Totals
- Total revenue
- $3,507,428
- Total expenses
- $3,478,813
- Contributions and grants received
- $250,646
- Grants paid
- $533,925
- Program service revenue
- $3,189,954
- Investment income
- $63,050
- Other revenue
- $3,778
- Total assets, end of year
- $3,588,231
- Total liabilities, end of year
- $151,948
- Net assets or fund balances, end of year
- $3,436,283
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$250,000
-
1f · All other contributions, gifts and grants
$646
-
2a · Program service revenue: HOTEL OCCUPANCY SHARE
total $1,595,332 · related or exempt $1,595,332
-
2b · Program service revenue: BED/BOARD/BOOZE SHARE
total $1,532,031 · related or exempt $1,532,031
-
2c · Program service revenue: TROLLEY REVENUE
total $43,240 · related or exempt $43,240
-
2d · Program service revenue: MARKETING SERVICE FEES
total $15,300 · related or exempt $15,300
-
2e · Program service revenue: CERTIFIED TOURISM AMBA
total $4,051 · related or exempt $4,051
-
3 · Investment income
total $71,567 · excluded $71,567
-
7b · Less cost or other basis and sales expenses
other assets $8,517
-
7c · Gain or loss
other assets -$8,517
-
7d · Net gain or loss
total -$8,517 · excluded -$8,517
-
10a · Gross sales of inventory
$9,439
-
10b · Cost of goods sold
$5,661
-
10c · Net income from sales of inventory
total $3,778 · related or exempt $3,778
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $533,925
-
5 · Compensation of officers, directors and key employees
total $232,178
-
7 · Other salaries and wages
total $543,992
-
9 · Other employee benefits
total $166,009
-
10 · Payroll taxes
total $56,195
-
11b · Fees: legal
total $26,928
-
11c · Fees: accounting
total $69,933
-
11f · Fees: investment management
total $8,314
-
11g · Fees: other
total $424,265
-
12 · Advertising and promotion
total $911,534
-
13 · Office expenses
total $53,508
-
16 · Occupancy
total $87,093
-
17 · Travel
total $61,115
-
20 · Interest
total $514
-
22 · Depreciation, depletion and amortization
total $44,781
-
23 · Insurance
total $17,481
-
24a · Other expenses: DUES & SUBSCRIPTIONS
total $145,486
-
24b · Other expenses: VISITOR MATERIALS
total $64,325
-
24c · Other expenses: COMMUNITY RELATIONS
total $31,237
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $403,184 · end of year $385,890
-
2 · Savings and temporary cash investments
beginning of year $838,147 · end of year $447,510
-
4 · Accounts receivable
beginning of year $420,250 · end of year $482,049
-
8 · Inventories for sale or use
beginning of year $1,931 · end of year $4,535
-
9 · Prepaid expenses and deferred charges
beginning of year $116,709 · end of year $137,030
-
10a · Land, buildings and equipment: cost or other basis
$581,282
-
10b · Land, buildings and equipment: accumulated depreciation
$98,934
-
10c · Land, buildings and equipment, net
beginning of year $143,476 · end of year $482,348
-
11 · Investments: publicly traded securities
beginning of year $1,566,489 · end of year $1,576,549
-
15 · Other assets
beginning of year $0 · end of year $72,320
-
17 · Accounts payable and accrued expenses
beginning of year $36,175 · end of year $53,445
-
21 · Escrow or custodial account liability
beginning of year $19,188 · end of year $19,953
-
23 · Secured mortgages and notes payable
beginning of year $53,621 · end of year $78,550
-
27 · Net assets without donor restrictions
beginning of year $3,381,202 · end of year $3,436,283
-
28 · Net assets with donor restrictions
beginning of year $0 · end of year $0
Mission and programs · 2024
Mission
THE ORGANIZATION WILL MARKET RAPID CITY AND THE BLACK HILLS AREA AND WILL ACT AS THE CATALYST BETWEEN MEETING PLANNERS, GROUP TOUR PLANNERS, TRAVEL AGENTS, TRAVEL WRITERS AND LEISURE VISITORS TO PROMOTE AREA ACCOMODATIONS, ATTRACTIONS, RESTAURANTS AND SERVICES. THE PURPOSE OF THESE ACTIVITIES IS TO PROMOTE RAPID CITY AS A PLACE WHERE PEOPLE WANT TO VISIT AND AFTER THE VISIT, A PLACE WHERE PEOPLE WANT TO LIVE AND WORK.
Activities or mission (Part I)
TO PROMOTE THE RAPID CITY AND BLACK HILLS AREA AS A VISITOR DESTINATION AND PROMOTE ECONOMIC GROWTH TO ENHANCE THE AREA FOR VISITORS AND RESIDENTS.
-
FACILITATES MARKETING EFFORTS FOR RAPID CITY & THE BLACK HILLS ACROSS STATE, REGION, NATIONAL, & WORLD MARKETS BY PROVIDING FREE INFORMATION TO VISITORS AND POTENTIAL VISITORS ON THE AREA'S LODGING, DINING, EVENTS, NATIONAL AND STATE PARKS, AND MONUMENTS AND MEMORIALS, AND BY PROVIDING FREE SERVICING SUPPORT AND SPONSORSHIP FUNDING FOR MEETINGS, CONVENTIONS, SPORTS, GROUP TOURS & OTHER EVENTS BRINGING VISITORS TO THE AREA.
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
KELLY BUNTROCK
CHAIR
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
TIM JOHNSON
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
SCOTT LANDGUTH
SECRETARY/TREASURER
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
CHRIS JOHNSON
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
JESSE SCHEITLER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
KATELYN COOK
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
MIKE DERBY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
STACIE HULL
VOTING LIAISON
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
LOGAN STEFFENS
VOTING LIAISON
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
BROOK KAUFMAN
PRESIDENT
- Total calculated
- $232,178
- From this org
- $226,565
- From related orgs
- $0
- Other
- $5,613
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $176,565
- Bonus
- $50,000
- Other
- $0
- Deferred
- $5,313
- Nontaxable benefits
- $300
- Filer's total
- $232,178
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Written employment contract
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
The filer's explanations (Part III)
- PART I, LINE 3
- THE EXECUTIVE COMMITTEE WORKED WITH A THIRD PARTY RECRUITER TO DETERMINE A FAIR AND COMPETITIVE COMPENSATION PACKAGE.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
$10,000
PARTNERS IN PROGRESS
-
GENERAL OPERATIONS
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
501(C)(3) · SPORTS EVENTS PROMOTION · SD · controlled entity
Directly controlled by VISIT RAPID CITY
-
501(C)(3) · ENHANCE AND PROMOTE DEVELOPMENT OF DOWNTOWN RAPID CITY · SD · controlled entity
Directly controlled by VISIT RAPID CITY
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 21 October 2025
- IRS schema version
- 2024v5.2
- Source object
- 202512949349301416
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
The source document this was parsed from is served over the API, which is where bulk and document access live.