Form 990 for tax year 2024
Filed by WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION INC.
Totals
- Total revenue
- $1,338,199
- Total expenses
- $1,193,350
- Contributions and grants received
- $1,315,431
- Grants paid
- $2,079
- Program service revenue
- $0
- Investment income
- $22,768
- Other revenue
- $0
- Total assets, end of year
- $988,142
- Total liabilities, end of year
- $205,578
- Net assets or fund balances, end of year
- $782,564
- Program services expenses (Part IX)
- $1,054,763
- Management and general expenses
- $118,534
- Fundraising expenses
- $20,053
- Program service expenses (Part III)
- $1,054,763
Program services were 88.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$925,000
-
1f · All other contributions, gifts and grants
$390,431
-
3 · Investment income
total $22,768 · excluded $22,768
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $2,079 · program services $2,079
-
5 · Compensation of officers, directors and key employees
total $142,671 · program services $112,065 · management and general $24,168 · fundraising $6,438
-
6 · Compensation of disqualified persons
total $81,159 · program services $73,451 · management and general $5,139 · fundraising $2,569
-
7 · Other salaries and wages
total $176,033 · program services $136,802 · management and general $31,398 · fundraising $7,833
-
9 · Other employee benefits
total $24,833 · program services $21,108 · management and general $2,483 · fundraising $1,242
-
10 · Payroll taxes
total $23,499 · program services $19,974 · management and general $2,350 · fundraising $1,175
-
11b · Fees: legal
total $9,426 · management and general $9,426
-
11c · Fees: accounting
total $18,975 · management and general $18,975
-
11g · Fees: other
total $46,936 · program services $45,591 · management and general $1,345
-
12 · Advertising and promotion
total $5,857 · program services $5,857
-
13 · Office expenses
total $12,145 · program services $3,905 · management and general $7,444 · fundraising $796
-
14 · Information technology
total $23,121 · program services $17,118 · management and general $6,003
-
16 · Occupancy
total $1,350 · program services $999 · management and general $351
-
17 · Travel
total $2,441 · management and general $2,441
-
19 · Conferences, conventions and meetings
total $2,842 · management and general $2,842
-
22 · Depreciation, depletion and amortization
total $28,555 · program services $25,699 · management and general $2,856
-
23 · Insurance
total $5,059 · program services $3,746 · management and general $1,313
-
24a · Other expenses: CLEAN SWEEP
total $220,153 · program services $220,153
-
24b · Other expenses: OCTOBER FEST
total $103,140 · program services $103,140
-
24c · Other expenses: WINTER FEST
total $84,251 · program services $84,251
-
24d · Other expenses: ROCK WHITE PLAINS
total $77,004 · program services $77,004
-
24e · All other expenses
total $101,821 · program services $101,821
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $180,522 · end of year $201,092
-
2 · Savings and temporary cash investments
beginning of year $376,158 · end of year $468,926
-
3 · Pledges and grants receivable
beginning of year $86,472 · end of year $101,237
-
9 · Prepaid expenses and deferred charges
beginning of year $10,330 · end of year $24,460
-
10a · Land, buildings and equipment: cost or other basis
$295,853
-
10b · Land, buildings and equipment: accumulated depreciation
$195,729
-
10c · Land, buildings and equipment, net
beginning of year $56,676 · end of year $100,124
-
15 · Other assets
beginning of year $138,464 · end of year $92,303
-
17 · Accounts payable and accrued expenses
beginning of year $42,016 · end of year $47,839
-
19 · Deferred revenue
beginning of year $20,000 · end of year $63,275
-
25 · Other liabilities
beginning of year $139,854 · end of year $94,464
-
27 · Net assets without donor restrictions
beginning of year $646,752 · end of year $782,564
Mission and programs · 2024
Mission
WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION, INC. (WPDDMA) WAS FORMED TO IMPROVE THE GENERAL BUSINESS CLIMATE OF THE DOWNTOWN WHITE PLAINS BUSINESS AREA THROUGH A VARIETY OF PROGRAMS THAT PROMOTE CONSUMER ACTIVITY IN THE DOWNTOWN AREA.
Activities or mission (Part I)
THE DOWNTOWN WHITE PLAINS BUSINESS IMPROVEMENT DISTRICT MAKES DOWNTOWN A VIBRANT DESTINATION THORUGH MARKETING, EVENTS, BUSINESS SUPPORT AND BEAUTIFICATION.
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SEE SCHEDULE O FOR THE DESCRIPTION ON THE SPECIAL EVENTS PROGRAMSPECIAL EVENTSIN FISCAL YEAR 24/25 THE BID PRESENTED THE FOLLOWING SPECIAL EVENTS:ROCK THE BLOCK - A PARTNERSHIP WITH THE CITY OF WHITE PLAINS, ROCK THE BLOCK CLOSED MAMARONECK AVENUE BETWEEN E. POST ROAD AND MAPLE AVENUE TO VEHICLE TRAFFIC, CONVERTING IT INSTEAD TO AN EXTENSION OF THE RESTAURANTS LINING THE BLOCK FOUR TIMES OVER THE COURSE OF THE SUMMER. THE PUBLIC WAS ABLE TO DINE AL FRESCO, LISTEN TO LIVE MUSIC BROADCAST FROM A STAGE AND ENJOY ARTS AND CRAFTS AND GAMES (PING PONG, CORNHOLE, ETC.) IN THIS FREE-TO-THE-PUBLIC EVENT. APPROXIMATELY 3000-4000 ATTEND EACH CONCERT.JAZZFEST - JAZZFEST PROGRAMING RETURNED CONSISTED OF 5 DAYS. JAZZFEST IS A PARTNERSHIP BETWEEN THE BID, ARTSWESTCHESTER AND THE CITY OF WHITE PLAINS. THE BID HOSTED A JAZZ STROLL, DINNER & A SHOW (100-PLUS ATTENDEES) AND SUNDAYS CULMINATING EVENT, SIMILAR TO YEARS PAST. NEARLY 4,000 ATTENDED THE EVENTS CULMINATING EVENT. OKTOBERFEST BROUGHT NEARLY 10,000 LOCALS DOWNTOWN TO DELIGHT IN GERMAN BEERS SOLD BY 10 LOCAL HOSPITALITY BUSINESSES. SEVERAL BUSINESSES PROVIDED SEASONAL OKTOBERFEST DINING OPTIONS. AN AUTHENTIC OOMPAH BAND PLAYED GERMAN CLASSICS AND A PLETHORA OF COMPETITIONS, GAMES AND FAMILY-FRIENDLY ACTIVITIES (INCLUDING A SAUSAGE TOSS) TOOK PLACE ON THE 10/13 EVENT. WHITE PLAINS HOLIDAY MARKET AND THE WINTER VILLAGE - THE WHITE PLAINS BID, THE CITY OF WHITE PLAINS AND 914POPUPS ONCE AGAIN PARTNERED TO HOST THE ANNUAL HOLIDAY MARKET, A TWO-WEEK SHOPPING EXPERIENCE IN THE HEART OF DOWNTOWN WHITE PLAINS. THE FY25 HOLIDAY MARKET FEATURED 20 VENDORS, IN WOODEN SHEDS TO HELP DRIVE BUSINESS IN OUR DOWNTOWN. THIS YEAR THE EVENT INCLUDED A WINTER VILLAGE, MAKING THE MARKET A MULTIFACETED HOLIDAY DESTINATION WITH A LIFE SIZED "SELFIE SLEIGH", A NINE-HOLE MINI GOLF COURSE SURROUNDED BY A FIELD OF SIX-FOOT CANDY CANES AND "CHILL-VILLE-SEVEN FURNISHED WARMING IGLOOS WHERE RESIDENTS COULD PLAY BOARD GAMES, RENT AND ENJOY S'MORES KITS OR ORDER IN FOOD FROM LOCAL RESTAURANTS. RESTAURANT MONTH - THE WHITE PLAINS BID'S RESTAURANT MONTH, A MONTH DEDICATED TO OUR DOWNTOWN RESTAURANTS FEATURING DIVERSE MENU OPTIONS FOR LUNCH AND/OR DINNER) RETURNED FROM 1/3-1/31 IN FY24. FEEDBACK WAS VERY POSITIVE FROM THE 21 RESTAURANTS PARTICIPATING AND MANY ELECTED TO OFFER THEIR SPECIALS PARTWAY THROUGH THE MONTH OF FEBRUARY AS WELL.WING WALK ON APRIL 26, WING WALK RETURNED ALLOWING THOSE HAVING PURCHASED AN AFFORDABLE TASTING BRACELET ($25) TO STROLL THE DOWNTOWN SAMPLING OVER 32 CHICKEN WING FLAVORS AT 16 PARTICIPATING RESTAURANTS AND VOTE FOR THEIR FAVORITE WINGS. THIS YEAR THE BID INTRODUCED A NEW VIP TICKETING EXPERIENCE, WHICH ALLOWED PARTICIPANTS TO PARTICIPATE IN THE WING WALK FOR THE FULL EVENT SPAN, AS OPPOSED TO A 2.5 HOUR WINDOW ($40). THE BID HANDLED ALL MARKETING, PAYMENT PROCESSING AS WELL AS EVENT DAY CHECK INS. THOUSANDS OF WINGS WERE CONSUMED. ENTERTAINMENT INCLUDED LIVE ACOUSTIC MUSIC CURBSIDE AND A ROVING CHICKEN MASCOT THAT DELIGHTED FESTIVAL GOERS WITH FUN SELFIES. BOTH THE CHEF'S CHOICE AND PEOPLE'S CHOICE AWARD CATEGORIES REMAINED. SMALLER EVENTS: ON 6/10 THE BID PRESENTED "LUNCHTIME LIVE" A FREE OUTDOOR CONCERT AT RENAISSANCE PLAZA PARK, FEATURING LIVE MUSIC BY THE PLUS ONES ACOUSTIC GROUP AND THE OPPORTUNITY TO SIT AT MOVEABLE TABLES AND CHAIRS, IN AN EFFORT TO CREATE A DOWNTOWN PLACEMAKING EXPERIENCE.
Expenses $384,569 · Grants $2,079
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SEE SCHEDULE O FOR THE DESCRIPTION ON THE CLEAN SWEEP PROGRAMCLEAN SWEEP PROGRAMTHE WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION'S (WPDDMA) CLEAN SWEEP AND GUM REMOVAL PROGRAM IS DESIGNED TO IMPROVE THE CLEANLINESS AND ATTRACTIVENESS OF THE DOWNTOWN. WITHOUT THIS PROGRAM DOWNTOWN, LITTER BASKETS WOULD QUICKLY BE OVERWHELMED BY THE VOLUME OF PEDESTRIANS ON THE STREETS DURING LUNCH AND EVENING HOURS. THE WPDDMA'S CLEAN TEAM, CLAD IN HIGHLY RECOGNIZABLE AND LOGO'D HATS, AND COATS WORKS 7 DAYS A WEEK, 52 WEEKS A YEAR TO ENSURE THAT LOOSE TRASH ON THE STREET IS REMOVED. IN FISCAL YEAR 2024/2025 THE CLEAN TEAM HELPED TO REMOVE OVER 2,000 TRASH BAGS PER MONTH FROM THE BUSINESS IMPROVEMENT DISTRICT'S SIDEWALKS AND ITS 99 TRASH RECEPTACLES. THE WPDDMA'S CLEAN TEAM ALSO REMOVES GUM SPOTS FOR THE BID'S SIDEWALKS. DURING FY24/25 THE WPDDMA'S CLEAN TEAM SPENT AN APPROXIMATE 100 HOURS REMOVING GUM DOWNTOWN. FY25 WAS THE ENTIRE FIRST YEAR THE BID OPERATED UNDER A NEW CONTRACT WITH STREETPLUS LLC AND IN THAT FISCAL YEAR THE COMPANY NEARLY DOUBLED ITS PRESENCE ON THE AVENUE IN TERMS OF HOURS, AND PROVIDED PAINTING OF ALL CHIPPED STREET FURNITURE ( BENCH LEGS AND TREE GRATES) ALONG THE MAMARONECK AVENUE ZONE IN THE BID BOUNDARIES.
Expenses $297,864
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SEE SCHEDULE O FOR THE DESCRIPTION ON BID PLACEMAKING/ARTS PROGRAMMINGBEAUTIFICATION & HORTICULTUREWPDDMA ONCE AGAIN CONTRACTED WITH A NURSERY (TONY CASELI, INC.) TO PLANT AND MAINTAIN MULTIPLE LARGE STREET PLANTERS. EACH DOWNTOWN PLANTER MANAGED BY THE BID WAS FILLED WITH A DAZZLING ARRAY OF FLOWERS INCLUDING CANNA PRETORIA, NICOTIANA SARATOGA, COLEUS, ANGELONIA, IMPOMOEA AND SCAEVOLA. THESE PLANTINGS COUPLED WITH MANY MORE DONE BY THE CITY OF WHITE PLAINS BROUGHT SIGNIFICANT BEAUTY TO OUR DOWNTOWN CORRIDORS. THE BID ALSO AGAIN SPONSORED A PLANTING REFRESH OF THE URBAN GARDEN AT RENAISSANCE PLAZA.
Expenses $223,398
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LOCAL BUSINESS SUPPORTIN ADDITION TO THE THREE LARGE PROGRAMS ABOVE, THE BID SPENT SIGNIFICANT TIME WELCOMING NEW BUSINESSES TO THE NEIGHBORHOOD (COORDINATING RIBBON CUTTINGS, ANSWERING QUESTIONS, DISTRIBUTING PERTINENT PARTS OF CITY CODE, ETC.), MARKETING OUR LOCAL BUSINESSES ON SOCIAL MEDIA AND IN OUR E-NEWSLETTER, AND SERVING AS A LIAISON, MOST FREQUENTLY BETWEEN CITY GOVERNMENT AND LOCAL BUSINESSES WITH QUESTIONS.
Expenses $148,932
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Jennifer FurioliJENNIFER FURIOLI
SECRETARY/EXEC DIRECTOR
- Total calculated
- $141,242
- From this org
- $126,875
- From related orgs
- $0
- Other
- $14,367
- Hours/week
- 40
-
Bonnie SilvermanBONNIE SILVERMAN
CHAIRWOMAN
- Total calculated
- $0
- Hours/week
- 3
-
Brian MahonBRIAN MAHON
VICE CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1
-
Michael TraynorMICHAEL TRAYNOR
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Ann BernsteinANN BERNSTEIN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Hanna BestHANNA BEST
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Mitch BodnerMITCH BODNER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Josiah BrockJOSIAH BROCK
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Michael CalanoMICHAEL CALANO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Tammy CuomoTAMMY CUOMO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Chris GreeneCHRIS GREENE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Anthony HillANTHONY HILL
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Michael KessnerMICHAEL KESSNER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Andy KimerlingANDY KIMERLING
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Stuart LevineSTUART LEVINE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Tom MerolleTOM MEROLLE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Ramona MillerRAMONA MILLER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Jeannie Minskoff-GrantJEANNIE MINSKOFF-GRANT
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Lauren MorrisLAUREN MORRIS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Gina Ann PerrielloGINA ANN PERRIELLO
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Manny PolloniMANNY POLLONI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Ingrid RichardsINGRID RICHARDS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Lauren Rones-PayneLAUREN RONES-PAYNE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Sergio SensiSERGIO SENSI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Nick TrombettaNICK TROMBETTA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Nicholas WolffNICHOLAS WOLFF
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 11 March 2026
- IRS schema version
- 2024v5.5
- Source object
- 202610709349301456
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