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Nonprofiteer
← MOTORCYCLE INDUSTRY COUNCIL INC

Form 990 for tax year 2024

Filed by MOTORCYCLE INDUSTRY COUNCIL INC.

Totals

Total revenue
$7,094,630
Total expenses
$6,569,070
Contributions and grants received
$0
Grants paid
$0
Program service revenue
$6,618,320
Investment income
$145,170
Other revenue
$331,140
Total assets, end of year
$9,579,555
Total liabilities, end of year
$3,894,695
Net assets or fund balances, end of year
$5,684,860
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: MEMBERSHIP DUES

    total $4,026,208 · related or exempt $4,026,208

  • 2b · Program service revenue: MIC CONVENTION/SHOW EV

    total $2,361,301 · related or exempt $2,361,301

  • 2c · Program service revenue: RSRS PROGRAM

    total $144,299 · related or exempt $144,299

  • 2d · Program service revenue: PARTNER PROGRAMS

    total $73,912 · related or exempt $73,912

  • 2e · Program service revenue: MIC CONSUMER EXPERIENC

    total $12,000 · related or exempt $12,000

  • 2f · All other program service revenue

    total $600 · related or exempt $600

  • 3 · Investment income

    total $145,170 · excluded $145,170

  • 11a · Other revenue: BANKCARD PROCESSING IN

    total $315,160 · related or exempt $315,160

  • 11b · Other revenue: STATISTICAL ANNUAL

    total $12,480 · related or exempt $12,480

  • 11c · Other revenue: LAW AND REGULATIONS PU

    total $2,000 · related or exempt $2,000

  • 11d · All other revenue

    total $1,500 · related or exempt $1,500

  • 11e · Other revenue, total

    $331,140

Functional expenses

Part IX, the statement of functional expenses.

  • 6 · Compensation of disqualified persons

    total $1,483,301

  • 7 · Other salaries and wages

    total $1,197,961

  • 8 · Pension plan contributions

    total $37,959

  • 9 · Other employee benefits

    total $365,230

  • 10 · Payroll taxes

    total $185,863

  • 11b · Fees: legal

    total $21,815

  • 11c · Fees: accounting

    total $33,992

  • 11g · Fees: other

    total $673,679

  • 12 · Advertising and promotion

    total $652,754

  • 13 · Office expenses

    total $84,082

  • 14 · Information technology

    total $267,686

  • 16 · Occupancy

    total $286,678

  • 17 · Travel

    total $171,161

  • 19 · Conferences, conventions and meetings

    total $705,846

  • 20 · Interest

    total $34,227

  • 22 · Depreciation, depletion and amortization

    total $165,939

  • 23 · Insurance

    total $82,560

  • 24a · Other expenses: DUES & SUBSCRIPTIONS

    total $71,214

  • 24b · Other expenses: MEDIA

    total $18,772

  • 24c · Other expenses: BAD DEBT EXPENSE

    total $8,800

  • 24d · Other expenses: LICENSES & TAXES

    total $6,842

  • 24e · All other expenses

    total $12,709

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $5,043,254 · end of year $5,131,041

  • 4 · Accounts receivable

    beginning of year $243,013 · end of year $258,932

  • 9 · Prepaid expenses and deferred charges

    beginning of year $220,112 · end of year $292,073

  • 10a · Land, buildings and equipment: cost or other basis

    $1,489,150

  • 10b · Land, buildings and equipment: accumulated depreciation

    $1,195,648

  • 10c · Land, buildings and equipment, net

    beginning of year $516,099 · end of year $293,502

  • 11 · Investments: publicly traded securities

    beginning of year $152,696 · end of year $158,562

  • 14 · Intangible assets

    beginning of year $2,774,340 · end of year $2,773,672

  • 15 · Other assets

    beginning of year $481,739 · end of year $671,773

  • 17 · Accounts payable and accrued expenses

    beginning of year $642,699 · end of year $501,497

  • 19 · Deferred revenue

    beginning of year $1,820,880 · end of year $2,167,806

  • 25 · Other liabilities

    beginning of year $1,808,374 · end of year $1,225,392

  • 27 · Net assets without donor restrictions

    beginning of year $5,159,300 · end of year $5,684,860

Mission and programs · 2024

Mission

THE MOTORCYCLE INDUSTRY COUNCIL EXISTS TO PRESERVE, PROTECT AND PROMOTE MOTORCYCLING THROUGH GOVERNMENT RELATIONS, COMMUNICATIONS AND MEDIA RELATIONS, STATISTICS AND RESEARCH, AFTERMARKET PROGRAMS, DEVELOPMENT OF DATA COMMUNICATIONS STANDARDS, AND ACTIVITIES SURROUNDING TECHNICAL AND REGULATORY ISSUES. AS A NOT-FOR-PROFIT, NATIONAL INDUSTRY ASSOCIATION, THE MIC SEEKS TO SUPPORT MOTORCYCLISTS BY REPRESENTING MANUFACTURERS, DISTRIBUTORS, DEALERS AND RETAILERS OF MOTORCYCLES, SCOOTERS, ATVS, ROVS, MOTORCYCLE/ATV/ROV PARTS, ACCESSORIES AND RELATED GOODS AND SERVICES, AND MEMBERS OF ALLIED TRADES SUCH AS INSURANCE, FINANCE AND INVESTMENT COMPANIES, MEDIA COMPANIES AND CONSULTANTS.

Activities or mission (Part I)

MOTORCYCLE INDUSTRY TRADE ASSOCIATION

  • GOVERNMENT RELATIONS PROGRAM - THE OBJECTIVE OF THE GOVERNMENT RELATIONS PROGRAM IS TO MONITOR AND RESPOND TO LEGISLATIVE AND REGULATORY MATTERS.

  • STATISTICS PROGRAM - THE OBJECTIVE OF THE PROGRAM IS TO PROVIDE RESEARCH AND STATISTICS TO SUPPORT MOTORCYCLE INDUSTRY COUNCIL OBJECTIVES AND INDUSTRY INFORMATION AND DATA COMMUNICATION NEEDS.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • DEREK BROOKS

    CHAIR OF THE BOARD

    Total calculated
    $0
    Hours/week
    1

  • JOHN HINZ

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1

  • JIM WOODRUFF

    SECRETARY/TREASURER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • DAVID BAKER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • TIM CALHOUN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • KERRY GRAEBER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • JEFF BROWN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • ROBIN HARTFIEL

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • ERIK LARSON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • JOEY LINDAHL

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • ROD LOPUSNAK

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • MARC MCALLISTER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • SHAWN MCLEAN

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • BILL SAVINO

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • ERIC SIEVERS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • CHRISTY LACURELLE

    PRESIDENT & CEO (SEP-DEC 2024)

    Total calculated
    $122,684
    From this org
    $112,500
    From related orgs
    $0
    Other
    $10,184
    Hours/week
    9.38 + 28.12 related

  • ERIK PRITCHARD

    PRESIDENT & CEO (JAN-MARCH 2024)

    Total calculated
    $345,874
    From this org
    $312,759
    From related orgs
    $0
    Other
    $33,115
    Hours/week
    8.38 + 29.12 related

    Schedule J breakdown matched by us

    Base
    $194,746
    Bonus
    $118,013
    Other
    $0
    Deferred
    $23,457
    Nontaxable benefits
    $9,658
    Filer's total
    $345,874

  • VIRIDIANA SANCHEZ

    COO

    Total calculated
    $362,798
    From this org
    $312,269
    From related orgs
    $0
    Other
    $50,529
    Hours/week
    9.38 + 28.12 related

    Schedule J breakdown matched by us

    Base
    $275,269
    Bonus
    $37,000
    Other
    $0
    Deferred
    $20,800
    Nontaxable benefits
    $29,729
    Filer's total
    $362,798

  • SCOTT SCHLOEGEL

    SR. VP, GOVT'T RELATIONS

    Total calculated
    $559,044
    From this org
    $502,973
    From related orgs
    $0
    Other
    $56,071
    Hours/week
    13.13 + 24.37 related

    Schedule J breakdown matched by us

    Base
    $414,106
    Bonus
    $88,867
    Other
    $0
    Deferred
    $25,875
    Nontaxable benefits
    $30,196
    Filer's total
    $559,044

  • ALEXANDER BERGER

    ASSOCIATE GENERAL COUNSEL & VP, COMPLIANCE

    Total calculated
    $356,780
    From this org
    $331,971
    From related orgs
    $0
    Other
    $24,809
    Hours/week
    8.88 + 28.62 related

    Schedule J breakdown matched by us

    Base
    $311,971
    Bonus
    $20,000
    Other
    $0
    Deferred
    $24,784
    Nontaxable benefits
    $25
    Filer's total
    $356,780

  • ELI RALSTON

    DIRECTOR, IT

    Total calculated
    $266,673
    From this org
    $227,480
    From related orgs
    $0
    Other
    $39,193
    Hours/week
    9.38 + 28.12 related

    Schedule J breakdown matched by us

    Base
    $222,480
    Bonus
    $5,000
    Other
    $0
    Deferred
    $17,061
    Nontaxable benefits
    $22,132
    Filer's total
    $266,673

  • CINNAMON KERNES

    VP, MARKETING EXPANSION & EVENTS

    Total calculated
    $250,349
    From this org
    $223,226
    From related orgs
    $0
    Other
    $27,123
    Hours/week
    28.12 + 9.38 related

    Schedule J breakdown matched by us

    Base
    $213,226
    Bonus
    $10,000
    Other
    $0
    Deferred
    $15,992
    Nontaxable benefits
    $11,131
    Filer's total
    $250,349

  • RAY OCHS

    VP, TRAINING SYSTEMS

    Total calculated
    $221,719
    From this org
    $0
    From related orgs
    $183,899
    Other
    $37,820
    Hours/week
    1 + 37.5 related

    Schedule J breakdown matched by us

    Base
    $0 + $178,899 related
    Bonus
    $0 + $5,000 related
    Other
    $0
    Deferred
    $0 + $13,792 related
    Nontaxable benefits
    $0 + $24,028 related
    Filer's total
    $0 + $221,719 related

  • JACQUELINE PETERSON

    VP, COMMUNICATIONS

    Total calculated
    $240,465
    From this org
    $215,071
    From related orgs
    $0
    Other
    $25,394
    Hours/week
    9.38 + 28.13 related

    Schedule J breakdown matched by us

    Base
    $215,071
    Bonus
    $0
    Other
    $0
    Deferred
    $15,312
    Nontaxable benefits
    $10,082
    Filer's total
    $240,465

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 4b · Supplemental nonqualified retirement plan

Answered no

  • 4a · Severance or change-of-control payment
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

PART I, LINE 4B
MIC HAS ADOPTED A NONQUALIFIED, DEFERRED COMPENSATION SAVINGS PLAN FOR CERTAIN KEY EMPLOYEES. UNDER THIS ARRANGEMENT, SELECTED EMPLOYEES CONTRIBUTE A PORTION OF THEIR ANNUAL COMPENSATION TO THE DEFERRED COMPENSATION SAVINGS PLAN HELD BY MIC IN AN INVESTMENT ACCOUNT FOR THE BENEFIT OF PLAN PARTICIPANTS. THE INVESTMENT ACCOUNTS ARE TYPICALLY HELD IN MUTUAL FUNDS. FUNDS IN THIS PLAN MAY BE DISTRIBUTED TO EACH PLAN BENEFICIARY WHEN THEY RETIRE FROM SERVICE WITH MIC. UNDER THE TERMS OF THE PLAN, PARTICIPANTS' ACCOUNTS REPRESENT UNSECURED CLAIMS AGAINST MIC. THE PARTICIPANTS' INVESTMENT ACCOUNT HAS BEEN PRESENTED AS DEFERRED COMPENSATION INVESTMENTS, WITH A CORRESPONDING LIABILITY FOR BENEFIT PAYMENTS PRESENTED AS DEFERRED COMPENSATION PAYABLES ON THE ACCOMPANYING FINANCIAL STATEMENTS. THERE WERE NO EMPLOYER CONTRIBUTIONS TO THE PLAN IN 2024.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • TRANSTAND INC

    C · SOFTWARE DEVELOPMENT · CA · 100% owned

    Directly controlled by MOTORCYCLE INDUSTRY COUNCIL INC

Provenance

Return type
form_990
Tax year
2024
Filed
14 November 2025
IRS schema version
2024v5.2
Source object
202513219349306626

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