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Nonprofiteer
← POSITIVE COACHING ALLIANCE

Form 990 for tax year 2024

Filed by POSITIVE COACHING ALLIANCE.

Totals

Total revenue
$12,079,712
Total expenses
$13,633,286
Contributions and grants received
$9,261,441
Grants paid
$196,120
Program service revenue
$2,872,866
Investment income
$135,282
Other revenue
-$189,877
Total assets, end of year
$7,407,242
Total liabilities, end of year
$2,424,201
Net assets or fund balances, end of year
$4,983,041
Program services expenses (Part IX)
$11,038,269
Management and general expenses
$1,245,875
Fundraising expenses
$1,349,142
Program service expenses (Part III)
$11,038,269

Program services were 81.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $1,086,601

  • 1f · All other contributions, gifts and grants

    $8,174,840

  • 1g · Noncash contributions included above

    $351,323

  • 2a · Program service revenue: PARTNERSHIPS/WORKSHOPS

    total $2,611,266 · related or exempt $2,611,266

  • 2b · Program service revenue: PROGRAM SERVICE FEES

    total $261,600 · related or exempt $261,600

  • 3 · Investment income

    total $133,698 · excluded $133,698

  • 7a · Gross sales of assets other than inventory

    securities $1,584

  • 7b · Less cost or other basis and sales expenses

    securities $0

  • 7c · Gain or loss

    securities $1,584

  • 7d · Net gain or loss

    total $1,584 · excluded $1,584

  • 8a · Fundraising events: gross income

    $187,900

  • 8a · Fundraising events: contributions included on line 1c

    $1,086,601

  • 8b · Fundraising events: direct expenses

    $666,688

  • 8c · Net income from fundraising events

    total -$478,788 · excluded -$478,788

  • 9a · Gaming: gross income

    $15,800

  • 9b · Gaming: direct expenses

    $21,390

  • 9c · Net income from gaming

    total -$5,590 · excluded -$5,590

  • 10a · Gross sales of inventory

    $6,879

  • 10b · Cost of goods sold

    $9,446

  • 10c · Net income from sales of inventory

    total -$2,567 · related or exempt -$2,567

  • 11a · Other revenue: MISCELLANEOUS INCOME

    total $291,736 · related or exempt $291,736

  • 11b · Other revenue: REIMBURSED EXPENSES

    total $4,488 · related or exempt $4,488

  • 11c · Other revenue: SHIPPING INCOME

    total $844 · related or exempt $844

  • 11e · Other revenue, total

    $297,068

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $134,120 · program services $134,120

  • 2 · Grants to domestic individuals

    total $62,000 · program services $62,000

  • 5 · Compensation of officers, directors and key employees

    total $944,463 · program services $528,987 · management and general $115,675 · fundraising $299,801

  • 7 · Other salaries and wages

    total $6,847,536 · program services $5,822,496 · management and general $495,440 · fundraising $529,600

  • 8 · Pension plan contributions

    total $310,088 · program services $259,846 · management and general $25,047 · fundraising $25,195

  • 9 · Other employee benefits

    total $848,410 · program services $693,015 · management and general $69,400 · fundraising $85,995

  • 10 · Payroll taxes

    total $621,302 · program services $510,705 · management and general $47,403 · fundraising $63,194

  • 11b · Fees: legal

    total $19,263 · management and general $19,263

  • 11c · Fees: accounting

    total $210,624 · program services $168,021 · management and general $18,260 · fundraising $24,343

  • 11g · Fees: other

    total $1,348,977 · program services $1,061,810 · management and general $120,656 · fundraising $166,511

  • 12 · Advertising and promotion

    total $366,069 · program services $365,705 · management and general $364

  • 13 · Office expenses

    total $51,206 · program services $39,891 · management and general $5,846 · fundraising $5,469

  • 16 · Occupancy

    total $194,203 · program services $125,306 · management and general $11,769 · fundraising $57,128

  • 17 · Travel

    total $841,040 · program services $780,913 · management and general $13,986 · fundraising $46,141

  • 22 · Depreciation, depletion and amortization

    total $8,383 · program services $8,383

  • 23 · Insurance

    total $89,753 · program services $71,617 · management and general $7,773 · fundraising $10,363

  • 24a · Other expenses: SOFTWARE

    total $508,436 · program services $225,552 · management and general $256,035 · fundraising $26,849

  • 24b · Other expenses: ADMINISTRATIVE FEES

    total $185,433 · program services $149,370 · management and general $36,063

  • 24c · Other expenses: EQUIPMENT

    total $39,741 · program services $28,532 · management and general $2,656 · fundraising $8,553

  • 24d · Other expenses: EMPLOYEE APPRECIATION

    total $2,000 · program services $2,000

  • 24e · All other expenses

    total $239 · management and general $239

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $2,507,080 · end of year $1,199,007

  • 2 · Savings and temporary cash investments

    beginning of year $1,476,531 · end of year $2,202,531

  • 3 · Pledges and grants receivable

    beginning of year $2,778,261 · end of year $2,225,690

  • 4 · Accounts receivable

    beginning of year $49,553 · end of year $158,992

  • 8 · Inventories for sale or use

    beginning of year $1,081 · end of year $1,739

  • 9 · Prepaid expenses and deferred charges

    beginning of year $125,083 · end of year $193,660

  • 10a · Land, buildings and equipment: cost or other basis

    $50,830

  • 10b · Land, buildings and equipment: accumulated depreciation

    $39,616

  • 10c · Land, buildings and equipment, net

    beginning of year $19,598 · end of year $11,214

  • 12 · Investments: other securities

    beginning of year $1,465,014 · end of year $1,180,316

  • 15 · Other assets

    beginning of year $360,349 · end of year $234,093

  • 17 · Accounts payable and accrued expenses

    beginning of year $706,392 · end of year $974,842

  • 19 · Deferred revenue

    beginning of year $1,019,142 · end of year $1,050,693

  • 25 · Other liabilities

    beginning of year $522,781 · end of year $398,666

  • 27 · Net assets without donor restrictions

    beginning of year $2,885,653 · end of year $2,229,202

  • 28 · Net assets with donor restrictions

    beginning of year $3,648,582 · end of year $2,753,839

Mission and programs · 2024

Mission

TO CHANGE THE CULTURE OF YOUTH SPORTS SO THAT EVERY CHILD, REGARDLESS OF SOCIAL OR ECONOMIC CIRCUMSTANCE, HAS ACCESS TO A POSITIVE YOUTH SPORTS EXPERIENCE.

  • PCA'S UNIFIED PROGRAM INTEGRATES PARTNERSHIP ENGAGEMENT AND FULFILLMENT, PROGRAM EXPANSION AND ENHANCEMENT, AND COMMUNITY AND COACH ENGAGEMENT INTO A COMPREHENSIVE APPROACH TO TRANSFORMING THE CULTURE OF YOUTH SPORTS. PCA PARTNERS WITH ORGANIZATIONS TO DELIVER TRAINING, WORKSHOPS, AND ONGOING SUPPORT TO COACHES, PARENTS, AND ATHLETES TO FOSTER A POSITIVE, INCLUSIVE, AND CHARACTER-BUILDING SPORTS ENVIRONMENT. BUILDING ON THIS FOUNDATION, THE PROGRAM ADVANCES PCA'S MISSION BY CONTINUOUSLY ENHANCING AND EXPANDING ITS OFFERINGS. THIS INCLUDES DEVELOPING NEW INITIATIVES, REFINING EXISTING PROGRAMMING, AND ADVOCATING FOR SYSTEMIC CHANGE TO ENSURE YOUTH SPORTS PRIORITIZE EQUITY, ACCESS, AND POSITIVE DEVELOPMENT OUTCOMES. AT THE COMMUNITY LEVEL, THE PROGRAM EMPHASIZES OUTREACH, COACH RECRUITMENT, AND AWARENESS-BUILDING EFFORTS TO CLOSE THE SPORTS EQUITY GAP. BY ENGAGING DIRECTLY WITH UNDERSERVED COMMUNITIES AND EQUIPPING COACHES WITH THE TOOLS AND TRAINING THEY NEED, PCA ENSURES THAT ALL YOUTH HAVE ACCESS TO HIGH-QUALITY SPORTS EXPERIENCES. THROUGH THIS INTEGRATED MODEL, PCA ALIGNS ITS PARTNERSHIPS, INNOVATION EFFORTS, AND COMMUNITY ENGAGEMENT TO DRIVE LASTING IMPACT AND CREATE A MORE EQUITABLE AND POSITIVE YOUTH SPORTS LANDSCAPE.

    Expenses $11,038,269 · Grants $196,120 · Revenue $3,167,367

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Mitch Cohen

    BOARD CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Steve Bell

    TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Jennifer Sweeney

    SECRETARY

    Total calculated
    $0
    Hours/week
    1
  • Amy Brooks

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Antonio Davis

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Bob Bowlsby

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Brad Geier

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Brian Grey

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Cathy Cha

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Charlotte Haas-Prime

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Dave Stewart

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • David Wong

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Doug Raetz

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Eric Becker

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Glen Matsumoto

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • John Levin

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Justin Hoeveler

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Leslie Campbell Gray

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Linda Verhulp

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Mindy Rogers

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Ted Griggs

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Terry Tallen

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Todd Walthall

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Wally Haas

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Jason Sacks

    CHIEF EXECUTIVE OFFICER

    Total calculated
    $385,549
    From this org
    $342,090
    From related orgs
    $0
    Other
    $43,459
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $342,090
    Bonus
    $0
    Other
    $0
    Deferred
    $19,808
    Nontaxable benefits
    $23,651
    Filer's total
    $385,549
  • Janet Carter

    CEO (UNTIL 4/2025)

    Total calculated
    $216,304
    From this org
    $192,248
    From related orgs
    $0
    Other
    $24,056
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $162,248
    Bonus
    $30,000
    Other
    $0
    Deferred
    $15,656
    Nontaxable benefits
    $8,400
    Filer's total
    $216,304
  • Robert Lee Marcus

    CHIEF COMMUNITY IMPACT OFFICER

    Total calculated
    $253,802
    From this org
    $237,970
    From related orgs
    $0
    Other
    $15,832
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $237,970
    Bonus
    $0
    Other
    $0
    Deferred
    $15,832
    Nontaxable benefits
    $0
    Filer's total
    $253,802
  • Jacob Wald

    EVP, REVENUE

    Total calculated
    $231,158
    From this org
    $207,360
    From related orgs
    $0
    Other
    $23,798
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $207,360
    Bonus
    $0
    Other
    $0
    Deferred
    $13,418
    Nontaxable benefits
    $10,380
    Filer's total
    $231,158
  • Jeffrey Dale

    VP, EXTERNAL RELATIONS

    Total calculated
    $209,476
    From this org
    $182,214
    From related orgs
    $0
    Other
    $27,262
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $182,214
    Bonus
    $0
    Other
    $0
    Deferred
    $12,571
    Nontaxable benefits
    $14,691
    Filer's total
    $209,476
  • Casey Miller U'Ren

    VP, PARTNER DEVELOPMENT

    Total calculated
    $189,515
    From this org
    $178,688
    From related orgs
    $0
    Other
    $10,827
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $178,688
    Bonus
    $0
    Other
    $0
    Deferred
    $10,710
    Nontaxable benefits
    $117
    Filer's total
    $189,515
  • Marc Hatch

    CHIEF EDUCATION AND PRODUCT OFFICER

    Total calculated
    $179,718
    From this org
    $150,247
    From related orgs
    $0
    Other
    $29,471
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $150,247
    Bonus
    $0
    Other
    $0
    Deferred
    $10,565
    Nontaxable benefits
    $18,906
    Filer's total
    $179,718
  • Erin Hankins

    VP, PEOPLE AND HR OPERATIONS

    Total calculated
    $179,438
    From this org
    $167,610
    From related orgs
    $0
    Other
    $11,828
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $167,610
    Bonus
    $0
    Other
    $0
    Deferred
    $11,711
    Nontaxable benefits
    $117
    Filer's total
    $179,438

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Form 990 of other organizations
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

  • GRANT TO TEXAS ONE FUND FOR UNIVERSITY OF TEXAS PLAYER APPERANCES AT TRAVIS HIGH SCHOOL, EASTSIDE HIGH SCHOOL, NAVARRO HIGH SCHOOL AND OTHER HIGH SCHOOLS

  • TRAVIS HIGH SCHOOL

    $18,620

    TO SUPPORT PURCHASE OF PRE-GAME MEALS FOR THE FOOTBALL PROGRAM. IN AUSTIN, TX & TO SUPPORT COACH TRAINING FOR HIGH SCHOOL COACHES IN AUSTIN, TX

Provenance

Return type
form_990
Tax year
2024
Filed
7 August 2026
IRS schema version
2024v5.5
Source object
202642199349300704

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