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Nonprofiteer
← WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION INC

Form 990 for tax year 2024

Filed by WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION INC.

Totals

Total revenue
$1,338,199
Total expenses
$1,193,350
Contributions and grants received
$1,315,431
Grants paid
$2,079
Program service revenue
$0
Investment income
$22,768
Other revenue
$0
Total assets, end of year
$988,142
Total liabilities, end of year
$205,578
Net assets or fund balances, end of year
$782,564
Program services expenses (Part IX)
$1,054,763
Management and general expenses
$118,534
Fundraising expenses
$20,053
Program service expenses (Part III)
$1,054,763

Program services were 88.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $925,000

  • 1f · All other contributions, gifts and grants

    $390,431

  • 3 · Investment income

    total $22,768 · excluded $22,768

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $2,079 · program services $2,079

  • 5 · Compensation of officers, directors and key employees

    total $142,671 · program services $112,065 · management and general $24,168 · fundraising $6,438

  • 6 · Compensation of disqualified persons

    total $81,159 · program services $73,451 · management and general $5,139 · fundraising $2,569

  • 7 · Other salaries and wages

    total $176,033 · program services $136,802 · management and general $31,398 · fundraising $7,833

  • 9 · Other employee benefits

    total $24,833 · program services $21,108 · management and general $2,483 · fundraising $1,242

  • 10 · Payroll taxes

    total $23,499 · program services $19,974 · management and general $2,350 · fundraising $1,175

  • 11b · Fees: legal

    total $9,426 · management and general $9,426

  • 11c · Fees: accounting

    total $18,975 · management and general $18,975

  • 11g · Fees: other

    total $46,936 · program services $45,591 · management and general $1,345

  • 12 · Advertising and promotion

    total $5,857 · program services $5,857

  • 13 · Office expenses

    total $12,145 · program services $3,905 · management and general $7,444 · fundraising $796

  • 14 · Information technology

    total $23,121 · program services $17,118 · management and general $6,003

  • 16 · Occupancy

    total $1,350 · program services $999 · management and general $351

  • 17 · Travel

    total $2,441 · management and general $2,441

  • 19 · Conferences, conventions and meetings

    total $2,842 · management and general $2,842

  • 22 · Depreciation, depletion and amortization

    total $28,555 · program services $25,699 · management and general $2,856

  • 23 · Insurance

    total $5,059 · program services $3,746 · management and general $1,313

  • 24a · Other expenses: CLEAN SWEEP

    total $220,153 · program services $220,153

  • 24b · Other expenses: OCTOBER FEST

    total $103,140 · program services $103,140

  • 24c · Other expenses: WINTER FEST

    total $84,251 · program services $84,251

  • 24d · Other expenses: ROCK WHITE PLAINS

    total $77,004 · program services $77,004

  • 24e · All other expenses

    total $101,821 · program services $101,821

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $180,522 · end of year $201,092

  • 2 · Savings and temporary cash investments

    beginning of year $376,158 · end of year $468,926

  • 3 · Pledges and grants receivable

    beginning of year $86,472 · end of year $101,237

  • 9 · Prepaid expenses and deferred charges

    beginning of year $10,330 · end of year $24,460

  • 10a · Land, buildings and equipment: cost or other basis

    $295,853

  • 10b · Land, buildings and equipment: accumulated depreciation

    $195,729

  • 10c · Land, buildings and equipment, net

    beginning of year $56,676 · end of year $100,124

  • 15 · Other assets

    beginning of year $138,464 · end of year $92,303

  • 17 · Accounts payable and accrued expenses

    beginning of year $42,016 · end of year $47,839

  • 19 · Deferred revenue

    beginning of year $20,000 · end of year $63,275

  • 25 · Other liabilities

    beginning of year $139,854 · end of year $94,464

  • 27 · Net assets without donor restrictions

    beginning of year $646,752 · end of year $782,564

Mission and programs · 2024

Mission

WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION, INC. (WPDDMA) WAS FORMED TO IMPROVE THE GENERAL BUSINESS CLIMATE OF THE DOWNTOWN WHITE PLAINS BUSINESS AREA THROUGH A VARIETY OF PROGRAMS THAT PROMOTE CONSUMER ACTIVITY IN THE DOWNTOWN AREA.

Activities or mission (Part I)

THE DOWNTOWN WHITE PLAINS BUSINESS IMPROVEMENT DISTRICT MAKES DOWNTOWN A VIBRANT DESTINATION THORUGH MARKETING, EVENTS, BUSINESS SUPPORT AND BEAUTIFICATION.

  • SEE SCHEDULE O FOR THE DESCRIPTION ON THE SPECIAL EVENTS PROGRAMSPECIAL EVENTSIN FISCAL YEAR 24/25 THE BID PRESENTED THE FOLLOWING SPECIAL EVENTS:ROCK THE BLOCK - A PARTNERSHIP WITH THE CITY OF WHITE PLAINS, ROCK THE BLOCK CLOSED MAMARONECK AVENUE BETWEEN E. POST ROAD AND MAPLE AVENUE TO VEHICLE TRAFFIC, CONVERTING IT INSTEAD TO AN EXTENSION OF THE RESTAURANTS LINING THE BLOCK FOUR TIMES OVER THE COURSE OF THE SUMMER. THE PUBLIC WAS ABLE TO DINE AL FRESCO, LISTEN TO LIVE MUSIC BROADCAST FROM A STAGE AND ENJOY ARTS AND CRAFTS AND GAMES (PING PONG, CORNHOLE, ETC.) IN THIS FREE-TO-THE-PUBLIC EVENT. APPROXIMATELY 3000-4000 ATTEND EACH CONCERT.JAZZFEST - JAZZFEST PROGRAMING RETURNED CONSISTED OF 5 DAYS. JAZZFEST IS A PARTNERSHIP BETWEEN THE BID, ARTSWESTCHESTER AND THE CITY OF WHITE PLAINS. THE BID HOSTED A JAZZ STROLL, DINNER & A SHOW (100-PLUS ATTENDEES) AND SUNDAYS CULMINATING EVENT, SIMILAR TO YEARS PAST. NEARLY 4,000 ATTENDED THE EVENTS CULMINATING EVENT. OKTOBERFEST BROUGHT NEARLY 10,000 LOCALS DOWNTOWN TO DELIGHT IN GERMAN BEERS SOLD BY 10 LOCAL HOSPITALITY BUSINESSES. SEVERAL BUSINESSES PROVIDED SEASONAL OKTOBERFEST DINING OPTIONS. AN AUTHENTIC OOMPAH BAND PLAYED GERMAN CLASSICS AND A PLETHORA OF COMPETITIONS, GAMES AND FAMILY-FRIENDLY ACTIVITIES (INCLUDING A SAUSAGE TOSS) TOOK PLACE ON THE 10/13 EVENT. WHITE PLAINS HOLIDAY MARKET AND THE WINTER VILLAGE - THE WHITE PLAINS BID, THE CITY OF WHITE PLAINS AND 914POPUPS ONCE AGAIN PARTNERED TO HOST THE ANNUAL HOLIDAY MARKET, A TWO-WEEK SHOPPING EXPERIENCE IN THE HEART OF DOWNTOWN WHITE PLAINS. THE FY25 HOLIDAY MARKET FEATURED 20 VENDORS, IN WOODEN SHEDS TO HELP DRIVE BUSINESS IN OUR DOWNTOWN. THIS YEAR THE EVENT INCLUDED A WINTER VILLAGE, MAKING THE MARKET A MULTIFACETED HOLIDAY DESTINATION WITH A LIFE SIZED "SELFIE SLEIGH", A NINE-HOLE MINI GOLF COURSE SURROUNDED BY A FIELD OF SIX-FOOT CANDY CANES AND "CHILL-VILLE-SEVEN FURNISHED WARMING IGLOOS WHERE RESIDENTS COULD PLAY BOARD GAMES, RENT AND ENJOY S'MORES KITS OR ORDER IN FOOD FROM LOCAL RESTAURANTS. RESTAURANT MONTH - THE WHITE PLAINS BID'S RESTAURANT MONTH, A MONTH DEDICATED TO OUR DOWNTOWN RESTAURANTS FEATURING DIVERSE MENU OPTIONS FOR LUNCH AND/OR DINNER) RETURNED FROM 1/3-1/31 IN FY24. FEEDBACK WAS VERY POSITIVE FROM THE 21 RESTAURANTS PARTICIPATING AND MANY ELECTED TO OFFER THEIR SPECIALS PARTWAY THROUGH THE MONTH OF FEBRUARY AS WELL.WING WALK ON APRIL 26, WING WALK RETURNED ALLOWING THOSE HAVING PURCHASED AN AFFORDABLE TASTING BRACELET ($25) TO STROLL THE DOWNTOWN SAMPLING OVER 32 CHICKEN WING FLAVORS AT 16 PARTICIPATING RESTAURANTS AND VOTE FOR THEIR FAVORITE WINGS. THIS YEAR THE BID INTRODUCED A NEW VIP TICKETING EXPERIENCE, WHICH ALLOWED PARTICIPANTS TO PARTICIPATE IN THE WING WALK FOR THE FULL EVENT SPAN, AS OPPOSED TO A 2.5 HOUR WINDOW ($40). THE BID HANDLED ALL MARKETING, PAYMENT PROCESSING AS WELL AS EVENT DAY CHECK INS. THOUSANDS OF WINGS WERE CONSUMED. ENTERTAINMENT INCLUDED LIVE ACOUSTIC MUSIC CURBSIDE AND A ROVING CHICKEN MASCOT THAT DELIGHTED FESTIVAL GOERS WITH FUN SELFIES. BOTH THE CHEF'S CHOICE AND PEOPLE'S CHOICE AWARD CATEGORIES REMAINED. SMALLER EVENTS: ON 6/10 THE BID PRESENTED "LUNCHTIME LIVE" A FREE OUTDOOR CONCERT AT RENAISSANCE PLAZA PARK, FEATURING LIVE MUSIC BY THE PLUS ONES ACOUSTIC GROUP AND THE OPPORTUNITY TO SIT AT MOVEABLE TABLES AND CHAIRS, IN AN EFFORT TO CREATE A DOWNTOWN PLACEMAKING EXPERIENCE.

    Expenses $384,569 · Grants $2,079

  • SEE SCHEDULE O FOR THE DESCRIPTION ON THE CLEAN SWEEP PROGRAMCLEAN SWEEP PROGRAMTHE WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION'S (WPDDMA) CLEAN SWEEP AND GUM REMOVAL PROGRAM IS DESIGNED TO IMPROVE THE CLEANLINESS AND ATTRACTIVENESS OF THE DOWNTOWN. WITHOUT THIS PROGRAM DOWNTOWN, LITTER BASKETS WOULD QUICKLY BE OVERWHELMED BY THE VOLUME OF PEDESTRIANS ON THE STREETS DURING LUNCH AND EVENING HOURS. THE WPDDMA'S CLEAN TEAM, CLAD IN HIGHLY RECOGNIZABLE AND LOGO'D HATS, AND COATS WORKS 7 DAYS A WEEK, 52 WEEKS A YEAR TO ENSURE THAT LOOSE TRASH ON THE STREET IS REMOVED. IN FISCAL YEAR 2024/2025 THE CLEAN TEAM HELPED TO REMOVE OVER 2,000 TRASH BAGS PER MONTH FROM THE BUSINESS IMPROVEMENT DISTRICT'S SIDEWALKS AND ITS 99 TRASH RECEPTACLES. THE WPDDMA'S CLEAN TEAM ALSO REMOVES GUM SPOTS FOR THE BID'S SIDEWALKS. DURING FY24/25 THE WPDDMA'S CLEAN TEAM SPENT AN APPROXIMATE 100 HOURS REMOVING GUM DOWNTOWN. FY25 WAS THE ENTIRE FIRST YEAR THE BID OPERATED UNDER A NEW CONTRACT WITH STREETPLUS LLC AND IN THAT FISCAL YEAR THE COMPANY NEARLY DOUBLED ITS PRESENCE ON THE AVENUE IN TERMS OF HOURS, AND PROVIDED PAINTING OF ALL CHIPPED STREET FURNITURE ( BENCH LEGS AND TREE GRATES) ALONG THE MAMARONECK AVENUE ZONE IN THE BID BOUNDARIES.

    Expenses $297,864

  • SEE SCHEDULE O FOR THE DESCRIPTION ON BID PLACEMAKING/ARTS PROGRAMMINGBEAUTIFICATION & HORTICULTUREWPDDMA ONCE AGAIN CONTRACTED WITH A NURSERY (TONY CASELI, INC.) TO PLANT AND MAINTAIN MULTIPLE LARGE STREET PLANTERS. EACH DOWNTOWN PLANTER MANAGED BY THE BID WAS FILLED WITH A DAZZLING ARRAY OF FLOWERS INCLUDING CANNA PRETORIA, NICOTIANA SARATOGA, COLEUS, ANGELONIA, IMPOMOEA AND SCAEVOLA. THESE PLANTINGS COUPLED WITH MANY MORE DONE BY THE CITY OF WHITE PLAINS BROUGHT SIGNIFICANT BEAUTY TO OUR DOWNTOWN CORRIDORS. THE BID ALSO AGAIN SPONSORED A PLANTING REFRESH OF THE URBAN GARDEN AT RENAISSANCE PLAZA.

    Expenses $223,398

  • LOCAL BUSINESS SUPPORTIN ADDITION TO THE THREE LARGE PROGRAMS ABOVE, THE BID SPENT SIGNIFICANT TIME WELCOMING NEW BUSINESSES TO THE NEIGHBORHOOD (COORDINATING RIBBON CUTTINGS, ANSWERING QUESTIONS, DISTRIBUTING PERTINENT PARTS OF CITY CODE, ETC.), MARKETING OUR LOCAL BUSINESSES ON SOCIAL MEDIA AND IN OUR E-NEWSLETTER, AND SERVING AS A LIAISON, MOST FREQUENTLY BETWEEN CITY GOVERNMENT AND LOCAL BUSINESSES WITH QUESTIONS.

    Expenses $148,932

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Jennifer Furioli

    SECRETARY/EXEC DIRECTOR

    Total calculated
    $141,242
    From this org
    $126,875
    From related orgs
    $0
    Other
    $14,367
    Hours/week
    40
  • Bonnie Silverman

    CHAIRWOMAN

    Total calculated
    $0
    Hours/week
    3
  • Brian Mahon

    VICE CHAIRMAN

    Total calculated
    $0
    Hours/week
    1
  • Michael Traynor

    TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Ann Bernstein

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Hanna Best

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Mitch Bodner

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Josiah Brock

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Michael Calano

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Tammy Cuomo

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Chris Greene

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Anthony Hill

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Michael Kessner

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Andy Kimerling

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Stuart Levine

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Tom Merolle

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Ramona Miller

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Jeannie Minskoff-Grant

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Lauren Morris

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Gina Ann Perriello

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Manny Polloni

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Ingrid Richards

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Lauren Rones-Payne

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Sergio Sensi

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Nick Trombetta

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Nicholas Wolff

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
11 March 2026
IRS schema version
2024v5.5
Source object
202610709349301456

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