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Nonprofiteer
← RODEO AUSTIN

Form 990 for tax year 2023

Filed by RODEO AUSTIN.

Totals

Total revenue
$17,107,954
Total expenses
$14,046,066
Contributions and grants received
$1,219,693
Grants paid
$3,050,071
Program service revenue
$14,255,118
Investment income
$474,857
Other revenue
$1,158,286
Total assets, end of year
$22,288,302
Total liabilities, end of year
$4,617,507
Net assets or fund balances, end of year
$17,670,795
Program services expenses (Part IX)
$11,781,947
Management and general expenses
$1,994,934
Fundraising expenses
$269,185
Program service expenses (Part III)
$11,781,947

Program services were 83.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $38,109

  • 1c · Fundraising events

    $357,491

  • 1f · All other contributions, gifts and grants

    $824,093

  • 1g · Noncash contributions included above

    $234,205

  • 2a · Program service revenue: ADMISSIONS

    total $7,854,152 · related or exempt $7,854,152

  • 2b · Program service revenue: AUCTION PROCEEDS

    total $2,805,980 · related or exempt $2,805,980

  • 2c · Program service revenue: SPONSORSHIPS

    total $1,369,989 · related or exempt $1,369,989

  • 2d · Program service revenue: CONCESSIONS & MERCHANDISE SALES

    total $1,249,596 · related or exempt $1,249,596

  • 2e · Program service revenue: EXHIBITOR AND OTHER FEES

    total $975,401 · related or exempt $975,401

  • 3 · Investment income

    total $450,055 · excluded $450,055

  • 7a · Gross sales of assets other than inventory

    securities $1,433,825

  • 7b · Less cost or other basis and sales expenses

    securities $1,409,023

  • 7c · Gain or loss

    securities $24,802

  • 7d · Net gain or loss

    total $24,802 · excluded $24,802

  • 8a · Fundraising events: gross income

    $1,795,709

  • 8a · Fundraising events: contributions included on line 1c

    $357,491

  • 8b · Fundraising events: direct expenses

    $926,301

  • 8c · Net income from fundraising events

    total $869,408 · excluded $869,408

  • 9a · Gaming: gross income

    $85,850

  • 9b · Gaming: direct expenses

    $16,330

  • 9c · Net income from gaming

    total $69,520 · excluded $69,520

  • 11a · Other revenue: PARTNERSHIP MEDIA RIGHTS

    total $142,000 · related or exempt $142,000

  • 11b · Other revenue: MISCELLANEOUS REVENUE

    total $77,358 · related or exempt $77,358

  • 11e · Other revenue, total

    $219,358

Functional expenses

Part IX, the statement of functional expenses.

  • 2 · Grants to domestic individuals

    total $3,050,071 · program services $3,050,071

  • 5 · Compensation of officers, directors and key employees

    total $543,138 · program services $329,142 · management and general $153,165 · fundraising $60,831

  • 7 · Other salaries and wages

    total $1,198,817 · program services $726,483 · management and general $338,066 · fundraising $134,268

  • 8 · Pension plan contributions

    total $24,724 · program services $14,983 · management and general $6,972 · fundraising $2,769

  • 9 · Other employee benefits

    total $103,066 · program services $62,457 · management and general $29,065 · fundraising $11,544

  • 10 · Payroll taxes

    total $130,433 · program services $79,043 · management and general $36,782 · fundraising $14,608

  • 11b · Fees: legal

    total $6,275 · management and general $6,275

  • 11c · Fees: accounting

    total $24,500 · management and general $24,500

  • 11f · Fees: investment management

    total $38,845 · management and general $38,845

  • 11g · Fees: other

    total $1,874,386 · program services $1,829,692 · management and general $44,694

  • 12 · Advertising and promotion

    total $696,925 · management and general $696,925

  • 13 · Office expenses

    total $224,342 · program services $109,129 · management and general $115,213

  • 14 · Information technology

    total $127,303 · management and general $127,303

  • 16 · Occupancy

    total $1,476,322 · program services $1,411,702 · management and general $64,620

  • 17 · Travel

    total $13,745 · management and general $13,745

  • 20 · Interest

    total $18,063 · management and general $18,063

  • 22 · Depreciation, depletion and amortization

    total $246,537 · program services $149,402 · management and general $69,523 · fundraising $27,612

  • 23 · Insurance

    total $156,720 · program services $94,972 · management and general $44,195 · fundraising $17,553

  • 24a · Other expenses: RODEO ENTERTAINMENT

    total $1,397,679 · program services $1,397,679

  • 24b · Other expenses: OTHER EVENT EXPENSES

    total $1,369,756 · program services $1,369,756

  • 24c · Other expenses: PRIZES & RIBBONS

    total $1,008,969 · program services $1,008,969

  • 24d · Other expenses: MISCELLANEOUS EXPENSE

    total $166,983 · management and general $166,983

  • 24e · All other expenses

    total $148,467 · program services $148,467

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $2,536,672 · end of year $4,501,428

  • 2 · Savings and temporary cash investments

    beginning of year $4,589,989 · end of year $7,045,141

  • 4 · Accounts receivable

    beginning of year $668,607 · end of year $1,943,639

  • 9 · Prepaid expenses and deferred charges

    beginning of year $100,676 · end of year $77,005

  • 10a · Land, buildings and equipment: cost or other basis

    $4,938,216

  • 10b · Land, buildings and equipment: accumulated depreciation

    $3,422,521

  • 10c · Land, buildings and equipment, net

    beginning of year $1,540,041 · end of year $1,515,695

  • 11 · Investments: publicly traded securities

    beginning of year $5,794,988 · end of year $7,205,394

  • 17 · Accounts payable and accrued expenses

    beginning of year $688,982 · end of year $3,930,760

  • 18 · Grants payable

    beginning of year $318,420 · end of year $519,034

  • 19 · Deferred revenue

    beginning of year $7,514 · end of year $6,719

  • 23 · Secured mortgages and notes payable

    beginning of year $214,000 · end of year $160,994

  • 27 · Net assets without donor restrictions

    beginning of year $10,178,571 · end of year $13,102,550

  • 28 · Net assets with donor restrictions

    beginning of year $3,823,486 · end of year $4,568,245

Mission and programs · 2023

Mission

WE BELIEVE IT TAKES GRIT TO GROW THE NEXT GENERATION. WE ARE RODEO AUSTIN, A NOT-FOR-PROFIT THAT PROVIDES REAL EXPERIENCES AND GRITTY FUN TO RAISE MILLIONS FOR TEXAS KIDS. SINCE 1938, WE'VE BEEN A MISSION WITH A RODEO THAT HAS BROUGHT HERITAGE AND ENTERTAINMENT TO OUR COMMUNITY. OUR MISSION IS TO GROW THE NEXT GENERATION...IT'S IN OUR ROOTS!

  • EDUCATE THE PUBLIC ABOUT THE AGRICULTURE AND LIVESTOCK PRODUCTION INDUSTRIES AND PRESERVE AND PROMOTE TEXAS' WESTERN CULTURE, VALUES AND HERITAGE THROUGH THE ACTIVITIES OF THE ANNUAL LIVESTOCK SHOW AND RODEO.

    Expenses $8,154,246 · Revenue $14,474,476

  • AWARDS PROGRAMS ENCOURAGE YOUTH TO PRACTICE THE DISCIPLINES NECESSARY TO NURTURE, EXHIBIT AND SELL LIVESTOCK AND OTHER PRODUCTS (BOTH AGRICULTURAL AND NON-AGRICULTURAL).

    Expenses $3,325,701 · Grants $2,748,071

  • Withheld by Nonprofiteer: this text may name a private individual.

    Expenses $302,000 · Grants $302,000

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here. A text marked withheld matched a screen for wording that may name a private individual, such as an honorific or "in memory of". Most of what it withholds names no one; it is withheld so that what does is never shown.

Listed in Part VII

  • Joel Anderson

    VP, DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Travis Asklund

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Keith Berdoll

    VP, DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Matt Berry Jr

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Benny Boyd Jr

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Brad Boyett

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Davenport Dean

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Curtis Calhoun

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Verlin Callahan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Calley Callahan Asklund

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Tommy Carlson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Bob Carroll

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Drew Deberry

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jeff Denton

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jeff Dodd

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Mike Eledge

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jay Evans

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Hap Feuerbacher

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Shannon Bangle

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Greg Hamilton

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Dr Charles Graham

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Haskell Griffin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Diron Blackburn

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Shawn Hohnstreiter

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Dauphen Jackson

    PRESIDENT, DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • David Kardosz

    VP, DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Bill Knolle

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Ricky Lange

    SECRETARY, TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Paul Hermesmeyer

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Ashley Ledesma

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Brian Lehne

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Lance Lively

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Shayne Lockhart

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jardin Loeffler

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Stacy Looney

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Stephen Laukhuf

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Greg Maphet

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Monica Masters

    VP, DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Tia Miller

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Frosty Moore

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jake Straub

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Courtney Oldham

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Paige Morgan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Gene Patalik

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Latius Prikryl

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Bill Rhyan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Marie Richter

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Steve Skinner

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Melvin Sobotik

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Michael Ehrhardt

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Joe Straub

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    1
  • Hil Stroup

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Gilbert Turrieta

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Bryan Teich

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Craig Teykl

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Manny Trinidad

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Shaun Tuggle

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Terry Turner

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Amy Villarreal

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Stan Voelker

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Steven Voelker

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Russell Waters

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Fred Weber

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Kerry Wiggins

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Corey Wilson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Brian Yarbrough

    VP, DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Temetria McVea

    VP, DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Barkley Wedemeyer

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Steve Summers

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Susan Thompson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Eddie Ledesma

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Kalyn Laney

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Glen Alan Phillips

    CEO

    Total calculated
    $286,566
    From this org
    $272,944
    From related orgs
    $0
    Other
    $13,622
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $222,944
    Bonus
    $50,000
    Other
    $0
    Deferred
    $5,964
    Nontaxable benefits
    $7,658
    Filer's total
    $286,566
  • Jefferey Thayne

    COO

    Total calculated
    $204,191
    From this org
    $193,938
    From related orgs
    $0
    Other
    $10,253
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $153,938
    Bonus
    $40,000
    Other
    $0
    Deferred
    $2,595
    Nontaxable benefits
    $7,658
    Filer's total
    $204,191
  • Kathryn Blankinship

    MARKETING & SPONSORSHIP OF

    Total calculated
    $160,320
    From this org
    $155,927
    From related orgs
    $0
    Other
    $4,393
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $125,927
    Bonus
    $30,000
    Other
    $0
    Deferred
    $4,393
    Nontaxable benefits
    $0
    Filer's total
    $160,320
  • Pam Ihlo-Herber

    CONTROLLER

    Total calculated
    $127,109
    From this org
    $118,917
    From related orgs
    $0
    Other
    $8,192
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Written employment contract
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 7
BONUS PAYMENTS ARE NOT GUARANTEED AND ARE DETERMINED AT THE DISCRETION OF RODEO AUSTIN MANAGEMENT. THEY ARE AWARDED BASED UPON INDIVIDUAL, TEAM AND ORGANIZATIONAL PERFORMANCE.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2023
Filed
14 April 2025
IRS schema version
2023v6.0
Source object
202511059349301111

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