Form 990 for tax year 2022
Filed by HAWAII VISITORS AND CONVENTION BUREAU.
Totals
- Total revenue
- $30,567,365
- Total expenses
- $29,556,043
- Contributions and grants received
- $27,232,227
- Grants paid
- $2,667,029
- Program service revenue
- $3,044,856
- Investment income
- $161,934
- Other revenue
- $128,348
- Total assets, end of year
- $11,836,453
- Total liabilities, end of year
- $5,502,956
- Net assets or fund balances, end of year
- $6,333,497
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$27,232,227
-
2a · Program service revenue: SUBSCRIPTIONS
total $2,819,825 · related or exempt $1,831,693 · unrelated business $988,132
-
2b · Program service revenue: ADMINISTRATIVE FEE - SALES & MARK
total $225,031 · related or exempt $225,031
-
3 · Investment income
total $161,934 · excluded $161,934
-
11a · Other revenue: MKT FLEX REVENUE
total $70,575 · related or exempt $70,575
-
11b · Other revenue: HIEMA EXCESS REVENUE
total $53,209 · related or exempt $53,209
-
11c · Other revenue: OTHER REVENUE
total $4,564 · related or exempt $4,564
-
11e · Other revenue, total
$128,348
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $2,667,029
-
5 · Compensation of officers, directors and key employees
total $2,178,805
-
7 · Other salaries and wages
total $4,705,041
-
8 · Pension plan contributions
total $264,179
-
9 · Other employee benefits
total $558,544
-
10 · Payroll taxes
total $434,886
-
11b · Fees: legal
total $151,245
-
11c · Fees: accounting
total $311,275
-
11g · Fees: other
total $145,824
-
12 · Advertising and promotion
total $13,683,559
-
13 · Office expenses
total $474,509
-
14 · Information technology
total $1,040,369
-
16 · Occupancy
total $829,650
-
17 · Travel
total $560,559
-
19 · Conferences, conventions and meetings
total $97,011
-
22 · Depreciation, depletion and amortization
total $102,738
-
23 · Insurance
total $10,967
-
24a · Other expenses: FUNCTIONS
total $546,186
-
24b · Other expenses: STAFFING & OFFICE
total $518,898
-
24c · Other expenses: RESEARCH
total $274,769
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $813,503 · end of year $551,323
-
2 · Savings and temporary cash investments
beginning of year $3,985,877 · end of year $7,912,850
-
3 · Pledges and grants receivable
beginning of year $0 · end of year $0
-
4 · Accounts receivable
beginning of year $5,945,104 · end of year $2,328,191
-
5 · Loans and receivables from officers and key people
beginning of year $0 · end of year $0
-
6 · Loans and receivables from disqualified persons
beginning of year $0 · end of year $0
-
7 · Other notes and loans receivable
beginning of year $0 · end of year $0
-
8 · Inventories for sale or use
beginning of year $0 · end of year $0
-
9 · Prepaid expenses and deferred charges
beginning of year $280,223 · end of year $302,088
-
10a · Land, buildings and equipment: cost or other basis
$2,707,490
-
10b · Land, buildings and equipment: accumulated depreciation
$2,536,800
-
10c · Land, buildings and equipment, net
beginning of year $250,233 · end of year $170,690
-
11 · Investments: publicly traded securities
beginning of year $0 · end of year $0
-
12 · Investments: other securities
beginning of year $0 · end of year $0
-
13 · Investments: program-related
beginning of year $0 · end of year $0
-
14 · Intangible assets
beginning of year $0 · end of year $0
-
15 · Other assets
beginning of year $1,819,296 · end of year $571,311
-
17 · Accounts payable and accrued expenses
beginning of year $4,570,215 · end of year $3,316,781
-
18 · Grants payable
beginning of year $0 · end of year $0
-
19 · Deferred revenue
beginning of year $3,201,846 · end of year $1,511,651
-
20 · Tax-exempt bond liabilities
beginning of year $0 · end of year $0
-
21 · Escrow or custodial account liability
beginning of year $0 · end of year $0
-
22 · Loans and payables to officers and key people
beginning of year $0 · end of year $0
-
23 · Secured mortgages and notes payable
beginning of year $0 · end of year $0
-
24 · Unsecured notes and loans payable
beginning of year $0 · end of year $0
-
25 · Other liabilities
beginning of year $0 · end of year $674,524
-
27 · Net assets without donor restrictions
beginning of year $5,322,175 · end of year $6,333,497
-
28 · Net assets with donor restrictions
beginning of year $0 · end of year $0
Mission and programs · 2022
Mission
AS THE TOURISM MARKETING ORGANIZATION FOR THE STATE OF HAWAI'I, THE MISSION OF THE HAWAI'I VISITORS AND CONVENTION BUREAU IS TO CREATE SUSTAINABLE, DIVERSIFIED, LEISURE AND BUSINESS TRAVEL DEMAND FOR THE HAWAIIAN ISLANDS.
Activities or mission (Part I)
TO CREATE SUSTAINABLE, DIVERSI- FIED, LEISURE & BUSINESS TRAVEL DEMAND FOR THE HAWAIIAN ISLANDS.
-
THE HAWAII VISITORS AND CONVENTION BUREAU (HVCB) REPRESENTS THE ISLANDS OF HAWAII IN A HIGHLY COMPETITIVE ARENA OF DESTINATION MARKETING. HVCB PROMOTES LEISURE AND BUSINESS TRAVEL, INCLUDING MEETINGS AND CONVENTIONS, AND ACTS AS A CATALYST FOR IMPROVING AND EXPANDING HAWAII'S WIDE-RANGING PRODUCT OFFERINGS AND EXPERIENCES, WHILE CREATING ECONOMIC OPPORTUNITIES THROUGH TOURISM. HVCB IS ALSO CONTRACTED TO MARKET THE ISLANDS UNDER THE AUSPICES OF THE HAWAII TOURISM AUTHORITY, WHICH HAS GLOBAL OVERSIGHT MATTERS CONCERNING THE VISITOR INDUSTRY.
As filed on the 2022 return.
Listed in Part VII
-
John MonahanJOHN MONAHAN
PRESIDENT, CEO
- Total calculated
- $506,425
- From this org
- $472,215
- From related orgs
- $0
- Other
- $34,210
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $330,427
- Bonus
- $104,000
- Other
- $37,788
- Deferred
- $13,150
- Nontaxable benefits
- $21,060
- Filer's total
- $506,425
-
Tom MullenTOM MULLEN
SR. VP, COO
- Total calculated
- $319,764
- From this org
- $292,506
- From related orgs
- $0
- Other
- $27,258
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $223,254
- Bonus
- $62,064
- Other
- $7,188
- Deferred
- $13,026
- Nontaxable benefits
- $14,232
- Filer's total
- $319,764
-
John ReyesJOHN REYES
SR. VP, MCI SALES
- Total calculated
- $303,979
- From this org
- $280,374
- From related orgs
- $0
- Other
- $23,605
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $231,893
- Bonus
- $46,195
- Other
- $2,286
- Deferred
- $12,406
- Nontaxable benefits
- $11,199
- Filer's total
- $303,979
-
Madan TalwarMADAN TALWAR
SR. VP, CMO
- Total calculated
- $302,474
- From this org
- $279,668
- From related orgs
- $0
- Other
- $22,806
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $224,927
- Bonus
- $48,753
- Other
- $5,988
- Deferred
- $12,405
- Nontaxable benefits
- $10,401
- Filer's total
- $302,474
-
Barbara OkamotoBARBARA OKAMOTO
VP, CRM
- Total calculated
- $254,605
- From this org
- $228,218
- From related orgs
- $0
- Other
- $26,387
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $183,560
- Bonus
- $40,950
- Other
- $3,708
- Deferred
- $10,962
- Nontaxable benefits
- $15,425
- Filer's total
- $254,605
-
Susan KanohoSUSAN KANOHO
EXECUTIVE DIRECTOR, KAUAI
- Total calculated
- $201,913
- From this org
- $190,120
- From related orgs
- $0
- Other
- $11,793
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $166,199
- Bonus
- $22,733
- Other
- $1,188
- Deferred
- $9,725
- Nontaxable benefits
- $2,068
- Filer's total
- $201,913
-
Kara ImaiKARA IMAI
SR. DIRECTOR DIGITAL MARKETING
- Total calculated
- $199,344
- From this org
- $171,576
- From related orgs
- $0
- Other
- $27,768
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $152,845
- Bonus
- $18,317
- Other
- $414
- Deferred
- $9,629
- Nontaxable benefits
- $18,139
- Filer's total
- $199,344
-
Lynn WhiteheadLYNN WHITEHEAD
SR DIRECTOR, CITYWIDE SALES
- Total calculated
- $167,320
- From this org
- $161,172
- From related orgs
- $0
- Other
- $6,148
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $160,400
- Bonus
- $375
- Other
- $397
- Deferred
- $5,410
- Nontaxable benefits
- $738
- Filer's total
- $167,320
-
Robyn BassoROBYN BASSO
SENIOR DIRECTOR, TRAVEL TRADE
- Total calculated
- $158,517
- From this org
- $145,140
- From related orgs
- $0
- Other
- $13,377
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $130,442
- Bonus
- $14,284
- Other
- $414
- Deferred
- $4,399
- Nontaxable benefits
- $8,978
- Filer's total
- $158,517
-
Adrienne NudoADRIENNE NUDO
SR DIRECTOR, CITYWIDE SALES
- Total calculated
- $157,335
- From this org
- $154,183
- From related orgs
- $0
- Other
- $3,152
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $153,853
- Bonus
- $188
- Other
- $142
- Deferred
- $0
- Nontaxable benefits
- $3,152
- Filer's total
- $157,335
-
Gina ChunGINA CHUN
SR DIRECTOR CONSUMER MARKETING
- Total calculated
- $156,736
- From this org
- $139,058
- From related orgs
- $0
- Other
- $17,678
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $124,671
- Bonus
- $13,613
- Other
- $774
- Deferred
- $8,174
- Nontaxable benefits
- $9,504
- Filer's total
- $156,736
-
Ernie GarciaERNIE GARCIA
SR. DIRECTOR OF SALES, MCI
- Total calculated
- $155,879
- From this org
- $141,784
- From related orgs
- $0
- Other
- $14,095
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $125,620
- Bonus
- $15,583
- Other
- $581
- Deferred
- $7,029
- Nontaxable benefits
- $7,066
- Filer's total
- $155,879
-
Sa TaalaSA TAALA
CORPORATE SECRETARY
- Total calculated
- $90,301
- From this org
- $74,899
- From related orgs
- $0
- Other
- $15,402
- Hours/week
- 37.5
-
Matt BaileyMATT BAILEY
MAUI CHAPTER CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Tom CalameTOM CALAME
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Catherine CambraCATHERINE CAMBRA
HAWAII CHAPTER CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Sean DeeSEAN DEE
CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Greg DickhensGREG DICKHENS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Bradley DoellBRADLEY DOELL
HAWAII CHAPTER DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jerry GibsonJERRY GIBSON
CHAIR APPOINTEE
- Total calculated
- $0
- Hours/week
- 0.5
-
Stephen KaaaSTEPHEN KAAA
FINANCE CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Rhonda KhabirRHONDA KHABIR
OAHU CHAPTER DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Dan KingDAN KING
KAUAI CHAPTER CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Duane KurisuDUANE KURISU
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Avi MannisAVI MANNIS
CHAIR APPOINTEE
- Total calculated
- $0
- Hours/week
- 0.5
-
Johan MarzukiJOHAN MARZUKI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Coralie MatayoshiCORALIE MATAYOSHI
MEMBERSHIP CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jonathan McManusJONATHAN MCMANUS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Elliot MillsELLIOT MILLS
MARKETING CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Duke Ah MooDUKE AH MOO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Sweetie NelsonSWEETIE NELSON
OAHU CHAPTER CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Chris RabangCHRIS RABANG
MAUI CHAPTER DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
-
Jackie ReedJACKIE REED
CHAIR APPOINTEE
- Total calculated
- $0
- Hours/week
- 0.5
-
Donald TakakiDONALD TAKAKI
COMPENSATION CHAIR
- Total calculated
- $0
- Hours/week
- 0.5
-
Paul TonerPAUL TONER
KAUAI CHAPTER DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.5
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 1a · Discretionary spending account
- 1a · Health or social club dues or initiation fees
- 1b · Written policy on the line-1a expenses
- 3 · Compensation committee
- 3 · Independent compensation consultant
- 3 · Approval by the board or compensation committee
Answered no
- 2 · Substantiation required before reimbursing expenses
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
The filer's explanations (Part III)
- PART I, LINE 1A
- SOCIAL CLUB DUES ARE PROVIDED TO THE CEO. THE MEMBERSHIP IS TREATED AS TAXABLE COMPENSATION TO THE CEO. DISCRETIONARY SPENDING ACCOUNTS ARE PROVIDED TO OFFICERS. THESE AMOUNTS ARE TREATED AS TAXABLE COMPENSATION TO THE LISTED PERSONS WHO RECEIVE THEM.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
HAWAII STATE ART MUSEUM
$150,000
COMMUNITY ENRICHMENT
-
HAWAII AG AND CULINARY ALLIANCE
$120,000
COMMUNITY ENRICHMENT
-
$110,000
COMMUNITY ENRICHMENT
-
COMMUNITY ENRICHMENT
-
$80,000
COMMUNITY ENRICHMENT
-
$77,000
COMMUNITY ENRICHMENT
-
$75,000
COMMUNITY ENRICHMENT
-
POLYNESIAN FOOTBALL HALL OF FAME
$75,000
COMMUNITY ENRICHMENT
-
HAWAII HORSE OWNERS INC
$70,000
COMMUNITY ENRICHMENT
-
COMMUNITY ENRICHMENT
The 10 largest by cash amount. The API serves every itemized grant.
Provenance
- Return type
- form_990
- Tax year
- 2022
- Filed
- 13 November 2023
- IRS schema version
- 2022v5.0
- Source object
- 202343199349305704
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
The source document this was parsed from is served over the API, which is where bulk and document access live.