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Nonprofiteer
← THE PARENTING PLACE INC

Form 990 for tax year 2024

Filed by THE PARENTING PLACE INC.

Totals

Total revenue
$3,121,062
Total expenses
$3,143,702
Contributions and grants received
$251,564
Grants paid
$47,378
Program service revenue
$2,850,571
Investment income
$2,920
Other revenue
$16,007
Total assets, end of year
$1,815,683
Total liabilities, end of year
$565,794
Net assets or fund balances, end of year
$1,249,889
Program services expenses (Part IX)
$2,501,619
Management and general expenses
$605,175
Fundraising expenses
$36,908
Program service expenses (Part III)
$2,501,619

Program services were 79.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1a · Federated campaigns

    $31,050

  • 1c · Fundraising events

    $5,355

  • 1f · All other contributions, gifts and grants

    $215,159

  • 2a · Program service revenue: POS FEES AND CONTRACTS

    total $2,850,571 · related or exempt $2,850,571

  • 3 · Investment income

    total $2,920 · excluded $2,920

  • 7a · Gross sales of assets other than inventory

    securities $1,000

  • 7b · Less cost or other basis and sales expenses

    securities $1,000

  • 7c · Gain or loss

    securities $0

  • 7d · Net gain or loss

    total $0

  • 8a · Fundraising events: gross income

    $26,089

  • 8a · Fundraising events: contributions included on line 1c

    $5,355

  • 8b · Fundraising events: direct expenses

    $20,670

  • 8c · Net income from fundraising events

    total $5,419 · excluded $5,419

  • 11a · Other revenue: SERVICE FEE REVENUE

    total $10,037 · related or exempt $10,037

  • 11b · Other revenue: MISCELLANEOUS REVENUE

    total $551 · excluded $551

  • 11e · Other revenue, total

    $10,588

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $36,306 · program services $36,306

  • 2 · Grants to domestic individuals

    total $11,072 · program services $11,072

  • 5 · Compensation of officers, directors and key employees

    total $184,420 · program services $99,587 · management and general $79,268 · fundraising $5,565

  • 7 · Other salaries and wages

    total $1,839,899 · program services $1,719,379 · management and general $117,906 · fundraising $2,614

  • 8 · Pension plan contributions

    total $35,421 · program services $31,352 · management and general $3,294 · fundraising $775

  • 9 · Other employee benefits

    total $164,157 · program services $138,540 · management and general $24,808 · fundraising $809

  • 10 · Payroll taxes

    total $152,103 · program services $124,093 · management and general $13,944 · fundraising $14,066

  • 11c · Fees: accounting

    total $128,151 · management and general $128,151

  • 11g · Fees: other

    total $67,252 · program services $34,566 · management and general $32,686

  • 12 · Advertising and promotion

    total $11,952 · program services $1,490 · management and general $10,437 · fundraising $25

  • 13 · Office expenses

    total $156,871 · program services $68,719 · management and general $76,478 · fundraising $11,674

  • 16 · Occupancy

    total $89,979 · program services $17,635 · management and general $72,344

  • 17 · Travel

    total $127,109 · program services $121,864 · management and general $4,623 · fundraising $622

  • 20 · Interest

    total $913 · management and general $913

  • 22 · Depreciation, depletion and amortization

    total $10,621 · management and general $10,621

  • 23 · Insurance

    total $13,582 · management and general $13,582

  • 24a · Other expenses: PROGRAM SUPPLIES

    total $82,702 · program services $80,003 · management and general $1,941 · fundraising $758

  • 24b · Other expenses: STAFF DEVELOPMENT

    total $15,401 · program services $14,115 · management and general $1,286

  • 24c · Other expenses: OTHER

    total $13,953 · program services $1,119 · management and general $12,834

  • 24d · Other expenses: EDUCATIONAL MATERIALS

    total $1,838 · program services $1,779 · management and general $59

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    end of year $733

  • 2 · Savings and temporary cash investments

    beginning of year $1,269,853 · end of year $1,126,163

  • 3 · Pledges and grants receivable

    beginning of year $4,331 · end of year $0

  • 4 · Accounts receivable

    beginning of year $434,482 · end of year $458,731

  • 9 · Prepaid expenses and deferred charges

    beginning of year $36,478 · end of year $10,073

  • 10a · Land, buildings and equipment: cost or other basis

    $218,308

  • 10b · Land, buildings and equipment: accumulated depreciation

    $102,154

  • 10c · Land, buildings and equipment, net

    beginning of year $126,775 · end of year $116,154

  • 11 · Investments: publicly traded securities

    beginning of year $18,906 · end of year $39,860

  • 15 · Other assets

    beginning of year $111,355 · end of year $63,969

  • 17 · Accounts payable and accrued expenses

    beginning of year $232,893 · end of year $308,781

  • 19 · Deferred revenue

    beginning of year $397,736 · end of year $191,197

  • 25 · Other liabilities

    beginning of year $113,534 · end of year $65,816

  • 27 · Net assets without donor restrictions

    beginning of year $1,052,459 · end of year $964,713

  • 28 · Net assets with donor restrictions

    beginning of year $205,558 · end of year $285,176

Mission and programs · 2024

Mission

SUPPORTING AND EMPOWERING A COMMUNITY OF ADULTS WHO NURTURE THRIVING CHILDREN.

Activities or mission (Part I)

SUPPORTING AND EMPOWERING A COMMUNITY OF ADULTS WHO NUTURE THRIVING CHILDREN.

  • BIRTH TO 3 EARLY INTERVENTION SERVICES ARE PROVIDED IN LA CROSSE, EAU CLAIRE, AND VERNON COUNTIES AND SUPPORTS FAMILIES TO ENHANCE THEIR CHILD'S DEVELOPMENT AND CONNECT TO THEIR COMMUNITIES. THE PROGRAM'S GOAL IS TO STRENGTHEN THE CAPACITY OF FAMILIES TO MEET THE DEVELOPMENTAL AND HEALTH-RELATED NEEDS OF THEIR INFANTS & TODDLERS WHO HAVE DELAYS OR DISABILITIES.

    Expenses $1,234,600 · Revenue $1,426,390

  • OUR CHILD CARE SERVICES PROGRAM SUPPORTS CHILD CARE BUSINESSES IN DEVELOPING HIGH QUALITY CHILD CARE FOR AREA FAMILIES. WE PROVIDE THEM WITH TECHNICAL ASSISTANCE TO HELP CREATE SOUND CHILD CARE BUSINESSES. WE ALSO OFFER PROFESSIONAL DEVELOPMENT OPPORTUNITIES SO THAT EARLY CARE AND EDUCATION PROFESSIONALS CAN PROVIDE THE BEST POSSIBLE CARE OF OUR YOUNGEST CHILDREN. WE PREPARE CUSTOMIZED CHILD CARE REFERRAL LISTS FOR FAMILIES LOOKING FOR CHILD CARE AND EDUCATE THEM ON HOW TO CHOOSE A HIGH QUALITY PROVIDER THAT SUITS THEIR PARTICULAR NEEDS.

    Expenses $532,705 · Grants $47,378 · Revenue $615,177

  • THE FAMILY EXCHANGE AND VISITATION PROGRAM HELPS FAMILIES AFFECTED BY DOMESTIC VIOLENCE, SEXUAL ASSAULT, STALKING, DATING VIOLENCE AND RELATED CHILD ABUSE TO HAVE SAFE, SUPPORTED TIME BETWEEN PARENTS AND CHILDREN. FAMILY EXCHANGES ARE THE SCHEDULE AND SUPERVISED TRANSFER OF A CHILD(REN) FROM ONE PARENT TO ANOTHER AT THE PARENTING PLACE FACILITY. FAMILY VISITATIONS ARE SCHEDULED CONTACT BETWEEN A PARENT AND CHILD AT THE PARENTING PLACE FACILITY AND OBSERVED BY A DIRECT SERVICE STAFF MEMBER. THE FAMILY INTERACTION PROGRAM (FIP) IS A TARGETED PROGRAM THAT PROVIDES SUPERVISED VISITS AND PARENTING SKILLS DEVELOPMENT FOR PARENTS WHO ARE WORKING WITH LA CROSSE COUNTY CHILD PROTECTIVE SERVICES AS THE RESULT OF A SUBSTANTIATED REPORT OF CHILD ABUSE OR NEGLECT. A FAMILY'S SOCIAL WORKER DETERMINES WHICH SERVICE THE FAMILY RECEIVES AND AUTHORIZES THE NUMBER OF SERVICE HOURS PER WEEK. SERVICES MAY OCCUR AT ONE OF THE PARENTING PLACE LOCATIONS, A FAMILY'S HOME OR OTHER COMMUNITY-BASED LOCATION.

    Expenses $358,750 · Revenue $459,376

  • THE PARENT EDUCATION AND SUPPORT PROGRAMS ARE AVAILABLE TO ANY PARENT OR OTHER CAREGIVER OF CHILDREN FREE OF CHARGE. THERE ARE NO INCOME REQUIREMENTS AND NO TARGET POPULATION BECAUSE WE KNOW THAT PARENTING IS DIFFICULT FOR ALL OF US, NO MATTER OUR INCOME, ETHNICITY, OR EDUCATIONAL BACKGROUND AND BECAUSE WE ALL WANT TO GIVE THE BEST OF OURSELVES TO OUR CHILDREN. THE PARENTING PLACE'S PROGRAMS HELP PARENTS TO FIND AND RECOGNIZE THEIR STRENGTHS SO THEY CAN BUILD ON THEIR POSITIVE ATTRIBUTES TO BE THE BEST PARENTS THAT THEY CAN BE.

    Expenses $375,564 · Revenue $418,610

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Tracy Craker

    PRESIDENT

    Total calculated
    $0
    Hours/week
    1.25

  • Mike Desmond

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    0.75

  • Jason Goldstein

    SECRETARY

    Total calculated
    $0
    Hours/week
    0.75

  • Jennifer Maki

    TREASURER

    Total calculated
    $0
    Hours/week
    1.25

  • Amy Schanofer

    PAST PRESIDENT

    Total calculated
    $0
    Hours/week
    0.5

  • Allison Benzing

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.25

  • Blaine Markussen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Kristine Birkholz

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.75

  • Cory Gylock

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Curt Teff

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Nathan Franklin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Sherri Roukis

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.75

  • Rochelle Nicks

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Beth Binsfeld

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Jodi Widuch

    EXECUTIVE DIRECTOR

    Total calculated
    $104,915
    From this org
    $104,915
    From related orgs
    $0
    Other
    $0
    Hours/week
    45

  • Audra Wieser

    OPERATIONS DIRECTOR

    Total calculated
    $79,505
    From this org
    $79,505
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

Provenance

Return type
form_990
Tax year
2024
Filed
5 November 2025
IRS schema version
2024v5.2
Source object
202503119349302450

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