Skip to content
Nonprofiteer
← ROCKFORD AREA CONVENTION AND VISITORS BUREAU

Form 990 for tax year 2024

Filed by ROCKFORD AREA CONVENTION AND VISITORS BUREAU.

Totals

Total revenue
$4,370,352
Total expenses
$4,348,398
Contributions and grants received
$3,746,388
Grants paid
$38,280
Program service revenue
$607,706
Investment income
$5,755
Other revenue
$10,503
Total assets, end of year
$2,470,759
Total liabilities, end of year
$2,177,429
Net assets or fund balances, end of year
$293,330
Program services expenses (Part IX)
$3,915,996
Management and general expenses
$432,402
Fundraising expenses
$0
Program service expenses (Part III)
not reported

Program services were 90.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $3,746,388

  • 2a · Program service revenue: COMMUNITY INITIATIVE

    total $540,501 · related or exempt $540,501

  • 2b · Program service revenue: PARTNERSHIP REVENUE

    total $67,205 · related or exempt $67,205

  • 3 · Investment income

    total $5,755 · excluded $5,755

  • 11a · Other revenue: MISCELLANEOUS

    total $10,503 · excluded $10,503

  • 11e · Other revenue, total

    $10,503

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $38,280 · program services $38,280

  • 5 · Compensation of officers, directors and key employees

    total $289,548 · program services $223,290 · management and general $66,258

  • 7 · Other salaries and wages

    total $905,436 · program services $698,243 · management and general $207,193

  • 8 · Pension plan contributions

    total $48,200 · program services $37,170 · management and general $11,030

  • 9 · Other employee benefits

    total $111,421 · program services $85,925 · management and general $25,496

  • 10 · Payroll taxes

    total $90,809 · program services $69,302 · management and general $21,507

  • 11c · Fees: accounting

    total $26,520 · program services $18,101 · management and general $8,419

  • 11g · Fees: other

    total $28,189 · program services $19,239 · management and general $8,950

  • 13 · Office expenses

    total $13,600 · program services $9,713 · management and general $3,887

  • 16 · Occupancy

    total $50,317 · program services $36,224 · management and general $14,093

  • 17 · Travel

    total $81,258 · program services $78,162 · management and general $3,096

  • 19 · Conferences, conventions and meetings

    total $104,703 · program services $93,841 · management and general $10,862

  • 20 · Interest

    total $2,084 · program services $1,551 · management and general $533

  • 22 · Depreciation, depletion and amortization

    total $58,099 · program services $58,099

  • 23 · Insurance

    total $29,088 · program services $21,655 · management and general $7,433

  • 24a · Other expenses: SALES & MARKETING SERVICE

    total $1,001,417 · program services $1,001,417

  • 24b · Other expenses: COMMUNITY INITIATIVE

    total $705,550 · program services $705,550

  • 24c · Other expenses: COMMUNITY GRANTS

    total $506,527 · program services $506,527

  • 24d · Other expenses: OUTSIDE SERVICES

    total $96,721 · program services $66,017 · management and general $30,704

  • 24e · All other expenses

    total $160,631 · program services $147,690 · management and general $12,941

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $74,392 · end of year $105,379

  • 2 · Savings and temporary cash investments

    beginning of year $1,085,937 · end of year $585,401

  • 3 · Pledges and grants receivable

    beginning of year $132,761 · end of year $1,284,067

  • 4 · Accounts receivable

    beginning of year $305,802 · end of year $166,040

  • 5 · Loans and receivables from officers and key people

    beginning of year $25,000 · end of year $3,987

  • 9 · Prepaid expenses and deferred charges

    beginning of year $95,592 · end of year $68,651

  • 10a · Land, buildings and equipment: cost or other basis

    $1,137,703

  • 10b · Land, buildings and equipment: accumulated depreciation

    $937,628

  • 10c · Land, buildings and equipment, net

    beginning of year $236,348 · end of year $200,075

  • 14 · Intangible assets

    end of year $57,159

  • 17 · Accounts payable and accrued expenses

    beginning of year $332,527 · end of year $378,736

  • 19 · Deferred revenue

    beginning of year $1,117,454 · end of year $1,542,292

  • 21 · Escrow or custodial account liability

    beginning of year $144,458 · end of year $125,186

  • 22 · Loans and payables to officers and key people

    beginning of year $13,606

  • 23 · Secured mortgages and notes payable

    beginning of year $76,411 · end of year $75,420

  • 25 · Other liabilities

    end of year $55,795

  • 27 · Net assets without donor restrictions

    beginning of year $271,376 · end of year $293,330

Mission and programs · 2024

Mission

RACVB ADVANCES REGIONAL PROSPERITY BY INCREASING VISITATION, SUPPORTING TOURISM-RELATED DEVELOPMENT, AND ELEVATING ROCKFORD AND WINNEBAGO COUNTY'S REPUTATION AS A TOP DESTINATION TO VISIT AND LIVE. WE PROMOTE THE REGION, GENERATE ECONOMIC IMPACT, AND FOSTER COMMUNITY PRIDE THROUGH STRATEGIC MARKETING AND VISITOR EXPERIENCES.

  • ALL FUNDS ARE DIRECTED TO THE PROMOTION OF TOURISM IN NORTHERN ILLINOIS

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Tiana McCall

    CHAIR

    Total calculated
    $0
    Hours/week
    2 + 2 related
  • Geno Iafrate

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    2
  • Mick Gronewold

    TREASURER

    Total calculated
    $0
    Hours/week
    2
  • Darrell Snorek

    SECRETARY

    Total calculated
    $0
    Hours/week
    2
  • Carol Schuster

    PAST CHAIR

    Total calculated
    $0
    Hours/week
    2 + 2 related
  • Todd Cagnoni

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Patricia Diduch

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Kevin Frost

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Duncan Geddes

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Gretchen Gilmore

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Bobbie Holzwarth

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Sonya Hopes

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Shelton Kay

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Dana Martin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Ricardo Montoya-Picazo

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Angela Larson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Jay Sandine

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Richard Shuga

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Patrick Thompson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Kirk Weitzel

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • John Groh

    PRES / CEO

    Total calculated
    $254,650
    From this org
    $223,346
    From related orgs
    $0
    Other
    $31,304
    Hours/week
    40 + 2 related

    Schedule J breakdown matched by us

    Base
    $196,128
    Bonus
    $27,218
    Other
    not reported
    Deferred
    $19,200
    Nontaxable benefits
    $12,104
    Filer's total
    $254,650

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
19 December 2025
IRS schema version
2024v5.0
Source object
202630159349300003

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.