Skip to content
Nonprofiteer
← CHILDRENS MUSEUM OF RICHMOND

Form 990 for tax year 2024

Filed by CHILDRENS MUSEUM OF RICHMOND.

Totals

Total revenue
$7,278,000
Total expenses
$4,072,926
Contributions and grants received
$5,314,493
Grants paid
$0
Program service revenue
$1,691,929
Investment income
$186,710
Other revenue
$84,868
Total assets, end of year
$13,328,015
Total liabilities, end of year
$1,344,517
Net assets or fund balances, end of year
$11,983,498
Program services expenses (Part IX)
$3,000,353
Management and general expenses
$576,173
Fundraising expenses
$496,400
Program service expenses (Part III)
$3,000,353

Program services were 73.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $610,295

  • 1c · Fundraising events

    $56,099

  • 1e · Government grants (contributions)

    $114,202

  • 1f · All other contributions, gifts and grants

    $4,533,897

  • 1g · Noncash contributions included above

    $79,089

  • 2a · Program service revenue: Admission Charges

    total $981,464 · related or exempt $981,464

  • 2b · Program service revenue: Special Event Charges

    total $624,905 · related or exempt $624,905

  • 2c · Program service revenue: Program Activity Charges

    total $85,560 · related or exempt $85,560

  • 2f · All other program service revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $194,067 · excluded $194,067

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 7a · Gross sales of assets other than inventory

    securities $336,583 · other assets $12

  • 7b · Less cost or other basis and sales expenses

    securities $343,932 · other assets $20

  • 7c · Gain or loss

    securities -$7,349 · other assets -$8

  • 7d · Net gain or loss

    total -$7,357 · excluded -$7,357

  • 8a · Fundraising events: gross income

    $22,542

  • 8a · Fundraising events: contributions included on line 1c

    $56,099

  • 8b · Fundraising events: direct expenses

    $51,490

  • 8c · Net income from fundraising events

    total -$28,948 · excluded -$28,948

  • 10a · Gross sales of inventory

    $221,223

  • 10b · Cost of goods sold

    $107,407

  • 10c · Net income from sales of inventory

    total $113,816 · related or exempt $113,816

  • 11d · All other revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 11e · Other revenue, total

    $0

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $205,464 · program services $51,366 · management and general $102,732 · fundraising $51,366

  • 7 · Other salaries and wages

    total $1,721,490 · program services $1,306,676 · management and general $234,366 · fundraising $180,448

  • 9 · Other employee benefits

    total $126,390 · program services $97,227 · management and general $14,735 · fundraising $14,428

  • 10 · Payroll taxes

    total $144,910 · program services $102,909 · management and general $24,837 · fundraising $17,164

  • 11c · Fees: accounting

    total $31,143 · program services $26,472 · management and general $4,671

  • 11e · Fees: professional fundraising services

    total $108,024 · fundraising $108,024

  • 11f · Fees: investment management

    total $19,359 · management and general $19,359

  • 11g · Fees: other

    total $70,097 · program services $28,138 · management and general $38,101 · fundraising $3,858

  • 12 · Advertising and promotion

    total $103,855 · program services $78,772 · management and general $24,007 · fundraising $1,076

  • 13 · Office expenses

    total $51,798 · program services $32,794 · management and general $15,658 · fundraising $3,346

  • 14 · Information technology

    total $18,649 · program services $16,074 · management and general $2,575

  • 16 · Occupancy

    total $569,884 · program services $535,331 · management and general $34,553

  • 17 · Travel

    total $11,624 · program services $9,791 · management and general $1,833

  • 19 · Conferences, conventions and meetings

    total $12,521 · program services $7,086 · management and general $5,100 · fundraising $335

  • 20 · Interest

    total $5,989 · program services $5,390 · management and general $599

  • 22 · Depreciation, depletion and amortization

    total $342,545 · program services $325,418 · management and general $17,127

  • 23 · Insurance

    total $88,091 · program services $74,877 · management and general $13,214

  • 24a · Other expenses: Supplies

    total $203,027 · program services $194,053 · management and general $2,773 · fundraising $6,201

  • 24b · Other expenses: Bank Fees

    total $183,383 · program services $81,769 · management and general $14,430 · fundraising $87,184

  • 24c · Other expenses: Miscellaneous

    total $42,632 · program services $26,210 · management and general $5,503 · fundraising $10,919

  • 24d · Other expenses: Direct Fundraising Expenses

    total $12,051 · program services $0 · management and general $0 · fundraising $12,051

  • 24e · All other expenses

    total $0 · program services $0 · management and general $0 · fundraising $0

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $703,764 · end of year $1,592,515

  • 2 · Savings and temporary cash investments

    beginning of year $142,464 · end of year $187,278

  • 3 · Pledges and grants receivable

    beginning of year $97,500 · end of year $1,353,064

  • 4 · Accounts receivable

    beginning of year $1,265 · end of year $120,439

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 8 · Inventories for sale or use

    beginning of year $75,263 · end of year $84,163

  • 9 · Prepaid expenses and deferred charges

    beginning of year $166,437 · end of year $79,461

  • 10a · Land, buildings and equipment: cost or other basis

    $12,515,398

  • 10b · Land, buildings and equipment: accumulated depreciation

    $8,185,853

  • 10c · Land, buildings and equipment, net

    beginning of year $3,327,895 · end of year $4,329,545

  • 11 · Investments: publicly traded securities

    beginning of year $4,475,041 · end of year $4,630,944

  • 12 · Investments: other securities

    beginning of year $0

  • 13 · Investments: program-related

    beginning of year $0

  • 15 · Other assets

    beginning of year $1,077,815 · end of year $950,606

  • 17 · Accounts payable and accrued expenses

    beginning of year $150,825 · end of year $126,165

  • 19 · Deferred revenue

    beginning of year $341,904 · end of year $301,626

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 23 · Secured mortgages and notes payable

    beginning of year $170,676 · end of year $143,590

  • 25 · Other liabilities

    beginning of year $894,477 · end of year $773,136

  • 27 · Net assets without donor restrictions

    beginning of year $7,116,062 · end of year $8,168,039

  • 28 · Net assets with donor restrictions

    beginning of year $1,393,500 · end of year $3,815,459

Mission and programs · 2024

Mission

AS A NON-PROFIT 501(C)(3) ORGANIZATION, THE CHILDREN'S MUSEUM OF RICHMOND'S MISSION IS TO INSPIRE GROWTH IN ALL CHILDREN BY ENGAGING FAMILIES IN LEARNING THROUGH PLAY.

Activities or mission (Part I)

THE CHILDREN'S MUSEUM OF RICHMOND, A NOT-FOR-PROFIT ORGANIZATION, EXISTS TO INSPIRE GROWTH IN ALL CHILDREN BY ENGAGING FAMILIES IN LEARNING THROUGH PLAY.

  • Museum Experience: CMoR is more than a fun place to play indoors and outdoors (though it's definitely that!) - it's an active, involved opportunity for the whole family to grow and learn together. From fundamental concepts to socialization skills, research shows that play has a positive impact on a child's academic performance - and the more often they engage in play at an environment like the one shared at CMoR, the more likely they are to find success inside the classroom. In FY25, CMoR saw total attendance of 284,905 guests.

    Expenses $2,294,890 · Revenue $981,464

  • Education & Outreach: Play is a critical element to encourage healthy development in children, fostering skills that will stay with them well into adolescence and adulthood. At CMoR, children's growth is inspired by engaging families in the power of play, knowing that everyone can learn more - and develop more rapidly - when families play together. Our exhibits and experiences fuel children's problem-solving skills, motor development skills, language skills, spatial skills and coordination, communication and negotiation skills, creative skills, and pre-reading and reading comprehension skills. The Museum facilitated 824 field trips, which consisted of 16,329 students, through In-Museum, Museum-To-Go, and virtual field trips.

    Expenses $513,373 · Revenue $624,905

  • Museum Shop: The Museum Shop carries educational toys, games, art and craft supplies, musical instruments, and hands-on projects that support children's learning experiences.

    Expenses $38,793 · Revenue $113,816

  • The CMoR Book Bank distributes books to children from low-income households; in FY25, we distributed 16,534 books, primarily to children for the home libraries. 42% of field trips were free or reduced price through our Access for All scholarship program and 549 scholarship memberships donated to families in need. Nearly 39,300 visitors utilized our Museums for All program, which provides discount admission to families who access SNAP, WIC, and/or EBT benefits. A monthly evening for children with disabilities and their families welcomed 1,132 attendees to experience the Museum with lower sensory inputs, a cool-down room, and volunteers from VCU's occupational therapy program. In the lead up to the new school year, CMoR helped to prepare families for kindergarten readiness with programs and activities focused on tips for early literacy, social-emotional support, healthy habits, and ways for caregivers to support learning in and out of the classroom. Legendary Santa celebrated its 88th season in Richmond (at CMoR since 2005), continuing the timeless tradition of visiting Santa as he shares stories, memories, and love for all children. During the Legendary Santa visit, children have the opportunity to visit the Holiday Village, which explores holidays from six different cultures. In addition to all museum programming, CMoR updated exhibits as well as brought in a traveling exhibit for the summer. The community recognized CMoR's impact with awards from the Best of Virginia 2025 and Richmond Times-Dispatch Top Workplaces 2025.

    Expenses $153,297 · Revenue $85,560

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Chris Way

    Secretary

    Total calculated
    $0
    Hours/week
    2
  • Gordon Crenshaw

    Treasurer

    Total calculated
    $0
    Hours/week
    3
  • Lynn Mussatt

    Immediate Past Chair

    Total calculated
    $0
    Hours/week
    3
  • Sally Tate

    Chair

    Total calculated
    $0
    Hours/week
    5
  • Amy Kelley

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Ashley Peterson

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Barbara Markham Smith

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Becky Mann

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Bentley Chan

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Brendan Staley

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Chelsea Carroll

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Dana Callahan

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Doug Stroup

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Heidi Siegmund

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Jeff Campbell

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Lara D'Antonio

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Laura Curzi

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Loretta Tabb

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Martha Schley K Smith

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Mary Bigelow

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Mary Colleen Beers

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Paulin Cheatham

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Rayhan Daudani

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Shawn Harrigan

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Sigmund Collins

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Susan Davies

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Tamarah Holmes

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Ted Moore

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • William Muangala

    Trustee

    Total calculated
    $0
    Hours/week
    1
  • Danielle Ripperton

    Executive Director

    Total calculated
    $189,177
    From this org
    $159,124
    From related orgs
    $0
    Other
    $30,053
    Hours/week
    50

    Schedule J breakdown matched by us

    Base
    $139,124
    Bonus
    $20,000
    Other
    $0
    Deferred
    $7,688
    Nontaxable benefits
    $22,365
    Filer's total
    $189,177

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
11 February 2026
IRS schema version
2024v5.1
Source object
202610429349301611

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.