Form 990 for tax year 2024
Filed by PANAMA CITY BEACH CONVENTION AND VISTORS BUREAU INC.
Totals
- Total revenue
- $22,947,916
- Total expenses
- $22,656,443
- Contributions and grants received
- $67,500
- Grants paid
- $0
- Program service revenue
- $22,795,373
- Investment income
- $85,043
- Other revenue
- $0
- Total assets, end of year
- $8,873,390
- Total liabilities, end of year
- $2,258,209
- Net assets or fund balances, end of year
- $6,615,181
- Program services expenses (Part IX)
- $22,656,443
- Management and general expenses
- $0
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $22,656,443
Program services were 100.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$67,500
-
2a · Program service revenue: BAY COUNTY TDC CONTRACT
total $19,918,516 · related or exempt $19,918,516
-
2b · Program service revenue: SPORTS PARK
total $2,525,156 · related or exempt $2,525,156
-
2c · Program service revenue: SPECIAL EVENT REVENUE
total $162,756 · related or exempt $162,756
-
2d · Program service revenue: SPONSORSHIP INCOME
total $104,000 · related or exempt $104,000
-
2e · Program service revenue: MISCELLANEOUS
total $36,095 · related or exempt $36,095
-
2f · All other program service revenue
total $48,850 · related or exempt $48,850
-
3 · Investment income
total $85,043 · related or exempt $85,043
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $418,977 · program services $418,977
-
7 · Other salaries and wages
total $1,725,889 · program services $1,725,889
-
8 · Pension plan contributions
total $88,067 · program services $88,067
-
9 · Other employee benefits
total $357,910 · program services $357,910
-
10 · Payroll taxes
total $152,099 · program services $152,099
-
11b · Fees: legal
total $72,365 · program services $72,365
-
11c · Fees: accounting
total $99,335 · program services $99,335
-
11g · Fees: other
total $749,759 · program services $749,759
-
12 · Advertising and promotion
total $9,341,906 · program services $9,341,906
-
13 · Office expenses
total $193,736 · program services $193,736
-
16 · Occupancy
total $730,314 · program services $730,314
-
17 · Travel
total $95,988 · program services $95,988
-
19 · Conferences, conventions and meetings
total $264,731 · program services $264,731
-
23 · Insurance
total $66,330 · program services $66,330
-
24a · Other expenses: TOURIST DEVELOPMENT
total $2,783,828 · program services $2,783,828
-
24b · Other expenses: SPECIAL EVENTS
total $1,780,888 · program services $1,780,888
-
24c · Other expenses: PUBLIC RELATIONS
total $1,343,245 · program services $1,343,245
-
24d · Other expenses: SPORTS PARK MGMT
total $1,030,846 · program services $1,030,846
-
24e · All other expenses
total $1,360,230 · program services $1,360,230
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $5,563,181 · end of year $6,066,992
-
4 · Accounts receivable
beginning of year $1,410,065 · end of year $259,756
-
8 · Inventories for sale or use
beginning of year $14,504 · end of year $14,885
-
9 · Prepaid expenses and deferred charges
beginning of year $641,771 · end of year $783,509
-
10a · Land, buildings and equipment: cost or other basis
$399,633
-
10b · Land, buildings and equipment: accumulated depreciation
$114,218
-
10c · Land, buildings and equipment, net
beginning of year $275,439 · end of year $285,415
-
14 · Intangible assets
beginning of year $168,962 · end of year $168,962
-
15 · Other assets
beginning of year $985,256 · end of year $1,293,871
-
17 · Accounts payable and accrued expenses
beginning of year $1,800,505 · end of year $2,430,998
-
19 · Deferred revenue
beginning of year $684,965 · end of year -$422,789
-
25 · Other liabilities
beginning of year $250,000 · end of year $250,000
-
27 · Net assets without donor restrictions
beginning of year $6,323,708 · end of year $6,615,181
Mission and programs · 2024
Mission
PROVIDE DESTINATION SALES AND PROMOTIONAL SERVICES, DEVELOP SPECIAL EVENTS, AND WORK TO ENHANCE THE IMAGE OF PANAMA CITY BEACH AND ITS ATTRACTIONS.
-
CONDUCT A COMPREHENSIVE MARKETING PROGRAM WHICH ENHANCES THE IMAGE OF PANAMA CITY BEACH AND ATTRACTS MAXIMUM NUMBER OF VISITORS TO THE PCB TOURIST TAX DISTRICT. MANAGE, STAFF AND RESTOCK WITH COLLATERAL MATERIALS ALL OFFICIALLY DESIGNATED VISITOR CENTERS OPERATED ON BEHALF OF THE BAY COUNTY TDC AND THE PCBCVB.
Revenue $19,948,516
-
ATTRACTING SPORTS TOURISM TOURNAMENTS AND OTHER EVENTS, THE OPERATION OF THE PUBLIX SPORTS PARK SUPPORTS, AND IS A FUNCTION OF, THE PANAMA CITY BEACH CONVENTION AND VISITORS BUREAU DESTINATION MARKETING EFFORTS.
Revenue $2,525,156
-
PROVIDE PROFESSIONAL SPECIAL EVENT MANAGEMENT AND SUPPORT STAFF TO PRODUCE SPECIAL EVENTS THAT WILL ATTRACT ADDITIONAL VISITORS DURING SHOULDER AND OFF-PEAK SEASONS.
Revenue $302,851
-
PROVIDE PROFESSIONAL SALES MANAGEMENT AND SUPPORT STAFF TO SEEK OUT AND DISTRIBUTE GROUP TOUR AND CONFERENCE SALES LEADS TO PANAMA CITY BEACH LODGING FACILITIES WITHIN THE SPECIAL TAXING DISTRICT.
Expenses $22,656,443 · Revenue $18,850
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Clair PeaseCLAIR PEASE
CHAIRMAN
- Total calculated
- $0
- Hours/week
- 2
-
Mike JansenMIKE JANSEN
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Yonnie PatronisYONNIE PATRONIS
SECRETARY/TR
- Total calculated
- $0
- Hours/week
- 2
-
Reggie JohnsREGGIE JOHNS
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 2
-
Paul CastoPAUL CASTO
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Andy PhillipsANDY PHILLIPS
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Jeff DibenedictisJEFF DIBENEDICTIS
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Gary WalsinghamGARY WALSINGHAM
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Griff GriffittsGRIFF GRIFFITTS
PRESIDENT
- Total calculated
- $0
- Hours/week
- 0
-
Ethan RegisterETHAN REGISTER
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Phil ChesterPHIL CHESTER
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Mike JarmanMIKE JARMAN
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Jason BranksJASON BRANKS
BOARD MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Dan RoweDAN ROWE
PRESIDENT
- Total calculated
- $418,977
- From this org
- $418,977
- From related orgs
- $0
- Other
- $0
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $418,977
- Bonus
- not reported
- Other
- not reported
- Deferred
- not reported
- Nontaxable benefits
- not reported
- Filer's total
- $418,977
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
None.
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 14 August 2026
- IRS schema version
- 2024v5.0
- Source object
- 202602269349301735
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
The source document this was parsed from is served over the API, which is where bulk and document access live.