Form 990 for tax year 2025
Filed by AMPLIFI DBA IMAGINE LOS ANGELES INC AND IMAGINE LA.
Totals
- Total revenue
- $954,420
- Total expenses
- $1,770,285
- Contributions and grants received
- $761,886
- Grants paid
- $0
- Program service revenue
- $176,457
- Investment income
- $15,077
- Other revenue
- $1,000
- Total assets, end of year
- $855,925
- Total liabilities, end of year
- $100,957
- Net assets or fund balances, end of year
- $754,968
- Program services expenses (Part IX)
- $1,613,646
- Management and general expenses
- $88,652
- Fundraising expenses
- $67,987
- Program service expenses (Part III)
- $1,613,646
Program services were 91.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$761,886
-
2a · Program service revenue: Fees for services
total $176,457 · related or exempt $176,457
-
3 · Investment income
total $15,077 · related or exempt $7,955 · excluded $7,122
-
4 · Income from investment of tax-exempt bond proceeds
total $0
-
5 · Royalties
total $0
-
6d · Net rental income or loss
total $0
-
7d · Net gain or loss
total $0
-
8c · Net income from fundraising events
total $0
-
9c · Net income from gaming
total $0
-
10c · Net income from sales of inventory
total $0
-
11a · Other revenue: Other income
total $1,000 · related or exempt $1,000
-
11e · Other revenue, total
$1,000
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $0
-
2 · Grants to domestic individuals
total $0
-
3 · Grants to foreign organizations and individuals
total $0
-
4 · Benefits paid to or for members
total $0
-
5 · Compensation of officers, directors and key employees
total $191,003 · program services $133,703 · management and general $28,650 · fundraising $28,650
-
6 · Compensation of disqualified persons
total $0
-
7 · Other salaries and wages
total $730,876 · program services $686,433 · management and general $29,449 · fundraising $14,994
-
8 · Pension plan contributions
total $798 · program services $759 · management and general $22 · fundraising $17
-
9 · Other employee benefits
total $16,294 · program services $17,639 · management and general -$499 · fundraising -$846
-
10 · Payroll taxes
total $70,411 · program services $62,871 · management and general $4,323 · fundraising $3,217
-
11a · Fees: management
total $0
-
11b · Fees: legal
total $1,620 · management and general $1,620
-
11c · Fees: accounting
total $33,000 · program services $13,428 · management and general $18,768 · fundraising $804
-
11d · Fees: lobbying
total $0
-
11e · Fees: professional fundraising services
total $0
-
11f · Fees: investment management
total $0
-
11g · Fees: other
total $586,350 · program services $568,350 · fundraising $18,000
-
12 · Advertising and promotion
total $0
-
13 · Office expenses
total $6,663 · program services $5,791 · management and general $426 · fundraising $446
-
14 · Information technology
total $19,095 · program services $17,449 · management and general $839 · fundraising $807
-
15 · Royalties
total $0
-
16 · Occupancy
total $3,554 · program services $3,227 · management and general $183 · fundraising $144
-
17 · Travel
total $9,862 · program services $9,679 · management and general $109 · fundraising $74
-
18 · Travel or entertainment for public officials
total $0
-
19 · Conferences, conventions and meetings
total $5,607 · program services $4,723 · management and general $357 · fundraising $527
-
20 · Interest
total $0
-
21 · Payments to affiliates
total $0
-
22 · Depreciation, depletion and amortization
total $0
-
23 · Insurance
total $6,620 · program services $5,906 · management and general $406 · fundraising $308
-
24a · Other expenses: Communications and Outreach
total $60,528 · program services $59,520 · management and general $1,005 · fundraising $3
-
24b · Other expenses: Program Expenses
total $17,437 · program services $17,437
-
24c · Other expenses: Professional Development
total $7,228 · program services $6,502 · management and general $518 · fundraising $208
-
24d · Other expenses: Bank and Finance Charges
total $1,840 · management and general $1,221 · fundraising $619
-
24e · All other expenses
total $1,499 · program services $229 · management and general $1,255 · fundraising $15
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $991,916 · end of year $125,026
-
2 · Savings and temporary cash investments
end of year $67,061
-
3 · Pledges and grants receivable
beginning of year $584,518 · end of year $575,000
-
4 · Accounts receivable
beginning of year $58,732 · end of year $73,805
-
5 · Loans and receivables from officers and key people
end of year $0
-
6 · Loans and receivables from disqualified persons
end of year $0
-
7 · Other notes and loans receivable
end of year $0
-
8 · Inventories for sale or use
end of year $0
-
9 · Prepaid expenses and deferred charges
beginning of year $8,788 · end of year $15,033
-
10c · Land, buildings and equipment, net
end of year $0
-
11 · Investments: publicly traded securities
end of year $0
-
12 · Investments: other securities
end of year $0
-
13 · Investments: program-related
end of year $0
-
14 · Intangible assets
end of year $0
-
15 · Other assets
end of year $0
-
17 · Accounts payable and accrued expenses
beginning of year $73,121 · end of year $93,307
-
19 · Deferred revenue
end of year $7,650
-
27 · Net assets without donor restrictions
beginning of year -$23,685 · end of year $4,968
-
28 · Net assets with donor restrictions
beginning of year $1,594,518 · end of year $750,000
Mission and programs · 2025
Mission
In July 2025, to better reflect the nature of its work and the desire to expand it geographically beyond Los Angeles, the Imagine LA Board voted unanimously to change the organization's name to Amplifi. Amplifis mission is to simplify the complex process of connecting people to needed and available resources by co-designing technology tools called the Benefit Navigator.
Activities or mission (Part I)
Amplifis mission is to simplify the complex process of connecting people to needed and available resources by co-designing technology tools called the Benefit Navigator.
-
In 2025, Amplifi completed the following key milestones: At the request of Philanthropy and LA City Mayor Bass, co-created in a 24/7 effort the LA Relief Disaster Navigator in response to the LA Wildfires | with Better Angels - helped 7,000+ households receive critical help during a devasting time. Completed Benefit Navigator Expanded Pilots | 60 agencies - 120+ feedback sessions | Presented impact and evaluation at national conferences (APPAM, NAWRS) |Impact below. Changed our name from Imagine LA to Amplifi | new mission, vision and branding. Created the Innovation Lab | Piloted AI Chatbot & Agentic AI Application filler prototype with Nava Labs | presented to Center for Public Sector AI and Google.org Accelerator. October 24th Benefit Navigator Impact Convening / Reveal of Amplifi Name at the Ebell 200+ attendees, partnership awards & recognition by Mayor Bass, sponsored by City National Bank. Launched Benefit Navigator 3.0 | with low-cost Software as a Service fee to fuel a scalable sustainable social enterprise | Expanded into Riverside and Alameda Counties. The Benefit Navigator is a scalable, easy to use SaaS platform that simplifies how case workers and their clients discover, apply for, maintain and optimize public benefits and tax creditswhile enabling nonprofits and governments to deliver faster, more effective services. Features include: Benefit Information Hub provides trusted, easy to understand information about mainstream federal, state, and local public benefits and tax credits (including the impact of immigration status and HR1 recertification tools) all in one place. Benefits Calculator & Action Plan assessment tool that in 6-10 minutes identifies what benefits and tax credits a household are eligible for with specific amounts and easy to follow instructions to apply and to recertify. Benefit Scenario Planner shows users how their benefits will be affected if their income changes, if "benefit cliffs" exists transparency fuels confidence and economic mobility. Lera Caseworker Support Chatbot a conversational front door that provides both trusted public benefit and local resource information. Impact Dashboards track untapped benefits, their access process, plus changes in earned income over time by Agency, department, case worker, and client. Training & customer service by experienced case workers. Live Webinars for Caseworkers and Client given by trusted experts. 2025 Benefit Navigator Clients impact (confirmed by third party evaluation): $220 Million uncovered Benefits and Tax Credits $10,300 average value uncovered per household 22,000 client households served 50% increase in benefits take-up 75% of households discovered additional benefits 45% of households discovered tax credits 25% to 133% of wage increases for households using scenario planner2025 Benefit Navigator Organizational Impact: 68 Agency Users, non-profit or government 630 case workers and supervisor users $200K-$350K benefits uncovered per caseworker (varies service models) 95% users report reported Benefit Navigator helped them do their jobs better, save time and build client rapport especially powerful for new case workers Finally a tool that helps me do my job Case Manager, New Economics for Women The Benefit Navigator is as much an educational tool for staff as it is a resource for clients. Chief Program Officer, LA Family Housing (LAFH has increased their number of users from 20 to 91) 22,000 low-income households 36% Families, 9% Youth, 55% Adults 7 Service Models: Homeless Prevention, Homeless Services (primarily Transitional/Interim Housing), Family Services, Workforce Development, Education via Community College basic needs centers, Healthcare and Low-income housing.Looking forward to 2026, Amplifi will: Lean into helping Agencies, caseworkers and their client confidently navigate the new and complicated HR1 changes to SNAP (food benefits) and Medicaid (Health insurance). This includes Benefit Navigator updates and feature enhancements, as well as live interactive webinars and customer service for caseworkers and their clients. Continue Innovation Lab's activities including: o Release of Lera, a trusted resource guide chatbot o Expanded pilots of Agentic AI Application filler (increase types of benefits, geographies, and use cases) o Integration of the Benefit Navigator into current agency internal IT systems and with external workforce / economic mobility resources. o Explore public facing front door to Benefit Navigator Expand/scale the use of the Benefit Navigator throughout California and into target states regions. Focus expansion efforts on our Pilots high impact service models, namely homelessness prevention and transitional housing, family economic mobility, youth/education and workforce development. Expanded use will be fueled by low-cost fee for Software as a Service (SaaS) contracts paid for by agency users or sponsoring government or philanthropic entities. The goal is by 2028 for the Benefit Navigator to be a sustainable non-profit social enterprise and to aid households access to more of the $80 Billion annually in untapped benefits and tax credits and confidently get on pathways out of poverty.
Expenses $1,613,646
As filed on the 2025 return.
Listed in Part VII
-
Jill Bauman
CEO and Founder
- Total calculated
- $172,677
- From this org
- $154,774
- From related orgs
- $0
- Other
- $17,903
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $154,774
- Bonus
- not reported
- Other
- not reported
- Deferred
- $1,692
- Nontaxable benefits
- $16,211
- Filer's total
- $172,677
-
Brittany Gilmore
Co-Founder
- Total calculated
- $109,531
- From this org
- $108,492
- From related orgs
- $0
- Other
- $1,039
- Hours/week
- 40
-
Karen Van Kirk
VP, Product Impl.
- Total calculated
- $107,861
- From this org
- $107,861
- From related orgs
- $0
- Other
- $0
- Hours/week
- 40
-
George Phillips Jr
Chair
- Total calculated
- $0
- Hours/week
- 2
-
Lindsay Dunn
Treasurer
- Total calculated
- $0
- Hours/week
- 2
-
Troy Brown
Secretary
- Total calculated
- $0
- Hours/week
- 2
-
Caroline Goldzweig
Board Member
- Total calculated
- $0
- Hours/week
- 1
-
Leilani Reed
Board Member
- Total calculated
- $0
- Hours/week
- 1
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Form 990 of other organizations
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Taxable family on this return
Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.
Disregarded entities
Part I: entities that legally are the filer and file no return of their own.
-
Social Benefit LLC
Development of a navigation tool · CA
Directly controlled by Imagine Los Angeles Inc
Provenance
- Return type
- form_990
- Tax year
- 2025
- Filed
- 29 June 2026
- IRS schema version
- 2025v4.1
- Source object
- 202611809349301106
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