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Nonprofiteer
← KNOXVILLE CONVENTION & VISITORS BUREAU INC

Form 990 for tax year 2024

Filed by KNOXVILLE CONVENTION & VISITORS BUREAU INC.

Totals

Total revenue
$13,468,204
Total expenses
$10,706,022
Contributions and grants received
$9,368,171
Grants paid
$0
Program service revenue
$3,193,266
Investment income
$378,588
Other revenue
$528,179
Total assets, end of year
$17,348,252
Total liabilities, end of year
$2,050,267
Net assets or fund balances, end of year
$15,297,985
Program services expenses (Part IX)
$10,040,330
Management and general expenses
$665,692
Fundraising expenses
$0
Program service expenses (Part III)
$10,040,330

Program services were 93.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $9,296,234

  • 1f · All other contributions, gifts and grants

    $71,937

  • 2a · Program service revenue: CORPORATE PARTNERSHIPS

    total $2,023,453 · related or exempt $2,023,453

  • 2b · Program service revenue: CONCERT COMMISSIONS

    total $522,315 · related or exempt $522,315

  • 2c · Program service revenue: SPORTS PARTNERSHIPS

    total $342,718 · related or exempt $342,718

  • 2d · Program service revenue: ADVERTISING & GUIDEBOOK

    total $226,644 · related or exempt $226,644

  • 2f · All other program service revenue

    total $78,136 · related or exempt $78,136

  • 3 · Investment income

    total $378,588 · excluded $378,588

  • 10a · Gross sales of inventory

    $542,618

  • 10b · Cost of goods sold

    $103,113

  • 10c · Net income from sales of inventory

    total $439,505 · related or exempt $439,505

  • 11a · Other revenue: MISCELLANEOUS

    total $88,674 · excluded $88,674

  • 11e · Other revenue, total

    $88,674

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $268,884 · program services $107,554 · management and general $161,330

  • 7 · Other salaries and wages

    total $1,811,841 · program services $1,628,630 · management and general $183,211

  • 8 · Pension plan contributions

    total $140,110 · program services $127,185 · management and general $12,925

  • 9 · Other employee benefits

    total $119,539 · program services $113,938 · management and general $5,601

  • 10 · Payroll taxes

    total $135,058 · program services $122,050 · management and general $13,008

  • 11a · Fees: management

    total $33,584 · program services $26,867 · management and general $6,717

  • 11b · Fees: legal

    total $4,727 · management and general $4,727

  • 11c · Fees: accounting

    total $79,394 · program services $31,758 · management and general $47,636

  • 12 · Advertising and promotion

    total $5,455,254 · program services $5,455,254

  • 13 · Office expenses

    total $419,359 · program services $346,904 · management and general $72,455

  • 14 · Information technology

    total $36,857 · program services $36,426 · management and general $431

  • 16 · Occupancy

    total $188,172 · program services $150,538 · management and general $37,634

  • 17 · Travel

    total $127,634 · program services $125,050 · management and general $2,584

  • 22 · Depreciation, depletion and amortization

    total $587,165 · program services $469,732 · management and general $117,433

  • 24a · Other expenses: SALES EXPENSE

    total $1,298,444 · program services $1,298,444

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $201,071 · end of year $451,899

  • 2 · Savings and temporary cash investments

    beginning of year $7,440,000 · end of year $9,050,000

  • 4 · Accounts receivable

    beginning of year $2,990,815 · end of year $3,800,363

  • 8 · Inventories for sale or use

    beginning of year $79,418 · end of year $93,437

  • 9 · Prepaid expenses and deferred charges

    beginning of year $169,765 · end of year $208,487

  • 10a · Land, buildings and equipment: cost or other basis

    $6,940,900

  • 10b · Land, buildings and equipment: accumulated depreciation

    $3,267,218

  • 10c · Land, buildings and equipment, net

    beginning of year $2,558,679 · end of year $3,673,682

  • 14 · Intangible assets

    beginning of year $54,711 · end of year $40,741

  • 15 · Other assets

    beginning of year $103,278 · end of year $29,643

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,024,429 · end of year $2,020,452

  • 19 · Deferred revenue

    beginning of year $47 · end of year $172

  • 25 · Other liabilities

    beginning of year $37,458 · end of year $29,643

  • 27 · Net assets without donor restrictions

    beginning of year $11,988,803 · end of year $14,648,985

  • 28 · Net assets with donor restrictions

    beginning of year $547,000 · end of year $649,000

Mission and programs · 2024

Mission

KNOXVILLE CONVENTION & VISITORS BUREAU, INC. D/B/A VISIT KNOXVILLE (THE ORGANIZATION") IS A NOT-FOR-PROFIT ORGANIZATION WHOSE PRINCIPAL PURPOSE IS TO PROMOTE THE KNOXVILLE/KNOX COUNTY AREA AS A PREMIER DESTINATION FOR CONVENTIONS, FILM, SPORTS-RELATED EVENTS AND LEISURE TRAVELERS, WHILE ENHANCING THE QUALITY OF LIFE FOR THE RESIDENTS OF THE CITY AND COUNTY AND GENERATING ECONOMIC IMPACT AND DEVELOPMENT. VISIT KNOXVILLE IS PRIMARILY FUNDED BY A PORTION OF HOTEL/MOTEL TAXES COLLECTED THROUGH AGREEMENTS WITH THE CITY OF KNOXVILLE AND KNOX COUNTY.

Activities or mission (Part I)

TO AID AND SUPPORT GOVERNMENTS AND CITIZENS OF THE CITY OF KNOXVILLE AND KNOX COUNTY.

  • MARKETING & DEVELOPMENT:VISIT KNOXVILLE WEBSITE HOSTED OVER 2.8 MILLION SESSIONS (UP ROUGHLY 12% OVER STLY). A TOTAL OF 87% OF THE AUDIENCE SESSIONS ORIGINATED FROM OUTSIDE OF THE CITY OF KNOXVILLE. UNIQUE VISITORS INCREASED BY 11%, PAGEVIEWS INCREASED BY 10%, AND THE SITE AVERAGED 18,334 PAGEVIEWS PER DAY. SOCIAL MEDIA CHANNELS CONTINUE TO SEE INCREASED AUDIENCE GROWTH AND ENGAGEMENT. WE CONTINUE TO TRACK HOTEL BOOKINGS GENERATED BY DIGITAL AD PLACEMENT, WITH OVER 31,628 BOOKINGS GENERATED.

    Expenses $6,403,014 · Revenue $226,644

  • SALES: THE ORGANIZATION HOSTED APPROXIMATELY 39 SITE VISITS REPRESENTING VARIOUS ASSOCIATIONS AND ORGANIZATIONS FROM ALL OVER THE COUNTRY AND PERFORMED FOUR (4) SCOUTING TRIPS FOR POSSIBLE UPCOMING SPORTING EVENTS. THE SALES STAFF ATTENDED 14 TRADE SHOWS AND CONDUCTED MORE THAN 478 SALES APPOINTMENTS/MEETINGS WHILE PROMOTING KNOXVILLE TO MEETING PLANNERS. THESE EFFORTS GENERATED 653 SALES LEADS AND BOOKED 219 EVENTS/GROUPS.

    Expenses $3,637,316 · Revenue $3,406,127

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Paul Jordan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Jay Kramer

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • Robin Pate

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • Chris Ooten

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    1

  • Lola Alapo

    VICE CHAIRMAN

    Total calculated
    $0
    Hours/week
    1

  • Margaret Counts

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Kristin Farley

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Becky Huckaby

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Courtney Bergmeier

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Joseph Mack

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Chris Parrott

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Kim Bumpas Cdme Cmp

    PRESIDENT

    Total calculated
    $268,883
    From this org
    $216,677
    From related orgs
    $0
    Other
    $52,206
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $216,677
    Bonus
    $0
    Other
    $0
    Deferred
    $23,443
    Nontaxable benefits
    $28,763
    Filer's total
    $268,883

  • Chad Culver

    SR DIRECTOR SPORTS COMMISS

    Total calculated
    $146,121
    From this org
    $117,677
    From related orgs
    $0
    Other
    $28,444
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
27 April 2026
IRS schema version
2024v5.5
Source object
202601189349302335

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