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Nonprofiteer
← MAGIC HOUSE

Form 990 for tax year 2024

Filed by MAGIC HOUSE.

Totals

Total revenue
$10,833,458
Total expenses
$9,380,561
Contributions and grants received
$4,625,676
Grants paid
$0
Program service revenue
$4,988,943
Investment income
$496,335
Other revenue
$722,504
Total assets, end of year
$36,899,027
Total liabilities, end of year
$5,107,299
Net assets or fund balances, end of year
$31,791,728
Program services expenses (Part IX)
$7,445,443
Management and general expenses
$1,499,463
Fundraising expenses
$435,655
Program service expenses (Part III)
$7,445,443

Program services were 79.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $483,855

  • 1f · All other contributions, gifts and grants

    $4,141,821

  • 1g · Noncash contributions included above

    $110,852

  • 2a · Program service revenue: ADMISSION

    total $2,691,580 · related or exempt $2,691,580

  • 2b · Program service revenue: MEMBERSHIPS

    total $1,289,228 · related or exempt $1,289,228

  • 2c · Program service revenue: SPECIAL PROGRAMS

    total $573,885 · related or exempt $573,885

  • 2d · Program service revenue: TRAVELING EXHIBITS

    total $434,250 · related or exempt $434,250

  • 3 · Investment income

    total $499,716 · excluded $499,716

  • 7a · Gross sales of assets other than inventory

    securities $2,314,700 · other assets $350,000

  • 7b · Less cost or other basis and sales expenses

    securities $2,151,068 · other assets $517,013

  • 7c · Gain or loss

    securities $163,632 · other assets -$167,013

  • 7d · Net gain or loss

    total -$3,381 · excluded -$3,381

  • 8a · Fundraising events: gross income

    $47,024

  • 8a · Fundraising events: contributions included on line 1c

    $483,855

  • 8b · Fundraising events: direct expenses

    $201,194

  • 8c · Net income from fundraising events

    total -$154,170 · excluded -$154,170

  • 9a · Gaming: gross income

    $19,790

  • 9b · Gaming: direct expenses

    $1,895

  • 9c · Net income from gaming

    total $17,895 · excluded $17,895

  • 10a · Gross sales of inventory

    $867,259

  • 10b · Cost of goods sold

    $417,022

  • 10c · Net income from sales of inventory

    total $450,237 · related or exempt $450,237

  • 11a · Other revenue: INSURANCE PROCEEDS

    total $404,541 · excluded $404,541

  • 11b · Other revenue: MISCELLANEOUS

    total $4,001 · excluded $4,001

  • 11e · Other revenue, total

    $408,542

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $520,195 · program services $79,457 · management and general $351,164 · fundraising $89,574

  • 7 · Other salaries and wages

    total $4,113,989 · program services $3,531,075 · management and general $377,486 · fundraising $205,428

  • 8 · Pension plan contributions

    total $173,193 · program services $153,944 · management and general $11,523 · fundraising $7,726

  • 9 · Other employee benefits

    total $172,378 · program services $143,636 · management and general $19,031 · fundraising $9,711

  • 10 · Payroll taxes

    total $359,548 · program services $282,173 · management and general $54,816 · fundraising $22,559

  • 11b · Fees: legal

    total $10,232 · management and general $10,232

  • 11c · Fees: accounting

    total $97,949 · program services $38,295 · management and general $59,654

  • 11f · Fees: investment management

    total $47,661 · management and general $47,661

  • 11g · Fees: other

    total $30,191 · program services $30,191

  • 12 · Advertising and promotion

    total $275,730 · management and general $275,730

  • 13 · Office expenses

    total $427,060 · program services $292,916 · management and general $33,487 · fundraising $100,657

  • 14 · Information technology

    total $148,082 · program services $148,082

  • 16 · Occupancy

    total $656,853 · program services $550,568 · management and general $106,285

  • 17 · Travel

    total $20,512 · program services $20,512

  • 19 · Conferences, conventions and meetings

    total $61,887 · program services $61,887

  • 20 · Interest

    total $136,502 · program services $103,832 · management and general $32,670

  • 22 · Depreciation, depletion and amortization

    total $1,407,830 · program services $1,301,576 · management and general $106,254

  • 23 · Insurance

    total $178,472 · program services $165,002 · management and general $13,470

  • 24a · Other expenses: SPECIAL EXHIBITS

    total $306,375 · program services $306,375

  • 24b · Other expenses: PROGRAM SUPPLIES

    total $235,922 · program services $235,922

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,245,807 · end of year $898,462

  • 2 · Savings and temporary cash investments

    beginning of year $1,208,397 · end of year $3,431,646

  • 3 · Pledges and grants receivable

    beginning of year $1,457,223 · end of year $1,100,934

  • 4 · Accounts receivable

    beginning of year $5,178 · end of year $30,000

  • 8 · Inventories for sale or use

    beginning of year $85,072 · end of year $75,324

  • 9 · Prepaid expenses and deferred charges

    beginning of year $73,300 · end of year $82,088

  • 10a · Land, buildings and equipment: cost or other basis

    $37,975,091

  • 10b · Land, buildings and equipment: accumulated depreciation

    $18,362,921

  • 10c · Land, buildings and equipment, net

    beginning of year $19,844,547 · end of year $19,612,170

  • 11 · Investments: publicly traded securities

    beginning of year $10,774,666 · end of year $11,302,822

  • 15 · Other assets

    beginning of year $435,628 · end of year $365,581

  • 17 · Accounts payable and accrued expenses

    beginning of year $593,611 · end of year $594,268

  • 19 · Deferred revenue

    beginning of year $1,191,455 · end of year $1,334,344

  • 20 · Tax-exempt bond liabilities

    beginning of year $1,961,508 · end of year $1,502,979

  • 23 · Secured mortgages and notes payable

    beginning of year $1,258,862 · end of year $1,192,416

  • 25 · Other liabilities

    beginning of year $543,479 · end of year $483,292

  • 27 · Net assets without donor restrictions

    beginning of year $26,656,542 · end of year $27,954,267

  • 28 · Net assets with donor restrictions

    beginning of year $2,924,361 · end of year $3,837,461

Mission and programs · 2024

Mission

THE MAGIC HOUSE, ST. LOUIS CHILDREN'S MUSEUM WILL ENGAGE ALL CHILDREN WITH HANDS-ON LEARNING EXPERIENCES THAT SPARK IMAGINATION, PIQUE CURIOSITY, ENHANCE CREATIVITY AND DEVELOP PROBLEM-SOLVING SKILLS WITHIN A PLACE OF BEAUTY, WONDER, JOY AND MAGIC.

Activities or mission (Part I)

PROVIDE CHILDREN WITH HANDS-ON LEARNING EXPERIENCES IN A UNIQUE EDUCATIONAL ENVIRONMENT

  • MUSEUM EXPERIENCE - THE MAGIC HOUSE OPENED IN 1979 TO PROVIDE AN EDUCATIONAL FACILITY FOR THE CHILDREN OF THE GREATER ST. LOUIS AREA. THE MUSEUM IS COMMITTED TO HANDS-ON LEARNING AND PROVIDES MULTI-CURRICULAR EXHIBITS FOR CHILDREN AGES 1 TO 11 YEARS WITHIN A 55,000 SQUARE FOOT FACILITY ON THREE ACRES OF OUTDOOR SPACE. IN 2019, THE MAGIC HOUSE OPENED A SATELLITE LOCATION IN THE CITY OF ST. LOUIS, MADE FOR KIDS, A 7,000 SQUARE FOOT MAKERSPACE WITH A STRONG FOCUS ON STEM EDUCATION FOR CHILDREN AGES 4 TO 14 YEARS. ATTENDANCE AT THE MAGIC HOUSE APPROXIMATED 476,000 IN 2024. THE ATTENDANCE AT MADE FOR KIDS IN 2024 APPROXIMATED 48,000.

    Expenses $5,850,435 · Revenue $4,273,966

  • PUBLIC PROGRAMS - THE MAGIC HOUSE OFFERS A WIDE VARIETY OF PUBLIC PROGRAMS. THESE INCLUDE PARENT-CHILD CLASSES; ART AND CULTURAL WORKSHOPS AND PERFORMANCES; SUMMER CAMPS; SCOUT PROGRAMS; BIRTHDAY PARTIES; AND SPECIAL EVENTS SUCH AS EARTH DAY, FALL FARM FESTIVAL AND BIG TRUCK DAY.

    Expenses $1,384,075 · Revenue $1,011,120

  • SCHOOL AND COMMUNITY PROGRAMS - THE MAGIC HOUSE OFFERS FACILITATED FIELD TRIP PROGRAMS FOR STUDENTS AGES 3 TO 14 THAT CONNECT TO CLASSROOM CURRICULUM AND MEET STATE AND NATIONAL STANDARDS. THESE EDUCATIONAL PROGRAMS TAKE PLACE AT BOTH THE MAGIC HOUSE AND OUR SATELLITE LOCATION IN THE CITY OF ST. LOUIS, MADE FOR KIDS, AND COVER STEAM (SCIENCE, TECHNOLOGY, ENGINEERING, ARTS AND MATH), SOCIAL STUDIES, AND FINANCIAL LITERACY. IN 2024, THE MAGIC HOUSE PROVIDED FACILITATED FIELD TRIP PROGRAMS TO 34,617 STUDENTS. MAGIC HOUSE EDUCATORS ALSO SERVED STUDENTS THROUGH STEAM FAMILY NIGHTS AND OUTREACH PROGRAMS IN THEIR SCHOOLS. THROUGH THE MAGIC HOUSE'S "ACCESS FOR ALL" INITIATIVE, FREE ADMISSION AND INTERACTIVE EXPERIENCES WERE PROVIDED TO MORE THAN 90,000 CHILDREN AND FAMILIES IN NEED IN 2024...(CONTINUED ON SCHEDULE O)(SCHOOL AND COMMUNITY PROGRAMS CONTINUED): THIS WAS ACCOMPLISHED BY PROVIDING MONTHLY PUBLIC FREE FAMILY NIGHTS AT BOTH LOCATIONS, FREE ADMISSION ON A DAILY BASIS TO FOSTER FAMILIES, BIG BROTHER BIG SISTER PAIRS, AND ACTIVE-DUTY MILITARY FAMILIES AND FAMILY NIGHTS FOR NOT-FOR-PROFIT YOUTH ORGANIZATIONS, FIELD TRIPS FOR UNDER-RESOURCED SCHOOLS, AND FREE MEMBERSHIPS TO FAMILIES IN THE CITY OF ST. LOUIS THROUGH THE ST. LOUIS PUBLIC LIBRARY.

    Expenses $210,933 · Revenue $154,094

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Elizabeth Fitzgerald

    PRESIDENT

    Total calculated
    $313,720
    From this org
    $289,869
    From related orgs
    $0
    Other
    $23,851
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $289,869
    Bonus
    $0
    Other
    $0
    Deferred
    $17,520
    Nontaxable benefits
    $6,331
    Filer's total
    $313,720
  • Cheryl Darr

    CFO

    Total calculated
    $199,341
    From this org
    $181,985
    From related orgs
    $0
    Other
    $17,356
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $181,985
    Bonus
    $0
    Other
    $0
    Deferred
    $11,025
    Nontaxable benefits
    $6,331
    Filer's total
    $199,341
  • Paula Burdge

    COO

    Total calculated
    $136,470
    From this org
    $122,639
    From related orgs
    $0
    Other
    $13,831
    Hours/week
    40
  • Elizabeth Hartman

    DIRECTOR OF HR

    Total calculated
    $122,458
    From this org
    $109,077
    From related orgs
    $0
    Other
    $13,381
    Hours/week
    40
  • Vicki Peckron

    DIRECTOR OF DEVELOPMENT

    Total calculated
    $120,944
    From this org
    $108,895
    From related orgs
    $0
    Other
    $12,049
    Hours/week
    40
  • Tim Ney

    CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Linda Hunter

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Gene Toombs IV

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Quinn Kiley

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1
  • John Drexler

    TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Brenda McKee

    SECRETARY

    Total calculated
    $0
    Hours/week
    1
  • Alex Lee

    PAST CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Sarah Bowman

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Brian Delaney

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Claire David

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Rahul Deshpande

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Steve Grabow

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Henry Graham

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Michael Hall

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Sharonica Hardin-Bartley

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Salvador Hernandez

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Courtney Hill

    BOARD MEMBER (THRU 8/24)

    Total calculated
    $0
    Hours/week
    1
  • Kimberly Hodge-Bell

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Jason Kohut

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Mansoor Mahmood

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Melissa Markwort

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Paisley Matthews

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Timothy McLaughlin

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Sara Miller

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Steve O'Loughlin

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Lisa Potts

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Sekar Prabhaker

    BOARD MEMBER (THRU 8/24)

    Total calculated
    $0
    Hours/week
    1
  • Beverly Propst

    BOARD MEMBER (THRU 8/24)

    Total calculated
    $0
    Hours/week
    1
  • Caroline Saunders

    BOARD MEMBER (THRU 8/24)

    Total calculated
    $0
    Hours/week
    1
  • Carrie Schafer

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Amy Schnettgoecke

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • John Sheehan

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Daniel Shlien

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Andrew Smolick

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Mary Steward

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Mini Tandon

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Gwendolyn Taylor

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Summit Verma

    BOARD MEMBER (THRU 8/24)

    Total calculated
    $0
    Hours/week
    1
  • Jessica Willingham

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Michael Zambrana

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
4 May 2025
IRS schema version
2024v5.1
Source object
202511259349300201

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