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Nonprofiteer
← VISIT SAN ANTONIO

Form 990 for tax year 2022

Filed by VISIT SAN ANTONIO.

Totals

Total revenue
$32,035,608
Total expenses
$30,379,779
Contributions and grants received
$29,430,669
Grants paid
$0
Program service revenue
$2,493,671
Investment income
$0
Other revenue
$111,268
Total assets, end of year
$15,836,004
Total liabilities, end of year
$4,592,916
Net assets or fund balances, end of year
$11,243,088
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $538,499

  • 1e · Government grants (contributions)

    $25,892,170

  • 1f · All other contributions, gifts and grants

    $3,000,000

  • 2a · Program service revenue: RIVERWALK REVENUE

    total $1,255,373 · related or exempt $1,255,373

  • 2b · Program service revenue: OTHER PROGRAM REVENUE

    total $773,549 · related or exempt $773,549

  • 2c · Program service revenue: PROMOTIONAL PARTICIPATION

    total $312,589 · related or exempt $312,589

  • 2d · Program service revenue: CO-OP PARTICIPATION

    total $141,500 · related or exempt $141,500

  • 2e · Program service revenue: REGISTRATION REVENUE

    total $10,660 · related or exempt $10,660

  • 10a · Gross sales of inventory

    $296,032

  • 10b · Cost of goods sold

    $184,764

  • 10c · Net income from sales of inventory

    total $111,268 · related or exempt $111,268

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $2,697,806

  • 7 · Other salaries and wages

    total $5,801,287

  • 8 · Pension plan contributions

    total $405,342

  • 9 · Other employee benefits

    total $897,824

  • 10 · Payroll taxes

    total $594,188

  • 11b · Fees: legal

    total $4,045

  • 11c · Fees: accounting

    total $36,153

  • 11g · Fees: other

    total $1,412,633

  • 12 · Advertising and promotion

    total $8,688,824

  • 13 · Office expenses

    total $294,709

  • 14 · Information technology

    total $350,143

  • 16 · Occupancy

    total $721,359

  • 17 · Travel

    total $1,464,453

  • 22 · Depreciation, depletion and amortization

    total $139,522

  • 23 · Insurance

    total $150,737

  • 24a · Other expenses: CONTRACT SERVICES

    total $5,907,266

  • 24b · Other expenses: DUES & SUBSCRIPTIONS

    total $251,379

  • 24c · Other expenses: RESEARCH

    total $117,889

  • 24d · Other expenses: OTHER EXPENSES

    total $103,552

  • 24e · All other expenses

    total $340,668

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $9,104,775 · end of year $10,143,020

  • 4 · Accounts receivable

    beginning of year $531,542 · end of year $2,508,553

  • 8 · Inventories for sale or use

    beginning of year $73,377 · end of year $0

  • 9 · Prepaid expenses and deferred charges

    beginning of year $885,118 · end of year $708,466

  • 10a · Land, buildings and equipment: cost or other basis

    $1,432,886

  • 10b · Land, buildings and equipment: accumulated depreciation

    $502,675

  • 10c · Land, buildings and equipment, net

    beginning of year $639,803 · end of year $930,211

  • 15 · Other assets

    beginning of year $375 · end of year $1,545,754

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,218,726 · end of year $2,572,197

  • 19 · Deferred revenue

    beginning of year $429,005 · end of year $474,965

  • 25 · Other liabilities

    beginning of year $0 · end of year $1,545,754

  • 27 · Net assets without donor restrictions

    beginning of year $9,587,259 · end of year $11,243,088

Mission and programs · 2022

Mission

BRINGING THE WORLD TO SAN ANTONIO BY EMPLOYING SALES, MARKETING AND SERVICE STRATEGIES THAT INFLUENCE VISITATION TO SAN ANTONIO FOR THE BENEFIT OF THE COMMUNITY.

Activities or mission (Part I)

SHORT TERM: LEAD SAN ANTONIO THROUGH RECOVERY; LONG TERM: BRING THE WORLD TO SAN ANTONIO

  • MARKETING & COMMUNICATIONS - POSITIONS SAN ANTONIO AS THE PREFERRED LEISURE AND MEETINGS DESTINATION IN TEXAS, AS WELL AS POSITIONS SAN ANTONIO AS THE PREMIER DESTINATION FOR THE REGIONAL, DOMESTIC AND INTERNATIONAL LEISURE TRAVEL MARKET. OUR MISSION IS TO INCREASE VISITATION AND MAINTAIN AWARENESS OF SAN ANTONIO THROUGH STRATEGICALLY TIMED AND PLACED PROMOTIONS AND/OR PROGRAMS. MARKETING & COMMUNICATIONS ALSO BRING THE REGION'S MEDIA ATTENTION TO SAN ANTONIO TO INSPIRE PEOPLE TO VISIT. THEY ALSO MAXIMIZE AND ENHANCE THE SAN ANTONIO VISITOR EXPERIENCE BY PROVIDING ACCURATE AND HELPFUL INFORMATION ON SAN ANTONIO, AS WELL AS TEXAS HILL COUNTRY ATTRACTIONS, TOURISM AMENITIES, CULTURAL SITES, AND EVENTS. CUSTOMER SERVICE AT THE HIGHEST LEVEL IS A MAJOR FOCUS AT THE VISITOR INFORMATION CENTER (VIC), FOR THE PURPOSE OF INFLUENCING EXTENDED STAYS, INCREASED VISITOR SPENDING, AND PROMOTING RETURN VISITATION.

  • SALES & EXPERIENCE - DRIVES GROUPS TO HOLD MEETINGS, CONVENTIONS, AND TRADE SHOWS IN SAN ANTONIO WHILE STRATEGICALLY MANAGING, AND SIMPLIFYING THE SALES PROCESS FOR OUR MEETING PLANNERS, AND PARTNERS WHILE CURATING AN AUTHENTIC SAN ANTONIO EXPERIENCE. ALSO, TO ENHANCE AND STREAMLINE THE PLANNING PROCESS FOR OUR MEETING PLANNERS AND SUPPORTS OPERATIONS AND CREATES EVENTS THAT HELP THE RIVERWALK AREA PARTNERS WHO ARE CURATING AN AUTHENTIC SAN ANTONIO EXPERIENCE.

  • RIVERWALK EVENT OPERATIONS - SUPPORTS OPERATIONS AND CREATES EVENTS THAT HELP THE RIVERWALK AREA THRIVE AND MAINTAIN ITS STATUS AS THE MOST VISITED SITE IN THE STATE OF TEXAS.

  • PARTNER & COMMUNITY RELATIONS - TO IDENTIFY AND DEVELOP COMMUNICATION, GOVERNMENT RELATIONS, MEMBERSHIP AND MEMBER-VALUE STRATEGIES TO SUPPORT THE TOURISM AND HOSPITALITY INDUSTRY IN SAN ANTONIO.

  • ADMINISTRATION - PROVIDES CONSULATION, SUPPORT AND SERVICES FOR VISIT SAN ANTONIO, AND IS RESPONSIBLE FOR PRESERVING, ENHANCING AND SUPPORTING THE ORGANIZATION'S FINANCIAL, PHYSICAL AND HUMAN RESOURCES.

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • ANDERSON MARC

    PRESIDENT AND CEO

    Total calculated
    $616,792
    From this org
    $564,046
    From related orgs
    $0
    Other
    $52,746
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $371,846
    Bonus
    $182,000
    Other
    $10,200
    Deferred
    $31,120
    Nontaxable benefits
    $21,626
    Filer's total
    $616,792

  • STAMM PHIL

    BOARD MEMBER-CHAIR

    Total calculated
    $0
    Hours/week
    3

  • ANDRADE HOPE

    BOARD MEMBER-VICE CHAIR/TREASURER

    Total calculated
    $0
    Hours/week
    2

  • CARBAJAL JOHN

    BOARD MEMBER-SECRETARY

    Total calculated
    $0
    Hours/week
    2

  • SAUCEDO-HERRERA JENNA

    BOARD MEMBER-PAST CHAIR, EX-OFFICIO

    Total calculated
    $0
    Hours/week
    2

  • BHAKTA AVINASH

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • PATEL PRATIK

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • MENFI LORIS

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • ARNDT JEFF

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • BENCH SANDRA

    BOARD MEMBER-AT LARGE

    Total calculated
    $0
    Hours/week
    1

  • ROCHA GARCIA DR ADRIANA

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • GARCIA EDUARDO

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • OMOWALE JARMON DEBORAH

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • MORROW TIM

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • VIAGRAN PHYLLIS

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • WALLACE RUSTY

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • WALSH ERIK

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • MUZQUIZ-CANTOR PATRICIA

    BOARD MEMBER-EX-OFFICIO

    Total calculated
    $0
    Hours/week
    1

  • LIMBAUGH JAMES P

    BOARD MEMBER-AT LARGE

    Total calculated
    $0
    Hours/week
    1

  • KRUPINSKI DAVID

    CHIEF OPERATING OFFICER

    Total calculated
    $301,994
    From this org
    $259,460
    From related orgs
    $0
    Other
    $42,534
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $210,072
    Bonus
    $42,548
    Other
    $6,840
    Deferred
    $24,350
    Nontaxable benefits
    $18,184
    Filer's total
    $301,994

  • BALDERRAMA NATALIE

    CHIEF FINANCIAL OFFICER

    Total calculated
    $275,949
    From this org
    $238,223
    From related orgs
    $0
    Other
    $37,726
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $192,683
    Bonus
    $39,000
    Other
    $6,540
    Deferred
    $23,568
    Nontaxable benefits
    $14,158
    Filer's total
    $275,949

  • OLMETTI MARGARET

    DIRECTOR OF MARKET STRATEGY

    Total calculated
    $271,968
    From this org
    $224,945
    From related orgs
    $0
    Other
    $47,023
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $149,765
    Bonus
    $74,580
    Other
    $600
    Deferred
    $18,579
    Nontaxable benefits
    $28,444
    Filer's total
    $271,968

  • BASS MARIO J

    CHIEF SALES OFFICER

    Total calculated
    $400,738
    From this org
    $349,239
    From related orgs
    $0
    Other
    $51,499
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $229,152
    Bonus
    $113,247
    Other
    $6,840
    Deferred
    $23,055
    Nontaxable benefits
    $28,444
    Filer's total
    $400,738

  • MUNOZ ANDRES

    CHIEF MARKETING OFFICER

    Total calculated
    $279,241
    From this org
    $235,449
    From related orgs
    $0
    Other
    $43,792
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $190,109
    Bonus
    $39,000
    Other
    $6,340
    Deferred
    $22,166
    Nontaxable benefits
    $21,626
    Filer's total
    $279,241

  • ORWIG TYLER SCOTT

    DIRECTOR OF SALES

    Total calculated
    $284,529
    From this org
    $243,045
    From related orgs
    $0
    Other
    $41,484
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $160,285
    Bonus
    $82,160
    Other
    $600
    Deferred
    $19,858
    Nontaxable benefits
    $21,626
    Filer's total
    $284,529

  • DAVEY SUMMER HANSEN

    ASSOCIATE DIRECTOR OF SALES

    Total calculated
    $266,594
    From this org
    $230,747
    From related orgs
    $0
    Other
    $35,847
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $152,147
    Bonus
    $78,000
    Other
    $600
    Deferred
    $14,221
    Nontaxable benefits
    $21,626
    Filer's total
    $266,594

  • WHEELER LANCE

    DIRECTOR OF CORPORATE BUSINESS DEV

    Total calculated
    $222,257
    From this org
    $195,058
    From related orgs
    $0
    Other
    $27,199
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $153,007
    Bonus
    $41,451
    Other
    $600
    Deferred
    $15,928
    Nontaxable benefits
    $11,271
    Filer's total
    $222,257

  • GARCIAAMANDA

    VICE PRES OF PARTNER & COMMUNITY

    Total calculated
    $202,651
    From this org
    $164,895
    From related orgs
    $0
    Other
    $37,756
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $144,258
    Bonus
    $14,997
    Other
    $5,640
    Deferred
    $16,655
    Nontaxable benefits
    $21,101
    Filer's total
    $202,651

  • SCHUSTER CYNTHIA

    SENIOR SALES MANAGER

    Total calculated
    $192,586
    From this org
    $178,326
    From related orgs
    $0
    Other
    $14,260
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $118,726
    Bonus
    $59,000
    Other
    $600
    Deferred
    $14,260
    Nontaxable benefits
    $0
    Filer's total
    $192,586

  • BENAVIDEZ DORA LINDA

    DIRECTOR OF TOURISM

    Total calculated
    $172,287
    From this org
    $144,481
    From related orgs
    $0
    Other
    $27,806
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $130,640
    Bonus
    $13,241
    Other
    $600
    Deferred
    $11,764
    Nontaxable benefits
    $16,042
    Filer's total
    $172,287

  • RODEN ALYSIA TATA

    ASSOCIATE DIRECTOR OF SALES

    Total calculated
    $176,457
    From this org
    $153,236
    From related orgs
    $0
    Other
    $23,221
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $90,906
    Bonus
    $61,880
    Other
    $450
    Deferred
    $12,631
    Nontaxable benefits
    $10,590
    Filer's total
    $176,457

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Written employment contract
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

PART I, LINE 3
ANNUAL REVIEW BY THE BOARD OF DIRECTORS AND EXECUTIVE COMMITTEE.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2022
Filed
13 August 2024
IRS schema version
2022v5.0
Source object
202422279349300242

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