Form 990 for tax year 2024
Filed by METROPOLITAN DETROIT CONVENTION & VISTORS BUREAU.
Totals
- Total revenue
- $23,419,972
- Total expenses
- $20,010,812
- Contributions and grants received
- $128,887
- Grants paid
- $0
- Program service revenue
- $21,798,174
- Investment income
- $450,947
- Other revenue
- $1,041,964
- Total assets, end of year
- $30,229,300
- Total liabilities, end of year
- $5,541,939
- Net assets or fund balances, end of year
- $24,687,361
- Program services expenses (Part IX)
- $16,031,201
- Management and general expenses
- $3,979,611
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $16,031,201
Program services were 80.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$128,887
-
1g · Noncash contributions included above
$85,437
-
2a · Program service revenue: ASSESSMENTS
total $21,548,710 · related or exempt $21,548,710
-
2b · Program service revenue: MEMBERSHIPS
total $249,464 · related or exempt $249,464
-
3 · Investment income
total $450,947 · excluded $450,947
-
11a · Other revenue: EVENT AND OTHER REVENUES
total $1,032,950 · related or exempt $1,032,950
-
11b · Other revenue: GAIN ON SALE OF CAPITAL EQUIP
total $6,106 · related or exempt $6,106
-
11c · Other revenue: PUBLICATION AD SALES
total $2,908 · unrelated business $2,908
-
11e · Other revenue, total
$1,041,964
Functional expenses
Part IX, the statement of functional expenses.
-
7 · Other salaries and wages
total $4,893,840 · program services $3,292,647 · management and general $1,601,193
-
9 · Other employee benefits
total $1,451,381 · program services $841,837 · management and general $609,544
-
10 · Payroll taxes
total $358,561 · program services $247,755 · management and general $110,806
-
11g · Fees: other
total $791,000 · program services $303,636 · management and general $487,364
-
12 · Advertising and promotion
total $2,831,620 · program services $2,831,620
-
13 · Office expenses
total $87,845 · program services $87,845
-
16 · Occupancy
total $354,870 · program services $354,870
-
22 · Depreciation, depletion and amortization
total $198,718 · management and general $198,718
-
23 · Insurance
total $125,577 · management and general $125,577
-
24a · Other expenses: FAMILIARIZATION TOURS
total $2,722,350 · program services $2,722,350
-
24b · Other expenses: SPECIAL PROMOTIONS
total $1,997,083 · program services $1,997,083
-
24c · Other expenses: TRADE SHOWS
total $1,527,455 · program services $1,527,455
-
24d · Other expenses: CUSTOMER SERVICE PROGRAMS
total $633,297 · program services $633,297
-
24e · All other expenses
total $2,037,215 · program services $1,190,806 · management and general $846,409
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $1,816,461 · end of year $4,831,612
-
4 · Accounts receivable
beginning of year $1,871,525 · end of year $1,808,368
-
9 · Prepaid expenses and deferred charges
beginning of year $1,744,291 · end of year $494,295
-
10a · Land, buildings and equipment: cost or other basis
$3,976,056
-
10b · Land, buildings and equipment: accumulated depreciation
$3,600,195
-
10c · Land, buildings and equipment, net
beginning of year $395,768 · end of year $375,861
-
11 · Investments: publicly traded securities
beginning of year $14,321,275 · end of year $10,050,095
-
15 · Other assets
beginning of year $4,721,591 · end of year $12,669,069
-
17 · Accounts payable and accrued expenses
beginning of year $1,432,066 · end of year $2,305,172
-
25 · Other liabilities
beginning of year $2,484,896 · end of year $3,236,767
-
27 · Net assets without donor restrictions
beginning of year $18,453,949 · end of year $23,687,361
-
28 · Net assets with donor restrictions
beginning of year $2,500,000 · end of year $1,000,000
Mission and programs · 2024
Mission
TO MARKET AND SELL THE METRO DETROIT REGION TO BUSINESS AND LEISURE VISITORS IN ORDER TO MAXIMIZE ECONOMIC IMPACT; CONTINUOUS IMPROVEMENT OF THE REGION AS A DYNAMIC AND MEMORABLE TOURISM DESTINATION.
-
VARIOUS
Expenses $16,023,799
-
ALL OTHER ACTIVITIES- CVB SERVICES.
Expenses $7,402
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
CLAUDE MOLINARI
PRESIDENT &
- Total calculated
- $417,493
- From this org
- $412,268
- From related orgs
- $0
- Other
- $5,225
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $412,268
- Bonus
- not reported
- Other
- not reported
- Deferred
- $5,225
- Nontaxable benefits
- not reported
- Filer's total
- $417,493
-
DAVID BEACHNAU
EXEC. VP OF
- Total calculated
- $269,575
- From this org
- $253,607
- From related orgs
- $0
- Other
- $15,968
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $253,607
- Bonus
- not reported
- Other
- not reported
- Deferred
- $15,968
- Nontaxable benefits
- not reported
- Filer's total
- $269,575
-
SAJID A ZUBERI
VP FINANCE/A
- Total calculated
- $242,915
- From this org
- $229,667
- From related orgs
- $0
- Other
- $13,248
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $229,667
- Bonus
- not reported
- Other
- not reported
- Deferred
- $13,248
- Nontaxable benefits
- not reported
- Filer's total
- $242,915
-
SHEILA NEAL
DIRECTOR OF
- Total calculated
- $189,073
- From this org
- $173,567
- From related orgs
- $0
- Other
- $15,506
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $173,567
- Bonus
- not reported
- Other
- not reported
- Deferred
- $15,506
- Nontaxable benefits
- not reported
- Filer's total
- $189,073
-
JESSICA STRASSER
VP, TALENT R
- Total calculated
- $183,978
- From this org
- $173,407
- From related orgs
- $0
- Other
- $10,571
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $173,407
- Bonus
- not reported
- Other
- not reported
- Deferred
- $10,571
- Nontaxable benefits
- not reported
- Filer's total
- $183,978
-
ANDREA CADOTTO
ASS DIR SALE
- Total calculated
- $0
-
CHRISTOPHER MOYER
SENIOR DIR./
- Total calculated
- $0
-
SUSAN RICHARDSON
V P OF SALES
- Total calculated
- $0
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 13 November 2025
- IRS schema version
- 2024v5.0
- Source object
- 202543199349302679
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