Form 990 for tax year 2024
Filed by ROCKFORD AREA CONVENTION AND VISITORS BUREAU.
Totals
- Total revenue
- $4,370,352
- Total expenses
- $4,348,398
- Contributions and grants received
- $3,746,388
- Grants paid
- $38,280
- Program service revenue
- $607,706
- Investment income
- $5,755
- Other revenue
- $10,503
- Total assets, end of year
- $2,470,759
- Total liabilities, end of year
- $2,177,429
- Net assets or fund balances, end of year
- $293,330
- Program services expenses (Part IX)
- $3,915,996
- Management and general expenses
- $432,402
- Fundraising expenses
- $0
- Program service expenses (Part III)
- not reported
Program services were 90.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$3,746,388
-
2a · Program service revenue: COMMUNITY INITIATIVE
total $540,501 · related or exempt $540,501
-
2b · Program service revenue: PARTNERSHIP REVENUE
total $67,205 · related or exempt $67,205
-
3 · Investment income
total $5,755 · excluded $5,755
-
11a · Other revenue: MISCELLANEOUS
total $10,503 · excluded $10,503
-
11e · Other revenue, total
$10,503
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $38,280 · program services $38,280
-
5 · Compensation of officers, directors and key employees
total $289,548 · program services $223,290 · management and general $66,258
-
7 · Other salaries and wages
total $905,436 · program services $698,243 · management and general $207,193
-
8 · Pension plan contributions
total $48,200 · program services $37,170 · management and general $11,030
-
9 · Other employee benefits
total $111,421 · program services $85,925 · management and general $25,496
-
10 · Payroll taxes
total $90,809 · program services $69,302 · management and general $21,507
-
11c · Fees: accounting
total $26,520 · program services $18,101 · management and general $8,419
-
11g · Fees: other
total $28,189 · program services $19,239 · management and general $8,950
-
13 · Office expenses
total $13,600 · program services $9,713 · management and general $3,887
-
16 · Occupancy
total $50,317 · program services $36,224 · management and general $14,093
-
17 · Travel
total $81,258 · program services $78,162 · management and general $3,096
-
19 · Conferences, conventions and meetings
total $104,703 · program services $93,841 · management and general $10,862
-
20 · Interest
total $2,084 · program services $1,551 · management and general $533
-
22 · Depreciation, depletion and amortization
total $58,099 · program services $58,099
-
23 · Insurance
total $29,088 · program services $21,655 · management and general $7,433
-
24a · Other expenses: SALES & MARKETING SERVICE
total $1,001,417 · program services $1,001,417
-
24b · Other expenses: COMMUNITY INITIATIVE
total $705,550 · program services $705,550
-
24c · Other expenses: COMMUNITY GRANTS
total $506,527 · program services $506,527
-
24d · Other expenses: OUTSIDE SERVICES
total $96,721 · program services $66,017 · management and general $30,704
-
24e · All other expenses
total $160,631 · program services $147,690 · management and general $12,941
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $74,392 · end of year $105,379
-
2 · Savings and temporary cash investments
beginning of year $1,085,937 · end of year $585,401
-
3 · Pledges and grants receivable
beginning of year $132,761 · end of year $1,284,067
-
4 · Accounts receivable
beginning of year $305,802 · end of year $166,040
-
5 · Loans and receivables from officers and key people
beginning of year $25,000 · end of year $3,987
-
9 · Prepaid expenses and deferred charges
beginning of year $95,592 · end of year $68,651
-
10a · Land, buildings and equipment: cost or other basis
$1,137,703
-
10b · Land, buildings and equipment: accumulated depreciation
$937,628
-
10c · Land, buildings and equipment, net
beginning of year $236,348 · end of year $200,075
-
14 · Intangible assets
end of year $57,159
-
17 · Accounts payable and accrued expenses
beginning of year $332,527 · end of year $378,736
-
19 · Deferred revenue
beginning of year $1,117,454 · end of year $1,542,292
-
21 · Escrow or custodial account liability
beginning of year $144,458 · end of year $125,186
-
22 · Loans and payables to officers and key people
beginning of year $13,606
-
23 · Secured mortgages and notes payable
beginning of year $76,411 · end of year $75,420
-
25 · Other liabilities
end of year $55,795
-
27 · Net assets without donor restrictions
beginning of year $271,376 · end of year $293,330
Mission and programs · 2024
Mission
RACVB ADVANCES REGIONAL PROSPERITY BY INCREASING VISITATION, SUPPORTING TOURISM-RELATED DEVELOPMENT, AND ELEVATING ROCKFORD AND WINNEBAGO COUNTY'S REPUTATION AS A TOP DESTINATION TO VISIT AND LIVE. WE PROMOTE THE REGION, GENERATE ECONOMIC IMPACT, AND FOSTER COMMUNITY PRIDE THROUGH STRATEGIC MARKETING AND VISITOR EXPERIENCES.
-
ALL FUNDS ARE DIRECTED TO THE PROMOTION OF TOURISM IN NORTHERN ILLINOIS
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Tiana McCallTIANA MCCALL
CHAIR
- Total calculated
- $0
- Hours/week
- 2 + 2 related
-
Geno IafrateGENO IAFRATE
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 2
-
Mick GronewoldMICK GRONEWOLD
TREASURER
- Total calculated
- $0
- Hours/week
- 2
-
Darrell SnorekDARRELL SNOREK
SECRETARY
- Total calculated
- $0
- Hours/week
- 2
-
Carol SchusterCAROL SCHUSTER
PAST CHAIR
- Total calculated
- $0
- Hours/week
- 2 + 2 related
-
Todd CagnoniTODD CAGNONI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
Patricia DiduchPATRICIA DIDUCH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
Kevin FrostKEVIN FROST
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
Duncan GeddesDUNCAN GEDDES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
Gretchen GilmoreGRETCHEN GILMORE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
Bobbie HolzwarthBOBBIE HOLZWARTH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
Sonya HopesSONYA HOPES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
Shelton KaySHELTON KAY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
Dana MartinDANA MARTIN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
Ricardo Montoya-PicazoRICARDO MONTOYA-PICAZO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
Angela LarsonANGELA LARSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
Jay SandineJAY SANDINE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
Richard ShugaRICHARD SHUGA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
Patrick ThompsonPATRICK THOMPSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
Kirk WeitzelKIRK WEITZEL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 2
-
John GrohJOHN GROH
PRES / CEO
- Total calculated
- $254,650
- From this org
- $223,346
- From related orgs
- $0
- Other
- $31,304
- Hours/week
- 40 + 2 related
Schedule J breakdown matched by us
- Base
- $196,128
- Bonus
- $27,218
- Other
- not reported
- Deferred
- $19,200
- Nontaxable benefits
- $12,104
- Filer's total
- $254,650
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation committee
- 3 · Independent compensation consultant
- 3 · Form 990 of other organizations
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
$38,280
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
501C3 · FOUNDATION · IL · controlled entity
Directly controlled by RACVB
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 19 December 2025
- IRS schema version
- 2024v5.0
- Source object
- 202630159349300003
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
The source document this was parsed from is served over the API, which is where bulk and document access live.