Totals
- Total revenue
- $79,432,809
- Total expenses
- $69,839,265
- Contributions and grants received
- $37,709,285
- Grants paid
- $0
- Program service revenue
- $37,671,410
- Investment income
- $4,814,099
- Other revenue
- -$761,985
- Total assets, end of year
- $109,963,979
- Total liabilities, end of year
- $21,995,202
- Net assets or fund balances, end of year
- $87,968,777
- Program services expenses (Part IX)
- $53,800,607
- Management and general expenses
- $11,713,827
- Fundraising expenses
- $4,324,831
- Program service expenses (Part III)
- $53,800,607
Program services were 77.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1c · Fundraising events
$9,396,006
-
1f · All other contributions, gifts and grants
$28,313,279
-
2a · Program service revenue: PUBLIC SVC CAMPAIGNS
total $36,658,015 · related or exempt $36,658,015
-
2b · Program service revenue: SOC. IMPACT RESEARCH
total $1,013,395 · related or exempt $1,013,395
-
3 · Investment income
total $2,729,539 · excluded $2,729,539
-
6a · Gross rents
real property $473,820
-
6b · Less rental expenses
real property $0
-
6c · Rental income or loss
real property $473,820
-
6d · Net rental income or loss
total $473,820 · excluded $473,820
-
7a · Gross sales of assets other than inventory
securities $13,283,500
-
7b · Less cost or other basis and sales expenses
securities $11,198,940
-
7c · Gain or loss
securities $2,084,560
-
7d · Net gain or loss
total $2,084,560 · excluded $2,084,560
-
8a · Fundraising events: gross income
$473,550
-
8a · Fundraising events: contributions included on line 1c
$9,396,006
-
8b · Fundraising events: direct expenses
$1,709,455
-
8c · Net income from fundraising events
total -$1,235,905 · excluded -$1,235,905
-
11a · Other revenue: OTHER INCOME
total $100 · excluded $100
-
11e · Other revenue, total
$100
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $6,808,134 · program services $2,503,122 · management and general $3,543,232 · fundraising $761,780
-
7 · Other salaries and wages
total $21,234,888 · program services $16,257,045 · management and general $2,730,367 · fundraising $2,247,476
-
8 · Pension plan contributions
total $1,204,755 · program services $878,619 · management and general $212,145 · fundraising $113,991
-
9 · Other employee benefits
total $2,197,338 · program services $1,460,341 · management and general $562,763 · fundraising $174,234
-
10 · Payroll taxes
total $1,909,696 · program services $1,379,373 · management and general $340,688 · fundraising $189,635
-
11b · Fees: legal
total $401,042 · management and general $366,542 · fundraising $34,500
-
11c · Fees: accounting
total $323,684 · management and general $323,684
-
11f · Fees: investment management
total $34,500 · management and general $34,500
-
11g · Fees: other
total $420,333 · program services $202,822 · management and general $186,946 · fundraising $30,565
-
12 · Advertising and promotion
total $307,826 · program services $33,603 · management and general $274,223
-
13 · Office expenses
total $242,476 · program services $132,761 · management and general $95,024 · fundraising $14,691
-
14 · Information technology
total $1,452,809 · program services $944,582 · management and general $507,847 · fundraising $380
-
16 · Occupancy
total $1,090,519 · program services $831,084 · management and general $184,407 · fundraising $75,028
-
17 · Travel
total $1,233,993 · program services $518,890 · management and general $444,332 · fundraising $270,771
-
19 · Conferences, conventions and meetings
total $457,621 · program services $84,369 · management and general $341,658 · fundraising $31,594
-
22 · Depreciation, depletion and amortization
total $728,611 · management and general $728,611
-
23 · Insurance
total $167,438 · management and general $167,438
-
24a · Other expenses: PROD. & DISTRIBUTION
total $27,149,339 · program services $27,149,339
-
24b · Other expenses: TEMP HELP & RECRUITING
total $2,128,772 · program services $1,271,984 · management and general $532,565 · fundraising $324,223
-
24c · Other expenses: PSA ANALYTICS
total $55,710 · program services $53,530 · management and general $2,180
-
24d · Other expenses: OUTREACH FUNCTIONS
total $55,104 · program services $4,314 · management and general $3,106 · fundraising $47,684
-
24e · All other expenses
total $234,677 · program services $94,829 · management and general $131,569 · fundraising $8,279
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $1,000 · end of year $1,000
-
2 · Savings and temporary cash investments
beginning of year $44,303,857 · end of year $44,184,772
-
3 · Pledges and grants receivable
beginning of year $4,179,708 · end of year $4,191,702
-
4 · Accounts receivable
beginning of year $15,745,558 · end of year $17,373,083
-
9 · Prepaid expenses and deferred charges
beginning of year $1,121,534 · end of year $1,149,784
-
10a · Land, buildings and equipment: cost or other basis
$13,685,095
-
10b · Land, buildings and equipment: accumulated depreciation
$11,572,890
-
10c · Land, buildings and equipment, net
beginning of year $2,533,248 · end of year $2,112,205
-
11 · Investments: publicly traded securities
beginning of year $33,807,388 · end of year $37,299,526
-
15 · Other assets
beginning of year $4,387,407 · end of year $3,651,907
-
17 · Accounts payable and accrued expenses
beginning of year $10,091,107 · end of year $9,839,194
-
19 · Deferred revenue
beginning of year $11,778,974 · end of year $6,841,282
-
25 · Other liabilities
beginning of year $6,373,750 · end of year $5,314,726
-
27 · Net assets without donor restrictions
beginning of year $62,638,224 · end of year $67,296,314
-
28 · Net assets with donor restrictions
beginning of year $15,197,645 · end of year $20,672,463
Mission and programs · 2024
Mission
THE AD COUNCIL IS THE NATION'S LEADING NONPROFIT PUBLIC SERVICE COMMUNICATIONS ORGANIZATION, CONVENING THE BEST STORYTELLERS TO DEVELOP LARGESCALE, RESEARCHDRIVEN CAMPAIGNS THAT EDUCATE, UNITE AND UPLIFT - RAISING AWARENESS, SHIFTING ATTITUDES AND DRIVING BEHAVIOR CHANGE ON THE NATION'S MOST PRESSING SOCIAL ISSUES. CAMPAIGNS ARE NONPARTISAN AND DO NOT SUPPORT OR OPPOSE CANDIDATES, PARTIES, OR ELECTORAL OUTCOMES. THE ORGANIZATION DOES NOT ACT AS A CONDUIT FOR POLITICAL OR NON-CHARITABLE ACTIVITY; CAMPAIGN FUNDS ARE CONTROLLED AND USED FOR APPROVED CHARITABLE PROGRAM PURPOSES. NO FUNDS, DOMESTIC OR FOREIGN, ARE USED FOR POLITICAL CAMPAIGN INTERVENTION OR TO INFLUENCE ELECTIONS.
Activities or mission (Part I)
THE AD COUNCIL MOBILIZES LEADING PARTNERS ACROSS ADVERTISING, MEDIA, MARKETING, BRANDS, TECHNOLOGY, GOVERNMENT, NONPROFITS AND PHILANTHROPY TO CREATE AND DISTRIBUTE NONPARTISAN, RESEARCH-BASED NATIONWIDE PUBLIC SERVICE COMMUNICATIONS ADDRESSING CHARITABLE, EDUCATIONAL, HEALTH, SAFETY, AND PUBLIC WELFARE ISSUES. THROUGH OUR COLLECTIVE IMPACT MODEL, VOLUNTEER CREATIVE AGENCIES CONTRIBUTE STRATEGIC AND CREATIVE EXPERTISE, MEDIA PARTNERS DONATE SIGNIFICANT ADVERTISING SPACE AND TIME, WITH FUNDING PARTNERS SUPPORTING DEVELOPMENT AND DISTRIBUTION, AND OUR BOARD PROVIDES ESSENTIAL OPERATING SUPPORT - TOGETHER ENABLING US TO TACKLE THE NATION'S MOST URGENT ISSUES AT SCALE. CONTRIBUTIONS/FUNDING ARE ACCEPTED AND USED ONLY FOR CHARITABLE PURPOSES AND DO NOT CONFER CONTROL OVER CAMPAIGN CONTENT INCONSISTENT WITH EXEMPT PURPOSES.
-
THE AD COUNCIL CONDUCTS NONPARTISAN, RESEARCH-BASED PUBLIC SERVICE COMMUNICATIONS IN FURTHERANCE OF ITS CHARITABLE AND EDUCATIONAL PURPOSES. THE ORGANIZATION DOES NOT PARTICIPATE IN POLITICAL CAMPAIGN ACTIVITY, DOES NOT SUPPORT OR OPPOSE CANDIDATES OR POLITICAL PARTIES, AND DOES NOT USE FUNDS TO INFLUENCE ELECTIONS. CONTRIBUTIONS, GRANTS, GOVERNMENT-SUPPORTED FUNDING, AND DONATED MEDIA ARE USED SOLELY FOR CHARITABLE PROGRAM PURPOSES AND ARE SUBJECT TO ORGANIZATIONAL REVIEW, FINANCIAL CONTROLS, AND APPLICABLE EXEMPT-ORGANIZATION REQUIREMENTS. PROGRAM EXPENDITURES ARE DIRECTLY TIED TO CAMPAIGN DEVELOPMENT, PRODUCTION, DISTRIBUTION, ANALYTICS, AND EDUCATIONAL OUTREACH. [SEE CONTINUATION ON SCHEDULE O]
Expenses $53,800,607 · Revenue $37,671,410
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Lisa E ShermanLISA E SHERMAN
PRESIDENT AND CEO
- Total calculated
- $2,351,763
- From this org
- $1,379,863
- From related orgs
- $0
- Other
- $971,900
- Hours/week
- 44.66
Schedule J breakdown matched by us
- Base
- $736,720
- Bonus
- $351,000
- Other
- $292,143
- Deferred
- $915,186
- Nontaxable benefits
- $56,714
- Filer's total
- $2,351,763
-
Tara Walpert LevyTARA WALPERT LEVY
CHAIR
- Total calculated
- $0
- Hours/week
- 3.5
-
Diego ScottiDIEGO SCOTTI
IMMEDIATE PAST CHAIR
- Total calculated
- $0
- Hours/week
- 2
-
Rita FerroRITA FERRO
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 2
-
Carla HassanCARLA HASSAN
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 2
-
Kirk McDonaldKIRK MCDONALD
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 2
-
Kim KelleherKIM KELLEHER
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
Lisa UtzschneiderLISA UTZSCHNEIDER
CHAIR FINANCE COMMITTEE
- Total calculated
- $0
- Hours/week
- 3
-
Jonathan AdashekJONATHAN ADASHEK
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Tim ArmstrongTIM ARMSTRONG
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Zena ArnoldZENA ARNOLD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jay AskinasiJAY ASKINASI
DIRECTOR, THRU 11/14/24
- Total calculated
- $0
- Hours/week
- 0.5
-
Dr Richard AwdehDR RICHARD AWDEH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Anna BagerANNA BAGER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Lara BalazsLARA BALAZS
DIRECTOR, THRU 9/30/24
- Total calculated
- $0
- Hours/week
- 0.5
-
Michele BarlowMICHELE BARLOW
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Natalie BastianNATALIE BASTIAN
DIRECTOR, THRU 6/1/25
- Total calculated
- $0
- Hours/week
- 0.5
-
Molly BattinMOLLY BATTIN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Nadja Bellan-WhiteNADJA BELLAN-WHITE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Leslie BerlandLESLIE BERLAND
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Josephine BertramsJOSEPHINE BERTRAMS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Chris BootheCHRIS BOOTHE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Elizabeth BradyELIZABETH BRADY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Tyrone BrewerTYRONE BREWER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Andrea BrimmerANDREA BRIMMER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Vanessa BroadhurstVANESSA BROADHURST
DIRECTOR, THRU 4/16/25
- Total calculated
- $0
- Hours/week
- 0.5
-
Marc BrodhersonMARC BRODHERSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Heidi BrowningHEIDI BROWNING
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Michael BrownsteinMICHAEL BROWNSTEIN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Devika BulchandaniDEVIKA BULCHANDANI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Lisa CaputoLISA CAPUTO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Fiona CarterFIONA CARTER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Kristin CarvellKRISTIN CARVELL
DIRECTOR, THRU 4/30/25
- Total calculated
- $0
- Hours/week
- 0.5
-
Blake ChandleeBLAKE CHANDLEE
DIRECTOR, THRU 4/1/25
- Total calculated
- $0
- Hours/week
- 0.5
-
Tim ClarkTIM CLARK
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
David CohenDAVID COHEN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jeff CollinsJEFF COLLINS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Christine CookCHRISTINE COOK
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jill CressJILL CRESS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Tina DavisTINA DAVIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Tara DijulioTARA DIJULIO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Kyle DroppKYLE DROPP
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Kathleen DunlopKATHLEEN DUNLOP
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Richard EdelmanRICHARD EDELMAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Mel EdwardsMEL EDWARDS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Tim EllisTIM ELLIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Chris FoleyCHRIS FOLEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Anna FrableANNA FRABLE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Brianna GaysBRIANNA GAYS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Adam GerhartADAM GERHART
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Greg GlendayGREG GLENDAY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Ben GoldhirshBEN GOLDHIRSH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jennifer GottliebJENNIFER GOTTLIEB
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Michael GuthMICHAEL GUTH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Bill C HagelsteinBILL C HAGELSTEIN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Elena HaleELENA HALE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
John HalleyJOHN HALLEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Chrissie HansonCHRISSIE HANSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Sarah HarmsSARAH HARMS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Patrick HarrisPATRICK HARRIS
DIRECTOR, THRU 2/28/25
- Total calculated
- $0
- Hours/week
- 0.5
-
Jed HartmanJED HARTMAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Tariq HassanTARIQ HASSAN
DIRECTOR, THRU 2/28/25
- Total calculated
- $0
- Hours/week
- 0.5
-
Diana HausslingDIANA HAUSSLING
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Gail HeimannGAIL HEIMANN
DIRECTOR, THRU 12/15/24
- Total calculated
- $0
- Hours/week
- 0.5
-
Tammy HenaultTAMMY HENAULT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Elizabeth Herbst-BradyELIZABETH HERBST-BRADY
DIRECTOR, THRU 9/30/24
- Total calculated
- $0
- Hours/week
- 0.5
-
Johanna HerrmannJOHANNA HERRMANN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Michael HoustonMICHAEL HOUSTON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Lisa Ryan HowardLISA RYAN HOWARD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Charisse HughesCHARISSE HUGHES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jean-Paul JansenJEAN-PAUL JANSEN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Damaune JourneyDAMAUNE JOURNEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Peter JungPETER JUNG
DIRECTOR, THRU 4/16/25
- Total calculated
- $0
- Hours/week
- 0.5
-
Marla KaplowitzMARLA KAPLOWITZ
DIRECTOR, THRU 6/1/25
- Total calculated
- $0
- Hours/week
- 0.5
-
Harry KargmanHARRY KARGMAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Michael KassanMICHAEL KASSAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Jennifer KattulaJENNIFER KATTULA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jackelyn KellerJACKELYN KELLER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jacki KelleyJACKI KELLEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Sophie KellySOPHIE KELLY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Kellyn Smith KennyKELLYN SMITH KENNY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Jo KinsellaJO KINSELLA
DIRECTOR, THRU 6/1/25
- Total calculated
- $0
- Hours/week
- 0.5
-
Zach KitschkeZACH KITSCHKE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Michael KomasinskiMICHAEL KOMASINSKI
DIRECTOR, THRU 2/15/25
- Total calculated
- $0
- Hours/week
- 0.5
-
Amit KotechaAMIT KOTECHA
DIRECTOR, THRU 12/10/24
- Total calculated
- $0
- Hours/week
- 0.5
-
Suzanne KounkelSUZANNE KOUNKEL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jill KramerJILL KRAMER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Sarah KramerSARAH KRAMER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Steven KritzmanSTEVEN KRITZMAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Michael LacorazzaMICHAEL LACORAZZA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Steve LanzanoSTEVE LANZANO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Ryanne LaredoRYANNE LAREDO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Lorenzo LariniLORENZO LARINI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Daryl LeeDARYL LEE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Tammy LevineTAMMY LEVINE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Lynn LewisLYNN LEWIS
DIRECTOR, THRU 3/1/25
- Total calculated
- $0
- Hours/week
- 0.5
-
Ryan LinderRYAN LINDER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Robert D LiodiceROBERT D LIODICE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Antonio LucioANTONIO LUCIO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Heather MalenshekHEATHER MALENSHEK
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Mark MarshallMARK MARSHALL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Doug MartinDOUG MARTIN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jarrod MartinJARROD MARTIN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Stacy MartinetSTACY MARTINET
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Seth MatlinsSETH MATLINS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Johanna Mayer-JonesJOHANNA MAYER-JONES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Sean McCaffreySEAN MCCAFFREY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Don McGuireDON MCGUIRE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Alice McKownALICE MCKOWN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Nicola MendelsohnNICOLA MENDELSOHN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Nicholas MercurioNICHOLAS MERCURIO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Shakir MoinSHAKIR MOIN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Travis MontagueTRAVIS MONTAGUE
DIRECTOR, THRU 11/1/24
- Total calculated
- $0
- Hours/week
- 0.5
-
Alan MossALAN MOSS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Jennifer MurilloJENNIFER MURILLO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Catherine NewmanCATHERINE NEWMAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Kyle NorringtonKYLE NORRINGTON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Shannon NunnSHANNON NUNN
DIRECTOR, THRU 11/1/24
- Total calculated
- $0
- Hours/week
- 0.5
-
Steve PachecoSTEVE PACHECO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Drew PanayiotouDREW PANAYIOTOU
DIRECTOR, THRU 9/15/24
- Total calculated
- $0
- Hours/week
- 0.5
-
Nicolle PangisNICOLLE PANGIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Chris PaquetteCHRIS PAQUETTE
DIRECTOR, THRU 12/31/24
- Total calculated
- $0
- Hours/week
- 0.5
-
Ryan PauleyRYAN PAULEY
DIRECTOR, THRU 9/15/24
- Total calculated
- $0
- Hours/week
- 0.5
-
Pj PereiraPJ PEREIRA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Steven Wolfe PereiraSTEVEN WOLFE PEREIRA
DIRECTOR, THRU 9/15/24
- Total calculated
- $0
- Hours/week
- 0.5
-
Elliott PettitELLIOTT PETTIT
DIRECTOR, THRU 12/31/24
- Total calculated
- $0
- Hours/week
- 0.5
-
Raja RajamannarRAJA RAJAMANNAR
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Thomas RaneseTHOMAS RANESE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Mary Ann ReillyMARY ANN REILLY
DIRECTOR, THRU 12/31/24
- Total calculated
- $0
- Hours/week
- 0.5
-
Amy ReinhardAMY REINHARD
DIRECTOR, THRU 4/16/25
- Total calculated
- $0
- Hours/week
- 0.5
-
Susan RienowSUSAN RIENOW
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Lisa RoathLISA ROATH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Joy RobinsJOY ROBINS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Alison RoddenALISON RODDEN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Chris RogersCHRIS ROGERS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Tiffany RolfeTIFFANY ROLFE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
James RookeJAMES ROOKE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Doug RozenDOUG ROZEN
DIRECTOR, THRU 3/11/25
- Total calculated
- $0
- Hours/week
- 0.5
-
Elizabeth RutledgeELIZABETH RUTLEDGE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Carrie SeiferCARRIE SEIFER
DIRECTOR, THRU 9/30/24
- Total calculated
- $0
- Hours/week
- 0.5
-
Davang ShahDAVANG SHAH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Donna SharpDONNA SHARP
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jessica SibleyJESSICA SIBLEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Tim SimsTIM SIMS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Samantha SkeySAMANTHA SKEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Ramon SotoRAMON SOTO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Donna SpecialeDONNA SPECIALE
DIRECTOR, THRU 6/1/25
- Total calculated
- $0
- Hours/week
- 0.5
-
Mitch SpolanMITCH SPOLAN
DIRECTOR, THRU 11/30/24
- Total calculated
- $0
- Hours/week
- 0.5
-
Andrew SpringateANDREW SPRINGATE
DIRECTOR, THRU 4/16/25
- Total calculated
- $0
- Hours/week
- 0.5
-
Josh StinchcombJOSH STINCHCOMB
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Randi StipesRANDI STIPES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Steve StouteSTEVE STOUTE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Greg StuartGREG STUART
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Andrew SwinandANDREW SWINAND
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Lynn TeoLYNN TEO
DIRECTOR, THRU 4/16/25
- Total calculated
- $0
- Hours/week
- 0.5
-
Todd TeresiTODD TERESI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Karin TimponeKARIN TIMPONE
DIRECTOR, THRU 12/31/24
- Total calculated
- $0
- Hours/week
- 0.5
-
Dara TresederDARA TRESEDER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Gayle TrobermanGAYLE TROBERMAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Tyler TurnbullTYLER TURNBULL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Alexa VignoneALEXA VIGNONE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Aaron WaltonAARON WALTON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Bill WatkinsBILL WATKINS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
William WhiteWILLIAM WHITE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Emily WilcoxEMILY WILCOX
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Rob WilkROB WILK
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jennifer WilsonJENNIFER WILSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Bill WiseBILL WISE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jen WongJEN WONG
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Louisa WongLOUISA WONG
DIRECTOR, THRU 9/15/24
- Total calculated
- $0
- Hours/week
- 0.5
-
Mark ZagorskiMARK ZAGORSKI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Shelley ZalisSHELLEY ZALIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Andrea ZaretskyANDREA ZARETSKY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Neal ZuckermanNEAL ZUCKERMAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Kenneth M KrollKENNETH M KROLL
CHIEF FINANCIAL & OPERATIONS OFFICER
- Total calculated
- $668,752
- From this org
- $505,491
- From related orgs
- $0
- Other
- $163,261
- Hours/week
- 41.86
Schedule J breakdown matched by us
- Base
- $379,851
- Bonus
- $86,900
- Other
- $38,740
- Deferred
- $148,286
- Nontaxable benefits
- $14,975
- Filer's total
- $668,752
-
Paula VealePAULA VEALE
CHIEF MARKETING & COMMUNICATION
- Total calculated
- $736,951
- From this org
- $532,107
- From related orgs
- $0
- Other
- $204,844
- Hours/week
- 41.03
Schedule J breakdown matched by us
- Base
- $356,619
- Bonus
- $92,125
- Other
- $83,363
- Deferred
- $156,777
- Nontaxable benefits
- $48,067
- Filer's total
- $736,951
-
Heidi ArthurHEIDI ARTHUR
CHIEF CAMPAIGN & PROGRAM OFFICER
- Total calculated
- $584,398
- From this org
- $429,965
- From related orgs
- $0
- Other
- $154,433
- Hours/week
- 38.42
Schedule J breakdown matched by us
- Base
- $321,671
- Bonus
- $83,750
- Other
- $24,544
- Deferred
- $136,869
- Nontaxable benefits
- $17,564
- Filer's total
- $584,398
-
Dinukshini Jeromine PereraDINUKSHINI JEROMINE PERERA
CHIEF MEDIA OFFICER
- Total calculated
- $585,490
- From this org
- $419,833
- From related orgs
- $0
- Other
- $165,657
- Hours/week
- 35.43
Schedule J breakdown matched by us
- Base
- $335,806
- Bonus
- $79,350
- Other
- $4,677
- Deferred
- $132,275
- Nontaxable benefits
- $33,382
- Filer's total
- $585,490
-
Michelle HillmanMICHELLE HILLMAN
CHIEF CAMPAIGN & PROGRAM OFFICER
- Total calculated
- $587,122
- From this org
- $412,182
- From related orgs
- $0
- Other
- $174,940
- Hours/week
- 37.4
Schedule J breakdown matched by us
- Base
- $316,461
- Bonus
- $83,750
- Other
- $11,971
- Deferred
- $136,837
- Nontaxable benefits
- $38,103
- Filer's total
- $587,122
-
Corrina Ann Greenberg ChiefCORRINA ANN GREENBERG CHIEF
DEVELOPMENT OFFICER, THRU 12/31/24
- Total calculated
- $409,618
- From this org
- $398,866
- From related orgs
- $0
- Other
- $10,752
- Hours/week
- 19.86
Schedule J breakdown matched by us
- Base
- $247,130
- Bonus
- $40,833
- Other
- $110,903
- Deferred
- $0
- Nontaxable benefits
- $10,752
- Filer's total
- $409,618
-
Charysse Nunez ChiefCHARYSSE NUNEZ CHIEF
INSIGHTS & ANALYTICS OFFICER
- Total calculated
- $529,126
- From this org
- $392,032
- From related orgs
- $0
- Other
- $137,094
- Hours/week
- 38.38
Schedule J breakdown matched by us
- Base
- $313,589
- Bonus
- $74,880
- Other
- $3,563
- Deferred
- $122,027
- Nontaxable benefits
- $15,067
- Filer's total
- $529,126
-
Regina BradleyREGINA BRADLEY
CHIEF PEOPLE OFFICER
- Total calculated
- $544,046
- From this org
- $386,013
- From related orgs
- $0
- Other
- $158,033
- Hours/week
- 41.58
Schedule J breakdown matched by us
- Base
- $307,361
- Bonus
- $72,450
- Other
- $6,202
- Deferred
- $125,321
- Nontaxable benefits
- $32,712
- Filer's total
- $544,046
-
Elise JamesELISE JAMES
CHIEF CULTURE & COMMUNITY OFFICER
- Total calculated
- $518,610
- From this org
- $369,064
- From related orgs
- $0
- Other
- $149,546
- Hours/week
- 38.94
Schedule J breakdown matched by us
- Base
- $296,804
- Bonus
- $67,540
- Other
- $4,720
- Deferred
- $111,661
- Nontaxable benefits
- $37,885
- Filer's total
- $518,610
-
Kate Emanuel ChiefKATE EMANUEL CHIEF
BUSINESS OPERATIONS & STRATEGY
- Total calculated
- $497,690
- From this org
- $351,425
- From related orgs
- $0
- Other
- $146,265
- Hours/week
- 35.37
Schedule J breakdown matched by us
- Base
- $270,795
- Bonus
- $63,250
- Other
- $17,380
- Deferred
- $112,097
- Nontaxable benefits
- $34,168
- Filer's total
- $497,690
-
Lorna Lightfoot-WareLORNA LIGHTFOOT-WARE
CHIEF LEGAL OFFICER
- Total calculated
- $336,829
- From this org
- $248,692
- From related orgs
- $0
- Other
- $88,137
- Hours/week
- 44.39
Schedule J breakdown matched by us
- Base
- $207,019
- Bonus
- $40,000
- Other
- $1,673
- Deferred
- $83,306
- Nontaxable benefits
- $4,831
- Filer's total
- $336,829
-
Danielle Linet SvpDANIELLE LINET SVP
CREATIVE STUDIO&MARKETING OPERATIONS
- Total calculated
- $373,190
- From this org
- $277,894
- From related orgs
- $0
- Other
- $95,296
- Hours/week
- 37.49
Schedule J breakdown matched by us
- Base
- $227,169
- Bonus
- $46,100
- Other
- $4,625
- Deferred
- $65,431
- Nontaxable benefits
- $29,865
- Filer's total
- $373,190
-
Anthony Charles SignorelliANTHONY CHARLES SIGNORELLI
SVP, CORPORATE PARTNERSHIPS
- Total calculated
- $330,894
- From this org
- $257,069
- From related orgs
- $0
- Other
- $73,825
- Hours/week
- 35.54
Schedule J breakdown matched by us
- Base
- $213,115
- Bonus
- $43,000
- Other
- $954
- Deferred
- $59,410
- Nontaxable benefits
- $14,415
- Filer's total
- $330,894
-
Anthony FolenoANTHONY FOLENO
SVP, STRATEGY & EVALUATION
- Total calculated
- $331,636
- From this org
- $256,891
- From related orgs
- $0
- Other
- $74,745
- Hours/week
- 39.03
Schedule J breakdown matched by us
- Base
- $220,442
- Bonus
- $35,375
- Other
- $1,074
- Deferred
- $58,418
- Nontaxable benefits
- $16,327
- Filer's total
- $331,636
-
Kathryn Ashley MenschnerKATHRYN ASHLEY MENSCHNER
SVP, MEDIA STRATEGY & ENGAGEMENT
- Total calculated
- $312,770
- From this org
- $252,518
- From related orgs
- $0
- Other
- $60,252
- Hours/week
- 35.8
Schedule J breakdown matched by us
- Base
- $205,756
- Bonus
- $45,825
- Other
- $937
- Deferred
- $57,716
- Nontaxable benefits
- $2,536
- Filer's total
- $312,770
-
Anne DeoANNE DEO
SVP, ANALYTICS
- Total calculated
- $367,834
- From this org
- $250,383
- From related orgs
- $0
- Other
- $117,451
- Hours/week
- 40.65
Schedule J breakdown matched by us
- Base
- $204,965
- Bonus
- $44,300
- Other
- $1,118
- Deferred
- $61,175
- Nontaxable benefits
- $56,276
- Filer's total
- $367,834
-
Barbara LeshinskyBARBARA LESHINSKY
FORMER CHIEF REVENUE & DEVELOPMENT
- Total calculated
- $173,992
- From this org
- $173,992
- From related orgs
- $0
- Other
- $0
- Hours/week
- 0
Schedule J breakdown matched by us
- Base
- $0
- Bonus
- $173,770
- Other
- $222
- Deferred
- $0
- Nontaxable benefits
- $0
- Filer's total
- $173,992
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 1a · First-class or charter travel
- 1a · Health or social club dues or initiation fees
- 1b · Written policy on the line-1a expenses
- 2 · Substantiation required before reimbursing expenses
- 3 · Compensation committee
- 3 · Independent compensation consultant
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
- 4a · Severance or change-of-control payment
- 7 · Other non-fixed payments
Answered no
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- PART I, LINE 1A
- THE AD COUNCIL PROVIDED REIMBURSEMENT FOR BUSINESS OR FIRST CLASS TRAVEL TO THE CEO PER CONTRACT IF FLYING DISTANCE (4 HOURS) OR INTERNATIONAL. THE AD COUNCIL PROVIDED AN ANNUAL MEMBERSHIP TO A HEALTH CLUB FOR THE FOLLOWING EMPLOYEES: LISA E. SHERMAN, HEIDI ARTHUR, DINUKSHINI JEROMINE PERERA, MICHELLE HILLMAN, CORRINA ANN GREENBERG, CHARYSSE NUNEZ, REGINA BRADLEY, DANIELLE LINET, ANTHONY CHARLES SIGNORELLI, KATHRYN ASHLEY MENSCHNER, AND ANNE DEO.
- PART I, LINE 4A
- PURSUANT TO THE TERMS AND CONDITIONS OF CORRINA ANN GREENBERG'S SEPARATION AGREEMENT, THE ORGANIZATION MADE PAYMENTS IN THE AMOUNT OF $87,500 IN 2024. THE PAYMENTS WERE TREATED AS TAXABLE COMPENSATION TO THE RECIPIENT.
- PART I, LINE 7
- AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 15 May 2026
- IRS schema version
- 2024v5.5
- Source object
- 202601359349310110
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