    DIRECTOR OF TEXAS SALES

    Total calculated
    $249,386
    From this org
    $216,614
    From related orgs
    $0
    Other
    $32,772
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $145,389
    Bonus
    $70,625
    Other
    $600
    Deferred
    $17,752
    Nontaxable benefits
    $15,020
    Filer's total
    $249,386

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Written employment contract
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

PART I, LINE 3
ANNUAL REVIEW BY THE BOARD OF DIRECTORS AND EXECUTIVE COMMITTEE.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2023
Filed
15 August 2025
IRS schema version
2023v6.0
Source object
202502279349302945

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