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Nonprofiteer
← ARLINGTON CONVENTION & VISITORS BUREAU INC

Form 990 for tax year 2024

Filed by ARLINGTON CONVENTION & VISITORS BUREAU INC.

Totals

Total revenue
$15,996,911
Total expenses
$15,785,663
Contributions and grants received
$7,065,469
Grants paid
$875,000
Program service revenue
$8,646,085
Investment income
$85,780
Other revenue
$199,577
Total assets, end of year
$6,678,157
Total liabilities, end of year
$669,765
Net assets or fund balances, end of year
$6,008,392
Program services expenses (Part IX)
$0
Management and general expenses
$0
Fundraising expenses
$0
Program service expenses (Part III)
not reported

Program services were 0.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $7,065,469

  • 2a · Program service revenue: ANNUAL MEETING

    total $37,700 · related or exempt $37,700

  • 2b · Program service revenue: ARLINGTON CULTURAL TOURIS

    total $1,125,000 · related or exempt $1,125,000

  • 2c · Program service revenue: COOPERATIVE MARKETING

    total $53,212 · unrelated business $53,212

  • 2d · Program service revenue: OTHER PROGRAM SERVICE REV

    total $143,107 · related or exempt $143,107

  • 2e · Program service revenue: PROGRAM SERVICE REVENUE

    total $7,252,311 · related or exempt $7,252,311

  • 2f · All other program service revenue

    total $34,755 · related or exempt $2,481 · unrelated business $32,274

  • 3 · Investment income

    total $85,780 · excluded $85,780

  • 4 · Income from investment of tax-exempt bond proceeds

    total $0

  • 5 · Royalties

    total $0

  • 6d · Net rental income or loss

    total $0

  • 7d · Net gain or loss

    total $0

  • 8c · Net income from fundraising events

    total $0

  • 9c · Net income from gaming

    total $0

  • 10c · Net income from sales of inventory

    total $0

  • 11a · Other revenue: OTHER INCOME

    total $199,577 · related or exempt $199,577

  • 11e · Other revenue, total

    $199,577

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $875,000

  • 2 · Grants to domestic individuals

    total $0

  • 3 · Grants to foreign organizations and individuals

    total $0

  • 4 · Benefits paid to or for members

    total $0

  • 5 · Compensation of officers, directors and key employees

    total $1,530,196

  • 6 · Compensation of disqualified persons

    total $0

  • 7 · Other salaries and wages

    total $2,027,811

  • 8 · Pension plan contributions

    total $53,759

  • 9 · Other employee benefits

    total $219,553

  • 10 · Payroll taxes

    total $273,053

  • 11a · Fees: management

    total $0

  • 11b · Fees: legal

    total $0

  • 11c · Fees: accounting

    total $25,000

  • 11d · Fees: lobbying

    total $0

  • 11e · Fees: professional fundraising services

    total $0

  • 11f · Fees: investment management

    total $0

  • 11g · Fees: other

    total $0

  • 12 · Advertising and promotion

    total $1,257,481

  • 13 · Office expenses

    total $491,213

  • 14 · Information technology

    total $25,659

  • 15 · Royalties

    total $0

  • 16 · Occupancy

    total $0

  • 17 · Travel

    total $0

  • 18 · Travel or entertainment for public officials

    total $0

  • 19 · Conferences, conventions and meetings

    total $358,963

  • 20 · Interest

    total $0

  • 21 · Payments to affiliates

    total $0

  • 22 · Depreciation, depletion and amortization

    total $260,361

  • 23 · Insurance

    total $47,432

  • 24a · Other expenses: TEXAS EVENT TRUST FUND INCENT

    total $7,065,469

  • 24b · Other expenses: PARTNERSHIP MARKETING

    total $741,186

  • 24c · Other expenses: TRADE SHOWS AND TOURS

    total $126,526

  • 24d · Other expenses: MISCELLANEOUS

    total $117,085

  • 24e · All other expenses

    total $289,916

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,684,951 · end of year $2,220,301

  • 2 · Savings and temporary cash investments

    end of year $0

  • 3 · Pledges and grants receivable

    end of year $0

  • 4 · Accounts receivable

    beginning of year $253,802 · end of year $106,687

  • 5 · Loans and receivables from officers and key people

    end of year $0

  • 6 · Loans and receivables from disqualified persons

    end of year $0

  • 7 · Other notes and loans receivable

    end of year $0

  • 8 · Inventories for sale or use

    end of year $0

  • 9 · Prepaid expenses and deferred charges

    beginning of year $186,215 · end of year $237,749

  • 10a · Land, buildings and equipment: cost or other basis

    $5,175,269

  • 10b · Land, buildings and equipment: accumulated depreciation

    $1,061,849

  • 10c · Land, buildings and equipment, net

    beginning of year $4,333,171 · end of year $4,113,420

  • 11 · Investments: publicly traded securities

    end of year $0

  • 12 · Investments: other securities

    end of year $0

  • 13 · Investments: program-related

    end of year $0

  • 14 · Intangible assets

    end of year $0

  • 15 · Other assets

    end of year $0

  • 17 · Accounts payable and accrued expenses

    beginning of year $555,837 · end of year $580,690

  • 19 · Deferred revenue

    beginning of year $105,158 · end of year $89,075

  • 27 · Net assets without donor restrictions

    beginning of year $5,797,144 · end of year $6,008,392

Mission and programs · 2024

Mission

THE ARLINGTON CONVENTION & VISITORS BUREAU MARKETS AND DEVELOPS THE CITY AS A PREMIER SPORTS, BUSINESS AND LEISURE ENTERTAINMENT DESTINATION TO ACHIEVE NEW TOURISM SPENDING BENEFITS FOR THE VISITOR INDUSTRY, COMMUNITY AND ITS RESIDENTS.

  • MEETINGS THE BUREAU WORKS WITH MEETING PLANNERS TO BOOK THEIR MEETINGS AND SMALL CONVENTIONS INTO ARLINGTON HOTELS AND THE LOEWS ARLINGTON HOTEL/ARLINGTON CONVENTION CENTER, WHICH OPENED IN FEBRUARY 2024.DURING THE BUREAUS 2024-25 FISCAL YEAR (OCTOBER 1, 2024-SEPTEMBER 30, 2025), ITS MEETINGS SALES TEAM BOOKED 172,766 MEETINGS ROOM NIGHTS INTO THESE FACILITIES, 65% MORE THAN ITS GOAL OF 105,000 MEETINGS ROOM NIGHTS. THESE MEETINGS WILL ACTUALIZE BETWEEN 2025 AND 2031.EXPENSES INCLUDE TRADE SHOWS, HOSTING MEETING BUYERS WITH BUSINESS FOR ARLINGTON, UNDERWRITING SOME VENUE FEES AND ADVERTISING.

  • SPORTS THE BUREAUS ARLINGTON SPORTS COMMISSION WORKS WITH THE DALLAS COWBOYS, TEXAS RANGERS AND UNIVERSITY OF TEXAS ARLINGTON TO BOOK MAJOR SPORTS EVENTS INTO THEIR VENUES. THE SPORTS COMMISSION ALSO BOOKS YOUTH AND AMATEUR EVENTS INTO ARLINGTON PARKS & RECREATION FACILITIES, ALONG WITH ESPORTS STADIUM ARLINGTON. IN ALL, THE SPORTS COMMISSION BOOKED 147,862 HOTEL ROOM NIGHTS IN ARLINGTON HOTELS FROM SPORTS EVENTS THAT WERE HELD IN ARLINGTON DURING THE BUREAUS 2024-25 FISCAL YEAR. THE NUMBER OF ROOM NIGHTS BOOKED WAS 34% HIGHER THAN THE GOAL OF 110,000 ROOM NIGHTS. EXPENSES INCLUDE TRADE SHOWS, HOSTING SPORTS EVENT ORGANIZERS WITH BUSINESS FOR ARLINGTON, UNDERWRITING SOME VENUE FEES AND ADVERTISING.

  • MARKETING AND COMMUNICATIONS THE BUREAUS MARKETING TEAM PLACES DIGITAL, PRINT, CABLE TELEVISION, OUTDOOR AND RADIO ADVERTISING IN TARGETED MARKETS ENCOURAGING POTENTIAL LEISURE TRAVELERS (VACATIONERS) TO VISIT ARLINGTON. THAT ADVERTISING IS AUGMENTED BY SOCIAL MEDIA POSTS AND PUBLICITY EFFORTS GEARED TOWARD GENERATING MEDIA EDITORIAL COVERAGE ABOUT WHAT ARLINGTON OFFERS VISITORS. EXPENSES INCLUDE ADVERTISING PLACEMENT, ADVERTISING STRATEGY AND CREATIVE DEVELOPMENT VIA OUR AD AGENCY (PETER MAYER), BOOSTING SOCIAL MEDIA POSTS, MEDIA HOSTING, AND WEBSITE DEVELOPMENT AND HOSTING.OUR EARNED MEDIA VALUE IN 2024-25 WAS $45.9 MILLION, 328% MORE THAN THE $14 MILLION GOAL.THE ARLINGTON CVB GENERATED 1.4 MILLION UNIQUE VISITORS TO ITS ARLINGTON.ORG WEBSITE IN 2024-25, WHICH WAS 19% MORE THAN THE 1.2 MILLION GOAL.These activities collectively support increased visitor spending on lodging, food and beverage, transportation and entertainment, contributing to the overall economic vitality of the Arlington community.

As filed on the 2024 return.

Listed in Part VII

  • Brent Deraad

    President & CEO

    Total calculated
    $480,543
    From this org
    $392,700
    From related orgs
    $0
    Other
    $87,843
    Hours/week
    43.34 + 8 related

    Schedule J breakdown matched by us

    Base
    $392,700
    Bonus
    not reported
    Other
    not reported
    Deferred
    $52,639
    Nontaxable benefits
    $35,204
    Filer's total
    $480,543

  • Chad Enloe

    SVP SALES

    Total calculated
    $309,660
    From this org
    $262,339
    From related orgs
    $0
    Other
    $47,321
    Hours/week
    43.34 + 8 related

    Schedule J breakdown matched by us

    Base
    $262,339
    Bonus
    not reported
    Other
    not reported
    Deferred
    $22,484
    Nontaxable benefits
    $24,837
    Filer's total
    $309,660

  • William Wilson

    SVP SPORTS SALE

    Total calculated
    $269,216
    From this org
    $229,671
    From related orgs
    $0
    Other
    $39,545
    Hours/week
    43.34 + 8 related

    Schedule J breakdown matched by us

    Base
    $229,671
    Bonus
    not reported
    Other
    not reported
    Deferred
    $13,585
    Nontaxable benefits
    $25,960
    Filer's total
    $269,216

  • Joel McLelland

    VP FIN. & ADM.

    Total calculated
    $233,992
    From this org
    $188,288
    From related orgs
    $0
    Other
    $45,704
    Hours/week
    43.34 + 16 related

    Schedule J breakdown matched by us

    Base
    $188,288
    Bonus
    not reported
    Other
    not reported
    Deferred
    $22,479
    Nontaxable benefits
    $23,225
    Filer's total
    $233,992

  • Mary German

    COO

    Total calculated
    $217,727
    From this org
    $195,058
    From related orgs
    $0
    Other
    $22,669
    Hours/week
    43.34 + 33.34 related

    Schedule J breakdown matched by us

    Base
    $195,058
    Bonus
    not reported
    Other
    not reported
    Deferred
    $12,997
    Nontaxable benefits
    $9,672
    Filer's total
    $217,727

  • Joele Hatton

    DIR OF SALES

    Total calculated
    $206,214
    From this org
    $173,227
    From related orgs
    $0
    Other
    $32,987
    Hours/week
    43.34 + 8 related

    Schedule J breakdown matched by us

    Base
    $173,227
    Bonus
    not reported
    Other
    not reported
    Deferred
    $10,200
    Nontaxable benefits
    $22,787
    Filer's total
    $206,214

  • Michael Ly

    VP MARKETING

    Total calculated
    $184,786
    From this org
    $161,114
    From related orgs
    $0
    Other
    $23,672
    Hours/week
    43.34 + 8 related

    Schedule J breakdown matched by us

    Base
    $161,114
    Bonus
    not reported
    Other
    not reported
    Deferred
    $11,474
    Nontaxable benefits
    $12,198
    Filer's total
    $184,786

  • Joe Bedsole

    DIR OF STATE ACCTS

    Total calculated
    $176,745
    From this org
    $139,475
    From related orgs
    $0
    Other
    $37,270
    Hours/week
    43.34 + 8 related

    Schedule J breakdown matched by us

    Base
    $139,475
    Bonus
    not reported
    Other
    not reported
    Deferred
    $13,732
    Nontaxable benefits
    $23,538
    Filer's total
    $176,745

  • Stefanie Metcalf

    NATL ACCTS DIR

    Total calculated
    $159,701
    From this org
    $137,807
    From related orgs
    $0
    Other
    $21,894
    Hours/week
    43.34 + 8 related

    Schedule J breakdown matched by us

    Base
    $137,807
    Bonus
    not reported
    Other
    not reported
    Deferred
    $8,419
    Nontaxable benefits
    $13,475
    Filer's total
    $159,701

  • Kelly Wildfong

    NATL ACCTS DIR

    Total calculated
    $143,184
    From this org
    $127,887
    From related orgs
    $0
    Other
    $15,297
    Hours/week
    43.34

  • Gerald Alley

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Bridgett Davis

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Brittney Garcia-Dumas

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Betsy Eudy

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Bowie Hogg

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Aziz Kobty

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • Stephen Cummings

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Rob Matwick

    Chairman

    Total calculated
    $0
    Hours/week
    5

  • Jags Patel

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Chad Bates

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Susan Skaggs

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Valerie Landry

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    5

  • Dwayne Lee

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • John Hall

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Carri Rutkowski

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Larissa D Vilela

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Stacey Snyder

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • Melanie Sheppard

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Raul Gonzalez

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Payments for business use of a personal residence
  • 1b · Written policy on the line-1a expenses
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

Part I, Line 1a: Relevant information in regards to selections on 1a.
THE PRESIDENT & CEO RECEIVES THE FOLLOWING ALLOWANCES, ALL OF WHICH ARE INCLUDED IN HIS FORM W-2; CAR ALLOWANCE, CELL PHONE ALLOWANCE, AND HOME INTERNET ALLOWANCE.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

  • CITY OF ARLINGTON

    GOV · MUNICIPAL GOV · TX

    Directly controlled by NA

  • TRAVEL AND SPORTS LEGACY FOUNDATION

    501(C)(3) · BENEFIT ARL. · TX

    Directly controlled by NA

  • ARLINGTON TOURISM PUBLIC IMPROVEMENT

    501(c)(6) · BENEFIT ARL. · TX

    Directly controlled by NA

Provenance

Return type
form_990
Tax year
2024
Filed
17 April 2026
IRS schema version
2024v5.2
Source object
202641079349300809

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