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Nonprofiteer
← CRADLES TO CRAYONS INC

Form 990 for tax year 2023

Filed by CRADLES TO CRAYONS INC.

Totals

Total revenue
$42,468,359
Total expenses
$43,459,896
Contributions and grants received
$41,670,428
Grants paid
$0
Program service revenue
$0
Investment income
$779,223
Other revenue
$18,708
Total assets, end of year
$35,545,272
Total liabilities, end of year
$8,526,576
Net assets or fund balances, end of year
$27,018,696
Program services expenses (Part IX)
$38,441,611
Management and general expenses
$1,559,033
Fundraising expenses
$3,459,252
Program service expenses (Part III)
$38,441,611

Program services were 88.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $648,268

  • 1f · All other contributions, gifts and grants

    $41,022,160

  • 1g · Noncash contributions included above

    $24,033,122

  • 3 · Investment income

    total $617,988 · excluded $617,988

  • 7a · Gross sales of assets other than inventory

    securities $3,879,951

  • 7b · Less cost or other basis and sales expenses

    securities $3,718,716

  • 7c · Gain or loss

    securities $161,235

  • 7d · Net gain or loss

    total $161,235 · excluded $161,235

  • 11a · Other revenue: MISCELLANEOUS

    total $18,708 · excluded $18,708

  • 11e · Other revenue, total

    $18,708

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $813,084 · program services $410,112 · management and general $223,830 · fundraising $179,142

  • 7 · Other salaries and wages

    total $7,116,456 · program services $4,792,271 · management and general $524,671 · fundraising $1,799,514

  • 8 · Pension plan contributions

    total $148,823 · program services $101,185 · management and general $9,786 · fundraising $37,852

  • 9 · Other employee benefits

    total $1,106,676 · program services $737,341 · management and general $89,103 · fundraising $280,232

  • 10 · Payroll taxes

    total $596,738 · program services $392,468 · management and general $55,054 · fundraising $149,216

  • 11b · Fees: legal

    total $6,009 · program services $4,558 · management and general $1,233 · fundraising $218

  • 11c · Fees: accounting

    total $45,675 · program services $34,651 · management and general $9,370 · fundraising $1,654

  • 11f · Fees: investment management

    total $43,588 · management and general $43,588

  • 11g · Fees: other

    total $378,014 · program services $247,256 · management and general $111,145 · fundraising $19,613

  • 12 · Advertising and promotion

    total $746,905 · program services $597,524 · fundraising $149,381

  • 13 · Office expenses

    total $138,438 · program services $90,715 · management and general $18,564 · fundraising $29,159

  • 14 · Information technology

    total $316,874 · program services $96,385 · management and general $84,325 · fundraising $136,164

  • 16 · Occupancy

    total $875,959 · program services $779,914 · management and general $18,899 · fundraising $77,146

  • 17 · Travel

    total $81,046 · program services $53,303 · management and general $7,477 · fundraising $20,266

  • 22 · Depreciation, depletion and amortization

    total $888,944 · program services $542,547 · management and general $93,359 · fundraising $253,038

  • 23 · Insurance

    total $141,267 · program services $92,910 · management and general $13,033 · fundraising $35,324

  • 24a · Other expenses: CHILDRENS PRODUCT

    total $28,191,661 · program services $28,191,661

  • 24b · Other expenses: EVENT EXPENSES

    total $408,446 · program services $328,194 · fundraising $80,252

  • 24c · Other expenses: HOSTING FEES

    total $384,751 · program services $384,751

  • 24d · Other expenses: STAFF DEVELOPMENT

    total $215,253 · program services $141,570 · management and general $19,859 · fundraising $53,824

  • 24e · All other expenses

    total $815,289 · program services $422,295 · management and general $235,737 · fundraising $157,257

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $4,639,682 · end of year $2,138,228

  • 3 · Pledges and grants receivable

    beginning of year $503,897 · end of year $1,425,839

  • 4 · Accounts receivable

    beginning of year $2,027,321

  • 9 · Prepaid expenses and deferred charges

    beginning of year $168,282 · end of year $190,087

  • 10a · Land, buildings and equipment: cost or other basis

    $18,008,651

  • 10b · Land, buildings and equipment: accumulated depreciation

    $4,641,822

  • 10c · Land, buildings and equipment, net

    beginning of year $13,413,483 · end of year $13,366,829

  • 11 · Investments: publicly traded securities

    beginning of year $12,520,975 · end of year $15,837,822

  • 15 · Other assets

    beginning of year $3,070,372 · end of year $2,586,467

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,254,411 · end of year $1,145,148

  • 20 · Tax-exempt bond liabilities

    beginning of year $4,036,402 · end of year $3,924,478

  • 25 · Other liabilities

    beginning of year $3,835,474 · end of year $3,456,950

  • 27 · Net assets without donor restrictions

    beginning of year $26,176,181 · end of year $25,425,154

  • 28 · Net assets with donor restrictions

    beginning of year $1,041,544 · end of year $1,593,542

Mission and programs · 2023

Mission

CRADLES TO CRAYONS PROVIDES CHILDREN FROM BIRTH THROUGH AGE 12, LIVING IN HOMELESS OR LOW-INCOME SITUATIONS, WITH THE ESSENTIAL ITEMS THEY NEED TO THRIVE AT HOME, AT SCHOOL AND AT PLAY. WE SUPPLY THESE ITEMS FREE OF CHARGE BY ENGAGING AND CONNECTING COMMUNITIES.

Activities or mission (Part I)

CRADLES TO CRAYONS PROVIDES CHILDREN FROM BIRTH THROUGH AGE 12, LIVING IN HOMELESS OR LOW-INCOME SITUATIONS, WITH THE ESSENTIAL ITEMS THEY NEED TO THRIVE AT HOME, AT SCHOOL AND AT PLAY. WE SUPPLY THESE ITEMS FREE OF CHARGE BY ENGAGING AND CONNECTING COMMUNITIES.AS A RESULT OF A COMPREHENSIVE STRATEGIC PLANNING PROCESS TO DETERMINE THE MOST EFFECTIVE AND EFFICIENT MODEL TO SERVE THE UNMET NEED ACROSS THE UNITED STATES, THE ORGANIZATION DEVELOPED AND LAUNCHED A NEW DIGITAL MODEL, GIVING FACTORY DIRECT. THE MODEL ALLOWS DONORS TO SEND ESSENTIAL ITEMS DIRECTLY FROM THEIR HOMES TO THE CHILDREN THEY SERVE VIA ITS NETWORK OF SERVICE PARTNERS. IN THIS FISCAL YEAR, THE ORGANIZATION UTILIZED GIVING FACTORY DIRECT TO SERVE CHILDREN IN THE BAY AREA AND NEW YORK CITY.

  • THE ORGANIZATION EXECUTES ITS MISSION BY MOBILIZING WIDESPREAD COMMUNITY AND CIVIC PARTICIPATION. AT THE COMMUNITY LEVEL, THE ORGANIZATION PARTNERS WITH SCHOOLS, CORPORATIONS, FAITH-BASED ORGANIZATIONS, AND OTHER COMMUNITY GROUPS TO CONDUCT DRIVES FOR CHILDREN'S GOODS AND TO OBTAIN VOLUNTEERS IN ITS WAREHOUSE. IN ADDITION, THE ORGANIZATION PARTNERS WITH A NETWORK OF DIVERSE SOCIAL SERVICE AGENCIES THAT ORDER AND DISTRIBUTE THE ORGANIZATION'S PACKAGES TO INDIVIDUAL CHILDREN RECEIVING SERVICES FROM THOSE AGENCIES. BY INVOLVING INDIVIDUALS AND LOCAL PRIVATE, NOT-FOR-PROFIT, AND PUBLIC-SECTOR ORGANIZATIONS IN ITS MISSION, THE ORGANIZATION IS ABLE TO ADDRESS THE IMMEDIATE NEEDS OF UNDERPRIVILEGED CHILDREN, BUILD LONG-TERM COMMUNITY OWNERSHIP OF THE ORGANIZATION'S MISSION, AND RAISE AWARENESS ABOUT THE CRITICAL ISSUES OF POVERTY, HOMELESSNESS AND CLOTHING INSECURITY. FOR THE YEAR ENDED MARCH 31, 2024, THE ORGANIZATION PROCURED AND DISTRIBUTED 77,586 HYGIENE KITS, 8,826,850 DIAPERS AND 98,984 WINTER COATS, AND CLOTHING TO PROVIDE A WEEK'S WORTH OF OUTFITS TO 100,906 KIDS, AMONG OTHER ESSENTIAL NEEDS TO CHILDREN LIVING IN LOW-INCOME OR HOMELESS SITUATIONS IN MASSACHUSETTS, PENNSYLVANIA AND ILLINOIS.

    Expenses $38,441,611

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Lynn Margherio

    CEO

    Total calculated
    $308,729
    From this org
    $300,515
    From related orgs
    $0
    Other
    $8,214
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $251,690
    Bonus
    $48,825
    Other
    $0
    Deferred
    $8,214
    Nontaxable benefits
    $0
    Filer's total
    $308,729
  • Dean Athanasia

    BOARD CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Jay Bhatt

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Darren Burton

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Todd Cook

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Julie Daum

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Gerard Du Toit

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Mike Ewald

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Jeff Alpaugh

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Tiffany Gueye

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Peggy Koenig

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Nancy Carpenter

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • June Yang

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Karen Grant

    VP OF GIVING FACTORY DIRECT

    Total calculated
    $239,221
    From this org
    $211,051
    From related orgs
    $0
    Other
    $28,170
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $191,626
    Bonus
    $19,425
    Other
    $0
    Deferred
    $6,319
    Nontaxable benefits
    $21,851
    Filer's total
    $239,221
  • Karen Gallahue

    CFO

    Total calculated
    $255,982
    From this org
    $226,304
    From related orgs
    $0
    Other
    $29,678
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $197,907
    Bonus
    $28,397
    Other
    $0
    Deferred
    $6,777
    Nontaxable benefits
    $22,901
    Filer's total
    $255,982
  • Dawn Melchiorre

    ED OF CHICAGO

    Total calculated
    $203,985
    From this org
    $185,917
    From related orgs
    $0
    Other
    $18,068
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $176,798
    Bonus
    $9,119
    Other
    $0
    Deferred
    $3,375
    Nontaxable benefits
    $14,693
    Filer's total
    $203,985
  • Yvette Marcia McClymont

    VP OF NAT'L PHILANTHROPY

    Total calculated
    $193,657
    From this org
    $174,527
    From related orgs
    $0
    Other
    $19,130
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $170,308
    Bonus
    $4,219
    Other
    $0
    Deferred
    $4,285
    Nontaxable benefits
    $14,845
    Filer's total
    $193,657
  • Aubrey Henderson

    ED OF BOSTON

    Total calculated
    $224,814
    From this org
    $202,963
    From related orgs
    $0
    Other
    $21,851
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $195,044
    Bonus
    $7,919
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $21,851
    Filer's total
    $224,814
  • Michal Smith

    ED OF PHILADELPHIA

    Total calculated
    $196,310
    From this org
    $182,483
    From related orgs
    $0
    Other
    $13,827
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $173,054
    Bonus
    $9,429
    Other
    $0
    Deferred
    $5,259
    Nontaxable benefits
    $8,568
    Filer's total
    $196,310
  • Arnab Chaudhuri

    DIGITAL PRODUCT DIRECTOR

    Total calculated
    $180,762
    From this org
    $154,299
    From related orgs
    $0
    Other
    $26,463
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $146,840
    Bonus
    $7,459
    Other
    $0
    Deferred
    $4,612
    Nontaxable benefits
    $21,851
    Filer's total
    $180,762

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2023
Filed
14 February 2025
IRS schema version
2023v6.0
Source object
202500459349302200

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