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Nonprofiteer
← WISCONSIN HISTORY FOUNDATION INC

Form 990 for tax year 2024

Filed by WISCONSIN HISTORY FOUNDATION INC.

Totals

Total revenue
$35,049,150
Total expenses
$14,747,525
Contributions and grants received
$30,072,466
Grants paid
$9,359,586
Program service revenue
$2,960,445
Investment income
$2,016,239
Other revenue
$0
Total assets, end of year
$78,694,313
Total liabilities, end of year
$970,193
Net assets or fund balances, end of year
$77,724,120
Program services expenses (Part IX)
$10,276,835
Management and general expenses
$3,335,229
Fundraising expenses
$1,135,461
Program service expenses (Part III)
$10,276,835

Program services were 69.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $30,072,466

  • 1g · Noncash contributions included above

    $104,637

  • 2a · Program service revenue: SERVICE FEES

    total $2,960,445 · related or exempt $2,960,445

  • 3 · Investment income

    total $2,016,239 · excluded $2,016,239

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $9,359,586 · program services $9,359,586

  • 5 · Compensation of officers, directors and key employees

    total $209,035 · management and general $125,421 · fundraising $83,614

  • 7 · Other salaries and wages

    total $1,942,666 · program services $296,350 · management and general $1,133,376 · fundraising $512,940

  • 8 · Pension plan contributions

    total $179,464 · program services $24,717 · management and general $104,991 · fundraising $49,756

  • 9 · Other employee benefits

    total $699,716 · program services $96,371 · management and general $409,350 · fundraising $193,995

  • 10 · Payroll taxes

    total $173,591 · program services $23,908 · management and general $101,555 · fundraising $48,128

  • 11a · Fees: management

    total $268,454 · program services $219,524 · management and general $34,436 · fundraising $14,494

  • 11b · Fees: legal

    total $45,111 · management and general $45,111

  • 11c · Fees: accounting

    total $27,300 · management and general $27,300

  • 11f · Fees: investment management

    total $88,386 · management and general $88,386

  • 11g · Fees: other

    total $293,756 · program services $14,386 · management and general $268,206 · fundraising $11,164

  • 12 · Advertising and promotion

    total $679,691 · management and general $679,691

  • 13 · Office expenses

    total $52,010 · program services $2,331 · management and general $46,382 · fundraising $3,297

  • 14 · Information technology

    total $157,068 · program services $8,100 · management and general $104,278 · fundraising $44,690

  • 16 · Occupancy

    total $48,240 · program services $10,453 · management and general $23,412 · fundraising $14,375

  • 17 · Travel

    total $45,057 · program services $1,464 · management and general $16,800 · fundraising $26,793

  • 22 · Depreciation, depletion and amortization

    total $202 · program services $202

  • 23 · Insurance

    total $15,965 · management and general $15,965

  • 24a · Other expenses: CULTIVATION EXPENSE

    total $383,781 · program services $219,318 · management and general $39,267 · fundraising $125,196

  • 24b · Other expenses: DUES AND SUBSCRIPTIONS

    total $78,446 · program services $125 · management and general $71,302 · fundraising $7,019

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $710,070 · end of year $2,980,626

  • 2 · Savings and temporary cash investments

    beginning of year $216,286 · end of year $22,237

  • 3 · Pledges and grants receivable

    beginning of year $12,575,697 · end of year $23,403,366

  • 4 · Accounts receivable

    beginning of year $611,561 · end of year $583,635

  • 9 · Prepaid expenses and deferred charges

    beginning of year $34,282 · end of year $32,031

  • 10a · Land, buildings and equipment: cost or other basis

    $164,727

  • 10b · Land, buildings and equipment: accumulated depreciation

    $164,727

  • 10c · Land, buildings and equipment, net

    beginning of year $201 · end of year $0

  • 11 · Investments: publicly traded securities

    beginning of year $48,764,344 · end of year $48,663,290

  • 12 · Investments: other securities

    beginning of year $3,079,095 · end of year $3,009,128

  • 17 · Accounts payable and accrued expenses

    beginning of year $545,710 · end of year $757,846

  • 18 · Grants payable

    beginning of year $251,668 · end of year $212,347

  • 21 · Escrow or custodial account liability

    beginning of year $1,846 · end of year $0

  • 25 · Other liabilities

    beginning of year $10,075,000 · end of year $0

  • 27 · Net assets without donor restrictions

    beginning of year $4,778,868 · end of year $5,907,280

  • 28 · Net assets with donor restrictions

    beginning of year $50,338,444 · end of year $71,816,840

Mission and programs · 2024

Mission

THE WISCONSIN HISTORICAL FOUNDATION EXISTS TO ADVANCE THE MISSION OF THE WISCONSIN HISTORICAL SOCIETY: TO HELP PEOPLE CONNECT TO THE PAST BY COLLECTING, PRESERVING AND SHARING STORIES.

  • HISTORY CENTER CAMPAIGN: TO RAISE FUNDS TO SUPPORT THE PLANNING, DESIGN, AND CONSTRUCTION OF A NEW HISTORY CENTER.

    Expenses $5,858,280 · Grants $5,602,056

  • MUSEUMS AND HISTORIC SITES: THE DIVISION OF MUSEUMS AND HISTORIC SITES COLLECTS AND PRESERVES THE MATERIAL CULTURE OF WISCONSIN AND INTERPRETS THE STATE'S HISTORY AND PREHISTORY FOR THE PUBLIC. THE DIVISION FULFILLS ITS EDUCATIONAL ROLE THROUGH EXHIBITIONS, TOURS AND A VARIETY OF PUBLIC PROGRAMS CONDUCTED AT THE WISCONSIN HISTORICAL MUSEUM IN MADISON, AND AT HISTORIC SITES AND OTHER VENUES THROUGHOUT THE STATE.

    Expenses $1,938,724 · Grants $1,868,842

  • WHF SUPPORT FOR SOCIETY: WHF MANAGES FUNDS THAT SUPPORT THE SOCIETY'S OPERATIONS. THESE FUNDS INCLUDE ENDOWMENTS, SPEND-DOWN FUNDS, FUNDS WITHOUT DONOR RESTRICTIONS, AND A BOARD DESIGNATED QUASI-ENDOWMENT. EXPENDITURES FROM ENDOWMENTS AND SPEND-DOWN FUNDS RESTRICTED TO THE SOCIETY'S PROGRAMS AND OPERATIONS ARE MANAGED THROUGH THE SOCIETY'S ANNUAL BUDGET PLANNING PROCESS. WHF INFORMS THE SOCIETY OF AVAILABLE FUND BALANCES, AND THE SOCIETY'S LEADERSHIP DETERMINES FUNDS TO BE TRANSFERRED. DEPENDING ON THE FUND TYPE, WHF CHARGES FEES FOR THE MANAGEMENT OF FUNDS. THESE FEES HELP OFFSET WHF OPERATING COST.

    Expenses $1,179,040 · Grants $1,168,847 · Revenue $7,185

  • LIBRARY AND ARCHIVES: THE DIVISION OF LIBRARY, ARCHIVES AND MUSEUM COLLECTIONS ACQUIRES, PRESERVES AND PROVIDES ACCESS TO DOCUMENTARY AND ARTIFACTUAL EVIDENCE ABOUT THE HISTORY OF WISCONSIN, THE UNITED STATES, AND CANADA. WITH OVER 4 MILLION ITEMS, ITS GENEALOGY AND HISTORY COLLECTIONS ARE AMONG THE LARGEST AND MOST COMPREHENSIVE IN THE WORLD DOCUMENTING NORTH AMERICAN HISTORY. THE SOCIETY'S LIBRARY AND ARCHIVES IS ALSO THE AMERICAN HISTORY LIBRARY FOR THE UNIVERSITY OF WISCONSIN, AN OFFICIAL DEPOSITORY FOR LOCAL, STATE AND FEDERAL GOVERNMENT PUBLICATIONS, AND THE STATE ARCHIVES WHICH PRESERVES STATE AND LOCAL GOVERNMENT RECORDS OF HISTORICAL IMPORTANCE. THE AREA RESEARCH CENTER NETWORK, A UNIQUE ALLIANCE BETWEEN THE HISTORICAL SOCIETY AND THE FOUR-YEAR CAMPUSES OF THE UW SYSTEM, MAKES MOST OF THE ARCHIVAL COLLECTIONS AVAILABLE WITHIN EASY DRIVING DISTANCE OF ALL STATE RESIDENTS.

    Expenses $586,190 · Grants $491,215

  • WHF OPERATIONS: WHF WAS FOUNDED IN 1954 AND ITS OPERATIONS ARE FOCUSED ON THE SUPPORT OF THE SOCIETY'S MISSION BY PROVIDING PHILANTHROPIC, FINANCIAL, AND OPERATIONAL SERVICES TO THE SOCIETY. AS A SUPPORTING FOUNDATION, WHF MUST SUPPORT FINANCIALLY ITS OWN OPERATIONS WHILE AT THE SAME TIME FULFILL ITS MISSION TO SUPPORT THE SOCIETY. LIKE OTHER SUPPORTING FOUNDATIONS, WHF UTILIZES A NUMBER OF REVENUE STREAMS TO SUPPORT OPERATING COSTS, INCLUDING CONTRIBUTIONS, FEES ON THE FUNDS IT HOLDS, ENDOWMENT DISTRIBUTIONS, AND SERVICE REVENUE. WHF OPERATIONS GENERATE FINANCIAL SUPPORT FOR THE SOCIETY INITIATIVES AND OPERATIONS AND PROVIDES OTHER SUPPORT TO THE SOCIETY.

    Expenses $447,448 · Revenue $2,953,260

  • OUTREACH AND ENGAGEMENT: THE OFFICE OF PROGRAMS AND OUTREACH HELPS PEOPLE CONNECT WITH THEIR PAST BY PUBLISHING BOOKS AND MAGAZINES, PROVIDING EXPERT PROFESSIONAL ADVICE TO LOCAL HISTORIANS, AND SUPPORTING K-12 STUDENTS AND TEACHERS. IT ALSO OFFERS TRAVELLING EXHIBITS AND SPEAKERS TO COMMUNITY CENTERS, LIBRARIES, SCHOOLS, AND OTHER ORGANIZATIONS AROUND THE STATE, VISITING HUNDREDS OF COMMUNITIES EACH YEAR.

    Expenses $161,552 · Grants $156,596

  • HISTORIC PRESERVATION AND PUBLIC HISTORY: THE SOCIETY IS THE FEDERALLY-DESIGNATED STATE HISTORIC PRESERVATION OFFICE (SHPO). IN PARTNERSHIP WITH COMMUNITIES, ORGANIZATIONS AND INDIVIDUALS, THE SHPO WORKS TO IDENTIFY, INTERPRET AND PRESERVE HISTORIC PLACES FOR THE BENEFIT OF PRESENT AND FUTURE GENERATIONS.

    Expenses $105,601 · Grants $72,030

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Gary Pesicka

    CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Jason Adamany

    VICE CHAIR/TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Sandra Anderson

    SECRETARY

    Total calculated
    $0
    Hours/week
    1
  • Diane Dei Rossi

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Joan Bachleitner

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Kathleen Burke

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Conrad Goodkind

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Karla Ashenhurst

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Paul Covaleski

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jay Ellingson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Karl Robe

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • David Ryder

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jerome Janiszewski

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jane Villa

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Reed Hall

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • William Kraemer

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Angela Bartell

    EX-OFFICIO VOTING MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Donald Schott

    EX-OFFICIO VOTING MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Joshua Jeffers

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Andrea Ruiz

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Sandra Cleary

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Daniel Pfeiffer

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Danny Tang

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Julie Lussier

    EXECUTIVE DIRECTOR

    Total calculated
    $188,681
    From this org
    $170,290
    From related orgs
    $0
    Other
    $18,391
    Hours/week
    39 + 1 related

    Schedule J breakdown matched by us

    Base
    $148,570
    Bonus
    $21,720
    Other
    $0
    Deferred
    $17,017
    Nontaxable benefits
    $1,374
    Filer's total
    $188,681

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
23 February 2026
IRS schema version
2024v5.5
Source object
202610579349300711

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