Totals
- Total revenue
- $457,260
- Total expenses
- $483,748
- Contributions and grants received
- $292,085
- Grants paid
- $0
- Program service revenue
- $158,656
- Investment income
- $3,519
- Other revenue
- $3,000
- Total assets, end of year
- $522,153
- Total liabilities, end of year
- $15,740
- Net assets or fund balances, end of year
- $506,413
- Program services expenses (Part IX)
- $382,426
- Management and general expenses
- $93,543
- Fundraising expenses
- $7,779
- Program service expenses (Part III)
- $382,426
Program services were 79.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$2,000
-
1f · All other contributions, gifts and grants
$290,085
-
2a · Program service revenue: PROGRAM FEES
total $158,656 · related or exempt $158,656
-
3 · Investment income
total $3,519 · excluded $3,519
-
11a · Other revenue: MISCELLANEOUS
total $3,000 · excluded $3,000
-
11e · Other revenue, total
$3,000
Functional expenses
Part IX, the statement of functional expenses.
-
11a · Fees: management
total $244,153 · program services $198,596 · management and general $45,557
-
11b · Fees: legal
total $15,310 · management and general $15,310
-
11c · Fees: accounting
total $2,650 · management and general $2,650
-
11g · Fees: other
total $1,364 · management and general $1,364
-
12 · Advertising and promotion
total $1,501 · program services $350 · management and general $1,151
-
13 · Office expenses
total $4,294 · program services $2,760 · management and general $1,027 · fundraising $507
-
14 · Information technology
total $2,792 · program services $656 · management and general $2,136
-
16 · Occupancy
total $9,771 · management and general $9,771
-
17 · Travel
total $17,526 · program services $13,487 · management and general $3,861 · fundraising $178
-
19 · Conferences, conventions and meetings
total $2,994 · program services $1,607 · management and general $1,272 · fundraising $115
-
24a · Other expenses: BOOK PUBLICATION
total $66,353 · program services $66,353
-
24b · Other expenses: DIRECT PROGRAM EXPENSES
total $48,969 · program services $46,592 · management and general $2,104 · fundraising $273
-
24c · Other expenses: HONORARIUM/AUTHOR EXPEN
total $45,470 · program services $45,470
-
24d · Other expenses: MISCELLANEOUS EXPENSE
total $20,601 · program services $6,555 · management and general $7,340 · fundraising $6,706
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $211,333 · end of year $141,943
-
2 · Savings and temporary cash investments
beginning of year $336,469 · end of year $379,585
-
4 · Accounts receivable
beginning of year $625 · end of year $625
-
17 · Accounts payable and accrued expenses
beginning of year $15,526 · end of year $15,740
-
27 · Net assets without donor restrictions
beginning of year $191,288 · end of year $146,662
-
28 · Net assets with donor restrictions
beginning of year $341,613 · end of year $359,751
Mission and programs · 2023
Mission
WE INSPIRE PEOPLE TO PROTECT WILD PLACES THROUGH IMAGES AND STORIES THAT CHANGE PERSPECTIVES, WESTERN NORTH AMERICA'S PUBLIC LANDS ARE UNDER THREAT. USING THE POWER OF BEAUTIFUL IMAGES, WE PUBLISH PHOTOGRAPHY BOOKS AND CREATE MULTIMEDIA ADVOCACY CAMPAIGNS TO DRAW ATTENTION TO THESE CRITICAL ECOSYSTEMS. WE WORK IN CONCERT WITH CONSERVATION PHOTOGRAPHERS, WRITERS, GRASSROOTS ORGANIZATIONS AND INDIGENOUS COMMUNITIES TO BUILD GREATER PUBLIC AWARENESS.
Activities or mission (Part I)
WE INSPIRE PEOPLE TO PROTECT WILD PLACES THROUGH IMAGES AND STORIES THAT CHANGE PERSPECTIVES.
-
LIVING RIVER - THIS BOOK AND VISUAL CAMPAIGN RELEASED IN APRIL 2023 HAS BEEN EDUCATING ABOUT THE IMPREILED COLORADO RIVER WATERSHED. IN 2024, THE AUTHOR DAVE SHOWALTER HAS PRESENTED AT 15 IN PERSON AND DIGITAL EVENTS AS PART OF THE LIVING RIVER EVENTS SERIES, REACHING A TOTAL OF 4,435 PEOPLE IN PERSON IN COLORADO, ARIZONA, NEVADA, UTAH, WYOMING, NEW MEXICO, AND CALIFORNIA. THE LARGEST IN PERSON SPEAKING EVENT WAS A 60 PERSON GROUP AT THE UTAH DINE BIKEYAH SUMMER GATHERING AT THE KIGALIA GUARD STATION CAMPGROUND IN COLLABORATION WITH THE UTAH DINE BIKYAH. THE MEDIA CAMPAIGN HAS BEEN A LARGE SUCCESS, WITH A CONSERVATIVE TEN MILLION IMPRESSIONS, REACHING ACROSS THE NORTH AMERICAN MARKETS IN PRINT AND RADIO INTERVIEWS. THE BOOK HAD NATIONAL AUDIENCE REACH IN THE NATURAL HISTORY AND LITERARY SPACE, WITH PROMINENT FEATURES IN NBC AND AFFILIATE STATIONS, ORION, AND NATURAL HISTORY MAGAZINE. LIVING RIVER WAS AWARDED THE INDEPENDENT BOOK AWARD FOR U.S. WEST-MOUNTAIN BEST REGIONAL NON-FICTION, AND ALSO AWARDED THE NATIONAL OUTDOOR BOOK AWARD AND WAS A HIGH PLAINS BOOKAWARDS FINALIST.
Expenses $150,471
-
AMERICA'S ARCTIC - BRAIDED RIVER IS A MEDIA PARTNER ALONGSIDE A COALITION OF NATIONAL CONSERVATION AND INDIGENOUS NONPROFITS SUPPORTING SCIENCE AND CULTURAL EDUCATION AROUND THE ALASKAN ARCTIC. IN PARTICULAR, THE WESTERN ARCTIC AND THE ARCTIC NATIONAL WILDLIFE REFUGE HAVE BEEN A SPECIAL FOCUS. THROUGH MEDIA CAMPAIGNS, LEGISLATIVE ACTION, AND SUPPORT FOR GROUP TRIPS TO AMERICA'S ARCTIC, BRAIDED RIVER HAS BEEN SPREADING EDUCATION ABOUT PROTECTING THE ARCTIC. BRAIDED RIVER ADDITIONALLY WORKED CLOSELY WITH NATIONAL GEOGRAPHIC PHOTOGRAPHER FLORIAN SCHULTZON FIELD WORK SURROUNDING PHOTOGRAPHY AND FILM OF SOME OF THE MOST REMOTE PLACES OF THE ARCTIC. WE ARE CONTINUING TO SUPPORT THE IMPACT CAMPAIGN FOR AN EDUCATIONAL GIANT SCREEN FILM CALLED THE ARCTIC: OUR LAST GREAT WILDERNESS. THE FILM HAS BEEN SHOWN TO DATE AT MORE THAN 20 THEATERS AT MAJOR SCIENCE CENTERS, FOR MORE THAN 10,000 PEOPLE, INCLUDING SEVERAL THOUSAND SCHOOL GROUPS, AND EDUCATORS. WE HAVE ALSO SUPPORTED FILM AND STORYTELLING EFFORTS DIGITALLY, ON SOCIAL MEDIA AND WEB PLATFORM CALLED PROTECT THE ARCTIC, WHICH HAS MORE THAN 58,000 FOLLOWERS.
Expenses $135,231 · Revenue $158,656
-
COLUMBIA RIVER - THIS BOOK AND VISUAL STORYTELLING CAMPAIGN RELEASED ON MAY 22ND OF 2024 HAS BEEN EDUCATING ABOUT THE BEAUTIFUL AND COMPLICATED COLUMBIA RIVER SYSTEM AND ITS EXPANSIVE WATERSHED FROM SEA TO SOURCE. TO DATE, THE PHOTOGRAPHER DAVID MOSKOWITZ AND THE AUTHOR EILEEN DELEHANTY PEARKES HAVE PRESENTED TO 11 IN PERSON EVENTS AS PART OF THE BIG RIVER EVENT SERIES REACHING A TOTAL OF 450 PEOPLE IN THE PACIFIC NORTHWEST. THE LARGEST IN PERSON SPEAKING EVENT WAS 115-PERSON AUDIENCE AT THE OREGON MUSEUM OF SCIENCE AND INDUSTRY (OMSI) IN PARTNERSHIP WITH 350 PDX, COLUMBIA RIVERKEEPER, AND SAVE OUR WILD SALMON. THE TRANSNATIONAL MEDIA CAMPAIGN HAS BEEN A GREAT SUCCESS, REACHING ACROSS NORTH AMERICA AND WESTERN CANADA MARKETS IN PRINT AND SOCIAL MEDIA. BIG RIVER IS A FOREWARDS INDIES FINALIST FOR BOOK OF THE YEAR.
Expenses $82,881
-
OTHER PROGRAMS - (1) IN 2024, BRAIDED RIVER SUPPORTED THE WE ARE PUGET SOUND TRAVELING MUSEUM TRAVELING EVENTS, WHICH WERE VIEWED BY MORE THAN 40,000 PEOPLE COLLECTIVELY. (2) BOOK DEVELOPMENT OF WOODPECKER: A YEAR IN THE LIFE OF NORTH AMERICAN WOODPECKERS - A PHOTOGRAPHY BOOK AND CAMPAIGN ON ALL 41 SPECIES OF WOODPECKERS IN NORTH AMERICA. THE BOOKS FIELDWORK, EDITORIAL DEVELOPMENT, AND LAYOUT WERE COMPLETED IN 2024, WITH A PUBLICATION DATE OF SEPTEMBER 1, 2025.
Expenses $13,843
As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Helen CherulloHELEN CHERULLO
EXECUTIVE DIRECTOR
- Total calculated
- $134,701
- From this org
- $0
- From related orgs
- $123,270
- Other
- $11,431
- Hours/week
- 40
-
Joey MansonJOEY MANSON
PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
Gabe AeschlimanGABE AESCHLIMAN
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Colin LingleCOLIN LINGLE
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
Joseph BogaardJOSEPH BOGAARD
MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Ardi KvevenARDI KVEVEN
MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Joann MillsJOANN MILLS
MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Rob SmithROB SMITH
MEMBER
- Total calculated
- $0
- Hours/week
- 1
-
Erika LundahlERIKA LUNDAHL
MEMBER (UNTIL 09/2024)
- Total calculated
- $0
- Hours/week
- 1
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
No itemized grants to organizations on this return.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
501(C)(3) · EXPLORATION OF THE PACIFIC NORTHWEST · WA
Provenance
- Return type
- form_990
- Tax year
- 2023
- Filed
- 13 August 2025
- IRS schema version
- 2023v6.0
- Source object
- 202502259349302840
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