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Nonprofiteer
← GREENER BY DEFAULT

Form 990 for tax year 2024

Filed by GREENER BY DEFAULT.

Totals

Total revenue
$1,654,373
Total expenses
$890,843
Contributions and grants received
$1,588,881
Grants paid
$630
Program service revenue
$47,553
Investment income
$17,925
Other revenue
$14
Total assets, end of year
$1,465,799
Total liabilities, end of year
$53,338
Net assets or fund balances, end of year
$1,412,461
Program services expenses (Part IX)
$728,375
Management and general expenses
$130,627
Fundraising expenses
$31,841
Program service expenses (Part III)
$728,375

Program services were 81.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $1,588,881

  • 2a · Program service revenue: CONSULTING FEES

    total $47,553 · related or exempt $47,553

  • 3 · Investment income

    total $17,925 · excluded $17,925

  • 11a · Other revenue: GAIN ON CURRENCY EXCHANGE

    total $14 · related or exempt $14

  • 11e · Other revenue, total

    $14

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $630 · program services $630

  • 5 · Compensation of officers, directors and key employees

    total $189,510 · program services $142,133 · management and general $37,913 · fundraising $9,464

  • 7 · Other salaries and wages

    total $386,513 · program services $347,611 · management and general $38,902

  • 8 · Pension plan contributions

    total $4,542 · program services $4,542

  • 9 · Other employee benefits

    total $39,684 · program services $34,308 · management and general $5,095 · fundraising $281

  • 10 · Payroll taxes

    total $57,420 · program services $49,143 · management and general $7,399 · fundraising $878

  • 11b · Fees: legal

    total $378 · management and general $378

  • 11c · Fees: accounting

    total $18,075 · management and general $18,075

  • 11g · Fees: other

    total $100,621 · program services $70,919 · management and general $9,121 · fundraising $20,581

  • 12 · Advertising and promotion

    total $7,492 · program services $6,569 · management and general $923

  • 13 · Office expenses

    total $15,682 · program services $12,145 · management and general $3,326 · fundraising $211

  • 14 · Information technology

    total $12,638 · program services $10,758 · management and general $1,739 · fundraising $141

  • 17 · Travel

    total $27,155 · program services $27,104 · management and general $10 · fundraising $41

  • 19 · Conferences, conventions and meetings

    total $13,195 · program services $12,345 · management and general $850

  • 23 · Insurance

    total $2,117 · program services $1,805 · management and general $279 · fundraising $33

  • 24a · Other expenses: FOOD AND BEVERAGE

    total $6,756 · program services $6,553 · fundraising $203

  • 24b · Other expenses: LICENSES AND DUES

    total $5,933 · program services $574 · management and general $5,359

  • 24c · Other expenses: SUPPLIES

    total $1,022 · program services $995 · management and general $19 · fundraising $8

  • 24d · Other expenses: MISCELLANEOUS

    total $1,011 · program services $241 · management and general $770

  • 24e · All other expenses

    total $469 · management and general $469

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $481,383 · end of year $1,091,494

  • 3 · Pledges and grants receivable

    beginning of year $185,000 · end of year $367,000

  • 9 · Prepaid expenses and deferred charges

    beginning of year $1,842 · end of year $7,305

  • 17 · Accounts payable and accrued expenses

    beginning of year $19,294 · end of year $53,338

  • 27 · Net assets without donor restrictions

    beginning of year $442,702 · end of year $699,363

  • 28 · Net assets with donor restrictions

    beginning of year $206,229 · end of year $713,098

Mission and programs · 2024

Mission

GREENER BY DEFAULT'S MISSION IS TO CONSULT WITH INSTITUTIONS TO APPLY BEHAVIORAL SCIENCE TO FOOD POLICY, NUDGING DINERS TOWARD SUSTAINABLE PLANT-BASED FOOD WHILE PRESERVING FREEDOM OF CHOICE.

  • GREENER BY DEFAULT WORKED WITH 8 HEALTHCARE ORGANIZATIONS TO IMPLEMENT MORE HEALTHY, PLANT-FORWARD MENUS FOR PATIENTS AND STAFF, GAVE PRESENTATIONS TO OVER 2,000 SUSTAINABILITY, HEALTHCARE, AND FOODSERVICE MANAGEMENT PROFESSIONALS ABOUT BEST PRACTICES FOR DESIGNING HEALTHY MENUS, PARTNERED WITH 23 INSTITUTIONS TO LAUNCH PILOTS OF PLANT-FORWARD MENUS, MORE THAN THREE TIMES AS MANY AS THE PRECEDING YEAR, AND PARTNERED WITH A MAJOR FOODSERVICE MANAGEMENT COMPANY TO HELP WITH THE DESIGN OF THEIR NEW HEALTHCARE MENUS. THESE ACTIVITIES ARE EXPECTED TO MAKE MILLIONS OF MEALS PER YEAR MORE NUTRITIOUS, HEALTH-PROMOTING, AND SUSTAINABLE.

    Expenses $728,375 · Grants $630 · Revenue $47,553

As filed on the 2024 return.

Listed in Part VII

  • Katherine Cantrell

    CEO

    Total calculated
    $91,243
    From this org
    $88,256
    From related orgs
    $0
    Other
    $2,987
    Hours/week
    40

  • Ilana Braverman

    COO

    Total calculated
    $97,337
    From this org
    $87,614
    From related orgs
    $0
    Other
    $9,723
    Hours/week
    40

  • Wei Tai Kwok

    CHAIR

    Total calculated
    $0
    Hours/week
    1

  • Sandeep Patel

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • Lydia Chaudhry

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • Katie Excoffier

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.5

  • Benjamin Happ

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.5

  • Ali Saad

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    0.5

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
3 July 2025
IRS schema version
2024v5.0
Source object
202531849349301043

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