Form 990 for tax year 2023

Totals

Total revenue

$397,125

Total expenses

$402,752

Contributions and grants received

$239,021

Grants paid

$0

Program service revenue

$0

Investment income

$12,678

Other revenue

$145,426

Total assets, end of year

$1,018,236

Total liabilities, end of year

$221,678

Net assets or fund balances, end of year

$796,558

Program services expenses (Part IX)

$312,144

Management and general expenses

$90,608

Fundraising expenses

$0

Program service expenses (Part III)

$312,144

Program services were 77.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2023

• PROMOTION OF THE RIVERWALK - IN 2024, FRIENDS OF THE RIVERWALK CONTINUED ITS THRIVING CORPORATE BANNER PROGRAM, OFFERING LOCAL BUSINESSES THE OPPORTUNITY TO SHOWCASE THEIR BRANDS AND SPECIAL EVENTS ON CUSTOM BANNERS DISPLAYED ALONG THE RIVERWALK. WITH ANNUAL FOOT TRAFFIC SURPASSING 1.9 MILLION VISITORS (AND STEADILY GROWING). THE BANNERS SERVE AS A DYNAMIC PLATFORM FOR ENHANCING THE VISIBILITY OF THE TAMPA RIVERWALK WHILE PROMOTING LOCAL BUSINESSES. THROUGHOUT THE YEAR, 107 LIGHT POLES ALONG THE RIVERWALK OFFER 188 BANNER SPACES, WITH 58 ORGANIZATIONS TAKING ADVANTAGE OF THIS PRIME ADVERTISING SPACE IN 2024. THE FRIENDS OF THE RIVERWALK SPECIALTY CUP PROGRAM ALLOWS PATRONS TO PURCHASE ALCOHOLIC BEVERAGES FROM LICENSED ESTABLISHMENTS WITHIN THE RIVERWALK SPECIALTY CENTER AND ENJOY THEM THROUGHOUT THE DESIGNATED OPEN CONTAINER AREA OF THE RIVERWALK, BETWEEN 11 AM AND 1 AM. FRIENDS OF THE RIVERWALK MANAGES THE PROCUREMENT AND DISTRIBUTION OF CITY-APPROVED SPECIALTY CUPS TO PARTICIPATING VENDORS WITHIN THE ZONE. IN 2024, 17 ORGANIZATIONS TOOK PART IN THIS SUCCESSFUL PROGRAM, CONTRIBUTING TO THE VIBRANT AND SOCIAL ATMOSPHERE OF THE RIVERWALK.IN 2024, FRIENDS OF THE RIVERWALK CONTINUED ITS HIGHLY SUCCESSFUL PAVING THE WAY PROGRAM, WHICH NOT ONLY RAISED VITAL FUNDS FOR THE ORGANIZATION BUT ALSO CONTRIBUTED TO THE RIVERWALK'S UNIQUE IDENTITY AND SENSE OF PLACE. THIS PROGRAM ALLOWS BOTH RESIDENTS AND VISITORS TO COMMEMORATE SPECIAL OCCASIONS, HONOR LOVED ONES, OR EXPRESS THEIR LOVE FOR TAMPA THROUGH THE ENGRAVING OF PERSONALIZED 12" X 12" GRANITE PAVERS. IN 2024, 247 CUSTOM PAVERS WERE ADDED TO THE TAMPA RIVERWALK, CREATING LASTING MEMORIES WHILE ENHANCING THE BEAUTY AND SIGNIFICANCE OF THIS ICONIC WATERFRONT DESTINATION.

  Expenses $27,665 · Revenue $19,082

• ACTIVATION OF THE RIVERWALK - IN 2024, FRIENDS OF THE RIVERWALK PROUDLY HOSTED SEVERAL FREE, FAMILY-FRIENDLY EVENTS ALONG THE TAMPA RIVERWALK, BRINGING TOGETHER THE COMMUNITY TO CELEBRATE THROUGHOUT THE YEAR. SIGNATURE EVENTS INCLUDED TAMPA RIVERFEST, THE JULY 4TH BOAT PARADE & BLESSING OF THE FLEET, RIVERWALK TRICK OR TREAT, THE HOLIDAY HARBOUR TREE LIGHTING, THE HOLIDAY SPECTACULAR, AND THE HOLIDAY LIGHTED BOAT PARADE. OUR EVENTS NOT ONLY ANIMATE THE PARKS ALONG THE 2.6-MILE RIVERWALK BUT ALSO BRING THE WATERWAYS TO LIFE WITH FESTIVE BOAT PARADES. THESE EVENTS COLLECTIVELY DREW OVER 120,000 ATTENDEES, POSITIVELY IMPACTING THE LOCAL ECONOMY AND FOSTERING COMMUNITY SPIRIT. WE WERE SUPPORTED BY OVER 100 LOCAL BUSINESSES, WHO PARTICIPATED AS SPONSORS OR VENDORS, STRENGTHENING THE COLLABORATION BETWEEN THE BUSINESS AND NONPROFIT SECTORS. PARTNERING WITH OTHER NONPROFIT ORGANIZATIONS WAS ESSENTIAL IN ACTIVATING THE RIVERWALK. BEYOND EVENT HOSTING, FRIENDS OF THE RIVERWALK IS COMMITTED TO MAINTAINING THE CLEANLINESS AND SAFETY OF OUR WATERFRONT. IN 2024, WE HELD BI-MONTHLY RIVERWALK CLEANUPS, COLLECTING 130 BAGS AND 421 POUNDS OF TRASH TO ENSURE A PRISTINE ENVIRONMENT FOR ALL.

  Expenses $248,985 · Revenue $76,326

• MARKETING THE RIVERWALK - FRIENDS OF THE RIVERWALK IS PROUD TO PRODUCE THE #1 ATTRACTION GUIDE IN THE TAMPA BAY - AREA THE TAMPA ATTRACTIONS & RIVERWALK BROCHURE. THIS COMPREHENSIVE PUBLICATION HIGHLIGHTS THE BEST OUR VIBRANT CITY HAS TO OFFER, INCLUDING TOP ATTRACTIONS, ENTERTAINMENT VENUES, HOTELS, RESTAURANTS, TRANSPORTATION OPTIONS, AND EXCITING COMMUNITY EVENTS. PUBLISHED TWICE A YEAR, IN SPRING/SUMMER AND FALL/WINTER, THE BROCHURE SERVES AS A KEY RESOURCE FOR BOTH RESIDENTS AND VISITORS ALIKE. WITH A DISTRIBUTION OF OVER 150,000 COPIES ACROSS TAMPA, THE REGION, AND THROUGHOUT FLORIDA, THIS ESSENTIAL GUIDE ENHANCES VISIBILITY AND DRIVES AWARENESS OF TAMPA'S UNIQUE OFFERINGS. A DIGITAL VERSION IS ALSO ACCESSIBLE ON OUR WEBSITE, ENSURING BROAD REACH AND CONVENIENCE. IN ADDITION TO PRINT, FRIENDS OF THE RIVERWALK MANAGES THE OFFICIAL TAMPA RIVERWALK WEBSITE AND SOCIAL MEDIA CHANNELS, INCLUDING FACEBOOK, INSTAGRAM, AND TWITTER. OUR WEBSITE ATTRACTS OVER 400,000 VISITORS ANNUALLY, PROVIDING TIMELY UPDATES ON RIVERWALK EVENTS AND ACTIVITIES. OUR SOCIAL MEDIA PLATFORMS BOAST SIGNIFICANT ENGAGEMENT, AMPLIFYING OUR MESSAGE TO AN EVEN WIDER AUDIENCE. TO KEEP OUR COMMUNITY INFORMED, WE ALSO DISTRIBUTE THE WEEKLY RIVERWALK ROUNDUP NEWSLETTER TO OVER 5,000 SUBSCRIBERS, ACHIEVING AN IMPRESSIVE 50% OPEN RATE. THIS NEWSLETTER PROVIDES THE LATEST NEWS ON RIVERWALK EVENTS AND ACTIVITIES, ENSURING OUR FOLLOWERS STAY CONNECTED TO WHAT'S HAPPENING ALONG TAMPA'S MOST DYNAMIC WATERFRONT.

  Expenses $35,494

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type

form_990

Tax year

2023

Filed

19 February 2025

IRS schema version

2023v6.0

Source object

202540569349300539

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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