Totals
- Total revenue
- $2,241,383
- Total expenses
- $1,312,811
- Contributions and grants received
- $2,209,713
- Grants paid
- $0
- Program service revenue
- $13,600
- Investment income
- $16,054
- Other revenue
- $2,016
- Total assets, end of year
- $1,307,377
- Total liabilities, end of year
- $56,872
- Net assets or fund balances, end of year
- $1,250,505
- Program services expenses (Part IX)
- $967,740
- Management and general expenses
- $287,091
- Fundraising expenses
- $57,980
- Program service expenses (Part III)
- $967,740
Program services were 73.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$2,209,713
-
2a · Program service revenue: PROGRAM SERVICE FEES
total $13,600 · related or exempt $13,600
-
3 · Investment income
total $16,054 · excluded $16,054
-
11a · Other revenue: OTHER REVENUE
total $2,016 · related or exempt $2,016
-
11e · Other revenue, total
$2,016
Functional expenses
Part IX, the statement of functional expenses.
-
7 · Other salaries and wages
total $308,732 · program services $239,259 · management and general $41,790 · fundraising $27,683
-
9 · Other employee benefits
total $4,828 · program services $1,929 · management and general $2,565 · fundraising $334
-
10 · Payroll taxes
total $24,847 · program services $19,245 · management and general $3,402 · fundraising $2,200
-
11g · Fees: other
total $645,363 · program services $588,483 · management and general $47,296 · fundraising $9,584
-
12 · Advertising and promotion
total $9,226 · program services $163 · management and general $6,879 · fundraising $2,184
-
13 · Office expenses
total $8,861 · program services $3,091 · management and general $5,770
-
14 · Information technology
total $66,528 · program services $11,544 · management and general $40,691 · fundraising $14,293
-
16 · Occupancy
total $5,123 · management and general $5,123
-
17 · Travel
total $78,705 · program services $77,901 · management and general $301 · fundraising $503
-
22 · Depreciation, depletion and amortization
total $49,580 · management and general $49,580
-
23 · Insurance
total $14,003 · management and general $14,003
-
24a · Other expenses: MISCELLANEOUS
total $62,010 · program services $3,030 · management and general $57,781 · fundraising $1,199
-
24b · Other expenses: PROGRAM SUPPLIES
total $21,402 · program services $21,402
-
24c · Other expenses: POSTAGE AND PRINTING
total $11,203 · program services $1,693 · management and general $9,510
-
24d · Other expenses: TRAINING
total $2,400 · management and general $2,400
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $746 · end of year $16,370
-
4 · Accounts receivable
beginning of year $3,634 · end of year $12,800
-
10a · Land, buildings and equipment: cost or other basis
$277,600
-
10b · Land, buildings and equipment: accumulated depreciation
$64,480
-
10c · Land, buildings and equipment, net
beginning of year $223,100 · end of year $213,120
-
12 · Investments: other securities
beginning of year $93,840 · end of year $1,065,087
-
17 · Accounts payable and accrued expenses
beginning of year $0 · end of year $56,872
-
27 · Net assets without donor restrictions
beginning of year $321,320 · end of year $279,057
-
28 · Net assets with donor restrictions
beginning of year $0 · end of year $971,448
Mission and programs · 2024
Mission
#HALFTHESTORY'S MISSION IS TO EMPOWER THE NEXT GENERATION'S RELATIONSHIP WITH SOCIAL MEDIA THROUGH ADVOCACY, EDUCATION, AND PROVIDING ACCESS TO RESOURCES FOR YOUTH. WE BELIEVE IN DIGITAL WELLBEING.
-
THROUGH OUR ADVOCACY, EDUCATION, AND RESEARCH PROGRAMS WE HAVE BEEN ABLE TO REACH A WIDE AUDIENCE WITH OUR MISSION OF IMPROVING DIGITAL WELLBEING. WE HAVE LAUNCHED SOCIAL MEDIA U, AN EDUCATIONAL PROGRAM THAT HAS REACHED OVER 2,500 TEENS TO EMPOWER THEM TO DEVELOP HEALTHY RELATIONSHIPS WITH TECHNOLOGY. FROM THIS PROGRAM, WE ALSO HOSTED FOCUS GROUPS WITH TEENS OF ALL BACKGROUNDS TO HELP BETTER UNDERSTAND THEIR CHALLENGES. WE LAUNCHED STORY SQUAD, WHICH IS A RESIDENT GROUP OF TEEN CREATORS TO CREATE CONTENT FOR OUR CHANNEL. WE ALSO HOST AN ANNUAL GLOBAL DAY OF UNPLUGGING, AN ADVOCACY HOLIDAY THAT CELEBRATES A 24-HOUR PERIOD OF COLLECTIVE PRESENCES AND REFLECTION. THIS HOLIDAY IS OBSERVED WITH YOUTH, SCHOOLS, COMMUNITY ORGANIZATIONS, AND INFLUENCERS AROUND THE WORLD AND HAS A REACH OF OVER 50,000,000 USERS, 50,000 PLEDGES, 60 INFLUENCERS, AND 20 BRANDS AND NGO PARTNERS IN 10 COUNTRIES
Expenses $967,740 · Revenue $15,616
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
JACLYN JOHNSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
MARGARET HINES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
NEETI SANYAL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
ROBIN RICH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 5
-
LARISSA MAY
EXECUTIVE DIRECTOR
- Total calculated
- $109,092
- From this org
- $109,092
- From related orgs
- $0
- Other
- $0
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 25 July 2025
- IRS schema version
- 2024v5.2
- Source object
- 202522069349300212
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
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